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8/7/2019 SG - Fairprice
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NTUC FairPriceOrganic Assurance
Programme(NOAP)
Pasar Organic:Truly OrganicMs. Chong Nyet Chin
Director, Quality & Processes
NTUC FairPrice Co-operative Ltd On behalf of
Dr. Ngiam Tong Tau
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NTUC FairPrice Co-operative Ltdo Founded by the labour movement in 1973,
with a social mission to moderate the cost ofliving in Singapore
o Largest retailer, FY07 sale revenue S$1.81b,6000 staff strength
o More than 200 outlets:o FairPrice supermarketso FairPrice Finesto FairPrice Xtrao FairPrice Xpress and
o Cheers convenience storeso Fresh Food Distribution Centreo Centralised Warehousing and distributioncompany
At NTUC FairPrice, we believe the good life shouldn’t have to cost a lot and we aim to make it accessible to all segments of the community.
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Singapore’s Organic Trends
o S$40m sales in 2006; expected to double in2008
o 4 in 10 consumers buy organic fruits and
vegetableso 12% regular buyer
o Niche market, rapidly growing, full ofopportunity, and quite volatile
Nielsen Company’s Survey (2005)
1. Domestic Singapore Consumption
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Singapore’s Organic Trends2. “Organic” Retail Markets: 40 Organic Stores
Limited range of organics; mainly dried certified
food items
Mini-mart
Wider range of organics,
dedicated shelves
Supermarket
Mainly vegetables claimed to be “organic”
without info. on certification; produced locally or from Malaysia
Wet market
- Almost 100% Imported
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Major supermarkets
1. NTUC Fairprice2. Cold Storage
3. Carrefour
o Certified products
from overseas(mainly fromAustralia, NewZealand, European
countries and USA)
o No local organiccertification board
Chilled Fruits
Condiments
Singapore’s Organic Trends
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Singapore’s Organic Trends
3. Organic food range from FairPrice
o Increased demand for organic produce(fresh produce, rice, meat, eggs, etc) increased by 6 fold over last 3 years
o SpecificallyOrganic freshvegetables andfruits’ demands
in FairPrice haveincreased by 4xsince 2004
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Challenges in OrganicRetailing in Singapore
o Price of organic food is 2x of conventional
food- To provide affordable organic produce to consumers
o 90% of food are imported
- Varying food quality & safety (productiontechnologies & complex distribution channels)
o Limited supply of organic fresh produce
- highly priced and mostly temperate typeso No regulations on certification & labeling of
organic food - opportunistic behaviors (falseclaims)
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False Claims Cause Confusion
“Natural”
“Free-range”
“Organically
Grown”
“Pesticide
Free”
Eco labels
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Global Trends –
Organic Certification
Types of
Organic Standards Government Standards
(Voluntary or Mandatory)
Private Sector Standards
(CBs) Market Standards
(importers or retailers,consumers requirements)
IFOAM & CODEX(WHO/FAO), InternationalVoluntary guidelines
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“Pasar Organic” = Re-assurance fortruly organic
Reduces opportunistic behaviors by creatinga specific enforcement system (i.e. in-housecertification) which is at zero / low cost togrowers
Ensure organic principles and practices
(“organic production standards”) aremaintained in an industrial scale production
Protect organic integrity along the complexsupply chain (Organic Assurance Program)
Cooperate with regional Asian vegetable growers
Our Strategy For
Organic Assurance Program
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Transporter
Re ta i ler
Gro wer
Processor
D is tr i b u t io nCe n tre
E x por ter
I m por ter
C us to mer
Organic Supply Chain
N T U C
F a i r P r i c e
O r g a n
i c A s s u
r a n c e P r o g
r a m m e
( N O A P )
The Value-added Supply Chain of Organic Fresh Produce
Certification adds values :
Assured Organic Integrity
Transparency
Traceability
Enhanced competitiveness in
organic business
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Pasar Organic
NTUC FairPrice
Organic Assurance Programme (NOAP)
Supplier
Farm Packinghouse TransporterFresh FoodDistribution
CentreRetail
Outlets
Transporter
o Develop and Implement Organic Production
Standards and Regulations (from farm to store) o In-house Certification System - Audited by 3rd
party (Agrifood Technologies Pte Ltd)
Consumers
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NTUC FairPrice Organic Assurance Programme, Version 1
NTUC FairPriceOrganic Assurance
Programme
A Handbook for Operators
in the Value-added Supply Chain for
Organic Fresh Produce of
NTUC FairPrice
Copyrights 2007, NTUC FairPrice Co-operative Ltd
Standards of NOAP
Organic Production Standards
1. Organic Farming Standard2. Organic Handling andProcessing Standards
o Reference:IFOAM and CODEXOrganic Production Standards
o Adapted to local conditions
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Our Regulator
• AVA’s Objectives– To provide resilient supply of safe food,– To safeguard the health of animals and plants– Facilitate agri-trade for the well-being of the nation.
