12
AFRICA MYTHS TEXAS SMART CHINA SYNDROME BIG BANK THEORY GREG BUCHBINDER’S U.S. NAVY CHAIR HAS MADE EMECO INC. A HIT WITH THE WORLD’S HIPSTERS IN THE FUTURE, GEEKS WILL SHOOT YOUR CARGO INTO SPACE—AND INTO THE HANDS OF BUYERS ANYWHERE ON EARTH IN 60 MINUTES NEW SPACE PORTNERSHIP THE NEW SENSE OF PARTNERSHIP IN THE NATION’S PORTS TOY STORY One U.S. company is beating the cheap competition ‘THE FUTURE IS EXPORTS’ EMECO CEO GREG BUCHBINDER THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY BURQINI MUSLIM SWIMWEAR THE MAKES A SPLASH TOP CITIES FOR GLOBAL TRADE 0 8 74470 26606 9 0 AUG/SEPT 2012 $5.99 THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY STAR SPANGLED SHIPPERS NFL LOSERS WIN OVERSEAS MASTERING SUPPLY BREWING REVOLUTION U.S. Microbrewers Take on the World VALUE ADDED Negotiating with Your 3PL FORBIDDEN ISLAND Exporting to Cuba ZAMBIA Say it with a Smile THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY CEO Bob McKnight started Quiksilver to meet beach girls. $1.9 billion in sales and 92 countries later, it’s a global phenom and the model for eco-friendly business. The Accidental Exporter PARADISE REGAINED How a Hawaiian exporter turned every challenge into an asset DISASSEMBLY REQUIRED Brandt Holdings turned excess inventory into offshore sales TURNING THE TABLES Cochrane Furniture is beating the Chinese at their own game SHIPPING GREEN Save cash, boost productivity, save the planet & improve your image RMB RISING EXPORTING ENERGY BOUNDARY SPANNERS OHIO RIVER VALLEY QUIKSILVER CEO BOB McKNIGHT MEDIA KIT SEPTEMBER • OCTOBER 2014 $5.99 TECH SAVVYCALIFORNIA DREAMINGARIZONA’S PHOENIXWHAT TO OUTSOURCE Everything-you-need-to-know guide to AMERICA’S LEADING 3PL S in 10 needs-based categories: 15 TO WATCH GREENEST GLOBAL INNOVATIVE NORTH AMERICAN SPECIAL SERVICES SPECIALTY CARGO TECHNOLOGY TEMP CONTROLLED VERSATILE Including Tips from leading industry execs What you can learn from how taylormade IS DRIVING INTERNATIONAL SALES “It’s easy to fall in love with your formula when you’re successful. But we try to challenge it all the time.” TAYLORMADE PRESIDENT JOHN KAWAJA on staying ahead internationally 6 QUESTIONS FOR FUNDING A JOINT VENTURE WITH AN OVERSEAS PARTNER MAXIMIZE YOUR RAIL SERVICE FEBRUARY • MARCH 2015 $5.99 TRADE IN THE TIME OF EBOLA New precautions are altering Africa’s complicated business landscape “There was no noticeable concern with anyone I met.” PETER RADTKE, CEO OF JUSTNEEM, on safety measures keeping most of Africa ebola-free. TRUCKING 101: LEARN ABOUT AMERICA’S TOP TRUCKING PROVIDERS NOVEMBER • DECEMBER 2014 $5.99 PROJECT FINANCE REEFER TECH AIR CARGO HUBS RESHORING Our Third Annual BEST CITIES FOR GLOBAL TRADE In 10 Needs-Based Categories EXPORT ASSISTANCE INNOVATIVE SITE SELECTION ASSISTANCE SKILLED WORKFORCE EMERGING CITIES BUSINESS ENVIRONMENT GLOBAL VIBE EMPLOYEE-FRIENDLY PROXIMITY TO UNIVERSITIES LOGISTICS INFRASTRUCTURE + “It’s easy for someone to sell you passion but you can’t overlook professionalism.” ICELANTIC SKIS CEO ANNELISE LOEVLIE on choosing foreign distributors TRADE THERAPY LESSONS OF A GLOBAL MEDICAL DEVICE COMPANY Annelise Loevlie, CEO of Icelantic Skis, shares her ADVENTURES IN EXPORTING AND HOW SHE CREATED AN AWARD-WINNING INTERNATIONAL BUSINESS WHY WE LOVE THESE 20 PORTS AND WHAT THEY OFFER YOUR LOGISTICS PROGRAM GIVE ME MEMPHISREEFER MADNESSWHY WE LOVE FLORIDAEURO HIRING THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY and how it could relate to your exports! ( ) SEOUL FOOD Why U.S. Agriculture loves Korea’s fresh FTA OPERATE IN THE GREEN! Electrolux’s lessons for sustainable practices In Hong Kong, business is fast and furious 5 “musts” for selecting your global bank CREEKSTONE FARMS CARVES SURPRISING NICHE IN AMERICA’S $5.4 BILLION BEEF EXPORT MARKET Rollin’ Rollin’ Rollin’ Keep APRIL • MAY 2015 $5.99 “Increased tourism would be a big boost for exports.” PAUL JOHNSON, PRESIDENT OF CHICAGO FOODS INTERNATIONAL, on normalizing trade relations with Cuba. PICK YOUR PORT: YOUR ACCESS TO THE GLOBAL MARKETPLACE STARTS HERE! HOW U.S. FOOD EXPORTERS ARE AFFECTED BY CUBA’S NEW TRADE RULES Diving into POOL DISTRIBUTION TOP 7 INTERNATIONAL CARGO HUBS DODGE TAXES! in these low business-tax states & LNG Trucking 21st Century Forklifts Carrier Alliances Perishable Air Cargo Settling in the Central Plains THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY EXPORTING TO COLOMBIA The Effects of the U.S.-Colombia Free Trade Agreement LONE-STAR SHIPPERSOUR 20 PORTSABCS OF FTZSSWEET CAROLINA THE GLOBAL TRADE GAME How the Creators of ThinkFun Brainteasers Apply Puzzle Logic to the Business World DUSTING THE COMPETITION HOW AIR TRACTOR IS PROPELLING EXPORTS BY HELPING SOUTH AMERICAN FARMERS THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY CEO Scott Wine Leads the Charge Through Employee Swaps and Global Guerrilla Marketing GLOBAL LOGISTICS PLANNING GUIDE SHIPPING JUST GOT SMARTER. DID YOU? ERP SOFTWAREGOLDEN STATE OPPORTUNITYEXECUTIVE MBAsSOONER SHIPPERS & How To Test Market Products Abroad For Domestic Launch ZIPPO’S BURNING QUESTION LOGISTICS OF A CHIP Tracking Sweet Maui Onion Chips from Washington Farms to Japanese Shelves POLARIS IS BLAZING NEW TRAILS FOR EXPORTS FULL SPEED AHEAD CHRIS-CRAFT ANCHORS GLOBAL SALES WITH THE ULTRA RICH THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY PORT-TO-PLAINS EX-IM EXCLUSIVE SUPPLY-CHAIN SOFTWARE GEORGIA’S PEACHY DAN AYKROYD GLOBAL TRADER A FORMER GHOSTBUSTER SELLS SPIRITS WORLDWIDE $ 100 HANDSHAKES SPOTTING BRIBES AND STEERING CLEAR of DeFeet Victory CYCLING SOCK MAKER SURVIVES FIRE, FLOOD AND IRS AUDIT TO WIN TOP EXPORT HONORS 2016

