Shaktiman Part 3 (1)

8/11/2019 Shaktiman Part 3 (1)

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1.1) What is Farm Machinery?

SRT 0.8/540

Descript ion

SHAKTIMAN Mini Series Rotary Tillers are specially designed for narrow lower HP

tractors. Its compact, light in weight but strong design makes this machine mre suitable for

light soil, shallow tillage and sinking wet lands.

Its application includes: Soil conditioning, weed control, fertilizer incorporation in row crops

and orchards like cotton, sugarcane, banana, grapes, etc., seedbed preparation in light soil and

puddling for rice crop.

Most appropriate tillage equipment for fruits and vegetable growers, rice growers, hobby

farmers, landscapers, nurseries, vineyards, green house farmers and gardens.

Advantages

It provides an economical option to small farm owners.

Perfect match to compact narrow tractors to use under overhanging branches of orchards.

More suitable for sinking wet land application in combination with mini light weight tractors.

There is so many other farm machinery of tirth agriculture pvt. Ltd.


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1.3) About the other major companies in the industry

1.

Almighty Agrotech Pvt. Ltd

All kinds of sprayers

2. Abica Engineering Works

Rotavator, Trolley, Loader, Dozer, Cultivator, Reversible, plough, Disc harrow, Ridger,

Plough, Leveller.

3. Captain Tractors Pvt. Ltd.

Captain DI 2600 (11.8 hp) mini tractors with attachments such as cultivator, M B plough,

Reversible plough, Leveler, Automatic seed-cum-fertilizer drill, Reaper, Trailer, Loader,

Sprayer pump, Rotary tiller, Generator, Thresher, Horicultural sprayer, Centrifugal pump,

Blower etc.

4.Ganesh Agro Equipments

Rotavator, Threshers, Automatic potato planter, Potato planter, Potato digger, Chiesel

plow,Maize sheller, Trailer, Post-hole digger, Bird skarer.

5.Jay Shakti Engineering Works

Trolley, MB plough, Reversible plough, Cultivator, Chiesel plough, Leveller.


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2.1 About the Company

Tirth Agro Technology Pvt. Ltd., based at Rajkot, company incipted in 1997. We

manufacture CE certified agricultural implements for such implements under the brand

name of Shaktiman our product Economical and contributing towards the wellness of

agriculture, soon found their way in the heart of farmers. As a result, today we are the worlds

largest manufacturer of rotary tiller (rotavator). We have sustained as a MARKET leader in

india since 1997 by persistently capturing more than 60% market share. The credit to this

success is shared by our vision, determination and meticulous endeavour to offer better

products. We are looking queries from Bangladesh, South Africa, Brazil, USA, Turkey and

Italy.

Tirth Agro Technology Pvt. Ltd. Is a leading Indian agricultural manufacturer company since

1997. Progressive farmer late Shri Ladhubhai S. Gohil started it, as A.G. Agro Industries in

1997 at Rajkot, Gujarat. Initially, company had started production of spare parts only, soon

production line with brand SHAKTIMAN of agricultural implements began. Company has

effectively fulfilled the needs of customers with support of vast dealership network of more

than 546 dealers and 49 distributors across the country and they are increasing continuously.

SHAKTIMAN BRAND is synonymous with agricultural implements sector and boasts of

more than years of leadership throughout India and captured market leader position in a span

of years with market share 60-62%. The SHAKTIMAN rotary Tiller is now available in -2.5ft to 10ft, in three series Regular (light duty), semi champion (medium duty) and

champion (heavy duty) suitable for tractors HP ranging from 10 HP to 100 HP.

SHAKTIMAN has redefined the scenario of Indian Farm Mechanization by creating

awareness and providing actual experience of rotary Tiller to the end user.


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2.2 Company Profile

Basic Information

Business type Manufacturer

ExporterSupplier

Industry Manufacturing and trading of advanced agriculturalimplements.

Registered Address N.H. 27, Gondal Road, near Hotel Krishna Park Vavdi,

Rajkot-360 004, Gujarat, India

Ownership and capital

Year of Establishment 1997

Legal Status of Firm Private Ltd. Co. Registered under Indian Companies Act1956

Proprietor Name Mr. Vaibhao Kawale

Trade and market

Annual Turnover Rs. 100-500 crore

Infrastructure

Location Type Semi-urbanBuilding Infrastructure Permanent

Size of premises 27 Acres

Team and Staff

Total number of Employees more than 1000 people

Statutory Profile

Income Tax Registration No. AABCT6282F

Central Sales Tax no. 24591802494C

Tin No. / VAT no. 24091802494V

Banker Bank of Baroda

Registration Authority Gujarat

Registration NO. U72900GJ2000PTC038435


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2.3 Location

Location of unit is most important factor for to be consideration for successful working of

any organization. It also plays vital role in the development of the unit. The total cost of

manufacturing cost of any business unit is higher due to the wrong selection of location of

their business. The main object of an industrial concern is to maximum profit through

minimum of production cost. The present location of Tirth Agro Technology Pvt. Ltd. Is at

N.H. 27, Gondal Road, Near Hotel Krishna Park, Vavdi Rajkot-360004, Gujarat, India.

