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A Powerful Platform that Enables Physician-Directed Weight Management to Succeed

SetPoint Health physician brochure

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Complete weight loss management platform

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Page 1: SetPoint Health physician brochure

A Powerful Platform that Enables Physician-Directed

Weight Management to Succeed

Page 2: SetPoint Health physician brochure

The SetPoint Health offering has been developed by

an experienced team of clinicians who understand

the challenges and obstacles involved in delivering

effective weight management interventions. We

have integrated high quality nutritional products,

flexible programs and innovative technology into a

comprehensive platform where the value of the

whole is greater than the sum of the individual parts.

Our goal is to actively engage patients in the process

of lifestyle change as the foundation of their weight

management process and to effectively leverage the

role of the health care provider in support of that

process. Our commitment is to bring together the

knowledge, tools, products and support required

to achieve this outcome.

Engaging patients.Empowering practices.

Page 3: SetPoint Health physician brochure

SetPoint Health is not only committed to telling the truth

about weight loss – we are committed to providing the

highest quality products and services to our customers.

We offer 100% satisfaction guarantee with no questions

asked. It’s just the right thing to do.

Our Guarantee

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Page 4: SetPoint Health physician brochure

Healthy lifestyle and weight management is more than just a business to us.

At SetPoint Health our commitment is to support lifestyle change as the foundation of long-termweight management. The SetPoint Health team shares the passion to support individuals inachieving the highest quality of life possible and the goal to provide the tools, knowledge andsupport to develop the skills of lifestyle change – without the hype.

For our team, SetPoint Health is the natural evolution of our collective life's work in the many disciplines that go into a healthy lifestyle: nutrition, medicine, exercise, stress management, sleep,culinary arts and others. The study and practice of healthy lifestyle and weight management ismore than just a business to us. Meet the distinguished experts who are behind our novel platformof programs, products, tools and resources.

Kristina SpellmanRD, LDDirector, Product and Program Development

George L. BlackburnM.D., Ph.D.Chair, Scientific Advisory Board

Stacey J. BellDScScientific Advisory Board

Caroline M. ApovianM.D., FACP

Expert Panel

Madelyn H. FernstromPh.D., CNS

Expert Panel

David BlackburnMALDPresident and CEO

Daniel H. BessesenM.D.

Expert Panel

Eva M. SelhubM.D.

Expert Panel

Wayne L. WestcottPh.D.

Expert Panel

Ana SortunChef/OwnerOleana Restaurant

Expert Panel

George L. Blackburn M.D., Ph.D.Four decades of research and clinical achievements have positioned our Scientific Advisory Board chairman, George L. Blackburn M.D., Ph.D., as one of the leading authorities on weight management and nutrition in the country. The author of the book Break Through Your Set Point – and Professor of Nutrition at Harvard Medical School – Dr. Blackburn has over 400 publications to date on various aspects of nutrition,medicine and metabolism.

The groundbreaking work of our Scientific Advisory Board Chairman

OUR COMPANY

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Page 5: SetPoint Health physician brochure

Engaging Patients. Empowering Physicians.

We believe that physicians and other healthcare providers play a crucial role as agents of change in supporting their patients in the process of weight management. At the same time we understand that it is a challenge to address the subject of obesity in a practical manner with the existing available resources. The platform is designed to leverage the providers influence in a way that results in powerful interventions that make a difference in patients’ lives.

Our Member offering has been developed by a team of experienced clinicians who understand these challenges first hand and have created a solution to overcome these obstacles.

The Member Track allows the practice to:

• Provide patients with an evidence-based solution for medically significant long term weight management

• Benefit from the support of SetPoint Health advisors to fill in the gaps in patient care that many practitioners aren’t able to provide

• Maintain control of patient care using a practice branded portal

• Choose the intensity of provider participation in the weight management process

• Integrate easy-to-use tools and resources for patients to develop the skills of lifestyle change

• Eliminate the need to hire staff, carry product inventory or add additional overhead

• Offer a range of program options to meet the individual needs of patients

The Truth About Weight ManagementSetPoint Health programs are based on the extensive research and clinical experienceof Dr. George L. Blackburn, who has refined the science of sustainable weight loss over the past 40 years. The evidence gained through Dr. Blackburn’s work demonstrates that successfullong-term weight management requires the development of skills to adopt healthy lifestyle behaviors. We understand that for most patients weight management is a lifelong effort wherethe real battle isn’t losing the weight – it’s in keeping the weight off.

