Set up an email sign-up prompt in your

email signature line

WORLD’S EASIEST EMAIL MARKETING.

Adding an email signature is an easy way to get more email subscribers

WORLD’S EASIEST EMAIL MARKETING.

It takes just a few minutes to set upOnce it’s done, every time you send an email, you’re promoting your newsletter.

People will notice. Some will sign up.

WORLD’S EASIEST EMAIL MARKETING.

How to add a signature line in Gmail• Click on the settings icon in the upper right hand corner of your Gmail account inbox page.

• Select “Settings” from the drop-down menu.

WORLD’S EASIEST EMAIL MARKETING.

Scroll down to the page until you reach the “Signature” section.

WORLD’S EASIEST EMAIL MARKETING.

Change the selection from “No signature” the email address you’ll be sending mail from.

WORLD’S EASIEST EMAIL MARKETING.

Then add a prompt to join your list, with a link to your site.

Keep this short – no more than two lines at most.

WORLD’S EASIEST EMAIL MARKETING.

Click save at the very bottom of the page, and you’re done.

WORLD’S EASIEST EMAIL MARKETING.

Email not showing up in the pull-down menu? Go to Settings > Accounts.

WORLD’S EASIEST EMAIL MARKETING.

Click “Add another email address you own” and follow the instructions from there

The Gmail system will walk you through the steps to verify your address from within your

other email account.

WORLD’S EASIEST EMAIL MARKETING.

We could stop there, but there’s a way to make this better.

WORLD’S EASIEST EMAIL MARKETING.

What we’ve done so far is good, but it’s only sending people to the

home page of the siteIt would be better to send them to a landing page specifically designed to get them to

sign up.

WORLD’S EASIEST EMAIL MARKETING.

Why make a landing page?Because it improves your sign up rates.

WORLD’S EASIEST EMAIL MARKETING.

Remember the bucket?Landing pages let you customize the message of why to sign up for your emails for each group of people that comes

to your site. That results in higher opt-in rates – and a better bucket.

WORLD’S EASIEST EMAIL MARKETING.

Landing pages are worth the workWe’re going to be working fairly hard for some of the traffic we’ll be getting.

It’s worth it to spend an extra few minutes making sure the page we send people to converts well.

WORLD’S EASIEST EMAIL MARKETING.

Home pages don’t convert well. Landing pages do.

WORLD’S EASIEST EMAIL MARKETING.

The good news: It’s easy to make landing pages!GetResponse has done all the hard work for you. You can create attractive, functional, high-converting landing pages

from right within your GetResponse account in minutes.

WORLD’S EASIEST EMAIL MARKETING.

Here’s a secret: once you’ve created your first landing page, you can use it as a template going forward. !

That’s what we’re going to do..

WORLD’S EASIEST EMAIL MARKETING.

How to create a landing page in GetResponse

Sign up for the landing page creator here:

http://www.getresponse.com/features/landing-page-creator.html

!

You’ll get the first month free. It’s only $15 a month after that.

WORLD’S EASIEST EMAIL MARKETING.

Then, go to Landing Page > Create in the top navigation bar from within your account.

WORLD’S EASIEST EMAIL MARKETING.

Fill out the next page• Add a page title. Be descriptive… will you

understand what your page title means a

year from now?

• 2) Add a description.

WORLD’S EASIEST EMAIL MARKETING.

• 3) Use “Define page URL” for now

• 4) Add a short descriptive name in front of one

of the three domain names.

• 5) Click “Next step”.

WORLD’S EASIEST EMAIL MARKETING.

Pick a landing page you like

WORLD’S EASIEST EMAIL MARKETING.

I picked “corporate meeting”Because it is simple, and I like the way to opt-in form

contrasts with the rest of the page.

WORLD’S EASIEST EMAIL MARKETING.

Here’s what it looked like after some editsAfter I was done editing, I clicked “Save & publish”.

The GetResponse system gave me a link to the page.

WORLD’S EASIEST EMAIL MARKETING.

I went back to Gmail and put in the link to this landing page

I know it’s going to convert better than my home page will.

WORLD’S EASIEST EMAIL MARKETING.

Now it’s your turn• 1) Add a signature line to your outgoing emails.

• 2) Include a link to your home page if that’s all the time you have…

!

Or create a landing page to improve your signup rates.

WORLD’S EASIEST EMAIL MARKETING.

Next tutorial: Create a lightbox