Shahar MAOR Infrastructure Services Market 2009

8/14/2019 Shahar MAOR Infrastructure Services Market 2009

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1

Shahar Geiger MaorVP & Senior Analyst

[email protected]

Visit My Blog: http://shaharmaor.blogspot.com/
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Shahar Maors work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 2

Agenda

1 Information Security

Communicat ion

Information

Security

Networking

2 Networking

Green IT3 Green IT


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Inf ormat ion Secur i t y

Information

Security

2008 2009 2010

Governance & Risk Management

(also BCP) 35.0 42% 50.0 50% 75.0

Security (projects) 95.0 -10.53% 85.0 11.76% 95.0

Security (Software) 90.0 -5.56% 85.0 -5.88% 80.0Total 220 0% 220 14% 250

GRC and Sec urity m arke t size (Ms of $)


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Secur i t y/Pr ivacy In t he News

Information

Security

-Trends


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Secur i t y Trends

Cloudcomputing

End-usersorganization is

unable to controlthe data

managementenvironment

Outsourcing

Sensitive orconfidential

information maynot be properly

protected

Unauthorizedparties might be

able to accessprivate files without

authorization

cyber crime

External threat oforganized cyber

criminal syndicates

Virtualization

Inability to properlyidentify and

authenticate usersto multiple systems

Third parties mightbe able to access

private files withoutauthorization

Information

Security

-Trends


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Secur i t y Trends

Mobility

Inability toproperly

identify and

authenticateremote users

Data breachesinvolvingpersonal

information

Sensitive orconfidential

information thatends up in thehands of cyber

criminals andidentity thieves

Peer-to-peer filesharing

Use of P2Pmight result in

the loss ofsensitive orconfidential

business

informationincluding trade

secrets

Web 2.0 andmesh-ups

Unsupervisedmonitoring of

employees useof Web 2.0

applications canresult in the loss

of criticalconfidential

business dataon the Internet

Information

Security

-Trends


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Technologies Categorization 2009

Investment

to make money

Cut costs, Increase

productivity

Investment

for regulations

Commodity IT

Services

Using Implementing Looking

Business Value

Market Maturity

IAM/IDMBusiness

Project

IT Project

Size of figure =complexity/cost of project

SSO

Network

Security

DLP

NAC

Information

Security

-Trends

DB

Sec.

Manage Sec.

Services

Cloud

SIEM/SOCEPSMobile

Sec.

Anti

X

Vir.

Sec.

GRC

Remote

Access

App.

Sec.


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STKI Madad 2008-2009

Access

18%

EPS/Anti x

14%

WAF & Apps

11%Trends

8%

Management

8%

DB Protection

7%

NAC

6%

Miscellaneous6%

GRC

5%

Market Players

5%

Network

5%

DLP

4%

Hardening

3%

Information

Security

-Trends


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Sophist icat ed Threat Envi ronment

Writers Middle Men

Second-Stage

Abusers

First-Stage

Abusers End Value

Spyware

Viruses

Trojans

Worms

MalwareWriters

Internal TheftAbuse ofPrivilege

InformationHarvesting

MachineHarvesting

ExtortionistDDoS for Hire

Spammer

Phisher

Pharmer/DNSPoisoning

Identity Theft

CompromisedHost and

Application

Botnet Creation

BotnetManagement

Personal

Information

InformationBrokerage

Electronic IPLeakage

Theft

Espionage

Extortion

CommercialSales

FraudulentSales

Click Fraud

Financial Fraud

Tool WritersHacker or

Direct AttackFame

Source: Cisco Israel

Information

Security

-Trends


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Appl icat ion Secur i t y

STK I obser vat ion: Secure development should be anintegral part of any new project and therefore should becalculated within the projects budget. STKI survey showsthat spendings on secure development scale from 0% oftotal project budget (Main-Frame based projects) up to10% ( core web applications projects) of total projectbudget.Average spending on secure development is 5% of totalproject budget (including: training, code review andpenetration tests)

Information

Security

-App. Sec


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Web Appli cat ions - Vulnerabi l i t ies

Source: http://www.webappsec.org/projects/statistics/

% Sites (All) % Sites (Scanned) % Sites (Black & Whitebox)

Probability to detect vulnerabilities of

different risk degree (results of 32,717 sites

and 69,476 vulnerabilities of different

degrees of severity)

Information

Security

-App. Sec


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Web Appl icat ions -Vulnerabil i t ies