THE DIFFERENCE

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Page 6: SetPoint Health physician brochure

Building the skills of lifestyle change into an integrated platform

The SetPoint Health “platform” is comprised of innovative products, programs and technology. We have deliberately integrated these components into our programs so that the value of thewhole is greater than the sum of the individual parts.

Our commitment is to bring together the knowledge, tools, products and support required to build the skills of lifestyle change. The platform provides a powerful conduit by linking health providers and their patients in a convenient and meaningful way to promote lifestyle change and long-term weight management.

The platform not only provides valuable tools to be used by the patient, it also delivers, equally powerful functionality that leverages the role of healthcareprofessionals. By providing real-time feedback, the practice is able to extend its reach beyond traditional office visits in a practical and meaningful way.

The most common obstacles the platform has been developed to overcome include,

• Insufficient time to engage the patient in a meaningful discussion about weight management

• Inadequate resources to support the patient in the process

• Lack of training and confidence in the provision of weight management and lifestyle change guidance

• Absence of practical weight management solutions capable of easy integration

THE PLATFORM

Technology

Programs Products

Is the Member Track

the Right Solution?

Not currently providing weight management services?

Value the ability to address obesity with patients?

Want to maintain ultimate control of patient care as part of the process?

Not interested in carrying product or increasing overhead?

Need to generate revenues to cover program implementation?

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Page 7: SetPoint Health physician brochure

Building a bridge to healthier eating

At SetPoint Health, we pride ourselves on offering the highest quality programs and service. That same level of commitment applies to the development of our food products. As a leader in product innovation with years of manufacturing experience, we incorporate only the highestquality ingredients. Our unique product formulations place the priority on the consumer’s demand for nutritional quality, taste and convenience.

The SPH Eating PlanSetPoint Health eating plans are based on a combination of vitamins, protein supplements, mealreplacements and fresh foods. We’ve purposefully created our product line along this spectrumto address the fact that the use of products as part of an eating plan will vary from person to person – and can in fact vary for the same person over time.

Using nutritional products as part of the daily plan eliminates the question of “what to eat?”while providing the structure patients need to stay on track and focus more of their energy onlearning and applying the skills of lifestyle change. Our eating plans are formulated to provide a healthy balance of macronutrients, making it easier to stick to a daily calorie goal without feeling hungry. Our goal is toachieve a 500-1000 calorie deficit while never going below1200 calories per day.

A Fresh Perspective on Healthy EatingWe believe that an essential component of a healthy lifestyle isthe incorporation of fresh, store-bought ingredients as part ofthe daily eating plan. The concept of "food first" is at the coreof our philosophy and approach to weight management. From the very start of the program, patients build on the nutritional foundation created by our food products, by including fresh foodfor at least one meal a day.

Patients develop the skills necessary to maintain a healthy kitchen through the use of our signature Chef Sets™, developed in collaboration with the award-winning chef Ana Sortun. Withthe addition of three fresh ingredients, patients prepare a gourmet-quality, wholesome meal thatserves two in less than 30 minutes. For days when patients are not cooking a Chef Set™, the My Eating Plan tool allows them to search through our SetPoint Meals library – simplifying thedaily task of building a healthy food-based meal or snack.

VitaminSupplements

ProteinSupplements

FoodOptions

THE PRODUCTS

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Page 8: SetPoint Health physician brochure

PHASE IThe journey to healthier living begins

The initial goal is to reach your10% weight loss setpoint

PHASE IIGetting into the rhythm

of healthy living

10% Weight Loss Setpoint

Next 10% Weight Loss Setpoint If Needed

SetPointMaintenance

SetPointGoal

SetPointGoal

Return to Phase I or Continue With Phase II

Once you have maintainedyour initial set point, take on your

next set point if needed

Addressing the real issue of keeping the weight off

Scientific research confirms what many people already understand from experience; once thebody loses weight, there is a natural tendency to put it back on. It's like pulling on an elasticband so hard that it snaps back – this, on a very simplistic level, is the idea of “set point” as it relates to body weight regulation. Our programs are designed to support weight management in a way that is consistent with the body’s natural physiology.