In this location all the necessary facilities are easily available like the electricity supply,

finance, labor, etc.

Company mainly consider following factor of the time of selecting location.

Easy availability of raw materials

Transport facility

Cheap fuel

Loan at cheapest rate

Government policy

Availability of labor

Available Labor at cheap rate


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2.4 History & Development

Tirth Agro technology Pvt. Ltd., based at Rajkot, Gujarat in western part of INDIA isan ISO 9001:2008 recognized company incepted in 1997. We manufacture CE certifiedagricultural implements and genuine parts for such implements under the brand name ofShaktiman. Our products, economical and contributing towards the wellness of agriculture,soon found their way in the hearts of farmers. As a result, today we are the Worlds Largest

Manufacturer of rotary tillers. We have sustained as a MARKET leader in India for over 10years by persistently capturing more then 50% market share. The credit to this success isshared by our vision, determination and meticulous endeavour to offer better products.

FROM INDIA TO WORLD:

Brand has been admired for technological superiority, quality and assurance increasingcredibility among its customers. Tirth Agro Technology Pvt. Ltd. is among the fastestgrowing companies in the Indian market. "SHAKTIMAN" brand is not only employed butalso recommended by leading government departments, private agencies and even academicinstitutions for variety of applications of Rotary Tillers.


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2.5) Mission and Vision of the company

Mission:

Our mission is to manufacture & supply the most technologically advanced agricultural

implements worldwide, with acknowledged reliability, outstanding quality and with support

by excellent services.

Vision:

Our brand has been admired for technological superiority, quality assurance and increasing

credibility among its customers.


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2.6 PEST analysis:

PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool

by companies to track the environment theyre operating in or are planning to launch a new

project/product/service etc.

PEST is a mnemonic which in its expanded form denotes P for Political, E for Economic, S

for Social, T for Technological, L for Legal and E for Environmental. It gives a birds eye

view of the whole environment from many different angles that one wants to check and keep

a track of while contemplating on a certain idea/plan.


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Political Factors:

Given the size of the industry and the nascent development stage, the manufacture processing

sector is a key focus area for the Government of India. The importance of the sector is further

enhanced by the fact that over 70 per cent of the population depends upon agricultural

activity for livelihood. The government has therefore been focusing on commercialization

and value addition to agricultural produce, minimizing pre/post-harvest wastage, generating

employment and export growth in this sector, through a number of regulatory and fiscal

incentives. The industry is largely unorganized, with a small but growing organized sector.

.

Environmental Factor:

Environmental factors are things that help reduce the impact of machinery production

on the environment and might cause someone to choose to buy a product.

For example, company produced machines doesn't have to be transported as far, so

less CO2 is produced. This means there is less of an impact on the environment.

Social Factors:

Social factorsare things that affect lifestyle, such as religion, family or wealth. These can

change over time. Machinery developers need to be aware of these changes to make

Machines that meet the needs of farmers.

For example, farmers now expect to find powerful machinery for the farm. This is because

TV programmes encourage farmers to try new technology.


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Technological Factors

Technology has dramatically improved and reshaped every part of our lives. It has hardly left

any aspect of our existence untouched Technology has helped society to cut across the

traditional boundaries for getting converted into an emerging information socirty.

The Governments long-term vision on Information and Communication Technology (ICT)

in the Agriculture sector aims to bring farmers, research, scientists and administrators

together by establishing a system known as Agriculture Online for the exchange of ideas

and information.

A land information system has already started using geographic information systems (GSI)and remote sensing to help the farmers to plan their activities and facilitate decision-making

and planning at the local level (India- 2004). Farmers can find out their land and make sure

that what should they grow to make maximum profits. Achievements of Indian agriculture

supported by technology like development of High Yielding Varieties (HYV) of seeds, new

hybrids of different crops, research in the area of vaccine production, varietal development

through somoclonal variations, developing better products.


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2.7 Swot analysis:

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis

for the development of marketing plans. It accomplishes this by assessing an organizations

strengths (what an organization can do) and weaknesses (what an organization cannot do) in

addition to opportunities (potential favorable conditions for an organization) and threats

(potential unfavorable conditions for an organization).

SWOT analysis is an important step in planning and its value is often underestimated despite

the simplicity in creation. The role of SWOT analysis is to take the information from the

environmental analysis and separate it into internal issues (strengths and weaknesses) and

external issues (opportunities and threats). Once this is completed, SWOT analysis

determines if the information indicates something that will assist the firm in accomplishing

its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome

or minimized to achieve desired results (weakness or threat).

