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Shane Global Holding Inc.
8482 TT
Investor Presentation1
2
Executive Summary
✓ We are the largest custom-made furniture outsourcing service provider in the world
We are the largest custom-made furniture outsourcing service provider in the world. We provide services
ranging from designing, sourcing, inventory, manufacturing, all the way to last mile logistics. Our unique
business structure of high vertical integration and our know-how of J-I-T factory management allow us to
deliver an industry leading turnaround time (7 weeks, door-to-door service) to our clients. We owns five
factories in Hangzhou, China, and one in Thailand. We are also looking to further expand our manufacturing
footprint.
✓ Our clients are high-end furniture retailers
We work mostly with the high-end retailers such as RH (Restoration Hardware) and William Sonoma, whose
target clienteles (for high-end custom-made furniture) are with annual household income larger than
USD300,000.
✓ Our goals: Double our market share in five yearsWe aim to double our market share in high-end custom-made furniture in five years (from 4% to 8%), by
penetrating more US clients as well as growing our Australia, Europe and Japan customers. Our new mattress
business, which we will set up in Cambodia in 1H2020, is expected to bring in another USD100m in revenues in
five-years.
✓ Dividend policyWe are committed to return our earnings back to our shareholders. We’ve paid out on average +80% of our
earnings over the past five years, we expect to continue to do so.
3
A Leader In High-end Custom-made Furniture
Shane Global Holding Inc. (Ticker: 8482TT)
• Founded in 1999 in Hangzhou, China
• Set up as a Cayman Company in 2014 and was listed in the TWSE on Aug 15, 2018
• Market cap: USD512m
• Shares Outstanding: 111.1m shares
• Revenue: NTD4.4bn in 2018
• Employees: 2,000 people
4
Who we are
the largest custom-made furniture
outsourcing service provider in the world
5
We
are
6
Deliver High-end Custom-made Furniture Directly To Your Door
With just one click of the mouse…
Door-to-door service directly to end consumers homes
ALL UNDER 7 WEEKS!
Design Manufacture Inventory Logistics
Order Sent
Door-to-Door
7
What Is Dash Order?
More than 10 years in the making
Started in 2008, from 1 shipping container per week, to now
+40 containers per week.
Customizable Options
End consumers have many options for their furniture, such as
upholstery (+800 types of fabric, +100 types of leather),
dimensions (W x H x D), types of sponge (firm or soft), etc.
For example: RH offers +300,000 SKUs to its clients.
Door-to-door service
Last mile logistics already sorted out in our factory in
Hangzhou, China. When the furniture arrives US, it goes
straight to end consumers’ home without going into
warehouse.
1
Dash order is our custom-made order program
2
3
4
End consumer to receives our custom-made furniture no later
than 7 weeks. Even faster than our US competitors
Quick turnaround time of 7 weeks
8
Dash Order Process
Consolidate all
Dash Orders at
retailers site
Order
Placement
Production
Inspection
Packaging
Week 1-2
Freight by sea
Week 3-4
Clear customs;
West coast US
consumers
receive orders
Week 5-6
East coast US
consumers
receive orders
Week 6-7
SGH receives
orders; Start
JIT production
Day 1
9
ServicesHow we are able
to provide these it is because of…
10
Competitive Offerings
Highly Vertically
Integrated
Just-In-Time Factory
Management
Logistics Competitive Pricing
✓ Highly Vertically Integrated ✓ JIT Factory Management
• “Mass produce” custom-made
pieces in two weeks
✓ Logistics
• Industry leading turnaround
time (5-7 weeks)
• Door-to-door service
✓ Competitive Pricing
• Our US competitors are 20%
more expensive than us
• +90% in-house sourcing
• One-stop-shop offerings
11
Our Products – Upholstery
OTTOMANBED DINING CHAIRSOFA
12
Our Products – Wood Furniture
TROLLEYCABINET & SHELF TABLE
13
Our Customers
Annual Household Income
larger than USD300,000;
Which is 2-3% of the US
population
Customer Portfolio Target Consumers
14
RHTake as an example
15
Warren Buffet Just Recently Purchased Restoration Hardware
• RH is one of our largest clients that subscribes to our
custom-made furniture outsourcing services
• Berkshire Hathaway disclosed in a regulatory filing on Nov
15, 2019 that it took a $212 million stake in RH
16
Our Value Proposition To Furniture Retail Clients
High-end custom-made service
Dash orders are all presold items
Raw materials are on SGH books
Door-to-door logistics service
• Higher ASP and margin
• 50% down payment at retail level
• More working capital on hand
• No finished goods inventory at
retailers (and at SGH)
• Minimize labor and warehouse cost
• Decrease client’s inventory burden
Offerings Benefits
Increased dependency on SGH’s outsourcing services
17
ResultAs a …
18
Dash Order Mix On The Rise
• We saw dash orders grew about 5% YoY in
9M2019.