• AVA’s core functions
– Ensure food safety, resilience in food supply– Safeguard animal, plant health & animal welfare
– Promote Agro technology– R & D– Protect endangered wildlife
Source: www.ava.gov.sg
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About AgroFood Technologies Pte LtdA fully-owned subsidiary of the AVA, (consultancy services in food &
agriculture)
Broad scope of services:• Technical feasibility study on farming of vegetables & aquaculture;
• Technology transfer & training• Implementation of GAP certificate scheme;• Design and set up of farm, meat and agri-produce processing
facilities;
• Consultancy to meet HACCP requirements• Recommend improvements to food safety, animal and plant healthdiagnostic laboratory testing techniques to meet internationallyrecognized Good Laboratory Practices requirements.
Source: www.ava.gov.sg
Our Independent Auditor
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NOAP’s Development &Implementation Cycle
Long journey which requires commitment and cooperation
between all operators
2. Do/2. Do/2. Do/2. Do/
ImplementationImplementationImplementationImplementation
Establish
systemsAug 2007 –Mar 2008
3. Communication3. Communication3. Communication3. CommunicationStaff trainingand briefing
Aug 2007 –Mar 2008
Oct 2006– Aug 2007
1. Planning1. Planning1. Planning1. Planning
/ Development/ Development/ Development/ DevelopmentAudited by3rd Party
-Apr 2008
4. Analysis4. Analysis4. Analysis4. Analysis
& Review& Review& Review& Review
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Our Assurance Standards
1. Organic Farming Standard
At the farm
• Pasar Organic produce is grown in well-selectedand managed organic farms in Thailand, applyingprinciples of Organic Agriculture.
Key organic assurance practices:
• Good water source and free from potentialcontamination;
• All seeds and plant materials are non-geneticallymodified organism and non-chemical;
• Crop rotation to enhance soil;
• Use recycled vegetable wastes as fertilizers;
• Eco-friendly weed and pest management system
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Organic Handling and Processing Standards
2a. At the Processing House
After harvesting, Pasar Organic produce is sent
the processing house in Thailand for packing.
Key organic assurance practices:
• Verify and record source;
• Dedicated packing facility;
• Clean, disinfect and sanitize facilities usingNOAP permitted agents;
• Segregate Pasar Organic produce from non-organic produce in sealed boxes;
• Proper documentation for product tracing
Our Assurance Standards
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2b. At the Storage Facility
From the processing houses, Pasar organic produce is
delivered to NTUC FairPrice’s Fresh Food DistributionCentre (FFDC) for sorting and redistribution to thestores.
Key organic assurance practices:•Check that packaging is sealed;
•Store Pasar Organic produce in dedicated shelves;
•Segregate Pasar Organic product from non-organicproduce in sealed boxes
Our Assurance Standards
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2c. At the Stores
Key organic assurance practices:•Verify the condition and records ofproduce;
•Check that organic labels and packagingare intact;
•Display produce on dedicated shelves
Our Assurance Standards
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Challenges in Implementing NOAP
Working with small farms– Cooperation & Incentives
Getting the systems right– commitment and resources
1) Management’s Commitment2) Extensive staff trainings
Sustaining organic market1) Creating awareness2) Consumers’ education
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NOAP Successful Launch
First launch on31
st
July 2008to top 10 stores 34 types Asian tropical
vegetables
First to be developed inSingapore> Leading role in organic
market place in terms oforganic quality assurance
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Thank You Ms. Chong Nyet Chin
Email: [email protected]://www.fairprice.com.sg/Corporate.aspx
On behalf of Dr. Ngiam Tong Tau
We are passionate about delivering the best quality,We are passionate about delivering the best quality,We are passionate about delivering the best quality,We are passionate about delivering the best quality,
service and value to our customers and we are proud service and value to our customers and we are proud service and value to our customers and we are proud service and value to our customers and we are proud
to introduce to introduce to introduce to introduce Pasar Pasar Pasar Pasar Organic Organic Organic Organic – –– – our house brand for our house brand for our house brand for our house brand for
fresh organic produce aimed at bringing you a fresh organic produce aimed at bringing you a fresh organic produce aimed at bringing you a fresh organic produce aimed at bringing you a
wholesome organic experience at affordable prices.wholesome organic experience at affordable prices.wholesome organic experience at affordable prices.wholesome organic experience at affordable prices.
Pasar Pasar Pasar Pasar Organic encompasses the goodness and purity Organic encompasses the goodness and purity Organic encompasses the goodness and purity Organic encompasses the goodness and purity of what nature has to offer with the assurance that of what nature has to offer with the assurance that of what nature has to offer with the assurance that of what nature has to offer with the assurance that
every step has been taken to ensure the organic every step has been taken to ensure the organic every step has been taken to ensure the organic every step has been taken to ensure the organic
integrity of the produce from farm to store.integrity of the produce from farm to store.integrity of the produce from farm to store.integrity of the produce from farm to store.