Source: http://www.webappsec.org/projects/statistics/

Vulnerability frequency by types:

1. Cross-Site Scripting and SQL Injection vulnerabilities usually appears due tosystem design errors

2. Information Leakage and Predictable Resource Location are often connected with

improper system administration (for example, weak access control)

Information

Security

-App. Sec


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Web Appl icat ion Firewal lIsrael i Market Players

Information

Security

-App. Sec

Applicure - dotDefender (Apache and IIS) Cisco* - ACE XML Gateway

Barracuda - Web Application Firewall

(fromerly NetContinuum)

IBM* Data Power

Breach Security - WebDefend Microsoft IAG WAF

Citrix - Application Firewall (FormerlyTeros) Protegrity - Defiance

*Both Cisco ACE XML Gateway and IBM Data Power are not pure WAF players, but were added to the list
http://www.microsoft.com/forefront/edgesecurity/iag/en/us/default.aspxhttp://www.applicure.com/About_dotDefenderhttp://www.cisco.com/en/US/prod/collateral/contnetw/ps5719/ps7314/product_data_sheet0900aecd8060acd2.htmlhttp://www.barracudanetworks.com/ns/products/web-site-firewall-overview.phphttp://www-01.ibm.com/software/integration/datapower/http://www.breach.com/products/webdefend.htmlhttp://www.microsoft.com/forefront/edgesecurity/iag/en/us/default.aspxhttp://www.citrix.com/English/ps2/products/product.asp?contentID=25636http://www.protegrity.com/WebApplicationFirewallhttp://www.protegrity.com/WebApplicationFirewallhttp://www.citrix.com/English/ps2/products/product.asp?contentID=25636http://www.microsoft.com/forefront/edgesecurity/iag/en/us/default.aspxhttp://www.barracudanetworks.com/ns/products/web-site-firewall-overview.phphttp://www.barracudanetworks.com/ns/products/web-site-firewall-overview.phphttp://www.breach.com/products/webdefend.htmlhttp://www.barracudanetworks.com/ns/products/web-site-firewall-overview.phphttp://www-01.ibm.com/software/integration/datapower/http://www.barracudanetworks.com/ns/products/web-site-firewall-overview.phphttp://www.cisco.com/en/US/prod/collateral/contnetw/ps5719/ps7314/product_data_sheet0900aecd8060acd2.htmlhttp://www.applicure.com/About_dotDefenderhttp://www.applicure.com/About_dotDefender


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Web Appl icat ion Firewal lLeading Players -1Q09

Solution What Should I Know? Representatives/

Integrators

F5 - Application Security

Manager (ASM)

One of the best WAFs around. Features a good

policy toolset for adaptive learning. Offer strong

integration to the TMOS family of products.Superb load balancing capabilities. One of two

leading solutions in Israel. Strong market

presence

Trek-IT (Dis.),

Artnet,

Taldor, Spider,Bezeq Int., One

NewAge, Netcom

Imperva SecureSphere The first in the Israeli market. Imperva has an

array of out-of-the-box policies and attack

signatures as well as superior learning mode . Aleading DB protection solution. Has a significant

market share

Comsec (Dis.),

Netcom, Bynet,

Taldor, NewAge,012 Smile

Information

Security

-App. Sec
http://www.f5.com/products/big-ip/product-modules/application-security-manager.htmlhttp://www.f5.com/products/big-ip/product-modules/application-security-manager.htmlhttp://www.imperva.com/products/securesphere.htmlhttp://www.imperva.com/products/securesphere.htmlhttp://www.f5.com/products/big-ip/product-modules/application-security-manager.htmlhttp://www.f5.com/products/big-ip/product-modules/application-security-manager.html


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Appl icat ion Secur i t yIsraeli Players and Posi t ioning -1Q09

Information

Security

-App. Sec


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Network Access Cont rolInformation

Security

-Network Sec


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NAC Insight s

NAC has not been fully digested by Israeli customers in2008. There should be more activity in 2009

NAC can be deployed less expensively when it is anembedded feature of an existing vendor and customerstake notice of it

Israeli customers first priority: implementing a guestnetworking control

Network Security or Endpoint Security?

