Some of the Below The Line (BTL) activities done by Shan Foods as part of its promotion are as

follows:

1. College Activities

2. Cooking Demonstration Programs

3. Activities/ Programs involving localities

(E.g. programs for Memon community in areas of Bahadurabad and SindhiMuslim Society –

Memoni Biryani Masala)

4. Participation on festivals on an international scale. For example, below is a picture taken at Shan Foods participation in Pakistan’s Independence Daycelebrations in Los Angeles

Independence Day event at Los Angeles-Shan Foods boot in the concert

After its successful campaign of Shan’s Shoop noodles, Shan makes a comeback with their new

creative billboard ad for ready to cook products.

The billboards are designed by the creative agency called DesignXpress. The creative OOH can be

seen near Hyperstar Karachi.

The design execution in the billboard shows the lengthy process of growing, finding and grounding

spices for daily usage and how Shan has simplified the process.

The image perfectly supports the tagline ‘Ab Kaam Asaan’ (Making things easy). Shan is playing

wisely on the functional benefit of mixed recipes with its new campaign idea.

Shan's ready-to-cook products are quite famous in 26 countries across the globe. The location of the

billboard is well chosen considering that Hyperstar Clifton comes under SEC A whose residents

have regular contacts with Pakistanis based in abroad.

KARACHI, April 26 – Shoop Noodles, a product of Shan Foods has managed to earn the ‘Best

Advertising Award’ at the prestigious PAS Awards 2013. The brand managed to deliver an

interactive promotional campaign that not only captured children as its target market, but also

earned the attention of adults nationwide with its variety of unique and exciting flavors

Shan Shoop Noodles came with a promise of providing a new and unique and flavored

variety of instant noodles. Shoop Noodles were specifically positioned on time-saving and

health; Shan believed that with a hybrid of these two, a powerful advertisement can be

created. Apart from the actual product, catchy tagline ‘Mita Do Bhook’, use of the latest

graphic tools and designs in the advertisement and targeting kids was executed we ll in the

advertisement.

World Wide Fund for Nature-Pakistan (WWF-P) in collaboration with Shoop Noodles of Shan Foods

launched Spellathon 2013-14 across Pakistan. The inaugural event of this year's Spellathon campaign was

attended by a large number of s tudents, where they were entertained by a magic and puppet show

organised by Shan Shoop Noodles, disclosed a WWF-P's spokesperson on Monday.

The event was hosted by Beaconhouse School System, GT campus. Through this campaign the students

will not only learn about the significance of environmental protection and nature conservation, but will also

get an opportunity to win prizes. To further encourage the students to actively participate in this campaign,

Shan Foods is conducting a lucky draw for students. These activities will continue in various schools across

the region with more than 50,000 students.

Speaking on the occasion, a representative of Shan Foods, Sana said it is really important to educate the

youth and inculcate a sense of responsibility in them towards nature so that they may play their role as

responsible members of the society.

Sania Khan, WWF-P Manager Corporate Relations, elaborated on the role of WWF-P in reaching out to the

masses via various student outreach programmes. She said it is heartening to receive such a positive

feedback from the students.

It may be mentioned that WWF-P has been conducting the nation-wide environment spelling competition for

the past 17 years. Spellathon has evolved into one of the largest environmental education campaigns of

WWF-P with a significant increase in the number of participating students from 25,000 students in 1996 to

125,000 in the last year.