Session 3 - 21st October, 2013

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    Session III

    Business Problem Framing14th October, 2013

    Business Problem Framing21st October, 2013

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    Prioritize clearly what you want to change (Focus)11

    Benchmark is only a reference but not a limit for excellence Blank sheet

    approach22

    Common vision of success commercially compelling (scientific + stretch)with complete leadership alignment

    In God we trust, for everything else we need data! No gut feel!

    33

    55

    Most of the answers lie within the organizationAll you need is a CATALYST

    to unlock implicit wisdom Inclusive approach44

    The Ten Commandments of successfulproblem solving

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    No idea is a bad idea Build an idea forward and not kill it66

    No holy cow Intellectual irreverence for status quo77

    Integrated & syndicated approach

    Its a process and not a project Race to perfection is never- ending

    88

    1010

    Clearly baselined and rigorous benefit tracking99

    The Ten Commandments of successfulproblem solving (Contd.)

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    Frames determine both what we see and how weinterpret it

    Decision

    Making

    Problem

    Framing

    Main theme Sub-theme

    Problem framing is how the protagonists define problems by taking into

    account other things such that- Give problem a meaning

    - Suggest possible causes

    - Point in the direction of potential remedies

    Facts are interpreted from a particular view

    Primary solutions are those that emanate from the past experiences

    Effectiveness should be discovered in action or in low-cost tests or

    diagnostics

    Having a poor frame can result in:

    - Prolonging the problem

    - Expanding its negative consequences

    - Creating new problems

    - Increasing the costs of addressing the problem

    - Wasting resources

    - Decreasing the odds of a solution

    Frame is a mental window through which we view a problem, a situation or an

    opportunity

    A correct frame takes you halfway to a good decision People try to frame the issue to suit personal agendas

    Never accept initial frames, actively seek others

    Look for bias and false assumptions in all frames

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    Types of Alternatives

    Alternatives

    1. Process Alternatives It establishes a process to chose an option

    E.g. Voting, Binding arbitration, Standardized test , sealed bids

    and auctions

    3. Informationgathering alternatives

    Better information

    makes better decisions

    E.g. medical

    diagnostics, prototype

    for product, market

    research

    2. Win-win

    Alternatives

    Taking someone elses

    approval for the

    decision

    Making someone elses

    decision problem

    alternatives combine

    with your own is the key 4. Time buying alternatives

    Deferring a decision to gather more data, better understand thedecision and performing complex analysis

    Alternatives may disappear in the interim

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    Alternatives are the raw material of decisionmaking

    You can never chose an alternative you have notconsidered

    BusinessasusualMany decisions

    and problemsare similar tobefore, choosing

    the samealternativebeckons as aneasy course

    Results usuallyfrom lazinessand over-reliance onhabit

    Fi

    rstpossiblesolutionOnce you find a

    solution, lookfather togenerate new

    alternativesBeware of thedefaultalternative

    OthersalternativesDo not get

    boxed in andrather createfresh

    alternativesthrough focusedthinkingcustomized toyourcircumstances

    WaitingtoolongWaiting too long

    can risk beingstuck withwhats left when

    the choice isfinally made

    The bestalternative maynot be available

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    All about alternatives

    Keys to generating better alternatives

    Use your objective to

    ask how

    Do your own

    thinking first

    Create alternatives

    first, evaluate them

    later

    Set high aspirations

    Challenge constraints:Real constraint vs.

    Assumed constraint

    -Traditional practice is

    assumed constraints

    - if resulting

    alternatives are

    attractive enough, you

    can devise ways tomake them feasible

    Learn from

    experience

    Never stop looking

    for alternatives

    Ask for others

    suggestions to get

    additional

    perspectives

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    The Pareto principle (also known as the 8020 rule, the law of the

    vital few, and the principle of factor sparsity) states that, for many

    events, roughly 80% of the effects come from 20% of the causes. It

    is a common rule of thumb in business; e.g., "80% of your sales

    come from 20% of your clients".

    The original observation was in connection with population and wealth.

    Pareto noticed that 80% of Italy's land was owned by 20% of the

    population.[4] He then carried out surveys on a variety of other countries

    and found to his surprise that a similar distribution applied.

    The Pareto Principle: 80/20 Rule

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    In-Closing

    Carry forwards

    Ten commandments of problem

    solving

    Keys to generating betteralternatives

    Paretos Principle

    Chapter 4 of Smart Choices

    Next Session and

    Pre-reads

    Revision and Pop-Quiz

    on Problem framing

    How to define the

    decision problem to

    solve the right problem

    HBP

    The Framing Challenge:

    What is the real

    problem? HBP

    Chapter 1 and 2 of

    Smart Choices

    Above and Beyond

    Next Session and

    Pre-reads

    Group Presentation:

    Airline Case

    Chapter 1 to 4 of Smart

    Choices