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Page 1: Settling in the Central Plains TRADE RULES TIME OF story ......AUG/SEPT 2012 • $5.99 THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY ... SEPTEMBER • OCTOBER 2014 ... New

AFRICA MYTHS TEXAS SMART CHINA SYNDROMEBIG BANK THEORY

GreG BuchBinder’s u.s. navy chair has made emeco inc. a hit with the world’s hipsters

in the future, Geeks will shoot your carGo into

space—and into the hands of Buyers anywhere on

earth in 60 minutes

NEW SPACE

portnershipthe new sense of partnership

in the nation’s ports

toy story

one u.s. company is beating the cheap

competition

‘The fuTure is exporTs’EmEco cEo

GrEG BuchBindEr

The Magazine for U.S. CoMpanieS Doing BUSineSS gloBally

BurQiniMusliM swiMwear

THe

Makes a splasH

TOP CITIES FOR

GLOBAL TRADEAPRIL/MAY 2012 • $5.99

Global Trade Barcode_Final_Layout 1

0 874 470 26 606

90

AUG/SEPT 2012 • $5.99

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

STAR SPANGLED SHIPPERS NFL LOSERS WIN OVERSEAS MASTERING SUPPLY

BREWING REVOLUTIONU.S. Microbrewers Take on the World

VALUE ADDEDNegotiating with Your 3PL

FORBIDDEN ISLAND

Exporting to Cuba

ZAMBIASay it with

a Smile

GlobalTradeCover3_Top 50.indd 4 7/17/12 10:17:26 PM

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

CEO Bob McKnight started Quiksilver to meet beach girls. $1.9 billion in sales and 92 countries later, it’s a global phenom and the model for eco-friendly business.

The Accidental

Exporter

PARADISE REGAINED

How a Hawaiian exporter turned every challenge

into an asset

DISASSEMBLY REQUIREDBrandt Holdings

turned excess inventory into offshore sales

TURNING THE TABLES

Cochrane Furniture is beating the Chinese at

their own game

SHIPPING GREEN

Save cash, boost productivity, save the planet & improve

your image

RMB RISING EXPORTING ENERGY BOUNDARY SPANNERS OHIO RIVER VALLEY

the green issue

QUIKSILVER CEO

BOB McKNIGHT

MEDIA KIT

SEPTEMBER • OCTOBER 2014 $5 .99

TECH SAVVYCALIFORNIA DREAMINGARIZONA’S PHOENIXWHAT TO OUTSOURCE

Everything-you-need-to-know guide to

AMERICA’S LEADING

3PLsin 10 needs-based categories:

15 TO WATCHGREENEST

GLOBALINNOVATIVE

NORTH AMERICANSPECIAL SERVICESSPECIALTY CARGO

TECHNOLOGYTEMP CONTROLLED

VERSATILEIncluding

Tips from leading industry execs

What you can learn from how

taylormade IS DRIVING INTERNATIONAL SALES

“It’s easy to fall in love with your formula when you’re successful. But we

try to challenge it all the time.”TAYLORMADE PRESIDENT

JOHN KAWAJAon staying ahead internationally

6 QUESTIONS FOR FUNDING A JOINT VENTURE WITH AN OVERSEAS PARTNER

MAXIMIZE YOUR RAIL SERVICE

Cover 14.indd 1 8/12/14 9:38 PM

FEBRUARY • MARCH 2015 $5 .99

T R A D E IN T H E T IM E O F E B O L A

New precautions are altering Africa’s complicated business landscape

“There was no noticeable concern with anyone I met.”

