About us For more than 10 years, Oum Bhumichitra has been the art director of art4d magazine, a renown architecture, art and design publication in Thailand. His expertise is in graphic design, especially design for printed media. He also has worked on a wide variety of projects, from launching new mobile phones with special promotion printed media, to designing Bangkok Fashion City’s premium publication, from designing a law firm’s corporate identity to making the environmental graphics of a trendy spa. Other than doing graphic design, he is a contributor and interviewer for art4d, Wallpaper* Thailand, and TCDC’s Creative Thailand Magazine. By doing research for his written work, Oum has been able to explore different ways of looking at information, which strengthens his design skills thanks to his broadened way of understanding design content, going beyond the scope of just graphic design.

Our Services

CORPORATE IDENTITY DESIGNWe create unique logos, logotypes, symbols, typography and colour palettes that truly reflect WHO you are, by taking care in learning the core ideas behind your business’s vision.

BRANDING As an expansion to our corporate identity design services we also provide brands with all corporate applications, such as stationery, printed promotional media, or even uniforms and packaging. We make sure that the visual message of these items is consistent with your brand’s vision, strategy and target audience.

ENVIRONMENTAL GRAPHICSBringing together architecture, interior, graphic and industrial design to create spaces that effectively communicate identity and information.

EVENT AND EXHIBITION DESIGNWe deliver a memorable experience that will leave long lasting impacts though clever graphics that create an image and also communicate informative content effectively.

CUSTOM PUBLISHINGWe ensure quality and originality by designing crafted layouts, beautiful typography and by skillful picture editing, overall adding extra value to your books, catalogues and magazines.

PROMOTIONAL MATERIALSWe create materials that complement your advertising solutions to effectively make an impression in your markets. Compelling photography, illustration, modern typography and attractive writing are all used to achieve communication objectives.

Every person has a story, and so does every brand. We do believe that good design is a result of having clear content. We take care in learning the story behind your business, because design isn’t just about making something beautiful but it’s also function and communication. We help you tell the story by designing content, by working closely with you and understanding as much as possible about your brand. We are able to support our design direction with unique creative content that will add aesthetic and functional value to your business.

We produce creative solutions that will enhance your business through quality, design conscious content providing.

PACKAGINGPackaging has to contain, protect, and preserve what’s inside, then make sure it can be transported, inform the customer about the product, and ultimately help sell it by successfully making an impression on target customers and their needs. At Shake & Bake we design packaging solutions that are mindful of function as well as looks, so your product will be modern, desirable and consumer-friendly at the same time.

CONTENT PROVIDINGContent providing is basically learning a story, understanding its key points and then creating direction to finding the best ways to communicate the story through graphic, interior, environmental, interactive design and any other necessary way. At Shake & Bake we can be the interpreters of your vision, we can help tell the story of your brand, we can help you translate your thoughts into reality by using our understanding together with our knowledge of design related disciplines.

Our Works2003-2013LOGOTYPESAND MARKS The value of the logotypes and marks we made for these clients is demonstrated by their ability to clearly express the character and essence of the brand they represent. The work collected here shows the diversity of the clients and brands that Shake & Bake has worked for in the past.

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01 93 COOL FM + Sunshine Headquater02 indies’ KITCHEN 03 4dfile 04 Thailand Gradu-ate Fashion Week 05 Nanglen Band 06 Casa Mei 07 Met107 08 Winsquare 09 Bangkok Fashion Now & Tomorrow 10 PA 11 hybrid 12 Stone 13 SO Architects 14 Spun 15 Helvetica Film in Bangkok 50 16 Superlover 17 Degree Shows 18 ae-au 19 Speed 20 MINIbig 21 Snook 22 Bangkok Design Festival 23 Kooon 24 Launch ‘08 25 museum of us 26 Superbar 27 Scream 28 Designers’ Saturday 29 Street 30 Verbal Irony 31 Skin 32 Spaceshift Studio 33 Zense of Joy 34 Transforming Public Spaces 35 Lowblow Camp 36 Tunya HT 37 Tubbtimm 38 Stars Pork 39 SSSWin88.com 40 AMA Juice 41 UNMET NEED Exhibition 42 Pekko 007 43 Tubbtimm 44 HQ - Headqua-ter for Sunshine 45 Bonsai Designer 46 Yen Yen Ice Cream 47 extra virgin 48 Thanes & Thana49 Re-Manga 50 Kwang Song 51 Blue 52 Cartoon Jung 53 4b architects 54 Small Medium Houses