Strengths

-existing distribution and sales networks-reduced labor costs-experienced business units-barriers of market entry

Weaknesses

-tax structure-investments in research and development

Opportunities

-growth rates and profitability-global markets-venture capital-new markets-growing economy

Threats

-increasing costs-global economy

-tax changes-unexpected problems


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2.8 Product profile

We are a prominent manufacturer, exporter and supplier of a wide range of agricultural

implements. Manufactured using superior quality raw material and designed in compliance

with the specified ISO and CE standards, these machines are extensively used in the

agricultural sector. Our range includes Shaktiman Regular Rotary Tiller Series, Shaktiman

Semi Champion Rotary Tiller Series, Shaktiman Champion Rotary Tiller Series, Shaktiman

Side Shift Rotary Tiller Series and Shaktiman Mini Rotary Tiller Series. We also offer

Shaktiman Post Hole Diggers, Shaktiman Rotary Plough Series and Shaktiman Slasher

Series.

These agricultural implements are highly appreciated for the following features:

High performance

Corrosion resistance

Durability

Precision engineering

Compact design

Keeping in mind the diverse requirements of our clients, we construct these machines using

latest technology that makes these enable to withstand extreme working conditions.


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2.9) Functional Department

1)

Production Department

Introduction:

Production is the heart of any industry. Good products are keys to market

success. It is the basic activity of industrial unit. Business includes all those activities

concerned with the production. Production planning department is a center of the company

because the production planning is done according to the demand and requirement of theconsumer. Good products are key of success. Production department of every unit must be

powerful as well as good quality otherwise it unable to produce good quality product for

every unit.


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2) Marketing Department:

Marketing is the important Function by means of which goods and

services are provided to the customer. Marketing is link between Demands and supply all

type of goods and services are available in market so we can say that market is very

useful for society

Market is very useful for any unit because industrys product is produce

in factory but product selling is only in market.

Departmental Chart

chairmen

marketingmanager

marketingassistant

qualitycontrol

manager


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Channel of Distribution

Distribution channel means link between producer and customer, in other wordchannel of distribution means a bridge between product and user.

THERE ARE MAINLY TWO TYPES OF DISTIBUTION CHANNEL

Direct channel:

In this channel product reach manufacturer to farmers (user). There is

no any kind of mediator in this channel so that it is known as direct channel.

In direct channel:

There is no any type of indirect channel.

Distribution Channel

MANUFACTURER [TIRTH]

SALES AGENT [COMPANY PERSON]

FARMERS


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Sales and Promotion

Sales promotion is an important component of a company's marketing communication

strategy along with advertising, public relations, and personal selling. Days Company try

more and more selling so company gives a discount, all are this sales promotion and also give

a free consumer contact number which is toll free, and also give a e-mail address for

feedback.

Market Segmentation

Market segmentation is the identification of portions of the market that are different from

one another. Segmentation allows the firm to better satisfy the needs of its potential

customers.

Positioning:

Positioning is the process by which marketers try to create an image or identity in the mind of

their target market for its product, brand, or organization.

Tirth agro. Pvt. Ltd. is the No. 1 in India for farm machinery. company gives the vast varietyof machinery as compare to other companies.


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3.1) Literature Review

A literature review is a summary of previous research on a topic. Literature reviews can be

either a part of a larger report of a research project, a thesis or a bibliography essay that is

published separately in a scholarly journal. I do literature review to understand my research

objective better. I also try to find any knowledge gap, degree of agreement on the topic, past

debate on the topic, etc.

The purposes of literature review know the preferences of farmers about farm machinery

products diff. type of Turbine pump,Rotavator, Automatic seed drill, Small hands tools,Tillerand many more. We have been established on a topic and what is their decision for a farm

machinery products.

And also focused on services of the company.

As per the project and analysis we will find our Answer of question all are in this project.

AGRICULTURAL MACHINERY MAINTENANCEIN DEVELOPING COUNTRIES

BY

JOSHUA I. IBOAYA


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LITERATURE REVIEW

According to Gego (1986), mechanization is the completion of farm operations withminimum use of manpower, within a short time, at a low cost and with increasing quality.

From the paleolithic times, there has been shift of power sources for mechanization:

The use of machinery in agriculture as the tractorization of agriculture has been much morerapid in industrialized countries than in developing countries. According to Johnson andHollenberg (1950), factors that accelerated tractorization of American agriculture in theearly 1950's were:

1 . The wartime period led to limited supply of labor,

2. High cost of keeping works took,

3. High level farm income permitting the investment necessary for mechanization,

4. Production of adaptable tractor models,

5. A general preference for motorized equipment by both youths and adults.

During this period, the average farm size rose from 17 acres in the 1930's, to 210 acres in the1950's and to 401 acres in the 1970's.