PETER RADTKE, CEO OF JUSTNEEM,

on safety measures keeping most of Africa

ebola-free.

TRUCKING 101: LEARN ABOUT AMERICA’S TOP TRUCKING PROVIDERS

Cover 16 FINAL.indd 1 1/28/15 8:31 AM

NOVEMBER • DECEMBER 2014 $5.99

PROJECT FINANCE REEFER TECH AIR CARGO HUBS RESHORING

Our Third Annual

BEST CITIES FOR GLOBAL

TRADEIn 10 Needs-Based Categories

EXPORT ASSISTANCEINNOVATIVE

SITE SELECTION ASSISTANCE SKILLED WORKFORCE

EMERGING CITIESBUSINESS ENVIRONMENT

GLOBAL VIBEEMPLOYEE-FRIENDLY

PROXIMITY TO UNIVERSITIES LOGISTICS INFRASTRUCTURE

+

“It’s easy for someone to sell you passion but you can’t overlook

professionalism.”ICELANTIC SKIS CEO

ANNELISE LOEVLIEon choosing foreign distributors

TRADE THERAPYLESSONS OF A GLOBAL MEDICAL DEVICE COMPANY

Annelise Loevlie, CEO of Icelantic Skis, shares her

ADVENTURES IN EXPORTING AND HOW SHE CREATED AN AWARD-WINNING INTERNATIONAL BUSINESS

WHY WE LOVE THESE 20 PORTS

AND WHAT THEY OFFER YOUR LOGISTICS

PROGRAM

Cover 15.indd 1 10/24/14 10:33 AM

GT18 ADS .indd 1 5/22/15 1:33 PM

GIVE ME MEMPHISREEFER MADNESSWHY WE LOVE FLORIDAEURO HIRING

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

and how it could relate to your exports!( )

SEOUL FOODWhy U.S. Agriculture

loves Korea’s fresh FTA

OPERATE IN THE GREEN!

Electrolux’s lessons for sustainable

practices

In Hong Kong, business

is fast and furious

5 “musts” for selecting your

global bank

CREEKSTONE FARMS CARVES SURPRISING NICHE IN AMERICA’S $5.4 BILLION BEEF EXPORT MARKET

Rollin’Rollin’

Rollin’

Keep

APR I L • MAY 2015 $5 .99 “Increased tourism would be a big boost for exports.”

PAUL JOHNSON, PRESIDENT OF CHICAGO FOODS

INTERNATIONAL, on normalizing trade relations with Cuba.

PICK YOUR PORT: YOUR ACCESS TO THE GLOBAL MARKETPLACE STARTS HERE!

HOW U.S. FOOD EXPORTERS ARE AFFECTED BY

CUBA’S NEW TRADE RULES

Diving into POOL DISTRIBUTION

TOP 7INTERNATIONAL

CARGO HUBSDODGE TAXES!

in these low business-tax states

&LNG Trucking

21st Century Forklifts Carrier Alliances

Perishable Air CargoSettling in the Central Plains

Cover 17.indd 1 3/25/15 12:43 PM

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

EXPORTING TO COLOMBIA

The Effects of the U.S.-Colombia Free Trade Agreement

LONE-STAR SHIPPERSOUR 20 PORTSABCS OF FTZSSWEET CAROLINA

THE GLOBAL TRADE GAME

How the Creators of ThinkFun Brainteasers Apply Puzzle

Logic to the Business World

DUSTING THE COMPETITIONHOW AIR TRACTOR IS PROPELLING EXPORTS BY HELPING SOUTH AMERICAN FARMERS

Cover 19.indd 2 7/23/15 5:47 PM

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

CEO Scott Wine Leads the Charge Through Employee Swaps and Global Guerrilla Marketing

GLOBAL LOGISTICS PLANNING

GUIDESHIPPING JUST GOT SMARTER. DID YOU?

ERP SOFTWAREGOLDEN STATE OPPORTUNITYEXECUTIVE MBAsSOONER SHIPPERS

& How To Test Market Products Abroad For Domestic Launch

ZIPPO’S BURNING

QUESTION

LOGISTICS OF A CHIP

Tracking Sweet Maui Onion Chips from Washington Farms

to Japanese Shelves

POLARIS IS BLAZING NEW TRAILS FOR EXPORTS

FULL SPEED AHEAD

CHRIS-CRAFT ANCHORS GLOBAL SALES WITH THE ULTRA RICH

THE MAGAZINE FOR U.S. COMPANIES DOING BUSINESS GLOBALLY

PORT-TO-PLAINS EX-IM EXCLUSIVE SUPPLY-CHAIN SOFTWARE GEORGIA’S PEACHY

DAN AYKROYDGLOBALTRADERA FORMER GHOSTBUSTER SELLS SPIRITS WORLDWIDE

$100 HANDSHAKES

SPOTTING BRIBES AND STEERING CLEAR

of DeFeetVictory

CYCLING SOCK MAKER SURVIVES FIRE, FLOOD AND IRS AUDIT TO WIN TOP EXPORT HONORS

2016

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2 GLOBAL TRADE MAGAZINE 2016

Global Trade is a media brand focused on domestic and global expansion processes, logistics efficiencies, strategic location, information technology and intelligent banking solutions for U.S. manufacturers that export and their logistics partners.