NAC is a Layer 2 vs. Layer 3 match

Information

Security

-Network Sec

I f ti


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LocalSupport

Market Presence

Not a technological positioning, refers only to Israeli market

Focused on enterprise market (not SMB)

Not an STKI recommendation

Market Presence (X)

Market share - existing and new sales (more emphasis)

Mind share (how user organizations rate vendors)

Local Support (Y) is influenced by (X)

Experience & technical knowledge, localization,support, number and kind of integrators

Worldwide leaders marked, based on global positioning

Vendors to watch: Are only just entering israeli market

so cant be positioned but should be watched

STKI Israeli Positioning

Vendor A

Vendor B

Worldwide

Leader

Vendors to Watch:

Vendor C

Information

Security

-Network Sec

NAC I f ti


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NAC- Israeli Market Positioning 1Q09

LocalSupport

Market Presence

XOR SWAT

Player

This analysis should be used with its

supporting documents

Vendors to Watch:

HP Procurve

Access Layers

Check Point

Enterasys

ForeScoutInsightix

WorldwideLeader

Nortel

McAfeeLeap

Microsoft

Cisco

Symantec

Juniper

Information

Security

-Network Sec


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Endpoint Secur i t yInformation

Security

-EPS


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Endpoint Secur i t y -Threat sInformation

Security

-EPS


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Endpoint Secur i t y -Prot ect ion

O

rganization

Outside

Information

Security

-EPS


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O

rganization

Outside

Information

Security

-EPS


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O

rganization

Outside

NAC

Anti X

DLP

Manageability

Information

Security

-EPS

nt u tes

Information


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nt - u tes- Israeli Market Positioning 1Q09 (Enterprise Leaders Only)

LocalSupport

Market Presence

Player



WorldwideLeader

Microsoft

McAfee

Symantec

Trend Micro

Information

Security

-EPS


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Data Centric Security


Data Centric

Security


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i


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Data Centric Security Arena

DLP ERM

EncryptionDatabase

Protection

Data Centric

Security


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Dat a Leak/Loss Prevent ionData Centric

Security

-DLP


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Dat a Leak /Loss Prevent ion

DLP is an overall framework into which different elements fit

There are three types of data that may leak:

Data at rest

Data in transit

Data on endpoints

No single DLP focus area is full proof, an optimal solution

should cover all three areas

DLP is a growing area, and vendors react accordingly

Data Centric

Security

-DLP


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DLP Market St at us & Players

World Leaders (consolidation in progress): Symantec (Acquired Vontu, 2007, 350$ M)

Websense (Acquired PortAuthority 2007, 90$ M)

Reconnex (Acquired by McAfee, July 2008, 46$ M) Tablus (Acquired by RSA, 2007, 40$ M)

Vericept ? Workshare?

Main drivers for DLP are:

Regulations such as Payment Card Industry (PCI),Accountability Act (HIPAA)

e-mail security, instant messaging (IM) and

endpoint monitoring solutions

Data Centric

Security

-DLP


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DLP Market St at us

Solution Deployed

20%

Plan to Deploy

Soon

20%

Not There" Yet

60%

DLP Deployments Status -Israel 1Q09

Data Centric

Security

-DLP

DLP I li M k t P iti i 1Q09

Data Centric


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DLP - Israeli Market Positioning 1Q09

LocalSupport

Market Presence

Player



Vendors to Watch:

WorldwideLeader

FastMovement

Symantec

McAfeeVerdasys

Websense

ProofPoint

RSA

Workshare

IBM (ISS)

Security

-DLP


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A l i i d Fi l F

D t C t i


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Appl icat ions and Fi le Format sUsed in ERM Implementat ions

Source: Gilbane Group

Data Centric

Security

-ERM

D t C t i


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ERM How Does i t Work?

Data owner Recipient

RMS Server

SQL ServerActive Directory

2 3

4

5

2. The User defines set of rules and content

usage rights for the data he wants to

share He is the data owner

3. User distributes data to relevant recipients

4. When recipient tries to open a file a

request is sent to the RMS Server in

order to authorize/deny access

5. RMS enforces rules made by the data

owner

1. New user is authorized to use RMS

1

Source: Microsoft Israel

Data Centric

Security

-DLP

Data Centric


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ERM -Israel i Market Players

Microsoft -Rights Management Services

EMC - EMC Documentum IRM Product Suite

Oracle - Oracle Information Rights Management

Adobe Adobe LifeCycle Rights ManagementIsraeli SU:

Secure Islands -A provider of an advanced informationprotection and control (IPC) solution

Covertix Develops innovative software technology totrack, monitor and control documents and files withinand outside the organization

Data Centric

Security

-ERM

Data Centric
http://www.secureislands.com/default.asphttp://www.covertix.com/index.htmlhttp://www.covertix.com/index.htmlhttp://www.secureislands.com/default.asp


