Seva Musahar Krishi Products Private Limited

Promising a better tomorrow for Musahar community

A producer owned retail company

Under the aegis of : Manav Seva Sansthan

Rationale

Do away mandis – middle man oriented corrupt supply - rural – urban income disparity

Two – three middle man - that share the profit percentage - farmers are benefited the least

Eliminating middle man - immensely enhance the profit margins of these farmers

Direct farmers to consumer marketing – Why

Current Scenario

Farmer Sells his produce to the first intermediary (middlemen) Receives only 1/3 of the price paid by consumers

Intermediaries Buys out produce at throw away prices from farmers adds profit margin and sells it to next intermediary

Wholesaler

Retailer

Consumer

They buy it from the mandi, add their profit margin – sell to retailer or sub wholesales

Buys from Wholesaler, add profit margin and sell it to the consumer or sub retailer

Consumer has little choice than to buy it at thr price stated by the retailer

Ultimately paying 3to 4 times the actual price of the products

At Loss At Profit

The company - SMKP

Incorporated under the Companies Act, 1956

Corporate Identity Number : U01403UP2012PTC050394

A shareholder based body

Small and marginal producer can acquire the share

Objectives

To re-engineer the product supply chain by directly connecting producers and the higher return market

Creating livelihood opportunity to ensure empowerment of the marginalized small and marginal producers

To secure development investments for holistic development of Musahars and the underprivileged

Brand Name

All agro based and processed products from Musahar and non musahar families are marketed by the brand Name “Rishi Krishi”

Business Model

Small and marginal Farmer (Non Musahar)

Farmer (Musahar)

Collection Centers

· LEISA method of farming practice

· Market information including price over phone

· Assured market and best price for their produce

· Freedom from Middle men and brokers

Transportation to Outlet

Retail Outlet (currently managed by MSS)

Consumer

· Procurement of products

· Grading, packing and Value addition - employment generation for musahar

· Branding of products

· Family store model ( musahar, non musahar and FMCG products)

· Assurance of quality and quantity at reasonable price

· Good quality and healthy products at best price

Musahar CBOs

Financial support to Musahar CBOs for implementing village development plan

SMKPRunning Capital

Process flow of operation

Collection Centers

First Grading & packaging

Sales Outlet

Second Grading and packaging

Farmers

Farmers

Local Markets

Future Plans

Rural enterprise through food processing units• Creating & promoting a self brand (Rishi Krishi) of

packaged essential products (Turmeric powder, chili powder, papad, Jaggery, snacks etc)

Scaling up the SMKP outlet in major towns of Purvanchal region.

Business partnerships with institutions – hotels, residential schools, private hostels

Thank You