Global Trade’s unique brand of business journalism eschews the cold, mechanical style that plagues B2B media, opting instead to capture the imaginations of business decision makers with a vibrant, compelling print and interactive digital platform that business leaders find indispensable to growing their companies in today’s global business environment. We recognize that the CEOs who read Global Trade have a pulse—they want to be entertained.

It’s this educate-while-entertaining

style that garners the increased reader involvement Global Trade shares with its sponsors. The most overlooked aspect of media planning is engagement—readers spending time with the magazine’s integrated platform of print and digital editions, mobile apps, website and social media. Our audience of executive decision makers has come to rely on Global Trade as a consumer-style magazine tailored to the specialized needs of today’s global executives—who need to think globally about both their domestic and international operations.

GLOBAL TRADE MEDIA

Cover 19.indd 2 7/23/15 5:47 PM

NOVEMBER • DECEMBER 2014 $5.99

PROJECT FINANCE REEFER TECH AIR CARGO HUBS RESHORING

Our Third Annual

BEST CITIES FOR GLOBAL

TRADEIn 10 Needs-Based Categories

EXPORT ASSISTANCEINNOVATIVE

SITE SELECTION ASSISTANCE SKILLED WORKFORCE

EMERGING CITIESBUSINESS ENVIRONMENT

GLOBAL VIBEEMPLOYEE-FRIENDLY

PROXIMITY TO UNIVERSITIES LOGISTICS INFRASTRUCTURE

+

“It’s easy for someone to sell you passion but you can’t overlook

professionalism.”ICELANTIC SKIS CEO

ANNELISE LOEVLIEon choosing foreign distributors

TRADE THERAPYLESSONS OF A GLOBAL MEDICAL DEVICE COMPANY

Annelise Loevlie, CEO of Icelantic Skis, shares her

ADVENTURES IN EXPORTING AND HOW SHE CREATED AN AWARD-WINNING INTERNATIONAL BUSINESS

WHY WE LOVE THESE 20 PORTS

AND WHAT THEY OFFER YOUR LOGISTICS

PROGRAM

Cover 15.indd 1 10/24/14 10:33 AM

APR I L • MAY 2015 $5 .99 “Increased tourism would be a big boost for exports.”

PAUL JOHNSON, PRESIDENT OF CHICAGO FOODS

INTERNATIONAL, on normalizing trade relations with Cuba.

PICK YOUR PORT: YOUR ACCESS TO THE GLOBAL MARKETPLACE STARTS HERE!

HOW U.S. FOOD EXPORTERS ARE AFFECTED BY

CUBA’S NEW TRADE RULES

Diving into POOL DISTRIBUTION

TOP 7INTERNATIONAL

CARGO HUBSDODGE TAXES!

in these low business-tax states

&LNG Trucking

21st Century Forklifts Carrier Alliances

Perishable Air CargoSettling in the Central Plains

Cover 17.indd 1 3/25/15 12:43 PM GT18 ADS .indd 1 5/22/15 1:33 PM

FEBRUARY • MARCH 2015 $5 .99

T R A D E IN T H E T IM E O F E B O L A

New precautions are altering Africa’s complicated business landscape

“There was no noticeable concern with anyone I met.”

PETER RADTKE, CEO OF JUSTNEEM,

on safety measures keeping most of Africa

ebola-free.

TRUCKING 101: LEARN ABOUT AMERICA’S TOP TRUCKING PROVIDERS

Cover 16 FINAL.indd 1 1/28/15 8:31 AM

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GLOBAL TRADE MAGAZINE 2016 3

ne axiom we’ve discovered again and again through our coverage of the vibrant and accomplished exporters featured in Global Trade is that companies established with a founding principal or mission are often the most successful. At Global Trade we’ve seen this first hand. When we state our mission is to

increase U.S. exports, we mean it. When readers and sponsors see our editorial approach and special editions such as “America’s Leading 3PLs” or “Pick Your Port” purposefully written to encourage new partnerships, they know we mean it. We believe this is why we’ve enjoyed such an overwhelmingly positive response.

As Global Trade begins its fifth year, our aim is to double-down on connecting our audience of U.S. manufacturers that export with the service providers that will help them do it. We’ve built a powerful publishing brand through our industry-leading print edition and added to it a digital version, mobile apps and a cutting-edge web presence that expands the domestic reach of our print product to the global marketplace. Our relentless pursuit of simplifying the export process has led to our latest endeavor, Global Trade 101. As the starting place for U.S. shippers looking to open new markets, this new service both educates readers on must-know topics—such as logistics, international banking and export processes—and helps them find the partners to take the next step toward their mission, and ours.

– Patrick DooleyPublisher and Editor

OUR MISSION

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4 GLOBAL TRADE MAGAZINE 2016

EDITORIAL CONTENT

ANNUAL AMERICA’S LEADING 3PLSGlobal Trade’s report on the best of the best in America’s broad and versatile third-party logistics industry.