• New clients are all interested in this service,
as we are committed to provide the same
Dash order service.
• After six months of adjustment, our new
Thailand factory can now do Dash orders also.
Dash Orders Should Continue To Expand Increased Dash Order Mix (2015-9M2019)
• GM should have trended up further in 2018
and 9M2019 as DO mix increases.
• BUT, US/China trade war started to have
some impact on GM.
US/China Tariff Started To Have Impact on GM
37% 46% 56% 54% 55%
36.5%
41.8%
42.1%
40.6%
39.5%
32.0%
36.0%
40.0%
44.0%
0%
20%
40%
60%
80%
100%
2015 2016 2017 2018 9M19
Dash Order (LHS) STO(LHS) Gross Margin (RHS)
19
Cash Conversion Cycle Analysis – Liability Inventories
Cash Conversion Cycle 2015 2016 2017 2018
A/R (Days) 39 37 37 42
Inventory (Days) 90 82 76 76
A/P (Days) 28 37 38 43
Cash Conversion Cycle 101 83 75 75
Liability inventories
removed2015 2016 2017 2018
A/R (Days) 38 37 37 41
Inventory (Days) 52 48 36 34
A/P (Days) 27 36 37 42
Cash Conversion Cycle 63 49 36 33
• Liability Inventories are guaranteed by
our clients to either use up or buy back
(settle every 6 months)
• Conceptually, we wanted to see what it
looks like if we removed it from our
regular inventory
• This should further demonstrate that our
operations are quite efficient
20
StepOur
next
Become the first ever
total solutions service
provider in upholstery
industry
21
SYLVAIN SOFA
ANTHONY
SPON-SMITH
BEAM RECTANGULAR DINING TABLE
By Collaborating With These Well Known Furniture Designers
Showcase
our design
Furniture
retailer picks
our design
Our design can only be
serviced through us
Our furniture
occupies more
floor space
More opportunity for
consumers to pick our
furniture; Less space for
competitors product
Increase
client
penetration
More revenue shares for
us, as we have
essentially “locked-in”
on the orders
We collaborate with
famous designers, such
as Thomas Bina, Anthony
Spon-Smith, and many
more…
Becoming A Total Solutions Service Provider In Upholstery
22
23
New Mattress
Business
24
US Imposes Anti-Dumping Duties On Chinese Mattresses
Source: US Department of Commerce
Source: US Department of Commerce
Country Exporters/Producers Tariff
China
Those Who Cooperated 57-192%
Everyone Else 1,731%
Final Dumping Duties
North
AmericaChina
No one survives No one will buy
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We Plan To Take Advantage Of The Situation
• New void in the market: Cost comparison between Cambodia and US
Cambodia US
Overhead / Fixed Cost Cheaper
Chemical Used in
Producing Sponge /
Foam
30% cheaper than US
Manufacturing Process More efficient
Labor Cost USD 0.5 per hour USD 12-25 per hour
Oversea Shipping Cost 5-10% per unit None
Overall Cost
20-30% cheaper
than US
Many smaller mattress firms in China do not have the
resources to relocate their factories to other countries. This
creates an opportunity for SGH.