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AMA JUICEBANGKOK, 2012

OVERVIEW

BrandingCorporate Identity design

We designed and created the identity for a take away herbal juice shop called AMA JUICE. The concept aimed to use a character of AMA (Grandmother in Chinese) represent the brand. We collaborated with the client in making the graphic elements of the shop such as the logo, take-away plastic cup and staff uniform.

01 Logo 02 Logotype 03 Uniform 04 Packaging

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ANANTARABAR MANUAL BY DIAGEOBANGKOK, 2013

OVERVIEW

Custom PublishingContent Providing

Providing a diverse range of options is key to Anantara’s strategy in maximising F&B revenue. Each hotel and resort features a signature restaurant highlighting the best of the destination’s cuisine.

The Anantara Bar Manual is edited and produced by Shake & Bake Studio in collaboration with Diageo Thailand. The bar manual provide practical advice for standard bar operating such as the ingredients, tools and glasswares, techniques, responsible serving and more.

01 Cover 02 Content pages

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Feature spreads

art4d 189AFTER THE FLOODISSUEBANGKOK, 2012

OVERVIEW

Custom PublishingPromotional MaterialsContent Providing

We initiated design direction for a special issue “After the Flood” of art4d magazine, the leading bi-lingual architecture and art magazine in Thailand. The idea of this issue is to reflect the creative solutions for living in unexpectedly massive flooding in Thailand. To complete this special issue, we had exclusively set a new colour scheme and a modernist graphic element style representing the mass of water.

01 Cover 02 Content pages 03 Feature spreads

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Feature spreads

BANGKOKDESIGN FESTIVALBANGKOK,2007-2010

OVERVIEW

BrandingCorporate Identity designEnvironment GraphicsCustom PublishingPromotional MaterialsExhibitionEvent & FestivalContent Providing

Bangkok Design Festival is the only festival of it’s kind in Bangkok. Launched in October 2007, each year’s program includes exhibitions from both local and international designers together with workshops and lectures by renown designers, held in the hippest and coolest spot all over the city.We created the logotype and design direction for the promotional campaign of the festival since it’s very beginning.

01 Logo

02 Stationery

WHAT IS

?

T +662 260 2607-8F +662 260 260 9info@bangkokdesignf estival.co mwww.bangkokdesignf estival.co m

77 Sukhumvit 26 Bangkok 10110 Thailand

77 Sukhumvit 26 Bangkok 10110 ThailandT +662 260 2607-8 F +662 260 260 9www.bangkokdesignf estival.com

Pratarn T eeratadaFestivalist / Culturalist

T +662 260 2607-8 F +662 260 2609 M + 668 1 42 4 05 94pratarn@bangkokdesignf estival.comwww.bangkokdesignf estival.com

77 Sukhumvit 26 Bangkok 10110 Thailand

Ãиҹ¸ÕÃиҴÒ

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01-03 Poster 04-06 Invitation Card

07 Promotional Materials 08 Map 09 Invitation Card & Catalogue 10 Badges 11 Banner

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BANGKOK FASHION NOW & TOMORROWBANGKOK,2004-2005

OVERVIEW

BrandingCorporate Identity designCustom PublishingPromotional MaterialsPackaging

Bangkok Fashion Now & Tomorrow is a fashion publication series made by the Bangkok Fashion City Project under the Thai Ministry of Industry. The goal of the publication project is to give international exposure to top Thai fashion designers.It comprises 6 volumes covering various sectors of the Fashion Industry, which are Scream (haute couture), Street (ready-to-wear) Stone (jewellery), Spun (textiles), Skin (leather fashion) and Speed (young designers).We collaborated with many acclaimed Thai Fashion Editors, stylists and photographersto produce this beautiful luxury publication series.