ANNUAL GLOBAL LOGISTICS PLANNING GUIDEAn annual “must buy” for any logistics provider, bank or EDC that targets America’s fastest-growing companies.

ANNUAL PICK YOUR PORTExecutives of 28 leading American ports sound off on what you should know about their global gateways.

ANNUAL TRUCKING 101Our picks for best over-the-road service providers and how they can impact your logistics operation.

ANNUAL TOP CITIES FOR GLOBAL TRADEOur nationally heralded report detailing America’s top metropolitan areas by export volume.

ANNUAL SITE SELECTION PLANNING GUIDEA state-by-state resource guide to finding the best strategic location for your expanding company.

ANNUAL WORLD’S TOP BANKSWe bring you the best banks for your global trade services needs.

CUBA’S NEW TRADE RULES [D] What they mean for U.S. food exporters.

TRADE IN THE TIME OF EBOLA [C] New precautions are altering Africa’s complicated business landscape.

QUEST NUTRITION’S INGREDIENTS FOR A GLOBAL BUSINESS [B]How the maker of protein bars swelled to 73 markets in just five years.

GHOSTBUSTER TO SPIRIT EXPORTER Dan Aykroyd’s role as global pitch man for Crystal Head Vodka

ZIPPO’S BURNING QUESTION [A]How does the maker of the world’s most iconic lighter become known for brand first, not product?

When you strip away all the buzz words and painstaking analysis, finding the right venue for your marketing plan isn’t all that complicated. You can boil a successful marketing campaign down to three basic questions:

1. Do the readers need my products, and do they have the authority to buy?2. Are the readers spending meaningful time with the media?3. What can I tell these readers to entice them to buy from me?

As you can further research in our Audience Breakdown, Global Trade has created a powerful, audited distribution of decision makers. When we send our magazine to a small or midsize manufacturer that exports, we go to the CEO because

in a business that size, he or she will authorize every major vendor decision. As we scale up to the larger operations, we target the vice presidents of International to whom C-suite executives delegate vendor decisions. Additionally, we target senior managers at logistics companies, as this audience also has authority to select new partners along the supply chain.

Where Global Trade truly excels is in reader engagement, and that added time spent with the magazine translates to additional—and more meaningful—impressions for your advertising message. If your company is in the business of helping U.S. companies grow domestically and worldwide, we can help you reach them and ensure you’ll have their attention. So what do you want to tell them?

Here’s a sampling of articles developed by our editors

ASK YOURSELF!

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GLOBAL TRADE MAGAZINE 2016 5

QUIKSILVER’S ACCIDENTAL EXPORTERCEO Bob McKnight and his model for eco-friendly global business.

POLARIS IS BLAZING NEW TRAILS FOR EXPORTSCEO Scott Wine leads the charge through employee swaps and global guerilla marketing.

SEOUL FOODThe U.S.-Korea Free Trade Agreement created a big opportunity for sections of American agriculture.

MEXICO’S GROWING METAL CLASS [E]How Keats Manufacturing capitalized on increased auto production south of the border and used NAFTA to its advantage.

PLUS EVERY ISSUE HAS THESE COLUMNS AND DEPARTMENTS:

GLOBAL LOGISTICS FULL SPECTRUM REPORTSEach issue includes: 3PLs • Ocean Ports • Ocean Carriers • Air Cargo • Airports • Trucking • Rail • Warehousing

BANKING ON GLOBAL TRADEMaximizing your banking relationships, including supply-chain finance and international banking.

STOPOVERSFlying and meeting in executive style.

SETTING YOUR SITESExpansion and relocation guides, state spotlights, Site Selection Showcase and Site Selection Resource Center.

PAR AVIONThe readers write back!

DATEBOOKOur picks for best upcoming international trade fairs.

LOOKING BACKHistorical look at trade through the ages. EXECUTIVE EDUCATIONWhy to send your employees back to school.

GLOBAL TRADE SOFTWAREHow technology can forward your global business.

[A] [B]

[C]

[D] [E]

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6 GLOBAL TRADE MAGAZINE 2016

DEMOGRAPHICS DEMOGRAPHICS SHOWN ARE SUBJECT TO MODIFICATION ON ISSUE-TO-ISSUE BASIS.

MANUFACTURERS THAT EXPORT: 25,270

TITLES REACHED ANNUAL REVENUE NUMBER OF EMPLOYEES

CEO 21,315 Less than $5 million 591 Less than 50 78

Senior Manager/

Logistics 3,341 $5 million - $20 million 2,655 50 - 99 44

Other 624 $21 million - $50 million 2,278 100 - 499 5,858

$51 million - $100 million 1,206 500 - 999 1,119

More than $100 million 7,974 1000 - 4999 2,087

5000+ 4,923

LOGISTICS PROVIDERS: 5,964

TITLES REACHED ANNUAL REVENUE NUMBER OF EMPLOYEES

CEO 2,792 Less than $5 million 929 Less than 50 1,577

Senior Manager/

Logistics 2,998 $5 million - $20 million 1,009 50 - 99 4

Other 191 $21 million - $50 million 365 100 - 499 1,238

$51 million - $100 million 205 500 - 999 337

More than $100 million 3,167 1000 - 4999 787

5000+ 1,818

Circulation Overview

PRINT DISTRIBUTION Manufacturers That Export 25,270Logistics Providers 5,964Retailers That Import 3,081Wholesalers, Distributors, Other 4,110Newsstand Draw 2,750TOTAL PRINT DISTRIBUTION 41,175

DIGITAL DISTRIBUTIONWebsite 17,500Digital Edition* 6,720iPhone App 3,441iPad App 1,266Daily e-Newsletter 5,955TOTAL DIGITAL CIRCULATION 34,882

TOTAL CIRCULATION 76,057*Average per issue.