On the other hand, tractorization of agriculture has been very slow

1. Farm size and structure - 80-90$ of farm holdings are below 5 ha and 50-60$ are 2ha orless. Small holding system limits mechanization due to the problems of topography, drainage,natural vegetation and accessibility.

2. Population and labor - small farm systems are labor intensive and family oriented. Smallholder sector engages over 50$ of the economic, active population.

3. Semi-subsistence farming - usually 2-3 ha holdings and generally devotes 60-70$ of itsarea to household food crops mainly root crops and cereals - dryland intercropping.

4. Low and variable incomes - 1.5 tonnes of cereals at $80 and 1.5 tonne of peanuts at $250all ending up at $250 gross family income for six people.

5. Institutional support - Input supply, marketing, credit, extension, and training are limitedand a major constraint to improved productivity.

In developing countries, tractorization is usually associated with labor displacement, that is,

employment destroyer rather than employment creator. Abercrombie (1973) estimated in


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Latin America that one tractor has replaced 2-5 horses and 2 men. Mclnerney and Donaldson(1975) foundThat one tractor led to a net loss of eight permanent jobs in Pakistan. Culp in (1969) found inthe tractorization of American Agriculture that

6. Machinery has drastically reduced man hrs/ac for harvesting as follows:

1 800 - 56 man-hours/acre

1900 - 15 man-hours /acre

1969 - 5 man-hours/acreJohnson and Hollenberg (1950) found that mechanization of American agriculture has led toa decrease in family and permanent hired labor inputs and this was partially offset byincreases in casual labor requirements. Gego (1986) found that with increased mechanization

in the development of northern Indian province of Punjab that it was possible to:

1. Improve employment situation,

2. Extend cultivated area,

3. Raise yield, and

4. Augment per capita income.

According to Sargen (1956), quoting Richard Day's views, mechanization displaced labor ina two-stage push-off the farm in southern OSA. The first phase was partial mechanization ofthe pre- harvest operations. The second phase used mechanized techniques for harvestingcorn, cotton and tomatoes. But Sargen argued that mechanization was an employmentcreator, because the increased production created more job opportunities for the displayedlabor in the processing factories. To determine whether agricultural mechanization is anemployment destroyer, the International Conference of the FA0, Rome, published a report(1975), "The Effects of Farm Mechanization on Production and Employment". The reportconcluded that there has been no

Negative influence of agricultural mechanization on the overall employment situation (Gego,

1986).

In spite of the six uses of the tractor, e.g. for seedbed preparation, planting, cultivation ofgrowing plant, harvesting, transporting and processing, many developing countries such asMexico and Nigeria are still adopting the Bimodal Strategy. This, according to Sargen(1956), is a system of agriculture characterized by technological dualism:

1 . Commercial Sector - utilizing labor-saving equipment

2. Subsistence Sector - relies on traditional technology with manual work plus workstock andincreased amounts of conventional inputs. According to the FAO Report (197^) at the Expert

Consultation


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Meeting on the Mechanization of Rice Production, developing countries should have agoodsynthesis of cultivation techniques and the use of agriculture machinery and equipment.The report puts the economic life of a tractor at 6,000 hrs. But Johnson and Hollenberg(1950) said that with good maintenance, tractors can still perform at 7,000 - 10,000 hrs.


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Definition:

Research Problem is considered as the nerve of the project. Without a proper well-organized

research plan, it is impossible to complete the project and reach to any conclusion. The

project was based on the customer satisfaction survey. The main objective of survey was to

collect appropriate data, which work as a base for drawing conclusion and getting result.

Therefore, research Problem is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods usedin the context of a research study and it explains why a particular method has been used in the

preference of the other methods.


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4.1 Research Problem

In this research problem we wish to study brand preference in farmers mind, while they

would be contracting with companies selling products, selling the products or spreading the

goodwill or bad will about the brands.

We wish to study their satisfaction level from the products and after sales services from the

company.

Only an actor can act more effectively in front of camera than any other person that way

retailer can suggest same innovative and creative ideas of marketing, advertising sales and

distribution.

Tirth Agro Pvt. Ltd. is very well known brand in saurastra since sixteen to seventeen years.

Mr. Ladhubhai S. Gohil started the business in 1997 in Rajkot district.

Tirths farm machineryproducts are well accepted by the farmers. There is solid competition

from many companies in the market such as Almighty Agrotech Pvt. Ltd, AmbicaEngineering Works, Captain Tractors Pvt. Ltd. And Ganesh Agro Equipments. They are thehighest competitors of the farm machinery product. In order to achieve steady growth in thishighly competitive market, the study was under taken on the A study of CUSTOMERSATISFACTION TOWARDS TIRTH AGRO TECHNOLOGY PRIVATE LIMITEDSo that company comes to know about the sale of their products and the problems, needs and

demands of the different outlet who are keeping the machinery of the Tirth agro. Pvt. Ltd.