Logo Logos

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01 The box set of the publication series

02 Scream’s cover 03 Inside Spreads

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04 Street’s cover 05 Inside Spreads

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06 Stone’s cover 07 Inside Spreads

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08 Spun’s cover 09 Inside Spreads

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10 Skin’s cover 11 Inside Spreads

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12 Speed’s cover 13 Inside Spreads

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BRITISH COUNCIL THAILANDBANGKOK, 2003-2006

Custom PublishingPromotional Materials

Custom Publishing & Promotional Medias

OVERVIEW

Between 2003 and 2006, we collaborated with The British Council Thailand to create exclusive publications to promote and complement the Council’s special events such as Tom Dixon’s “Spheres” exhibition and workshop, the British Film Festival, and a compact guide book to the UEFA European Football Championship 2004.

CREATIVE THAILAND MAGAZINEBANGKOK, 2013

OVERVIEW

IllustrationEditorial design

We initiated cover design for a January 2013 issue “Sex - The Source of Creative Energy” of Creative Thailand magazine, the monthly leading creative and design free magazine produced by Thailand Creative & Design Center (TCDC).

01 Lettering 02 Cover

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DESIGNERS’ SATURDAYBANGKOK,2005-2009

OVERVIEW

BrandingCorporate Identity designEnvironment GraphicsCustom PublishingPromotional MaterialsExhibitionEvent & FestivalContent Providing

Since 2005 art4d magazine has annually curated and produced Designer’s Saturday, an event of lectures and workshops by internationally well-known product designers, graphic designers, architects and other industry professionals. Designer’s Saturday boasts illustrious guest speakers such as Vince Frost, Javin Mo, Jamie Fobert, Kenya Hara, Sam Hecth and many others. We were commissioned to take care of the event’s branding, logotypes, posters, catalogues and various merchandise such as t-shirts, tote bags and drinking water packaging.

01 Logo

AMANDA LEVETE is the partner with Jan Kaplicky at Future Systems, the world famous London-based studio. After studying at the Architectural Association and working at the o�ces of Will Alsop and Richard Rogers, in 1989 Amanda Levete joined Jan Kaplicky at Future Systems. The buildings they have since realized have been award winning and seminal in their in�uence, including the Haur King House, the Floating Bridge in the docklands, the Media Centre at Lord’s cricket ground, which received the Stirling prize in 1999, and the extraordinary building for Selfridges in Birmingham. Current work includes a city academy in London, a museum for Maserati in Italy, apartments in Copenhagen, a bridge in Dublin, and a furniture collection for Established and Sons.

ASTRID KLEIN graduated with a First Class Bachelor of Arts Degree in interior design from Ecole des Arts Decoratifs, Strasbourg, France, and received Master of Arts Degree in architecture from Royal College of Art, London, in 1988. After her graduation Klein headed to Japan with Mark Dytham to explore the world and had a chance to work with Toyo Ito. Klein and Dytham then received a commission to design a small imported furniture showroom in Tokyo called Idee Station. Their �rst project in Japan is well received and is widely published in many architecture and design publications. In 1991 Klein and Mark Dytham established KDa, Klein Dytham architecture, and they have been working in Tokyo for 15 years now. KDa’s works are fresh and always full of surprises. Among their well-known works are Leaf Chapel, i-�y Virgin Wonderwall, Bloomberg ICE, the interior for Beacon Communications advertising agency, Undercover Lab and a �agship store for Uniqlo in Ginza.

