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8/3/2019 Session 2 Export Merchandising
1/23
Buying House
MerchandisingSession 2
Export Merchandising
8/3/2019 Session 2 Export Merchandising
2/23
a. personal trips to the wholesale market
b. resident buying office (RBO) in the
manufacturing markets
Foreign brands source through.
8/3/2019 Session 2 Export Merchandising
3/23
Structure of buying office/house
8/3/2019 Session 2 Export Merchandising
4/23
Country
Manager
GM
Merchandisin
gGM Quality
Manager
Shipping
DMMMenswear
DMMWomenswear
DMMKidswear
MM
Seniormerchandiser
Merchandiser
Jr.
Merchandiser
Accounts/
financeCAD
8/3/2019 Session 2 Export Merchandising
5/23
Country
Manager
GM QualityManager
Shipping
Accounts/
financeCAD
GM
Merchandisin
g
Senior Q.A.
Manager
Q.A.
Manager
Q.A.
Q.C.
Asst.
ManagerShipping
Assistant
8/3/2019 Session 2 Export Merchandising
6/23
Types of resident buying office/house
8/3/2019 Session 2 Export Merchandising
7/23
RBOs can be store owned(liaison office) or
independent office(agents)
RBO
8/3/2019 Session 2 Export Merchandising
8/23
How to sell to foreign brands
An exporter can supply to foreign brands via:
1. Middlemen buying agency
2. Foreign brands resident office a.k.a. liaison
office
3. Direct selling to foreign brand
8/3/2019 Session 2 Export Merchandising
9/23
Importance, functions and services ofbuying office
8/3/2019 Session 2 Export Merchandising
10/23
Saves time
Saves sourcing costs (multiple market trips)
Monitoring
Quality assurance
Professional assistance
Merchandising
Design input
Purpose of RBO
8/3/2019 Session 2 Export Merchandising
11/23
Order flow
8/3/2019 Session 2 Export Merchandising
12/23
Buyer
(foreign brand)
Destination
country Buying
agency
(India)
Exporter
(India)Customs
(India)
Customs(Destination
country)
S
hipment
Shipment
8/3/2019 Session 2 Export Merchandising
13/23
Merchandiser(buying house)
(India)
Buyer
(merchandiser,designer, technician)
(Destination country)
Nominated
fabric/trimsuppliers
(India/abroad)
Merchandiser,production & finishing
manager, Q.A., shippingmanager,
(Export house, India)
Shipping
(India)
8/3/2019 Session 2 Export Merchandising
14/23
Role of Merchandiser in Buying Office
8/3/2019 Session 2 Export Merchandising
15/23
Responsibilities of a merchandiser
1. Glorified clerks
2. Communicator
3. Merchandisers need to have updated
information on colours, fabrics, and styling for
the forthcoming season which can be obtained
from the buyers, foreign counterparts of
buying agencies & from fashion/clothing mags
8/3/2019 Session 2 Export Merchandising
16/23
Responsibilities of a merchandiser
4. Coordinating with factories for submits
such as yarns/ lab dips, desk loom, bulk
fabrics, fit samples, pre-production
samples, etc.
5.Order enquiry Cross costing & pricing,
negotiations - securing orders distributing orders
6.ensuring that the product is developed as
per buyers requirements
8/3/2019 Session 2 Export Merchandising
17/23
Responsibilities of a merchandiser
7. To coordinate with factories and buyers very
closely to ensure that right quality samples and
bulk production are shipped timely8. Merchandisers need to be meticulous, update
the records/system on time and need to
systematically follow up with factories & buyers
8/3/2019 Session 2 Export Merchandising
18/23
Responsibilities of a merchandiser
9. Coordination with Q.A. dept. ensure that all
buyer comments on the samples submitted
prior to production i.e. proto, fit, pre-
production samples are implemented in bulk
production
10.C
ross check samples at the pilot run, inlineand midline and track the day-to-day
production output based on the status given
by the factory as well as the stationed QCs
8/3/2019 Session 2 Export Merchandising
19/23
Responsibilities of a merchandiser
11.Buyer contact & Client servicing
12.Should draw an apt sourcing & vendor
management strategy
13.Ensure meeting of deadlines
8/3/2019 Session 2 Export Merchandising
20/23
8/3/2019 Session 2 Export Merchandising
21/23
Global sourcing/low-cost sourcing/emerging-market sourcing/off
shoring.
Whatever phrase you use, they all point to a new significant
trend within the procurement business.
Global sourcing is a buzzword in every trade that are attracted by
the prospect of low costs, proximity to markets and increased
profits.
For companies interested in global sourcing, the world is their
oyster.
Depending on their strategic needs, they have many candidate
countries to choose from: India, China, Malaysia, Vietnam,
Thailand, South Africa, Tunisia, Egypt, Morocco, Brazil and
Mexico, as well as countries in Central, Eastern and Southern
Europe.
8/3/2019 Session 2 Export Merchandising
22/23
6 Ps for SOURCING
POSSIBILITIES
PLANNING PROACTIVENESS
PASSION
POSITIVE ATTITUDE
PERSISTENCE
8/3/2019 Session 2 Export Merchandising
23/23
Global Sourcing is the world flat Global Sourcing is the world flat