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MIS5102: Process Improvement and Innovation Change Management Conflict Management Steve Sclarow [email protected] http://community.mis.temple.edu/ssclarow

Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

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Page 1: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

MIS5102: Process Improvement and Innovation

Change Management Conflict Management

Steve [email protected]

http://community.mis.temple.edu/ssclarow

Page 2: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

What does “change” mean?

…in the context of Information Technology?

What are the types of change that can occur?

Why is it relevant to project management?

Page 3: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

The Management of IT Change

• Systems• Processes

Changes in

Give an example of each

How do they differ in their impact?

Why do these have to be “managed?”

Proposal:Good change

management involves process and systems

thinking!

Page 4: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Why are people so resistant to change?

Page 5: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Reaction to change

The Elephant

The Path

The Rider

Heath and Heath’s Framework

http://www.cio.com/article/666775/An_Agile_Approach_to_Change_Management

Page 6: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Kotter’s Change Management Model(from Campbell, 2008)

• Increase urgency• Build guiding teams• Get the vision right

Creating a climate for change

• Communicate for buy-in• Enable action• Create short-term wins

Engaging and enabling the whole organization

• Don’t let up• Make it stick

Implementing and sustaining the change

Why is there such emphasis on communication?

…and is that a good thing?

This seems like common sense…so why is this difficult?

Page 7: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

How to navigate change(Auster and Ruebottom, 2013)

Map the political landscape

Identify the key influencers within each stakeholder group

Assess influencers’ receptiveness to change

Mobilize influential sponsors and promoters

Engage influential positive and negative skeptics

Page 8: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

How is change communicated in your organization?

Page 9: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Information Technology Change Management

Communication• Informing stakeholders of the

change

Managing Change Requests• Versioning and incident

avoidance

Assessing Impact• Considering other systems and

processes affected by the change

This is slightly different from the more general

“change management” discipline

Page 10: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Assessing the Impact of Change in Digital Environments

What would be affected by a

change to Google Maps?

Who would be affected by a

change to Google Maps?

How far reaching would be the

effects?

Page 11: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Why do things go wrong?

And what can you do about it?

Conflict Management

Page 12: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Why do technology projects fail?

“No one prevented them from failing. We define success as a lack of failure and failure as a lack of success. If you eliminate the possibility of failure, the only possibility you have left is success.” – Sue Young(Betts, 2003)

What?

Page 13: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Try it again…Some basic ideas

Technology problems are really just people problems

Some projects are doomed from the start

Lack of objective measurement

(Betts, 2003)

What are some other common

reasons IT projects fail?

What’s so special about “IT”

What does project size have to do

with it?

Page 14: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

How do you spot a failing project?

Intangible signs

Tangible signs• How might the

“triple constraint” be a guide?

Page 15: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

The Role of Politics

Proposal:Projects are inherently political.

• Do you agree?• Why might this be

true?

Page 16: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Bases of Power (Wikipedia)

Legitimate

Referent

Expert

Reward

Coercive

Page 17: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Navigating the landscape

How can these affect your project?• What you want/need• What “they” want/need• Who has the money• Who has the credibility

How can understanding power structures help

resolve conflict?

https://www.flickr.com/photos/chrstphre/4164632460

Page 18: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

In-Class Exercise for Session 11: Change Management & Communicating Change

Page 19: Session 11 - MS-Digital Innovation in Marketing...Microsoft PowerPoint - Session 11 - Change Management and Conflict Management Author: Steven Sclarow Created Date: 7/30/2018 9:55:40

Information Technology at Cirque du Soleil: Looking Back, Moving ForwardCase Study

https://www.cirquedusoleil.com/