• Already own key technology:
• No fund raising necessary:
We own foam recipes and process know-how from our
upholstery business.
Plan to invest USD 50m; No plans to raise capital as we have
sufficient cash.
Our team is one of the very few teams that has successfully
built and operated mattress plants outside of China.
• Already own a client:
We have locked in on one of the major mattress companies
in the US. It will be a jump start for us.
• Highly experienced management team:
26
Our Goals
27
Where We Expect To Be In Five Years
7.7%
USD3.2bn
2024
Our Goals
✓ Double our market share: We aim to double our market
share in high-end custom-made furniture in five-years
(from 4% to 8%), by 1) offering a total solutions service, 2)
by penetrating more US clients, as well as 3) growing our
Australia, Europe and Japan customers.
✓ Diversify into other regions: We are ready to gain more
market share from our international (non-US) clients. We
believe our foundation is strong and we are ready to take
on more service subscriptions. We are able to make the
same commitment of service (turnaround time and door-
to-door service) as to our US clients.
✓ New mattress business: We will set up our new mattress
factory in Cambodia in 1H2020, which is expected to bring
in additional USD100m in revenues in five years.
4.1%
Worlwide
SGH Market Share
USD3.2bn
2019
28
Company
Overview
29
Revenue Breakdown - Products
Sofa58.2%
Dinning Chair18.3%
Bed15.1%
Ottoman2.8%
Others5.6%
2018
Sofa Dinning Chair Bed Ottoman Others
Sofa56.6%
Dinning Chair17.8%
Bed16.6%
Ottoman3.2%
Others5.8%
1H19
Sofa Dinning Chair Bed Ottoman Others
Sofa60.1%
Dinning Chair18.4%
Bed13.2%
Ottoman3.0%
Others5.4%
2017
Sofa Dinning Chair Bed Ottoman Others
Continue to diversify into other product portfolio; Non-sofa products have increased to 43%
30
Revenue Breakdown - Region
US91.8%
Australia4.5%
Europe2.0%
China0.7%
Others0.9%
2018
US Australia Europe China Others
US89.9%
Australia5.0%
Europe1.6%
China1.1%
Others2.4%
1H19
US Australia Europe China Others
US92.5%
Australia3.5%
Europe1.6%
China0.5%
Others1.8%
2017
US Australia Europe China Others
Continue to diversify into other markets; US is now below 90% of revenue
31
Production Sites and Company Structure
Hangzhou
Thailand
Shane Global
Holding Inc.
Shayne
International
Holdings Limited
Shayne
International
Holdings Limited,
Taiwan Branch
Hangzhou
Rilong Leather
Products Co.,
Ltd
Hangzhou
Huatong
Industries Inc.
Couture
Furniture
(Shanghai) Co.,
Ltd
Hangzhou
Couture Home
Furnishing Co.,
Ltd.
Shayne USA,
LLC
JV
International,
LLC
Spectra Home,
LLC
Shayne
Holding Inc.
Shayne
Furniture
(Thailand) Co.,
Ltd.
Shayne
(Macao
Commercial
Offshore)
Limited
100%
100%
100%
100%
100%
100%
97%
100%
100%
100%
100%
5 Factories
Production: Interior furniture, fittings
Personnel: 2,000
1 Factory
Production: Interior furniture, fittings
32
Company Milestones
Hangzhou Rilong
Leather Products
Set up our 1st furniture
factory in Hangzhou Tonglu
Customized furniture (Dash Order) rolled out
• Set up Shayne Holding Inc.
and Shayne International
Holdings Limited
• Huatong 2nd plant started up
Spectra Home LLC
JV International, LLC
• Established relationships
with US leading brands
• Set Up Couture Shanghai
Shayne USA, LLC & Couture Hangzhou
• Taiwan Branch of Shayne
International
• Restructure underway with
IPO entity-Shane Global
Holding Inc.
