SEVEN ZOOM MARKETING IDEASDURING HIGH COVID TIMES

DARREN DREWITZ. CO-FOUNDER

• Strategy & Media• MarComm Gold Winner• 5x ADDY Award Winner• Corporate & Agency Experience• Married, 2 Kids, Ages 15 & 13• Musician, Traveler, Texan• Member of 254 Club

ASSUMPTIONS FOR TODAY

1. Basic understanding of ZOOM & like technologies• Video, Facebook Live, Go To Meeting.

2. COVID will be here for next 2 + years

3. Small businesses on call today

4. Have web and/or social presence

IDEA ONE: GO TO THE MONEYGO TO THE MONEY

• Meet the Customer on their Home Turf • Can you travel to them? Charge house call fee?

• Keep or Increase Meetings & Communications

$$$ Give Client / Customer the Controls• Use share screen to let customer / client to show their toughest business

challenge. Let them speak extensively about their problem. • Record the call. Catalog it.

• Offer initial solution, but inventory the larger solution for when the world is open and sell a larger, more comprehensive solution.

IDEA ONE: GO TO THE MONEY

GO TO THE MONEY

Record video here

IDEA TWO: OWN THOSE DUCKS

TAKE INVENTORY & FINALLY GET YOUR DUCKS IN A ROW

• Google My Places• Website Listings• Customer List• Purge old• Add new

• Library• Photo, video, content

IDEA TWO: OWN THOSE DUCKSGOOGLE PLACES

Also1. Yelp reviews2. Google reviews3. Facebook reviews4. LinkedIn Recommendations

Enlightened Yoga - Wrong • No Reviews• No Website• No Directions

IDEA TWO: OWN THOSE DUCKS

FACEBOOK PAGE

Good example1. Contact info in cover artwork2. Contact Us Button3. Services Listed

IDEA TWO: OWN THOSE DUCKS

FACEBOOK PAGE

Good example1. Full Address2. Website 3. Hours4. Recommendations

IDEA THREE: BRAND DEEP!

TELL YOUR STORY

• Use video• How you got started• Why your passionate

about what you do• How you’re different

IDEA THREE: BRAND DEEP!

TELL YOUR STORY

• Speak from heart• Stay intrinsic to your

business • Provide guidance

Never miss an opportunity to show your customers how smart you are.

Sample on MindEcology Facebook page

IDEA FOUR: GET PERSONALEMPLOYEE SPOTLIGHT BEHIND THE SCENES

IDEA FOUR: GET PERSONAL

FACEBOOK LIVE 12,864

Facebook Followers.

553 Views. 47 Likes.

These numbers are in the first 60 minutes after posting video.

IDEA FIVE: FOCUS UP

Mary Kay

IDEA FIVE: FOCUS UP

ZOOM FOCUS GROUPS

• Focus Group your Customers

• Ask the Experts Panel

IDEA SIX: VIRTUAL TOURS

VIRTUAL TOURS

• Facebook Live

• Zoom

• Recorded Video

IDEA SIX: VIRTUAL TOURS

ZOOM INTERVIEWS

• 2 people interviews• Record while interviewing• Zoom automatically

switches back & forth between both talkers

IDEA SEVEN: MAKE IT FUN

FUN ZOOM IDEAS

• In Home Scavenger Hunt • BINGO Game• https://myfreebingocards.com/virtual-bingo

• Wine Pairing - Cooking Class• Yoga Class Online• Career Coaching• Painting Classes

FIND US•MINDECOLOGY.COM• DARREN@MINDECOLOGY.COM• 512-284-2988 CELL•@MINDECOLOGY1