Style GuideThis guide has been created to help youdesign brochures, flyers, posters and other visual materials for any GEFSmall Grants Programme country office, while maintaining a consistent,signature SGP style. This signature style will help people recognize and distinguish SGP’s materials from those of similar organizations and to brand SGP with a distinctive and cohesive look.

To start, remember to follow SGP style guidelinesin placing the GEF and UNDP logos in a horizontal bar at the top of thepublication’s cover, with the GEF logo to the left of the UNDP logo. Pleasealso note that when referring to the programme using the acronym itshould be SGP or GEF SGP not UNDP GEF/SGP, UNDP/GEF/SGP or GEF/SGP.

In this document and on this diskyou will find the tools for designing with the Small Grants Programme’sbrand identity:• the SGP Monogram,• the SGP colors,• Impact and Trebuchet,the recommended font families.• Templates

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SGP Monogram

The SGP Monogram consists of two elements:SGP positioned on its side, and the wording “The GEF Small Grants Programme”written out. These two elements are provided in a set relationship in the encloseddigital files. Redrawing or respacing the SGP Monogram is not recommended.

The recommended colored backgrounds to place the SGP Monogram on arewhite and SGP Yellow (see SGP Colors section).

Because the GEF Small Grants Programme has many country offices, theMonogram has been designed to accommodate many languages.While theMonogram ought to remain the same, the wording may be translated.Whatever the language, however,try to keep the wording in three or four horizontal lines in the space to the right of the Monogram.

There may be some cases for which you may feel it appropriate to use the SGP Monogram on its own. A digital file, called SGPMonogram, has been provided for this purpose.

The following files are provided on this disk:SGP Style Guide in QuarkXPress 6.5 (Mac), PDF, and MS Word formatsTemplate files (see page 5) in QuarkXPress 6.5 (Mac) formatSGPLogo (English, French, Spanish) in eps formatGEF Logo (English, French, Spanish) in eps formatSGPMonogram in eps formatUN logo in eps formatImpact and Trebuchet fonts

SGP Logo

Monogram Wording

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SGP ColorsWhen printed,the SGP Monogram can be reproduced in 4 colors (CMYK) or in1 color, depending upon your needs. For online use,the SGP Monogram also hasdesignated Web-safe colors. There are two recommended colors, SGPYellowand SGP Brown. They are defined below and provided in the digital Logo fileson this disk.

SGP YellowCMYK: Cyan: 0; Magenta: 20; Yellow: 76; Black: 0Web-safe: FFCC33Pantone: PMS 142

SGP BrownCMYK: Cyan: 0; Magenta: 60; Yellow: 87; Black: 72Web-safe: 330000Pantone: PMS 1817

The SGP Monogram usesWhen used on a white background:Vertical “SGP” letters: SGP YellowHorizontal wording: SGP Brown

SGP Monogram on an SGP Yellow background:Vertical “SGP” letters: 25 % SGP Yellow (Cyan:0;Magenta:5;Yellow:19; Black:0).Horizontal wording: SGP Brown.

The SGP Monogram in black on a white background:Vertical “SGP” letters: 50% BlackHorizontal wording: 100% BlackIf necessary and appropriate,a dark PMS color suchas PMS 1817 can be used in place of black.

When monogram is used with SGP country name,please place the country name beneath the pro-gramme name as in this example.

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PublicationsWhen publishing or issuing communications materials at the global and at thenational level, the following elements should be taken into consideration asappropriate: When the publication is directly produced by SGP or by a publisher on behalfof the programme:• Indicate copyrights and any required permits for reproduction (copyrights ©

shall be those of the United Nations Development Programme)

“Material contained in this publication is not subject to copyright. It maybe reproduced for strictly non-commercial purposes, provided that theGlobal Environment Facility's Small Grants Programme is acknowledged.”

• Acknowledge funding sources for the publication (UNDP, GEF, UNF, EC orother donors) as well as any co-funding partner for the project referred to

• Acknowledge contributions by various parties e.g. editor, reviewers, overallcomments, etc.

• Acknowledge author(s) of picture(s) and include caption(s) indicating coun-try, project title and any other relevant information on the photograph(s)

• Acknowledge author(s) of other illustration(s) or drawing(s)

• Include UN standard disclaimer to indicate that views in the publication arethose of the authors and do not necessarily reflect those of theOrganization(s)

“The views expressed in this publication are those of the authors. They donot necessarily represent the views of the organizations or governmentsmentioned, the Global Environment Facility or the United NationsDevelopment Programme.”

• Obtain and include ISBN number or any other national cataloguing reference

• Ensure the publication is dated

• Ensure consistent use of the SGP signature

Please refer to the United Nations Information Centre (UNIC) or equivalent inyour country for further advice on publications issues such as publisher agree-ments, how to obtain an ISBN, etc.

When a publication / material is produced by SGP grantees:

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• Copyrights will be retained by the NGO / CBO unless the organization is pro-ducing materials on behalf of SGP

• Ensure the SGP financial contribution and any co-funding source is acknowl-edged

• Secure the free right of SGP to reproduce in part or in whole the materialfor non-profit purposes related to SGP activities

Publication configurations:

Implemented by the United Nations Developement Programme

Hands on Action ForSustainable Development1992-2002

Implemented by the United Nations Developement Programme

Hands on Action ForSustainable Development1992-2002

Hands-on Action forSustainable Development1992-2002

Implemented by theUnited NationsDevelopement

Programme

Hands-on Action forSustainable Development1992-2002

Implemented by the United Nations Developement Programme

8.5 x 11 (vertical)

8.5 x 11 (horizontal)

5.5 x 8.54 x 9

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Words and PicturesWordsAll text should be laid out horizontally (not vertically, at an angle, or on acurve). To optimize legibility, try to avoid laying out large bodies of text ondark backgrounds.

For use with major heading or titles, the font “Impact” has been included onthis disc. For body copy, the font “Trebuchet” is also included.

To distinguish sub-headings, captions, sidebards or quotations from regularbody copy, the bold and italic features of Trebuchet may be used.

PicturesIn general, for the best results, try to supply images to the printer in one ofthe following formats. Consult your printer for their specific requirements.

Slides: 35mm or larger format tranparenciesPhotographs: High-quality photographic prints or 35mm negatives.Digital Files: High-resolution (300dpi or greater) TIFF files, or vector-basedeps files for type and line art.

Also remember to obtain permission before using a photograph or illustrationthat does not belong to the UN, provide descriptive image captions, and creditthe photographer whenever possible.

PaperTo lessen the impact on the environment, try to produce printed materials onhigh-quality uncoated or matte-coated recycled paper with a minimum of 50%post-consumer content, and try to avoid printing on glossy or shiny paper.

For more information, contact:GEF Small Grants ProgrammeInsert country information