RETAILERS THAT IMPORT: 3,081

TITLES REACHED ANNUAL REVENUE NUMBER OF EMPLOYEES

CEO 78 Less than $5 million 113 Less than 50 17

Senior Manager/

Logistics 2,768 $5 million - $20 million 232 50 - 99 4

Other 240 $21 million - $50 million 177 100 - 499 597

$51 million - $100 million 163 500 - 999 158

More than $100 million 2,329 1000 - 4999 380

5000+ 1,821

(Declined to answer revenue: 32.57%)

(Declined to answer number of employees: 34.87%)

TOTAL PRINT CIRCULATION: 41,175

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GLOBAL TRADE MAGAZINE 2016 7

RETAILERS THAT IMPORT: 3,081

TITLES REACHED ANNUAL REVENUE NUMBER OF EMPLOYEES

CEO 78 Less than $5 million 113 Less than 50 17

Senior Manager/

Logistics 2,768 $5 million - $20 million 232 50 - 99 4

Other 240 $21 million - $50 million 177 100 - 499 597

$51 million - $100 million 163 500 - 999 158

More than $100 million 2,329 1000 - 4999 380

5000+ 1,821

(Declined to answer revenue: 32.57%)

(Declined to answer number of employees: 34.87%)

Why target CEOs and VP/directors of global operations at these

companies? Because they approve key vendor relationships,

chart their company’s domestic and international growth and

have the purchasing authority to do business with you.

In addition to flying first or business class and staying in

the world’s top business hotels, it’s these top executives who

approve:

• Distribution and logistics partners

• Where to relocate or open a new facility

• Which global markets to expand into

• International banking partners

OUR READERS ARE YOUR TOP PROSPECTS

WHERE IS GLOBAL TRADE’S AUDIENCE?One hundred percent of Global Trade’s audited print distribution is domestic, as seen in our state-by-state breakdown pictured below. We target the companies that are either doing business globally or looking to expand into the international marketplace, because as reported by publications such as the Wall Street Journal and official sources such as Trade.gov, these are the nation’s fastest-growing, highest-paying companies, and therefore most lucrative targets for your advertising spend.

Of course, America’s exporters usually send, on average, 15 to 25 percent of their products overseas, which means 75 to 85 percent of their service industry needs are still required right here at home. This gives you the best of both worlds—a target rich audience for domestic services and a greater possibility for serving these clients on a global scale. This makes Global Trade the most efficient, highest-potential media brand for advertisers seeking partnerships with U.S.-based companies competing in the global marketplace.

ARE YOU REACHING THEM?

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8 GLOBAL TRADE MAGAZINE 2016

COMMISSION AND CASH DISCOUNTS Agency commission is 15%.Terms are 2% discount if paid in 10 days; net 30 days on approved accounts. Cash with advertising copy will receive a 5% discount. Past due accounts are subject to 1-1/2% service charge per month. GENERAL RATE POLICY Advertisers will be rate-protected for the duration of contracts in effect at the time rate changes are announced. Short rate will be charged when contract

is not fulfilled. All advertisements must conform with the publication’s format and meet the necessary mechanical requirements. All advertisements are subject to publisher’s approval prior to insertion. ISSUE AND CLOSING DATES Published bi-monthly. Please see space deadlines. Ad materials are due three business days after the Space deadlines.DESIGN AND PRODUCTION Advertising rates are based on “camera-ready” artwork. Expert design,

production and scanning can be arranged and will be charged as follows: Design/Scanning: $200 per hour/$75 per image. DIGITAL REQUIREMENTS Email ads to [email protected]. High resolution PDF format preferred. PhotoShop or Illustrator (include all art, fonts or outline text) files may be accepted. Emailed files, other than PDFs, should be “Stuffed”.

RATES AND DATES

ISSUE SPACE MATERIALS MAIL DATEFebruary/March Jan. 20 Jan. 21 Jan. 29April/May March 10 March 11 March 25June/July May 9 May 10 May 25August/September July 6 July 7 July 22October/November Sept. 7 Sept. 8 Sept. 23December/January Nov. 9 Nov. 10 Nov. 25

PRINTING SPECIFICATIONSTrim size 8.125” x 10.5” Binding Perfect BoundColors Four-Color ProcessImages 300 dpi

MECHANICAL REQUIREMENTS (Trim= 8.125” x 10.5” • Live Area=7.125” x 9.5)Full pg (w/bleed) 8.375” x 10.75”Full pg (no bleed) 7.125” x 9.5”Full pg spread (w/bleed) 16.5” x 10.75” Full pg spread (no bleed) 15.25” x 10.75”Half pg spread 15.25” x 4.75”2/3 pg vert. 4.65” x 9.5”1/2 pg vert. 4.65” x 7.25”1/2 pg horiz. 7.125” x 4.75”1/3 pg vert. 2.175” x 9.5”1/3 pg horiz. 4.75” x 4.875”

Tailor your advertising program with Global Trade to meet your company’s marketing needs. For the same low rate, your ad will appear in our print, digital edition, iPhone and iPad apps, with no extra fees! Use GlobalTradeMag.com to reinforce your advertising message with our online audience, and for maximum visibility, take advantage of Global Trade’s email blast program to speak directly to the executives you need to reach. Be as selec-tive as you like by targeting the states, industries and job titles that match your company’s goals.