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DB Prot ect ion Market St at us

Solution

Deployed

20%

Plan to

Deploy Soon30%

Not There"

Yet

49%

Other\Do Not

Know1%

DB Protection Deployments Status -Israel 1Q09

Leading Israeli Players:

SentrigoImperva

Oracle DB VaultGuardium

DB encryption:

Ged-i (Israeli SU): offershigh-level encryption to

Storage Data

Security

-DB

Protections

Data Centric
http://www.ged-i.com/http://www.ged-i.com/


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Masking of Product ion Dat aSecurity

-Data

Masking

Data Centric


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Masking of Product ion Dat a

What is it? The process of data masking is designed to de-identify data,

such that the data remains based on real information, but nolonger has any practical usage or application

What is the need?

The drive to outsource and offshore application developmentand testing work means that organizations will have little controlover who gets to see their data

Test environments are not physically as secure as productionsystems

What can go wrong? Sensitive data might be downloaded to laptops and stolen Employees might misuse sensitive information and engage in

fraudulent activity

Security

-Data

Masking

Data Centric


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Masking of Product ion Dat a

Source: Securosis.com

Security

-Data

Masking


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42

SIEM/SOCSIEM/SOC


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SIEM/SOC

What is SIEM? Security Information & Event Management

What is SOC? Security Operation Center

How does it work? Collects and analyzes all log data and basic event management monitors and manages all aspects of enterprise security in real

time, from a single, centralized location The NOC of security

Why do we need it? Need for real-time awareness of internal/ external threats Ensure business continuity and comply with regulations A toolset for improving business logic (Security BI)

SIEM/SOC

Si los of Redundant Informat ion


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Si los of Redundant Informat ionManagement

Source: Network Intelligence

SIEM/SOC

An Ent erpr ise Plat form for Compl iance


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An Ent erpr ise Plat form for Compl ianceand Securi t y

SIEM

Source: Network Intelligence

SIEM/SOC

SIEM/SOC

SIEM/SOC


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SIEM/SOC

- Israeli Market Positioning 1Q09

LocalSupp

ort

Market Presence

Player



Vendors to Watch:

NetIQ

WorldwideLeader

FastMovement

EMCSymantec

IBM CA

ArcSight

Cisco

IBM -MSS

TriGeo

SIEM/SOC

SIEM/SOC


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Next Generat ion SIEM/SOC: MSS

What does MSS offer?-Comprehensive solution for security management: Firewall/EP Management Service

Intrusion Detection & Prevention Management Service

Vulnerability Management Service

Why should we go there? Cost effective!

Use of best-of-breed security

Why shouldnt we? Who owns my data?

No one else in Israel goes thereyet

SIEM/SOC

-MSS

SIEM/SOC


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MSS Trends in Israel

STK I obser vat ion: MSS is well accepted in SMBorganizations, but Israeli CISOs in enterprises stillstrongly oppose this trend

The current economic downturn should encouragesome enterprises to reconsider MSS

MSS providers addresses the management (CFOs and

CEOs) in order to attract new clients

SIEM/SOC

-MSS

MSS W ld L dSIEM/SOC


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MSS World Leaders

Deliver

y

Market Penetration

(Source: Frost and Sullivan)

Opportunities in Israel for:

Current world leaders (IBM, Symantec) local ISPsNetwork integratorsTraditional OS players

-MSS


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Ident i t y & Access Management (IDM/ IAM)IDM/IAM


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IDM Global Mega Trends

Fraud and identity theft will increase strongauthentication use

Strong authentication and SSO will strengthen their ties

Context-based authorization will put risk analysis intoaccess control decisions

Physical and logical security will continue to converge

Federation will slowly grow

IDM/IAM


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Trends in t he Israel i Market

Nov 2008: CA acquired Eurekify to enhance its role-basedmanagement suite

ERP based SOD solutions start to be seen, mainly for GRCreasons:

2006: SAP acquired Virsa, enterprise risk management softwareprovider, to bolster SAPs software compliance skills

2008: Oracle acquired Logical Apps, an automated GRC controls,for enterprise applications

Israeli new GRC enforcement Start-Ups: Xpandion -Risk management and behavioral analyzing software

solutions

SPATIQprovides an automated tool for Entitlement Management

IDM/IAM
http://www.xpandion.com/http://www.spatiq.com/index.phphttp://www.spatiq.com/index.phphttp://www.xpandion.com/