II‘II‘06AMANDA LEVETEFUTURE SYSTEMS, LONDONASTRID KLEINKLEIN DYTHAM ARCHITECTURE, LONDON THEATER 6,

CENTURY THE MOVIE PLAZABTS:Victory Monument,exit 2free admission. info & reservation

0-2260-2606-8, mail@art4d.com, www.art4d.com

www.klein-dytham.com

www.future-systems.com

SATURDAY I0 OCTOBER 2009I3.30-I7.00 hrs.Theater I, Bangkok Art And Culture CentreBTS: Siam, exit4

I0‘I0‘09$

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HELVETICA FILMIN BANGKOK 50BANGKOK,2007

OVERVIEW

BrandingEnvironment Graphics Custom PublishingPromotional MaterialsExhibitionContent Providing

Helvetica Film in Bangkok 50 has been one of the most successful events in the first edition of the Bangkok design festival in 2007. In program was a screening of the film, directed by Gary Hustwit, talk with world-famous graphic designers such as Stefan Sagmeister and an exhibition of artworks inspired by the Helvetica typeface. Our direction for the design of the event was to make it as simple as possible, for it to be accessible and attractive to anyone, not only graphic designers.

01 Poster 02 Ticket 03 Handbill01

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884 cm.

300 cm.

884 cm.

300 cm.

from graphic designers and non-graphicdesigners from 12-21 October 2550 at the1st floor Forum Zone, CentralWorld.

This is an exhibition inspiredby Helvetica. Includes 24 piecesunder the“Your Helvetica” theme

Arial ÕÕ°·∫∫‡¡◊ËÕªï 1982 ‚¥¬ Robin Nicholas ·≈– Patrica Saunders„Àâ°—∫ Monotype typography à«π Helvetica ÕÕ°·∫∫‡¡◊ËÕªï 1957‚¥¬ Max Miedinger „Àâ°—∫ Hass Type Foundry øÕπµå Arial „™â„πWindows à«π Helvetica „™â°—∫ OS ¢Õß Apple

π’ˉ¡à„™àøÕπµå Arial §π∑’ˉ¡à„™à°√“øî° ¥’‰´‡πÕ√å®”π«π‰¡àπâÕ¬Õ“®®– —∫ π√–À«à“ßøÕπµå∑’Ë™◊ËÕ Arial ·≈– Helvetica ∂Ⓡ∑’¬∫Õ“¬ÿ°—π·≈â«Arial ∂◊Õ°”‡π‘¥¢÷Èπ‡¡◊ËÕªï 80s à«π Helvetica ¡’¡“·≈â« 50 ªï

≈Õßπ÷°∂÷ß·∫√π¥åÕ¬à“ß Toyota, Intel, Evian, Panasonic,Nestle, Comme des Garcons À√◊Õ«à“ CentralWorld ·≈â«®–‡ÀÁπ«à“¡’ ‘ Ëß∑’ˇÀ¡◊Õπ°—πÕ¬Ÿà™—¥Ê‡≈¬°Á§◊Õ ·∫√π¥åæ«°π’ȇ≈◊Õ°„™âøÕπµå∑’Ë∑”‚≈‚°â‡À¡◊Õπ°—πÀ¡¥π—Ëπ§◊Õ Helvetica

π’˧◊Õπ‘∑√√»°“√∑’ˉ¥â·√ß∫—π¥“≈„®®“°·∫∫µ—«Õ—°…√ Helvetica√«¡º≈ß“π 24 ™‘Èπ ¿“¬„µâ‚®∑¬å Your Helvetica ®“°°√“øî°¥’‰´‡πÕ√å·≈–§π∑’ˉ¡à‰¥â‡ªìπ°√“øî°¥’‰´‡πÕ√å µ—Èß·µà«—π∑’Ë 12-21 µÿ≈“§¡ 2550 ™—Èπ 1 øÕ√—Ë¡ ‚´π ‡Á́π∑√—≈‡«‘≈¥å

from graphic designers and non-graphicdesigners from 12-21 October 2550 at the1st floor Forum Zone, CentralWorld.