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4.2) Scope of the Research

With the help of this research we can come to know the overall companys relationship with

the farmers and the companys credit in the market. As per this research company may

change to some innovative and creative ideas and strategies to tab the market better. We can

also know the policies of the other companies and their marketing strategies & techniques of

building up the relations with the farmers.

.


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4.3) Objective of the Research:

Main Objectives:

1) To know the satisfaction level of farmers.

2) To know the perception of farmers regarding the product.

Sub Objectives:

1) To know the Tirthsperception and connectivity with farmers.

2) To evaluate behavior of sales representatives during the visit.


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4.4) Research Design

Research design is important primarily because of the increased complexity in the market as

well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to study

buyers on behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

Acording to Kerlinger, Research Design is a plan, conceptual s tructure, and strategy of

investigation conceived as to obtain answers to research questions and to control variance.

Descriptive research:

The type of research adopted for study is descriptive. Descriptive studies are undertaken in

many circumstances when the researches is interested to know the characteristic of certaingroup such as age, sex, education level, occupation or income. A descriptive study may be

necessary in cases when a researcher is interested in knowing the proportion of people in a

given population who have in particular manner, making projections of a certain thing, or

determining the relationship between two or more variables. The objective of such study is to

answer the who, what, when, where and how of the subject under investigation. There is a

general feeling that descriptive studies are factual and very simple. This is not necessarily

true. Descriptive study can be complex, demanding a high degree of scientific skill on part ofthe researcher.

Here we have use descriptive research design:

A. Primary data


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Primary data can be collected in four ways:

Observational research:-

o Fresh data can be gathered by observing the relevant actors and setting.

Focus-group research:-

o A focus group is a gathering of six to ten people who are invited to spend a

few hours with skill moderator to discuss a product, service. Or other market

entity.

Survey research: -

o Surveys are done to learn about farmers. They purchase the farm machinery

product are rationally or emotionally. Or they are satisfied with this product or

not? So on, and to measure these magnitudes in the general population.

Experimental research:-

o Experimental research calls for selecting match groups of subjects, subjecting

them to different treatments, controlling extraneous variables, and checking

whether observed response differences are statistically significant.

We have collected data for our project report as survey research which is best suited for

descriptive research. We have undertaken this survey to know the farmers preferences

towards the company Tirth Agro. Pvt. Ltd. Farmers preferences, companys response towards

the complaints etc.

Population:

As per this formula we found the 125 Sample size for our research for accurate result of the

research.


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Sampling Method:

It refers to how should we choose the respondents?

Sampling procedures are of 2 kinds;

1) Probability Sampling

2) Non-probability Sampling

Probability sampling procedure:

It is used where all the units of population are given known and equal chance to be

selected as samples.

Non-probability sampling procedure:

It is used where all the units of population do not get known and equal to be selected

as samples.

Sample size:

Hence according to the statistical formula the estimated sample size was 125. Hence for the

better convenient results of the survey the approximate size of 125 samples was taken.

Data collection method:

The primary research was done by surveying the farmer. Surveys were carried out from

different City. However observations also played a very important role in getting the survey.

The survey was collected with the help of questionnaires. The questions were structured and

were placed strategically to elicit a correct and honest response from the farmers.


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4.5) Limitations of the Study

Financial Limitation:

This research was done for academic purpose and on very small scale with limited

geographical variances; so it was financial limitation for the study.

Limitations of target segment:

The study was strictly under observation of academic guides of SIBM and company guide of

Tirth Agrotech Pvt. Ltd. and in only 45 days more than a cities boundary cannot be crossed.

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Lack of expertise:

With strict guideline from academic and company font the research is a carried out. Yet the

researcher is a student of MBA degree and the study is for academic purpose.

Limitation of Area:

With the direction of companys guide we need to cover only some area of the city so the

area is also a limitation of the study.


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5.1) Graphical Analysis

Q.1) Support provided in getting finance?

Category Frequency Percentage Valid Percentage Cumulative %

Very Good 39 31 31 31

Good 77 62 62 93

Neutral 8 6 6 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

The above graph shows the support provided to getting finance?As per this analysis we can interpret that there are good responce shown in the graph.

There are more responce come to the good which is 62%

The other responce come to very good which is 31% which is second highest.

There are very less numbers found in the neutral and poor responce.

31%

62%

6%

1% 0%

Chart Title

very good

good

neutral

poor

very poor


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Q.2) Information provided about product?


Very Good 29 23 23 23

Good 31 25 25 48

Neutral 64 51 51 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

Above chart shown the information provided about the product.

As per this analysis we can conclude that there are 60% farmers responce in the neutral.

There are 0% in poor it means information is provided to all.

Series1

0

20

40

60

80

very

goodgood

neutralpoor

very

poor

Series1


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Q-3) Responses shown by the dealership?