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Secur i t y Consult ant s

Information

Security


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Secur i t y Consult ant s-Israeli Market Positioning 1Q09 (Leaders)

Security

-Market

Players

Secur i t y Int egrat ors

Information

Security


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Secur i t y Int egrat ors-Israeli Market Positioning 1Q09 (Leaders)

Security

-Market

Players


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A d


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Agenda


Communicat ion

Information

Security

Networking2 Networking

Green IT3 Green IT

N t ki N t ki


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Networking Networking

2008 2009 2010

LAN

equipment 80.0 -25.00% 60.0 8.33% 65.0

WANequipment 50.0 -20.00% 40.0 12.50% 45.0

VoIP

equipment 40.0 -20.00% 32.0 25.00% 40.0

Totals170.0 -22.35% 132.0 13.64% 150.0

Networking market size (Ms of $)

N ki F T d

Networking


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Net working Fut ure Trends

Datacenter Networking virtualizationNext Generation Networking Internet Protocol (IP) Core

and High Speed Broadband

Green Networking

IPv6

Network Operating systems

Network intelligence and policy control

Network Security

Communication billing

g

Trends


Networking


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Investmentto make money

Cut costs, Increase

productivity

Investmentfor regulations

Commodity IT

Services

Using Implementing Looking

Business Value

Market Maturity

Networking

Vir.

Business

Project

IT Project

Size of figure =complexity/cost of project

g

Trends

IPv6

Network

Security

UC

VOIPInfra.

Optimization

SAAS/

Cloud

Billing NGN

Y f i d d t i i t

Networking


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Year of savings and product ivi t y

1%9%

19%

29% 31% 32%

46%

55%

NA

11% 13%

NA

36%

8%

52%

23%

What networking technologies are you investing-in to enhance employee

productivity and collaboration in 2009? (Answer all that apply)

2009 2008

Source: Goldman Sachs Research

g

Trends

STKI M d d 2008 9

Networking


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STKI Madad 2008-9

VOIP and IPTel

20%

Network Infra

20%

Miscellaneous

12%

Trends

10%Network Costs

Reduction

10%

Nortel

10%

Market Players

8% UC

8%

Optimization

2%

Trends

Local Area Net work TrendsNetworking


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Local Area Net work Trends

Security embedded features in the LAN infra are

imperative

Network Virtualization is already here

LAN vendors should support standard-based platforms Israeli Trends:

Corporate LAN to endpoints is stable: 100 MBIT Ethernet;

Backbone LAN: 2 X 1GBIT (10GBIT in some cases)

Israeli enterprise tend to count on either Cisco or Nortel for their

backbone network. Other players appear on the network edges

-LAN

LAN

Networking

-LAN


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LocalSupp

ort

Market Presence

Player



Vendors to Watch:

Alcatel

Enterasys

WorldwideLeader

Nortel

Juniper

3COM

Extreme

Cisco

Foundry

HP

LAN


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The Nort el Cr isis What s next ?

Networking


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The Nort el Cr isis What s next ?

Nortel files for Chapter 11 to deal decisively with itshistoric debt burdens

Nov 10th 2008: A Nortel spokesman said the companyhad enough liquidity to sustain 12 to 18 months of

operation under the current conditions

Survival still possible for Nortel, but Companies that exitthe bankruptcy process often emerge in smaller form andare frequently acquired in part or whole by larger suitorslooking for a good deal

19.2.09: Radware has purchased Nortels Alteon

-Nortel

The Nor t el Cr isis

Networking


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Israel i Market What i f Analysis

Cisco HP

Juniper

Gores

Alcatel

3COM

-Nortel

Acquire Nortels

Telephony?

Alliance with Avayaand Microsoft

Enterasys (LAN and sec.)Siemens (Telephony)

Goes deeper into the

Israeli market?

Goes deeper into the

Israeli market?

Acquiring parts of Nortel?

