Sex on TV 4 Report Methodology

7/31/2019 Sex on TV 4 Report Methodology

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metHodologY

Background andoverview

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cHAnnel n

aBc 95

cBs 92

F 10

nBc 82

pBs 7

wB/id. 113

l 115

tnt 97

usa 100

hBo 83

totAl 959



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Table 2: Distribution of ProgramsAnalyzed by Channel: BroadcastNetwork Prime-time

cHAnnel n

aBc 9

cBs 9

F 54nBc 9

totAl 261

Table 3: Top 20 Programs Most FrequentlyViewed by Teens

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Table 4: Reliability for Sexual Dialogue and Sexual Behavior Measures

Unitizing

MeasuresGrounded

for LifeBostonLegal

Survivor:Vanuatu

GeneralHospital

Two WeeksNotice

PrimetimeLive

Malcolm inthe Middle House

OverMean

Scene Range 8-15 8-12 0 4-6 12-17 1-5 7-10 2-3

Scene Mode 10 11 0 6 14 2 9 3

CIAM 88% 92% 100% 80% 79% 94% 81% 100% 89%

Scene Level Context Variables

Talk About Sex

Own/Others 88% 89% 100% 89% 96% 94% 82% 90% 91%

Talk About 99% 96% 100% 99% 97% 100% 100% 100% 99%

Talk About First Time 100% 100% 100% 100% 100% 100% 100% 100% 100

Talk Toward 99% 95% 100% 100% 100% 100% 98% 100% 99%

Talk about Sex Crimes 91% 99% 100% 99% 100% 100% 100% 95% 98%

Expert Advice 100% 100% 100% 100% 100% 100% 100% 100% 100

Other 100% 98% 100% 94% 99% 83% 100% 100% 97%

Oral Sex 100% 100% 100% 100% 100% 100% 100% 100% 100

Talk Focus 78% 85% n/a 99% 84% 78% 76% 81% 83%

Talk Character 98% 100% n/a 99% 99% 100% 98% 98% 99%

Behaviors

Flirtatious Behavior 97% 95% 100% 100% 96% 100% 96% 95% 97%

Kissing 100% 97% 100% 100% 100% 100% 100% 100% 99%

Intimate Touch 100% 99% 100% 92% 100% 100% 93% 90% 97%

Intercourse Implied 100% 99% 100% 91% 100% 100% 99% 100% 99%

Intercourse Depicted 100% 99% 100% 97% 100% 100% 100% 100% 99%

Other 100% 100% 100% 100% 100% 100% 100% 100% 100

Oral Sex Implied 100% 100% 100% 100% 100% 100% 100% 100% 100

Oral Sex Depicted 100% 100% 100% 100% 100% 100% 100% 100% 100

Behavior Character 94% 100% n/a 100% 100% n/a 99% 93% 98%

Explicitness 76% 100% n/a 100% 94% n/a 97% 80% 91%

Risk/Responsibility

Topic 99% 99% 100% 99% 100% 100% 100% 100% 99%

Focus in Scene 79% 81% n/a 96% 100% n/a n/a n/a 89%

Source of Information 95% 100% n/a 98% 100% n/a n/a n/a 98%

R/R Character 99% 100% n/a 97% 100% n/a n/a n/a 99%

Valence 76% 88% n/a 84% 100% n/a n/a n/a 83%

Special Intercourse Measures

First Time n/a 100% n/a 100% n/a n/a 100% n/a 100%

Relationship n/a 75% n/a 87% n/a n/a 100% n/a 87%

Presence of Drugs n/a 100% n/a 100% n/a n/a 100% n/a 100%

Presence of Alcohol n/a 92% n/a 100% n/a n/a 100% n/a 97%

Program Level Context Variable

Program Theme 89% 86% n/a 100% 100% 100% 100% 100% 96%

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Sex on TV 4 Report Methodology