Very Good 33 26 26 26Good 67 54 54 80

Neutral 24 19 19 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

Here we can see the responces shown by the dealership?

We can interpreted more than 60% farmers select the good responces towards the dealership.

More than 20% farmers gives very good responce.

Series1

0

20

40

60

80

very

goodgood

neutralpoor very

poor

Series1


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Q-4) On time as per commitment?


Very Good 37 30 30 30

Good 56 45 45 75

Neutral 30 24 24 99

Poor 2 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart shows the time commitment of machine delivery.

More than 50% farmers gives good response, it shows the work of company which is good.

Series1

0

10

20

30

40

50

60

very

goodgood

neutralpoor

very

poor

Series1


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Q-5) Damage if any at the time of delivery?


Very Good 38 30 30 30

Good 40 32 32 62

Neutral 42 34 34 96

Poor 5 4 4 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram shows that the damage on delivery.

Here 34% farmers give neutral response and 32% farmers give good response and the ratio of poor

response is 4%.

30%

32%

34%

4%

0%

Chart Title

very good

good

neutral

poor

very poor


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Q-6)Condition of machine at the time of delivery?


Very Good 20 16 16 16Good 71 57 57 72

Neutral 31 25 25 98

Poor 3 2 2 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

Here condition of machinery on delivery time is shown.

The response of Farmers are good 71% farmers give good respose.

There are 31% Farmers give neutral response.

Series1

0

20

40

60

80

very

good good neutral poorvery

poor

20

71

31

30

Chart Title

Series1


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Q-7) Qualities of tool kit and manuals?


Very Good 27 22 22 22

Good 48 38 38 60

Neutral 39 31 31 91

Poor 9 7 7 98

Very Poor 2 2 2 100

Total 125 100 100 100

Interpretation:

This chart shows the quality of toolkits and manuals.

We can see that more than 45% farmers give good response towards the company.

There are less than 10% farmers give poor response.

0

5

10

15

20

25

30

35

40

45

50

very good good neutral poor very poor

Series1


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Q-8) Training of operator and customer on machine operation?


Very Good 36 29 29 29

Good 73 58 58 87

Neutral 16 13 13 100

Poor 0 0 0

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

In this diagram we can see that the Training of operator and customer on machine operation.

There are 58% farmers responses good and 29% farmers responses very good.

There are 13% farmers which shows the neutral responses.

29%

58%

13%

0% 0%

Chart Title

very good

good

neutral

poor

very poor


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Q-9) Explanation of warranty policy?


Very Good 33 26 26 26

Good 32 26 26 52

Neutral 59 47 47 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart shows the warranty policies.

Here more than 55% Farmers responses neutral and more than 30% Farmers responses very good.

There are 0% Farmers responses poor and very poor.

0

10

20

30

40

50

60


Series1


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Q-10) Explanation of service schedule?


Very Good 25 20 20 20

Good 72 57 57 77

Neutral 27 22 22 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram shows the service schedule of machinery which is provided by the company.

There are 57% farmers responses good and 22% farmers responses neutral.

20%

57%

22%

1% 0%

Chart Title

very good

good

neutral

poor

very poor


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Q-11) Training on blade fitment?


Very Good 25 20 20 20

Good 61 59 59 79

Neutral 38 30 30 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart shows the training on blade fitment.

Which shows more than 55% farmers responses good and more than 20% farmers responses

very good.

There are less than 40% farmers which all are responses neutral.

Series10

20

40

60

80

very

goodgood

neutralpoor

very

poor

Series1


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Q-12) Training on use of spare parts catalogue and operator manuals?

Category Frequency Percentage Valid Percentage Cumulative %Very Good 30 24 24 24

Good 40 32 32 56

Neutral 49 39 39 95

Poor 5 4 4 99

Very Poor 1 1 1 100

Total 125 100 100 100

Interpretation:

Here company give Training on use of spare parts catalogue and operator manuals.

There are 49% Farmers responses neutral and 40% Farmers responses good.

30% farmers responses very good.

Series1

0

20

40

60

very goodgood neutral

poorvery poor

3040

49

5

1

Chart TitleSeries1


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Q-13) Soil pulverization?


Very Good 48 39 39 39

Good 53 42 42 81

Neutral 20 16 16 97

Poor 4 3 3 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram is related to the soil pulverization.

There are 42% Farmers responses good, it means the machine works batter in the farm.

There are 39% farmersresponses very good.

very good

39%

good42%

neutral

16%

poor

3%very poor

0%

Chart Title


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Q-14) Blade performance/life?


Very Good 44 35 35 35

Good 43 34 34 69

Neutral 32 26 26 95

Poor 6 5 5 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram related with blade performance.

We can see that 34% Farmers responces good and 35% Farmers responces very good.

It means the blade performance of the product is good.