Acquired Hilkinson (Macao
commercial offshore) Ltd and
renamed as Shayne (Macao
commercial offshore) Ltd
• Debut in China market with
opening the flag shop in
Hangzhou
• Huatong 3rd site ready
Huatong 4rd plant, set up to
produce wood furniture
2018/08/15 listed in Taiwan
Stock Exchange
Shayne Furniture
(Thailand)
Hangzhou Huatong Industries
1993 2002 20082006 2009 2011 2012 2013 2014 2015 2016 2017 2018 20191999
33
Financial
Summary
34
Financial Highlights
0%
10%
20%
30%
40%
50%
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
Quarterly Margin
Gross Margin Operating Margin Net Margin
0
1
2
3
4
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
EPS
EPS
-30%
-15%
0%
15%
30%
0
300
600
900
1,200
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
Quarterly Revenue & Growth
Revenue Revenue Growth(YoY)
-50%
-25%
0%
25%
50%
0
100
200
300
400
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
Quarterly Earnings & Growth
Operating Profit Net Income Net Income Growth(YoY)
NTD m
NTD mNTD
35
Financial Highlights
0.0%
10.0%
20.0%
30.0%
40.0%
0
1
2
3
4
2016 2017 2018 9M19
Dupont Analysis
Sales turnover (LHS) Financial leverage (LHS) Net margin (RHS)
0.0%
20.0%
40.0%
60.0%
80.0%
2016 2017 2018 9M19*
ROE
0%
25%
50%
75%
100%
0
750
1,500
2,250
3,000
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
Net Cash & Net Cash to Equity
Net Cash (Debt) Net Cash (Debt) / Equity0
75
150
225
300
375
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19
Free cash flowNTD m NTD m
*9M19 ROE is annualized number
to Equity
36
Income Statements Highlights - Quarterly
NTD million 3Q19 2Q19 3Q18 QoQ YoY
Sales 942 1,097 1,191 -14% -21%
Gross Profit 370 415 506 -11% -27%
Gross Margin 39.2% 37.8% 42.5%
Operating Expenses -197 -182 -194 8% 1%
Opex Ratio 19.8% 15.2% 15.3%
Operating Income 173 233 311 -26% -45%
Operating Margin 18.3% 21.2% 26.1%
Non-Operating Income / (Loss) 23 57 17
Pre-Tax Income 196 290 328 -33% -40%
Income Tax -9 -13 -38
Minority Interest -1 -1 -2
Net Income 186 276 288 -33% -36%
Net Margin 19.7% 25.2% 24.2%
EPS (NTD) 1.7 2.49 2.72 -32% -38%
37
Income Statement Highlights
NTD million 2014 2015 2016 2017 2018 9M19Y-Y (%)
2015 2016 2017 2018 9M19
Sales 4,233 4,537 4,570 4,535 4,439 2,973 7.2% 0.7% (0.8%) (2.1%) (26.3%)
Gross Profit 1,548 1,655 1,912 1,910 1,801 1,175 6.9% 15.5% (0.1%) (5.7%) (27.1%)
Operating Expenses (709) (652) (808) (736) (755) (571) (8.0%) 23.9% (8.9%) 2.5% (26.6%)
Operating Income 839 1,003 1,103 1,173 1,047 604 19.5% 10.1% 6.3% (10.8%) (27.5%)
Non-Operating Income/(Loss) (76) (63) 112 (7) 57 88 (17.4%) - (106.1%) - (28.7%)
Pre-tax Income 763 940 1,215 1,167 1,104 693 23.1% 29.3% (4.0%) (5.4%) (27.5%)
Income Tax (145) (99) (118) (102) (89) (31) (31.8%) 19.4% (13.7%) (12.2%) (16.3%)
Net Income 616 839 1,093 1,063 1,012 661 36.1% 30.3% (2.7%) (4.8%) (28.5%)