WAN O i i iNetworking


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WAN Opt imizat ion -WAN

WAN Bottlenecks: Top infrastructure projects impacting application performance over the WAN:

0% 10% 20% 30% 40% 50% 60% 70% 80%

BCP/DRP

Server Virtualization

Data Center Consolidation

VOIP Deployments

2007

2008

Source: Aberdeen Research

WAN Opt imizat ionI li M k P i i i 1Q09

Networking

-WAN


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LocalSupp

ort

Market Presence

Player



WorldwideLeader

Citrix

Expand

F5

Radware Packeteer*

*June 2008: A Blue Coat company

Riverbed

Blue Coat

Juniper

Cisco

Voice Over IP (VOIP)

Networking


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Voice Over IP (VOIP)

STK I obser vat ion: Many enterprises are migrating, or

planning to migrate, their telephony infrastructure from

traditional circuit-switched technology to newer Internet

Protocol (IP)-based systems

Motivations to actually migrate:

End of life/end of support for current telephony infrastructure

Moving to a new office/office improvements

Motivations to wait:

Phones are working

-VOIP

VOIP (Ent erpr ise & Cal l Cent ers)I li M k P i i i 1Q09

Networking

-VOIP


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LocalSupp

ort

Market Presence

Player



Vendors to Watch:

WorldwideLeader

*Most CC in the market are Avaya

Alcatel-Lucent

Tadiran

3COM

Asterisk

Avaya*

Nortel

Cisco

Video Over IPNetworking

Vid OIP


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Video Over IP

By 2011, 60% of Internet traffic is expected to be video

traffic (Cisco)

Global organizations use it as a vital working tool

especially in order to cut travelling costs

Video technology is considered by many local organizations as

mostly nice to have

Local organizations use this technology mainly for

training/marketing purposes

Video OIP

Video Over IP Map

Networking

Vid OIP


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Video Over IP Map

Source: http://www.video-over-ip.com/

Video OIP

Unif ied Communicat ions (UC)

Networking

UC


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Unif ied Communicat ions (UC)

Why do we need this?Integration: Of any or all communications, collaborative,

and business applicationsPresence: guides users to the most appropriate means of

communicationsMobility: extends applications and integration of

applications every way you goProductivity: improves business processesWhy now?

Key drivers today are: Workforce virtualization,Cost reduction, Increasingly available tools,Business improvement opportunities

UC

UC ChallengesNetworking

UC


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UC Challenges

The problem:business justification for collaboration technologies comes

down to soft dollars:

Productivity Better teamwork

Better customer service

How do you define better?What is its business value to the company?

UC

UC Preferred Choice

Networking

UC


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UC Preferred Choice

0% 10% 20% 30% 40% 50% 60%

Unsure

Others

Newer Vendors

Nokia-Siemens

3Com

Alcatel-LucentNortel

Avaya

Microsoft

Cisco

9%

4%

4%

2%

3%

5%10%

22%

41%

56%

Source: Goldman Sachs Research

UC

Networking Integrators

Networking


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- Israeli Market Positioning 1Q09 (Leaders)

Agenda


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Agenda


Communicat ion

InformationSecurity

Networking2 Networking

Green IT3 Green IT

Green IT


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80

Small, incremental changescompounded many times canmean big savings forlarge-scale organizations

So How Can I Be More Green?

Green IT

Trends


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So, How Can I Be More Green?

PC managementVirtualized server

and storageenvironments

Secure mobileaccess to networks,

applications, anddata

Intelligent archivingState of the art

power and cooling(all around)

Teleconferencing

Go digital! &Printing

consolidationAsset management

Workingenvironment (car

pool, working fromhome)

Trends

STKI Madad 2008-9(N I l di P i i )

Green IT

Trends


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(Not Including Pr int ing)

Trends

38%

DC Facilities

20%

Asset

Management

6%

Market Players15%

PC Energy

Management

9% Miscellaneous

12%

Trends

How Dense is Your Dat a Center?

Green Data

Center -


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How Dense is Your Dat a Center?

10%

30%

31%

23%

6%

What is your average rack power demand (per rack)?

0 kW to 3 kW

4 kW to 6 kW

7 kW to 9 kW

10 kW to 11 kW

12 kW or More

Source: STKI, Information Week

Trends

2008 2009 2010

30.0 33.33% 40.0 25.00% 50.0

Data Center Environment Israeli Marke t (Ms of $)

Elect r ici t y Use Trends

Green Data

Center -


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Elect r ici t y Use Trends

36

Trends

Source: ASHRAE

Dat a Cent er Met r ics

Green Data

Center -


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at a Ce t e et cs

Power Usage Effectiveness(PUE):

PUE = Total FacilityPower IT Equipment

Power

and its reciprocal, the DCiE isdefined as:

DCiE = 1 PUE = (ITEquipment Power Total

Facility Power) x 100%

Source: The Green Grid, EPA

Trends

Vir t ualizat ion Calculat ionsGreen Data

Center -i li i


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86

Vir t ualizat ion Calculat ions

Source: http://www.gtsi.com/cms/events/tls/2008/greenit/virtcalc.aspx?ShopperID=

Virtualization

Assumptions (partial list):Average Server Utilization: %5

Number of peak hours:12

Cost per KwH: 11 cents

Average servers growth rate per year: 15%Virtualization:

level of utilization of servers after virtualization: 50%-70%

Calculations are based on a maximum of two virtualmachines per core

Cooling: 1 watt of power for the server to 1.25 watts ofpower for cooling

Vir t uali zat ion Calculat ions

Green Data

Center -Vi li i


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87

Vir t uali zat ion Calculat ions

Infrastructure Prior to

Virtualization

Year 1 Year 2 Year 3 Year 4 Year 5

Total Number of

Servers:

540 641 714 821 944

Power Used for Servers:

(Watts)

1,037,500 1,193,125 1,372,094 1,577,908 1,814,594

Server Electric Cost ($)

Per Year:

$1,000,420 $1,150,483 $1,323,055 $1,521,514 $1,749,740

Total Cooling Electric

Cost ($) Per Year:

$1,250,525 $1,438,103 $1,653,819 $1,901,892 $2,187,176

Total Power & Cooling

Cost ($) Per Year:

$2,250,944 $2,588,586 $2,976,875 $3,423,406 $3,936,916


Virtualization

Vir t ualizat ion Calculat ions

Green Data

Center -Vi t li ti


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88

Infrastructure After

Virtualization

Year 1 Year 2 Year 3 Year 4 Year 5

Total Workloads: 4,170 4,796 5,515 6,342 7,293

Physical Systems

Needed:

136 156 179 206 237

Power Used for Servers

(Peak Watts):

68,000 78,200 89,700 102,925 118,450

Power Used for Servers

(Off-Peak watts):

45,560 52,394 60,099 68,960 79,361

Server Electric Cost ($)

Per Year (Peak):

$65,570 $75,405 $86,716 $99,723 $114,682

Server Electric Cost ($)Per Year (Off-Peak):

$43,932 $50,521 $58,100 $66,815 $76,837

Total Cooling Electric

Cost ($) Per Year:

$136,877 $157,408 $181,019 $208,172 $239,398

Total Power & Cooling

Cost ($) Per Year:

$246,378 $283,335 $325,835 $374,710 $430,917

Vir t ualizat ion Calculat ions Virtualization

Vir t ual izat ion Calculat ions -ROIGreen Data

Center -Vi t li ti


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89

Vir t ual izat ion Calculat ions ROI Virtualization

Year 1 Year 2 Year 3 Year 4 Year 5 Total ("-" meansSavings")

50%

Utilization6,074,378$ -1,619,909$ -677,406$ 405,174$ 1,688,365$ 5,870,602$

60%Utilization1,911,717$ -2,367,498$ -2,129,390$ -1,822,708$ -1,524,026$ -5,931,905$

70%

Utilization564,773$ -2,609,364$ -2,583,076$ -2,557,558$ -2,541,227$ -9,726,452$


VDI (Vir t ual Deskt op Inf rast ruct ure) Energy,Management and Securi t y Eff iciency

Green IT -Virtualization


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Management and Securi t y Eff iciency

Assumptions (Partial list): Number of desktop devices under consideration: 500

Desired virtualization software engine: VMware ESX

Average annual Sun VDS server administration costs per

thin client: 846.10 NIS

FTEs desktop helpdesk support staff: 1.25

FTEs desktop security management: 0.5

Number of Desktop security incidents: 2

Project Implementation Plan (months from kickoff todeployment): 2




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TCO Comparison

Cumulative 3 Year

Solution A:

TraditionalDesktop Devices

Solution B: Sun

Virtual DesktopSolution

Difference

(A - B)

Difference

(A - B)%

IT Costs

Desktop Device Costs 3,259,204 NIS 670,834 NIS 2,588,370 NIS 79.4%

Desktop Software Costs 782,627 NIS 461,522 NIS 321,104 NIS 41.0%

Server Infrastructure Costs 296,448 NIS 1,248,949 NIS (952,501 NIS) -321.3%

Desktop Management Labor Costs 5,724,578 NIS 2,137,760 NIS 3,586,818 NIS 62.7%Desktop Power Costs 314,788 NIS 135,494 NIS 179,294 NIS 57.0%