35%

34%

26%

5%

0%

Chart Title

very good

good

neutral

poor

very poor


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Q-15) Machine durability?


Very Good 21 17 17 17

Good 70 56 56 73

Neutral 31 25 25 98

Poor 3 2 2 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram shows the machine durability.

Here most of the Farmers give good responses to the machine durability.

There are 25% Farmer who give neutral response.

17%

56%

25%

2% 0%

Chart Title

very good

good

neutral

poor

very poor


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Q-16) Machine productivity?


Very Good 35 28 28 28

Good 50 40 40 68

Neutral 35 28 28 96

Poor 5 4 4 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart shows the machine productivity.

More than 45% Farmers responses good and more than 30% fFarmers responses very good.

It means machine helps a lot to the Farmers in productivity.

Series1

0

10

20

30

40

50

very

goodgood

neutral poorvery

poor

Series1


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Q-17) Suitability to your tractor?


Very Good 31 25 25 25

Good 50 40 40 65

Neutral 42 34 34 99

Poor 2 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart related to the suitability of the tractor.

More than 45% Farmers give good response and more than 25% farmers give very good response for

the suitability of machine with tractor.

0

10

20

30

40

50

very good good neutralpoor

very poor

Series1


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Q-18) Customer reach (distance wise)/ network?


Very Good 36 29 29 29

Good 50 40 40 69

Neutral 34 28 28 97

Poor 4 3 3 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This information is related tothe Customer reach network.

Here most of the farmers response good and some of the farmers response very good which

are more than 30%.

Series1

0

10

20

30

40

50

very

goodgood

neutralpoor

very

poor

Series1


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Q-19) Warranty processing experience?


Very Good 33 24 24 24

Good 46 37 37 61

Neutral 46 37 37 98

Poor 3 2 2 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This diagram is related to the Warranty processing experience.

Were good and neutral responses are at 37%.

There are 2% Farmers who give poor response.

24%

37%

37%

2% 0%

Chart Title

very good

good

neutral

poor

very poor


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Q-20) Dealer response for service request?


Very Good 28 22 22 22

Good 57 46 46 68

Neutral 33 26 26 94

Poor 7 6 6 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart is related to the service response were we can see that more than 40% Farmers give good

response and 20% Farmers gives very good response.

We can conclude that the response about the service is good.

Series1

0

20

40

60

very good goodneutral poor

very poor

AxisTitle


Series1 28 57 33 7 0

Chart Title


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Q-21) Parts availability?


Very Good 41 33 33 33

Good 43 34 34 67

Neutral 40 32 32 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This graph shows the parts availability of the machinery.

Were 41% Farmers responses very good and 43% Farmers responses good.

From the survey we can say that Farmers get parts easily

0

10

20

30

40

50

very goodgood neutral

poorvery poor

41 4340

10

Series1


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Q-22) Quality of parts/ value for money?


Very Good 27 21 21 21

Good 71 57 57 78

Neutral 26 21 21 99

Poor 1 1 1 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

This chart related to the quality of parts.

Were the highest response is 71% which is good. And the second highest response is 27%

which is very good.

There are only 1% poor response given from the Farmers.

0

20

40

60

80

very good goodneutral

poorvery poor

very good, 27

good, 71

neutral, 26

poor, 1very poor, 0

Chart Title


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Q-23) Arrangingnon available parts as per need?

Category Frequency Percentage Valid Percentage Cumulative %Very Good 22 17 17 17

Good 50 40 40 57

Neutral 47 38 38 95

Poor 6 5 5 100

Very Poor 0 0 0

Total 125 100 100 100

Interpretation:

Here the graph is related to arranging the non available parts of machinery.Were 40% Farmers response good and 38% Farmers response neutral.

It concluded that company arranged the parts for the machinery which are non available.

17%

40%

38%

5%

0%

Chart Title

very good

good

neutral

poor

very poor


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Q-24) Comments/ reasons for poor and very poor rating if any?

Here there is no response given from the Farmers.


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5.2) Findings

Tirth Agrotech is passing through Growth period of its life cycle.

From the analysis highest numbers of farmers have suggested that they are satisfied

with the product.

More than 50% farmers are happy with the services of the company.

Tirth Agtotech deliver their product to each farmer only one time in a week because

of higher demand of products in the market and very low production capacity as

compare to demand.

Tirth Agtotech gives good quality at same price that competitors are offer.


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5.3) Suggestions

As per study the Tirth is not doing the promotional activity. So the company has to

focus on promotional activity so the company can take the position in the mind of

consumer.

As per study the company is not producing the Dozer, Cultivator, Reversible and

which have good demand in market so company have to spread its hand in this area.

But in a meeting with Director of company they dont have even future plan for the

above product because they want some extra ordinary products as compare to

competitors.

The company has not yet expanded its wing in some area of Gujarat. So at that time

company have to expand its area.