EPS (NTD) $8.21 $10.42 $10.93 $10.63 $9.70 $5.99 26.9% 4.9% (2.7%) (8.7%) (26.9%)
Gross Margin 36.6% 36.5% 41.8% 42.1% 40.6% 39.5%
Operating Margin 19.8% 22.1% 24.1% 25.9% 23.6% 20.3%
Net Margin 14.6% 18.5% 23.9% 23.4% 22.8% 22.2%
38
Balance Sheet Highlights
NTD million 2014 2015 2016 2017 2018 9M19Y-Y (%)
2015 2016 2017 2018 9M19
TOTAL ASSETS 3,467 3,607 3,730 3,441 4,857 4,016 4.1% 3.4% (7.7%) 41.2% (11.8%)
Cash 979 1,451 1,450 1,088 2,759 1,892 48.2% (0.1%) (25.0%) 153.7% (18.5%)
NR & AR 488 479 459 467 547 446 (1.7%) (4.2%) 1.8% 17.0% (16.0%)
Inventories 760 658 533 554 550 461 (13.4%) (19.1%) 3.9% (0.7%) 3.1%
Fixed Assets 354 434 531 656 649 777 22.7% 22.4% 23.5% (1.0%) 20.1%
TOTAL LIABILITIES 2,706 2,129 1,385 1,349 1,172 985 (21.3%) (34.9%) (2.6%) (13.2%) (16.6%)
NP&AP 164 271 261 282 338 215 65.7% (3.6%) 7.9% 19.7% (19.9%)
TOTAL EQUITY 761 1,478 2,344 2,091 3,685 3,031 94.3% 58.6% (10.8%) 76.2% (10.1%)
A/R turnover days 48 39 37 37 42 60
Inventory turnover days 98 90 82 76 76 92
A/P turnover days 28 28 37 38 43 49
Cash conversion cycle 118 101 83 75 75 103
ROE* (%) 129% 78% 58% 49% 36% 28%
ROA*(%) 17% 24% 30% 30% 24% 21%
Net Cash to Equity (%) -5% 85% 71% 61% 77% 66%
*9M19 ROE and ROA are annualized numbers
39
Dividend Payout & Capex
NTD million 2014 2015 2016 2017 2018 2019
Net profit 616 839 1,093 1,063 1,012
Dividend Paid 393 546 655 1,208 699 889
DPS (NT$) 12.08 6.99 8.00
Payout ratio 143% 89% 78% 111% 66% 88%
Dividend yield 5.63%
Capex 61 131 191 162 93
Capex/Sales 1.44% 2.88% 4.18% 3.58% 2.10%
* Yield calculated using market cap on the day prior to ex-dividend date
Dividend Policy
We are committed to return our earnings back to our shareholders. We paid out on average +80% of
our earnings over the past five years.
Appendix
High Vertical Integration ( I )
Fabric, Leather, Sponge Stocking
Fabric, Leather, Sponge Cutting
41
42
High Vertical Integration ( II )
Sewing Assembling Carton Box
PaintingFramingCarving
This presentation and release may contain forward-looking statements which may include projections on future results of
operations, financial condition and business prospects based on our own information and other sources. The actual results
of operations, financial condition and business prospects may differ from those explicitly or implicitly indicated in those
forward-looking statements for a variety of reasons, including but not limited to market demand, price fluctuations,
competition, supply chain issues, global economic conditions, exchange rate fluctuation and other risks and factors beyond
Shane Global’s controls. The forward-looking statements in this presentation, if any, only reflect the current view of Shane
Global Holding Inc. as of the date of its release. Shane Global undertakes no obligation to update those forward-looking
statements for events or circumstances that occur subsequently.
Disclaimer
43