This is an exhibition inspiredby Helvetica. Includes 24 piecesunder the“Your Helvetica” theme

Arial ÕÕ°·∫∫‡¡◊ËÕªï 1982 ‚¥¬ Robin Nicholas ·≈– Patrica Saunders„Àâ°—∫ Monotype typography à«π Helvetica ÕÕ°·∫∫‡¡◊ËÕªï 1957‚¥¬ Max Miedinger „Àâ°—∫ Hass Type Foundry øÕπµå Arial „™â„πWindows à«π Helvetica „™â°—∫ OS ¢Õß Apple

π’ˉ¡à„™àøÕπµå Arial §π∑’ˉ¡à„™à°√“øî° ¥’‰´‡πÕ√å®”π«π‰¡àπâÕ¬Õ“®®– —∫ π√–À«à“ßøÕπµå∑’Ë™◊ËÕ Arial ·≈– Helvetica ∂Ⓡ∑’¬∫Õ“¬ÿ°—π·≈â«Arial ∂◊Õ°”‡π‘¥¢÷Èπ‡¡◊ËÕªï 80s à«π Helvetica ¡’¡“·≈â« 50 ªï

≈Õßπ÷°∂÷ß·∫√π¥åÕ¬à“ß Toyota, Intel, Evian, Panasonic,Nestle, Comme des Garcons À√◊Õ«à“ CentralWorld ·≈â«®–‡ÀÁπ«à“¡’ ‘ Ëß∑’ˇÀ¡◊Õπ°—πÕ¬Ÿà™—¥Ê‡≈¬°Á§◊Õ ·∫√π¥åæ«°π’ȇ≈◊Õ°„™âøÕπµå∑’Ë∑”‚≈‚°â‡À¡◊Õπ°—πÀ¡¥π—Ëπ§◊Õ Helvetica

π’˧◊Õπ‘∑√√»°“√∑’ˉ¥â·√ß∫—π¥“≈„®®“°·∫∫µ—«Õ—°…√ Helvetica√«¡º≈ß“π 24 ™‘Èπ ¿“¬„µâ‚®∑¬å Your Helvetica ®“°°√“øî°¥’‰´‡πÕ√å·≈–§π∑’ˉ¡à‰¥â‡ªìπ°√“øî°¥’‰´‡πÕ√å µ—Èß·µà«—π∑’Ë 12-21 µÿ≈“§¡ 2550 ™—Èπ 1 øÕ√—Ë¡ ‚´π ‡Á́π∑√—≈‡«‘≈¥å

“Helvetica is the most used font in the world.”çHelvetica §◊Õ øÕπµå∑’Ë„™â°—π¡“°∑’Ë ÿ¥„π‚≈°é

04 Exhibition 05 Exhibition plan 06 T-shirts

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INDIES’ KITCHENBANGKOK, 2011

OVERVIEW

BrandingCorporate Identity DesignEnvironment Graphics Creative SolutionsContent Providing

Indies’ KITCHEN is a companyabout food and restaurants.The company was born from the union of a group of friends from various professional backgrounds who came together for the love of enjoying great food and drinks.We are responsible for thecompany’s corporate identity design and also consulted Indies’ Kitchen for their brand image, as well as their restaurant brand such as Kooon.