As per the response of farmers Tirth agrotech should improve their services related

timely delivery of machinery.


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5.4) Conclusion

As per this project and our experience we can conclude that Tirth Agrotech Pvt. Ltd.

is growing at very fast rate in the market.

Because of its quantity of machinery which is very much famous among the farmers.

As per the survey farmers are satisfied with the quality of product and range of the

product. Farmers also satisfied with the service which is provided by the company.

So we can conclude that Tirth Agrotech more focusing to give much services to the

farmers.


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5.5) Learning

How to generate inquiry for our company.

How to attained call in market.

How to handle farmers.

How we can demonstrate the products in front of farmers.

How to handle complaints of farmers.


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5.6) Bibliography

What is agriculture?

https://www.google.co.in/?gferd=cr&ei=1k3xu5txo8zybb9gjgE&gw

rd=ssl#g=what+is+agriculture 22-07-2014

About company http://shaktimanagro.com/22-07-2014

Company profile http://www.indiamart.com/tirthagro/22-07-02014

About product http://shaktimanagro.com/index.php/product-range22-07-2014

About companys events http://shaktimanagro.com/index.php/news22-07-2014

About companys online services http://shaktimanagro.com/index.php/online-services22-07-2014

About career http://shaktimanagro.com/index.php/careers22-07-2014

Company contact

http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-

ltd./0150007509883 22-07-2014
https://www.google.co.in/?gfehttp://shaktimanagro.com/http://shaktimanagro.com/http://www.indiamart.com/tirthagro/http://www.indiamart.com/tirthagro/http://shaktimanagro.com/index.php/product-rangehttp://shaktimanagro.com/index.php/product-rangehttp://shaktimanagro.com/index.php/newshttp://shaktimanagro.com/index.php/newshttp://shaktimanagro.com/index.php/online-serviceshttp://shaktimanagro.com/index.php/online-serviceshttp://shaktimanagro.com/index.php/careershttp://shaktimanagro.com/index.php/careershttp://www.tuugo.in/Companies/tirth-agro-technology-pvt.-%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20ltd./0150007509883http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20ltd./0150007509883http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20ltd./0150007509883http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20ltd./0150007509883http://www.tuugo.in/Companies/tirth-agro-technology-pvt.-%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20ltd./0150007509883http://shaktimanagro.com/index.php/careershttp://shaktimanagro.com/index.php/online-serviceshttp://shaktimanagro.com/index.php/newshttp://shaktimanagro.com/index.php/product-rangehttp://www.indiamart.com/tirthagro/http://shaktimanagro.com/https://www.google.co.in/?gfe


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A study of CUSTOMER SATISFACTION TOWARDS TIRTHAGRO TECHNOLOGY

PRIVATE LIMITED

Dear respondents,

This questionnaire is a part of survey based on A study of CUSTOMER

SATISFACTION TOWARDS TIRTH AGRO TECHNOLOGY PRIVATE LIMITED

Which is been done as summer internship program report for MBA students studying in

Shayona Institute Of Business Management. So I request you to fill the questionnaire with

fair response.

A study of CUSTOMER SATISFACTION TOWARDS TIRTH AGRO

TECHNOLOGY PRIVATE LIMITED

Customer name: __________________________________________________

Location: ___________________________ Dealership: ________________

Implement name: ____________________ Model: ____________________

Series no: ___________________________ Date of purchase: ___________

Tractor model: _______________________ Application: ________________

Soil type: ____________________ Season: ___________________

Pre sales Process

Q-1 Support provided in getting finance?

Very good Good Neutral Poor Very poor


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Q-2 Information provided about product?


Q-3 Response shown by the dealership?


Delivery on machine

Q-4 On time as per commitment?

Very good Good neutral Poor Very poor

Q-5 Damage if any at the time of delivery?


Q-6 Condition of machine at the time of delivery?


Q-7 Quality of tool kit and manuals?


Machine installationQ-8 Training of operator and customer on machine operation?


Q-9 Explanation of warranty policy?



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Q-10 Explanation of service schedule?


Q-11 Training on blade fitment?


Q-12 Training on use of spare parts catalogue and operator manuals?


Performance

Q-13 Soil pulverization?


Q-14 Blade performance/life?


Q-15 Machine durability?


Q-16 Machine productivity?


Q-17 Suitability to your tractor?



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After sales service

Q-18 Customer reach (distance wise)/ network?


Q-19 Warranty processing experience?


Q-20 Dealer response for service request?


Spare parts

Q-21 Parts availability?


Q-22 Quality of parts/ value for money?


Q-23 Arranging non available parts as per need?


Q-24 Comments/ reasons for poor and very poor rating if any?

________________________________________________________________

________________________________________________________________


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CONCLUTION

Thank you for your response and we will make sure that your information will only be used

for academic purpose.

THANK YOU

Documents

Shaktiman Part 3 (1)