Total IT Costs 10,377,645 NIS 4,654,559 NIS 5,723,085 NIS 55.1%

Business Operating Costs

Desktop User Productivity Impact 4,473,911 NIS 0 NIS 4,473,911 NIS 100.0%

Business Risks 538,416 NIS 26,919 NIS 511,496 NIS 95.0%

Total Business Operating Costs 5,012,327 NIS 26,919 NIS 4,985,408 NIS 99.5%

Total 15,389,972 NIS 4,681,479 NIS 10,708,493 NIS 69.6%


Source: www.alinean.com




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ROI Analysis(Solution B)

(Probable Case)

Initial Year 1 Year 2 Year 3

Benefits (to Solution B from

Current (AS IS))

0 NIS 3,115,969 NIS 3,505,821 NIS 3,681,630 NIS

Cumulative Benefits 3,115,969 NIS 6,621,790 NIS 10,303,420 NISInvestment (Solution B) 1,604,296 NIS 312,617 NIS 170,099 NIS 237,175 NIS

Cumulative Investment 1,604,296 NIS 1,916,913 NIS 2,087,012 NIS 2,324,187 NIS

Cash Flow (1,604,296 NIS) 2,803,351 NIS 3,335,722 NIS 3,444,456 NIS

Cumulative Cash Flow (1,604,296 NIS) 1,199,055 NIS 4,534,777 NIS 7,979,233 NIS

ROI 343%

Risk Adjusted ROI 288%NPV Savings 6,361,354 NIS

IRR 177%


Source: www.alinean.com

PC -Energy Eff iciency and PowerConsumpt ion

Green IT -

PC


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0% 10% 20% 30% 40%50%

I forget

It's a hassle

I don't think it's important

It's a habitIt takes too long

My computer goes to hibernate, or to sleep mode

It's IT policy or procedure to leave it on

1

Consumpt ion

Source: E1, PC Energy Report

Why dont you always shut down your PC when you have finished working for

the day? (multiple responses allowed):

PC Cost s Calculat ions

Green IT -

PC


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PC Cost s Calculat ions

0

1

2

34

5

6

7

8

300*20 Senario 300*20 Senario & Vista 300*9 Senario

Number of Computers

AnnualCost(Million

)

PC -Energy Eff iciency and PowerConsumpt ion: An Example

Green IT -

PC


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Consumpt ion: An Example

Source: www.g-patrol.com

PC -Energy Eff iciency and PowerC t i I l i M k t

Green IT -

PC


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Israeli Players:

Microsoft

Symantec BigFix

Gpatrol Israeli SU

Consumpt ion: Israel i Market

STK I obser vat ion: Some Israeliorganizations, which address the issue ofenergy efficiency of PCs, use homemade

script based solutions

Printing

Green IT -

Printing


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Printing

P Please think of the environment before printing this presentation

STOP PRINTING


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STKI Madad 2008-9

Green IT -

Printing


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Distribution Tools

17%

Monitoring and

Cost Reduction43%

Outsourcing

9%

Printing

Consolidation

20%

Miscellaneous11%


2008 2009 2010

10.0 50.00% 15.0 66.67% 25.0

Printing Projec ts Israe li Ma rket Size (Ms of $)

Printing Consolidation

Green IT -

Printing


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t g Co so dat o


In todays world, printing has become a significantexpenditure item for almost every organization

A typical large financial organization in Israel spenddozens of millions of Shekels annually on office printing

Israeli Office Printing Market has changed great dealsince 2007: Users start seeing the great potential in reorganizing their

printing environment

The economic crisis pushes many to look for ways to cutcosts

Printing consolidation projects usually have a fast,measurable ROI

Pr int ing Consol idat ion -Rat ios

Green IT -

Printing


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g

Organization

Type

Heavy

Printers

Followers Consolidated High-Tech

Printers/Users

Ratio

1:1 1:5 1:15 1:15 1:30 1:30+

One of the ways to check the maturity of an organization

printing environment is to check its printers/users ratio:

Heavy Printers Consist of financial organizations,

government agencies, law firms est.

High-Tech Truly paperless entities (start ups, agile hightech companies est.)


Addressing Pr int ing Consolidat ion Proj ect s

Green IT -

Printing


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Pr int ing Consolidat ion Bot t om Line

Green IT -

Printing


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g



Green IT -

Printing


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g


Green IT -

Printing


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g


Green IT -

Printing


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g


Green IT -

Printing


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g


Green IT -

Printing


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g


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Shahar Geiger MaorVP & Senior Analyst

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

Documents

Shahar MAOR Infrastructure Services Market 2009