01 Logo 02 Stationery

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03 Polo t-shirt 04 Member Card 05 External Sign 06 Vehicle

เงื่อนไขการใชบัตร- เปนบัตรที่ใชสะสมคะแนนจากการรับประทานอาหารที่รานอาหารทั้ง 3 แบรนดของ indie's KITCHEN ไดแก สมตำดอกรัก, มะลิ, และ Kooon- บัตร 1 ใบมีอายุสมาชิกเปนเวลา 1 ป- สะสม 1 คะแนนทุกๆการใชจาย 20 บาท ไมวาจากรานไหน รับ Gift Voucher มูลคา 500 บาท เม่ือสะสมครบ 250 คะแนน- กรุณาแสดงบัตรกับพนักงานกอนเรียกเก็บเงิน- บัตรน�้ใชเปนสวนลดสำหรับราคาอาหารและเครื่องดื่ม 10 %- คะแนนที่ไดรับไมสามารถแลกหรือเปลี่ยนเปนเงินสดได และหมดเขตการใชเมื่อบัตรหมดอายุ - สามารถแลก Gift Voucher ไดจากทุกราน ทุกสาขาของ indies’ KITCHEN - บัตรสมาชิกน�้เปนกรรมสิทธิ์ชองบริษัท อินดีส คิทเชน จำกัด บริษัทฯขอสงวนสิทธิ์หรือเปลี่ยนแปลงเงื่อนไข โดยไมตองแจงใหทราบลวงหนา- รายละเอียดเพื่มเติมกรุณาติดตอ บริษัท อินดีส คิทเชน จำกัด โทร. 02728 3760 www.indieskitchen.co.th

This is myReally Useful Card.

www.indieskitchen.co.thNo. OOO1

This is myReally Useful Card.

www.indieskitchen.co.thNo. OOO1

www.indieskitchen.co.th

5OO Baht

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INDIGO PEARLCOLLECTIONPHUKET, 2008

OVERVIEW

Packaging

Indigo Pearl Phuket, is a luxurious boutique resort in Phuket that boasts unique design and setting. To complement guest’s experience of the resort, the Indigo Pearl team came up with the idea of launching their own CD compilation, with tracks selected by famous Thai Djs. The project is called “Indigo Pearl : a Collection” and MINIbig was invited to design the packaging for thecompilation. We designed the CD and the sleeve cover, in a way that they are evocative of both the music in the compilation and of the identity of the resort itself.

CD & Sleeve cover

CD & Sleeve cover

LOOKBOOKFALL-WINTER 2011

KOOONBANGKOK, 2011BrandingCorporate Identity DesignEnvironment GraphicsPromotional Materials Creative SolutionsContent Providing

01 Logo 02 Type set & Colour Scheme for Kooon 03 Kooon’s lookbook cover 04 Business Card

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OVERVIEW

Kooon is one of the restaurants that belongs to indies’ KITCHEN family. It’s their naughty boy, the rebel, the cool kid that everyone loves. It’s Thailand’s first restaurant to let the customer control the ordering process by using iPads.Kooon serves guests gourmet Thai street food together with uniquely designed cocktails, in a well studied environment to provide maximum comfort as well as ultra-modern aesthetics. Shake & Bake not only designed the concept, but took care of Kooon’s corporate identity from start to finish, including the iPad interactive menu, environmental signage, staff uniforms and promotional materials.

C 100Y 100K 40

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C 30K 100

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PRIMARYCOLOUR

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179 cm

Seven days a week11.00 - 24.00

NOW OPEN

EXPERIENCEAn interactiveFood & Drink MENU at

PUSH PULL STAFFONLY

interior sign

exterior sign 120mm x 120 mm

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KWANGSONGCHIANG RAI, 2013

OVERVIEW

BrandingCorporate Identity designCustom PublishingPromotional MaterialsContent Providing

Kwang Song is an official matchday programme of Chiangrai United, one of the biggest football club in northern of Thailand.

Shake & Bake developed a comprehensive brand identity, including name, logotype, colour palette, editorial and layout design for matchday programme.

Kwang Song is edited and produced by Shake & Bake in collaboration with Zerotwo Studio and Kero 122 the football guru. Printed version for first half season and digital version will be launched the day before the home game match of Chiangrai United at United Stadium.

