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SETH GODIN SKILLSHARE STARTUP TOOLBOX g o m a k e y o u r r u c k u s

SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

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Page 1: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

SETH GODINSKILLSHARE

STARTUP TOOLBOXg o m a k e y o u r r u c k u s

Page 2: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Who is it for?

Page 3: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

What does this group believe?

`

Page 4: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Have they bought a solution like this

before?

Page 5: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Do they knowabout you?

Page 6: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Do they trust you?

Page 7: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Are people paying with cash or attention or connection?

Page 8: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Are you connecting one customer to

another?

Page 9: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

One customer to your solution?

Page 10: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

One kind of customer to

another?

Page 11: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

What job is your customer hiring your product or service to do?

Page 12: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

If this catches on, why won’t cheaper competitors be able

to steal your market?

Page 13: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

What’s thehard part?

Page 14: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

What’s scarce?

Page 15: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Does your offering become more

valuable as more people use it?

Page 16: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

How much does it cost to

make a sale?

Page 17: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

What is the lifetime value of a customer?

Page 18: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Can you makewhat you make

significantly more cheaply?

Page 19: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Faster?

Page 20: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

Can you add more value to what you

make?

Page 21: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution

When can you ship?

Page 22: SETH GODIN SKILLSHARE STARTUP TOOLBOX · SETH GODIN SKILLSHARE STARTUP TOOLBOX go m a k e y o u r r u c k u s. Who is it for? What does this group believe? ` Have they bought a solution