PREMIUM POSITIONSInside Front Cover 5875 6450 6800Page 2 & 3 Spread 9490 10500 11000Page 3 6375 7000 7300Inside Back Cover 5325 5900 6200Back Cover 6850 7500 7800

DISPLAY ADVERTISING RATES (Black and White) 4-Color Charge: Add $950Embed company video into Global Trade digital edition for $950

BEST VALUE 6x 3x 1x Full Page 4900 5400 5650Spread 7600 8400 88002/3 Page 3675 4050 44751/2 Page 2900 3275 34001/3 Page 2060 2275 2380

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GLOBAL TRADE MAGAZINE 2016 9

DIGITAL RATES AND SPECSUNITS DIMENSIONS FILE TYPE MAX LENGTH LOOPS MAX SIZE RUN OF SITE ADS Super Banner 1280 x 100 GIF, JPG, 3rd Party :30 3 100k Banner 728 x 90 GIF, JPG, 3rd Party :30 3 100k Box Ad 300 x 250 GIF, JPG, 3rd Party :30 3 100k PROFILE PAGE ADS Banner 728 x 90 GIF, JPG :30 3 100k Rectangle 180 x 150 GIF, JPG :30 3 100k Video [N/A] Youtube [N/A] [N/A] [N/A] White Paper [N/A] PDF [N/A] [N/A] [N/A] DIGITAL EDITION SPONSORSHIP Zero Page 675 x 870 PNG [N/A] [N/A] 300k Background Image 1870 x 1360 PNG [N/A] [N/A] 100k Horizontal Margin Ads 728 x 90, 160 x 90, PNG [N/A] [N/A] 100k 350 x 90, 540 x 90 Vertical Margin Ads 120 x 600, 120 x 90, PNG [N/A] [N/A] 100k 120 x 192, 120 x 294, 120 x 396 Wide Vertical 160 x 600, 160 x 90, PNG [N/A] [N/A] 100k Margin Ads 160 x 192, 160 x 294, 160 x 396 Pop-Up 300 x 250 GIF, JPG [N/A] [N/A] 100k Video [N/A] FLV [N/A] [N/A] 100mb

e-NEWSLETTER SPONSORSHIPBanner 535 x 55 GIF, JPG [N/A] [N/A] 100k UNIT MONTHLY RATERUN OF SITE Super Banner (Top of page) $2,495 Banner (Below fold) $1,795 Box Ad (Above fold) $995 Box Ad (Below fold) $595 PROFILE PAGE SPONSORSHIPS Profile Page Sponsorship $500 All Profile Sponsorships $995 OTHER DIGITAL OPTIONS Digital Edition Sponsorship** $7,995 eNewsletter $695 Native Content $2495 + $0.50/word White Paper $1,495

FOR TECHNICAL QUESTIONS, PLEASE CONTACT PATRICK DOOLEY AT 949.200.7796 OR [email protected]

FOR PLACEMENT INQUIRIES, PLEASE CONTACT YOUR GLOBAL TRADE SALES REP.* ALL DIGITAL ADS SHOULD BE SUBMITTED 10 DAYS BEFORE LAUNCH DATE.

* SET-UP FEES MAY APPLY TO CUSTOM ADS.

EMAIL BLAST RATES:$300 per 1,000 contactsSet-up $295Art Charge (optional) $250Industry-Select Charge (optional) $15 per 1,000 contactsAvailable Contacts (Subject to change)24,819 CEOs of U.S. manufacturers that export3,081 Senior managers of Logistics/Interna-tional Operations at Retailer that import. 5,964 Senior managers of Logistics/International Operations at 3PLs and other logistics providers.

1,193 Other senior managers at companies doing business globally. 35,057 Total Number of Contacts

DIGITAL EDITION SPONSORSHIPIncludes “Zero Page,” Full Background or Tower Ads, Pop-up Ad Options and Video w/ Auto-Play Capability.

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10 GLOBAL TRADE MAGAZINE 2016

FEBRUARY • MARCH

APRIL • MAY

JUNE • JULY

2016 EDITORIAL PLANNING GUIDESPECIAL REPORTS

The Best EDCs in America 3rd Annual Top Trucking Report Do-It-Yourself: PORTS 20 Top Business Parks & Inland Ports POWER UP! These Utilities Are Energizing Business Development

LEAD STORIES

3PLs: What medical device manufacturers should know when choosing a 3PL.

Air Cargo: Expediting to Europe.

Rail: Cross-border rail service.

Warehousing: Choosing a temp-controlled warehouse provider.

Ocean Carriers: Reliability: How you can best predict dependability.

Software: Transportation Management Systems to track your freight

Executive Education: Picking a supply chain management school.