Matchday Progeam Cover

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Cover & Spreads Layout

Cover & Spreads Layout

LET’S SEAPRACHUAP KHIRI KHAN, 2012

OVERVIEW

Promotional Materials Creative Solutions

Let’s Sea Hua Hin Al Fresco Resort combines romance, intuitive service and thoughtfully designed facilities to create a memorable yet accessible escape. It also captures the quiet charms of Hua Hin, as a longtime favourite seaside destination, which still retains much of its unassuming appeal.

01-02 Magazine Advertising 03-04 Newspaper Advertising

Newsletter in Newspaper Poster Size

MEGA BANGNABANGKOK, 2012

Environment GraphicsPromotional Materials Creative SolutionsContent Providing

OVERVIEW

To enhance a shopping atmosphere, we had attentively worked with Mega Bangna marketing team to create a series of large scale graphics and illustration languages for wrapping the under construction sites inside the store. We were responsible for the digital gadget, restaurant, lifestyle and fashion zone.

Temporary wall graphic for Mega Zone

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Temporary wall graphic for Mega Zone

MEGA CINEPLEXBANGKOK, 2012

Environment GraphicsPromotional Materials Creative SolutionsContent Providing

OVERVIEW

We collaborated with Graphics 49 Limited were responsible for environmental graphics design in Mega Cineplex, the latest cinema and entertainment complex of Major Cineplex Group. Following the pixel and digital life concept, we designed the series of graphics including signage, pictogram, way finding, cinema sign, ice skating graphics, Karaoke graphics and custom equipments for this venue.

01 Graphic information & Store directory 02-03 Store directory

Zoning environmental : Logotype / Pictogram / Colour / Type

Environmental graphics for Karaoke zone

Environmental graphics for Ice Rink zone

MET107BANGKOK, 2007

OVERVIEW

BrandingCorporate Identity DesignCreative Solutions

Met 107 FM, the radio station by MCOT, needed a new corporate identity, as they felt that they wanted to better fit in with their target audience. We were called for the task, and together with Wee Viraporn from Conscious design studio, we created a new brand architecture that gave a new fresh identity to Met 107 FM. We also designed corporate stationery, the press kit, and a special logotype that offers various possibilities for adapting to special events or occasions.

Logo Stationery

MCOT PUBLIC COMPANY LIMITED63/1 Rama IX RoadHuaykwang, Bangkok 10310 Thailand

MCOT PUBLIC COMPANY LIMITED63/1 Rama IX RoadHuaykwang, Bangkok 10310 Thailand

MCOT PUBLIC COMPANY LIMITED63/1 Rama IX RoadHuaykwang, Bangkok 10310 Thailand

t 02 123 4567m 081 840 7799ej amorn@met107.com

Jamorn JeerapatStation Director

NANGLENBANGKOK, 2011

OVERVIEW

BrandingCorporate Identity designPromotional MaterialsPackaging

01 Logo 02 Poster 03 Colour Selection

Nanglen is a band composed of professional musicians who are the secret behind the success of Thailand’s most popular songs. These successful producers, composers and lyricists got together in 2011 to finally perform their music themselves. We created a complete identity program including skillfully crafting the logotype, selecting the typeface and designing the promotional poster and CD packaging.

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PEKKO 007BANGKOK, 2012BrandingCorporate Identity designPromotional MaterialsCreative SolutionsContent Providing

01 Logo 02 Mister Pekko 03 Stationery

OVERVIEW

Pekko 007 is a newly launched security service which offers alternative security methods in Thailand. We initiated the concept of “We are watching and preparing”, and then created a seven-eye logo inspired by the company’s name and CCTV lens as their corporate identity. We also added special gimmick to the seven-eye logo by transforming it to corporate mascot called “Mister Pekko”.

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WHO WE ARE

TH EN

WHAT WE DOOUR PROJECTSOUR UPDATEJOIN US

HELLO,MY NAME IS

PEKKO 007AND I’M YOUR PROTECTOR.

