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Starting out on LinkedIn
Make an impact with your profile
Find your buyers
Be influential and be admired
Generate leads
Common mistakes to avoid
*What is LinkedIn?
Network with 250 MILLION people
The world’s largest
professional social
network.
Control your professional
identity onlineFind the people &
knowledge you need to achieve your
goals
Why do I need to be on it?
What return on investment is it going to give me…?
This is always dependant on the product you’re trying to sell
*B2B
*LinkedIn is 277% MORE effective at generating leads than Twitter and
*B2C
Suppliers
Stockists
Contractors
Asking your network advice
It’s used by your
KEY DECISION MAKERS
Managers
Directors
OwnersChief Officers
Vice President
s
*Features
Profile
Feeds
Messaging
Company pages
Industry News
Follow tools
Community building
*Get found
Keyword Density
Shared Connection
s
Profile Completen
ess
3 Top TIPS for a fantastic profile
USE KEYWORDS THROUGHOUT
Write it ALL OUT (as you)! Don’t miss out sections, people WANT to know your previous experience or education because that’s what
makes you GOOD AT WHAT YOU DO!
Don’t have a boring job title…
ONE GOLDEN RULE
ALWAYS
PROOF
READ
*Connecting
An active network to SELL your services to
People you
don’t know…
People you MAY know
People you DO know
*Using searches
*Using searches
Use the search function of LinkedIn as an exercise in finding decision makers!
Search by job title in the search box,
On the left hand side choose ‘People’
Chose by location
Target by specific company if there is a new company you want on your books.
Think about your KEYWORDS
Think of a specific company or person you’d like to target
Think about what makes you SPECIAL
*Writing the first message
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?
Would be great to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!
All the best,
Miranda
‘Hi x,
Thanks for connecting with me on LinkedIn. Your work in <3D printing> looks so <interesting> and I’d love to hear more about <it> as I currently am designing a new <related product>. Let me know how it’s going.
If there’s anything I can help you with in the future please do just get in touch.
Have a great weekend,
Miranda
Touch base
Recognition
Interest in Industry
Helpful
Friendly (not too informal)
Hi Efe,
I hope you’re well?
I noticed we share a group and I’ve recently started a new role at Leopard Digital where I have been speaking with professionals in SMEs to find out their biggest needs within online marketing to bring in more business. I myself specialise in customer interaction through social media with high focus on Twitter & Facebook campaigning.
I’d love to chat to hear how you currently get new customers and to discuss whether we can assist you in your current efforts. Do you have time for a short conversation this week? If so, what’s the best number to reach you on?
Thanks,
Miranda
Touch base
Recognition
Interest in Industry
Call to action
Friendly (not too informal)
*Remember:
EV
ER
YO
NE I
S O
N
LIN
KED
IN F
OR
A
REA
SO
N!
Establishing themselves in their
industry
Looking for better offers, suppliers,
staff or customers
Networking
*Updates to ‘contacts’
*Relationship
*Relationship
Tag to categorise
into leads/referral
s
Add notes to yourself
Add reminders of when to get
in touch
* Establishing yourself as an expert
Updates
Website links
Saved search
es
Groups
Company
Updates
Post updates REGULARLY
Make them industry specific
Make them ENGAGING
Include videos,
photos or links to
outside sites when you
can
* Lead Generation
Adverts
Private Messagi
ng
Mass messagi
ng
Company Pages
Groups
Email marketin
g
*Groups
*groups
*Promotions
Members
You can freely message
anyone in the same group as you (provided they haven’t opted out of
this function).
Local groups are great for
keeping up to date
with events etc
Build new connection
s
Find NEW people to market to
Concerted Lead Generation
Building connection
s
Messages to your network
Updating your
status
Group Promotio
ns
Company Updates
Paid Advertisi
ng
InMail
Group Manageme
nt
Using external
companies
Where to go from here…
Make/Update your company pages• Follow 5 companies
Join 5 groups
Download your email database from LinkedIn
Save searches
OPTIMISE YOUR PROFILE
*Common mistakes
*Being too vague…
*Instead be SPECIFIC and
show PASSION
Connections Collection
How many do I need
Getting to the magic
500+
What do I do now I
have them…?
*How many do I need?
What are you selling?
Is your service or product
mass market?
Needs a large varied
audience
Or is it niche and
high value?
Needs a specific narrow
audience
I’m a ‘LION’…..
Do you ignore your emails…?
Don’t ignore your connections
!
Update and optimise your
profile
Think of 2-3 sets of key words or
phrases
Use 3 different search functions
and test what works and what
doesn’t
Post at least one update per week
with some engaging or
valuable information.
Join 10 relevant groups
Follow 10 relevant
companies
Start (or update) your company
page
Export your connections using the link below and send them some
emails!
https://www.linkedin.com/
people/export