Global Banking: Export finance options.

Insurance: The importance of insuring shipments.

Business Travel: Rested & Ready: Business class airlines with fully

reclining seats.

SPECIAL REPORTS

Select Your State Pt. I3rd Annual Pick Your Port GuideDo-It-Yourself: TRUCKINGTop 25 Business Class Airlines

LEAD STORIES

3PLs: How 3PLs are revolutionizing transportation through technology.

Air Cargo: Is air cargo charter right for you?

Intermodal: 5 keys to intermodal.

Warehousing: The value-adds you should know about.

Ocean Carriers: Shipping breakbulk and project cargo.

Software: Benefits of Warehouse Management Software.

Executive Education: How executive education propelled these careers.

Global Banking: Export credit agencies.

Insurance: Political risk insurance.

SPECIAL REPORTS

Select Your State Pt. II3PLs: Top Thought LeadersDo-It-Yourself: OCEAN CARRIERSTop Software Providers

LEAD STORIES

Air Cargo: Air shipping oil and gas equipment.

Ports: Big-ship readiness update.

Intermodal: Tips for using intermodal to combat capacity constraints.

Warehousing: Advantages to outsourcing to a 3PLs.

Ocean Carriers: Choosing a RO/RO carrier.

Executive Education: The value of a global MBA.

Global Banking: Settling in the Middle East: Your best banking options.

Insurance: Alternatives to using the Export-Import Bank of the United States.

Business Travel: Above & Beyond: Best business class added-value services.

SPACE RESERVATIONS:

SALES - MAY 9MATERIALS - MAY 10MAIL DATE - MAY 25

SPACE RESERVATIONS:

SALES - MARCH 10MATERIALS - MARCH 11MAIL DATE - MARCH 25

SPACE RESERVATIONS:

SALES - JAN. 20MATERIALS - JAN. 21MAIL DATE - JAN. 29

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GLOBAL TRADE MAGAZINE 2016 11

AUGUST • SEPTEMBER

OCTOBER • NOVEMBER

SPECIAL REPORTS

Top Site Selection Specialists4th Annual America’s Leading 3PLs ReportDo-It-Yourself: RailEducation: Best Supply Chain Management Programs

LEAD STORIES

Air Cargo: How to ship oversized cargo.

Trucking: Taking advantage of specialized services.

Warehousing: Stacking up savings with warehouse technologies.

Ocean Carriers: Advancements in ocean shipping and the carriers at the helm.

Ocean Ports: America’s Niche Ports.

Software: TMS for freight optimization.

Global Banking: Supply chain financing options.

Insurance: Trade credit insurance

Business Travel: The world’s best business class lounges

SPECIAL REPORTS

5th Annual Top Cities for Global TradeWhy We Love These 50 PortsDo-It-Yourself: Air CargoTop 25 Trade Insurance Providers

LEAD STORIES

3PLs: Where to start your global supply chain management.

Rail: How railroads are investing in the future of intermodal.

Trucking: Choosing a drayage partner.

Warehousing: 5 questions for a global warehousing partner.

Ocean Carriers: Your best options for “big” ships.

Software: Why you can’t afford to not have ERP.

Executive Education: How programs help you balance career and school.

Global Banking: When and how to settle in foreign currencies.

Business Travel: Flying to the Middle East in style and comfort.

DECEMBER • JANUARY

SPECIAL REPORTS

Top Foreign EDCs That Want Your Company 4th Annual Global Logistics Planning GuideDo-It-Yourself: WarehousingTop 100 Global Banks

LEAD STORIES

Air Cargo: Air shipping to Asia.

Ports: Fastest ports to Europe, Asia and Latin America.

Intermodal: Cross-border intermodal options.

Ocean Carriers: Can’t miss added-value services.

Software: Streamlining global trade through software.

Executive Education: 5 reasons to master Supply Chain Management.

Insurance: Insuring your ocean cargo.

Business Travel: best business class airlines to Europe.

NOTE: *All Fractional ad space reservations will be due two weeks prior to listed Full Page deadlines.*All editorial is subject to change by editor and/or publisher.

SPACE RESERVATIONS:

SALES - JULY 6MATERIALS - JULY 7MAIL DATE - JULY 22

SPACE RESERVATIONS:

SALES - SEPT. 7MATERIALS - SEPT. 8MAIL DATE - SEPT. 23

SPACE RESERVATIONS:

SALES - NOV. 9MATERIALS - NOV. 10MAIL DATE - NOV. 25

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CONTACTS

Patrick DooleyPublisher and [email protected] Drew LawlerCEO, Abundant Life [email protected] ext. 202

Carolyn HillgrenDirector of [email protected] ext. 204

Krissy Gendron [email protected] ext. 200

ADVERTISING CONTACTS:

Scott MabrySenior Director of Global [email protected] ext. 208

Jenny MasonSenior Director of Global [email protected]

Glenn SchwallerSenior Director of Global [email protected]

Kimberly WooldridgeSenior Director of Global [email protected]

949.294.6869

GLOBAL TRADE MAGAZINE240 Newport Center Dr., Suite 205Newport Beach, CA 92660

Phone: 949.650.0431Fax: 949.650.3459Editorial inquiries: [email protected] story inquiries: [email protected] artwork: [email protected] Inquiries: [email protected]