Seversville: Marketing Sustainability“Putting and Keeping Seversville on the Map”

Strategy “Putting Seversville on the map” – Generating positive awareness

Story Uptown’s gateway to Historic West End is a historic hidden treasure that provides an active urban lifestyle while being part of an intimate diverse community.

Targets Neighborhood residentsCharlotte residentsCity/County leadershipStakeholders – Partners/Developers/financial institutions

Marketing/Branding StrategyO

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Sustainability Model

Human Capital

Financial Capital

Social Capital

Political Will

No Brand Recognition

Logo Visual Identity

Logo sustaining, neighborhood

branding/marketing

Seversville Brand Statements: “Uptown’s gateway” - represented by

the overarching Culture-Art-History tagline over the Charlotte City scape,

“Active urban lifestyle” - represented by the trolley car

“Historic West End” - denoted by the Biddle Clock Tower

“Diverse community” - encapsulated in the people icon.

Seversville Brand Activated

Entrance Historical Marker

Street Sign Topper

Building Social Capital

West Trade/Rozzelles Ferry CNIP

$30 M in public investment: Enhance amenities in key activity

nodes Enhance neighborhoods rich in pride Enhance vibrant, renewing

neighborhood centers Enhance business corridors and

housing stock