Likewise, losing weight rapidly without fully developing the skills of lifestyle change is ineffectiveand yet there is an abundance of schemes that continue to entice individuals with the promise ofa “quick fix”. Our programs have been developed with the goal of promoting the developmentof healthy lifestyle behaviors that include eating and nutrition, physical activity, sleep, stress management and social connectedness – all of which are interrelated and need to be approachedas such. Furthermore, these skills must be learned as part of the active weight loss process inorder for weight loss to be maintained.

The SetPoint Goal program results in gradual and realistic weight loss that aligns with the body'snatural tendencies. The SetPoint Maintenance program picks up where the Goal program leavesoff and is designed to address the real battle of keeping the weight off. We offer a wide range ofservice options to support patients in a way that meets their individual needs and circumstances.Through the strategic usage of the online tools and support, patients become proficient at integrating the skills of lifestyle change into their everyday lives.

Program features include

• Unlimited access to SetPoint Health Advisors

• Great tasting, portion-controlled foods used as part of a structured eating plan

• Convenient program access via phone and web

• Effective easy-to-use tools for self-monitoring and planning

• Access to extensive educational resources developed by our team of experts

• A wide variety of flexible options for extra support as needed

THE PROGRAMS

88 (857) 255-3022 [email protected]

Page 9: SetPoint Health physician brochure

Providing the right information to the right patient at the right time

One of the core components of the SetPoint Health platform is the unique technology we have incorporated in our web portals. Our view of technology is that it plays a critical role in the process of lifestyle change and weight management – not in its ability to eliminate human intervention - but rather in its ability to leverage the power of the provider-patient relationship.

In creating the web-based tools and applications that comprise the portal, we have kept the following principles at the forefront of our development:

– Simplicity and ease of use in both the patient and provider interface

– Customization based on individual needs and preferences

– Scalability both in terms of the scope of functionality and in the ability to automate processes

– Integration of the patient tools as part of a comprehensive solution and as not asstand-alone features

The ultimate goal of the portal is to provide a convenient, easy-to-use resource that allows the patient to develop and strengthen the skills of lifestyle change. By creating structure and

support for achieving long-term weight management goals, patientsdevelop a sense of empowerment and control not possible

with other approaches.

The ability to interact in a meaningful manner by providing the patient with the right information atthe right time is the essence of what makes thetechnology provided in the SetPoint Health portal apowerful and important tool for physician-directedweight management.

Enga

gement Compliance

Satisfaction Outcom

es

Leveraging the Provider-Patient

Relationship

THE TECHNOLOGY

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Patient tools:• Tracking

• Planning

• Goal setting

• Meal planning

Provider functionality:• Progress notes

• Report generation

• Secure messaging

• Learning modules

Page 10: SetPoint Health physician brochure

Your Success is Our Success

SetPoint Health will work as your partner to get you up and running and make your program asuccess. We have designed the implementation and training process to be simple and flexible in order to minimize any disruption to your existing operations.

Training is conveniently conducted with your account manager using our desktop sharing technology and can be scheduled to meet your needs and desired pace of implementation.

Training is supported by access to an extensive library of online video training tutorials as well as ongoing support from your account manager as needed.

To get started, your account manager will work with you to:

– Customize your practice-branded portal

– Integrate your portal into your current operations

– Implement outreach strategies

As part of the outreach support to promote the program to your patients, we provide you with core marketing collateral.

The elements we provide include:

• Practice brochures

• Promotional posters

• Patient starter kits

• Patient quick start guides

OUR SUPPORT

“SetPoint Health provides exceptional functionality without a substantial investment required by some other programs."

"This approach represents a credible solution for addressing weightmanagement in a way that considers limited time and resources.”

“The evidence base behind this is solid. It looks at the long-term issues of weight loss and at what it takes to make weight loss sustainable.

This is a comprehensive program – not another quick fix.”

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Page 11: SetPoint Health physician brochure

1. Choose Your TrackCall us to discuss which track best suits your practice.

2. Customize Your PortalDevelop a branded portal to meet your individual needs.

3. Get The TrainingOptimize your portal with support and training.

4. Engage Your PatientsPut your portal to work to strengthen your patient relationships.

Four simple steps to get started:With SetPoint Health, your cutting-edge weight managementprogram can be up and running in no time.

Contact us for a no-obligation online demonstration.We’d be pleased to discuss our offering with you in more detail – including ideas for creating a customized solution to meet the needsof your practice.

(857) [email protected]

Page 12: SetPoint Health physician brochure

10 Ossipee RoadNewton, MA 02464

(857) [email protected]