CONTACT US

WHO WE ARE

TH EN

WHAT WE DOOUR PROJECTSOUR UPDATEJOIN USCONTACT US

WE ARE SPECIALIST.WE UNDERSTAND THE VALUE AND POWEROF THE TECHNOLOGY & THE HUMAN ABILITY.FINDING THE EFFECTIVE SOLUTION TOPROTECTING YOU IS WHAT WE DO BEST.WE HAVE THE IDEAS AND EXPERIENCETO MAKE YOU SAFETY.

CONTACT US

TH EN

WHO WE AREWHAT WE DOOUR PROJECTSOUR UPDATEJOIN US

WE’D LOVE TO HEARINGFROM YOU.

PEKKO 007 CO., LTD.4/15 M.9 CHIMPLEETHALINGCHANBANGKOK 10170

SUPERLOVERBANGKOK,MILAN 2004BrandingCorporate Identity designCustom PublishingPromotional Materials

OVERVIEW

Founded in 2004, Superlover is the product of the union of various design professionals from Bangkok and Milan, uniting editors, graphic designers, architects and interactivedesigners who enjoy working on special projects, such as designing the annual exhibition of The Association of Siamese Architects (ASA) in 2004. MINIbig provided Superlover it’s logotype, business cards, letterhead and promotional materials. In 2007 we designed a limited edition series of t-shirts following the concept of being a “superlover”, that featured quirky catchphrases like “Contemporary Lover” , “Hate Me, Love My Work” and “Love is More”.

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SUPERBARBANGKOK, 2005

BrandingCorporate Identity designPromotional Materials

OVERVIEW

Superbar is the food and beverage extension of Superlover. It’s a mini café situated at the ground floor of Superlover’s headquarters, and We collaborated with the client in making the graphic elements of the café such as the logo, business cards, menu and delivery labels. Different categories of food and beverage are classified with different colors, creating a playful and modern palette.

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THTBANGKOK, 2012

BrandingCorporate Identity designCustom Publishing

OVERVIEW

worked as a travel editor of Wallpaper* Thailand and a writer of art4d magazine and Monocle magazine. After working over 10 years in magazine industries, she requested us to customize her logo. We created her personalized logo based on the first letter of her name. Moreover we designed the colour scheme, pattern and stationery in order to compliment her logo.

01 Pattern 02 Logo 03 Logo in variety colours

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TUBBTIMMBANGKOK, 2012

BrandingCorporate Identity designPackagingCreative SolutionsContent Providing

OVERVIEW

As the highlighted composition of product is pomegranate, known in Thai as Tub Tim, a uniquely brand new refreshing towel is named tubbtimm. A pomegranate originally comes from China so the packaging design was inspired by traditional Chinese decoration.

01 Logotype 02 Logotype with mark 03 Logotype with mark04 Blessing towel packaging 05 Refreshing towel packaging

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UNMET NEEDEXHIBITION TYPOGRAPHIC WALLTCDCBANGKOK, 2012Environment GraphicsCreative SolutionsContent Providing

OVERVIEW

UNMET NEED, the latest exhibition hosted by TCDC, reveals the design theory behind the ingenious products and services that have become part of everyday life. To promote the exhibition, we had closely worked with the exhibition curator to create typographic wall showing the quotes of world-famous designers such as Dieter Rams, Johnathan Ive, Masimo Vignelli. All quotes had been designed in various styles and had been presented in different areas over TCDC library.

Typographic works

Oum BhumichitraHead of Designshakeandbakestudio@gmail.com

Shake & Bake Studio Co., Ltd.39th Fl Ocean Tower 2 Building,75/111B Sukhumvit 19Klongtoey Nua, Wattana,Bangkok 10110 Thailand

M +6681 207 3210 T +662 665 7388shakeandbakestudio@gmail.comissuu.com/shakeandbakestudio

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