Co-located zone

Shanghai international trade fair for automotive parts, equipment and service suppliers

Expansive exhibition areaNew zones, new opportunities

29.11 – 2.12.2017www.automechanika-shanghai.com

330,000sqm

6,000Exhibitors

130,000 Visitors

130Delegations

Five advantages of exhibiting

Located in the heart of the world’s automotive industry powerhouseChina is currently the world’s largest automotive producer. In 2016, about 28 million units1 of cars were produced and the spare parts industry enjoyed a constant growth of 12.4% CAGR from 2011 – 2015, with an expected global share of 38.8% in 20172. Furthermore, the automotive aftermarket in the surrounding region is thriving too, Asia-Pacific ranks as the fastest growing market with a CAGR of 8.3% from 2015 to 20223.

References:

1 “2016 Automotive Manufacturing Industry Market Report”, 12 Jan 2017. China Association of Automobile Manufacturers. http://www.caam.org.cn/xiehuidongtai/20170112/ 1505203997.html. Retrieved 22 Feb 2017.

2 “2017 Auto Parts Manufacturing Market: Global and China Markets Analysis and Forecast”

3 Jan 2017. www.chyxx.com. http://www.chyxx.com/industry/

201701/483345.html. Retrieved 22 Feb 2017.

3 “The Global Automotive Aftermarket Trends, Drivers & Projections”, Feb 2017.

Global Industry Analysts, Inc. http://www.strategyr.com/

MarketResearch/Automotive_ Aftermarket_Market_Trends. aspp. Retrieved 30 Mar 2017.

Automechanika brand – represents expertise and a wealth of resourcesThe world’s second largest Automechanika show is celebrating its 13th edition in China. The show leverages extensive resources through the organisation’s network worldwide and receives unwavering support from 43 international supporters and associations.

Biggest to date in Asia, showcasing a full coverage of automotive products and supplies in OE and AftermarketA full spectrum of products and services on display in Parts & Components, Electronics & Systems, Accessories & Customising, Repair & Maintenance and Tyre sectors.

Tap into top international decision makers in one place70% of the attendees are top management and 87% either have partial or full influence on purchase decisions*. Over 130,000 professional buyers from 140 countries and regions are expected.

*Source: Visitor Survey 2016

Quality speaks for itself – statements from the industry

“Automechanika Shanghai is a highly efficient event and the best place to introduce new ideas, communicate business direction and discuss strategies with other industry players. In this four-day event, we can meet lots of business partners and media and achieve many goals in a short period of time, in one single place.”

Mr Philippe ThegnerGeneral Manager, Hella Trading (Shanghai) Co Ltd

“Every single day we’ve been fully packed with meetings with suppliers. This trade fair is a great opportunity to meet new suppliers and to talk face-to-face with our current suppliers. This is the most comprehensive fair in Asia and is the place where everyone comes to distribute to big and small companies.”

Mr Paweł JachacyVice Commercial Director, InterCars

“The auto aftermarket is growing rapidly and we really need a comprehensive international platform to see what’s going on in the industry and what we should do within the next year. Automechanika Shanghai is such a show at the right time in the right place. I can see exhibitors pay high attention to this show as many of them chose to announce their new achievements at the fair.”

Mr Lu TaipingGeneral Manager, Henan Huitai Auto Parts Stock Co Ltd

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Zoning guide

Parts & Components

Parts and materials are advancing for market needs Representing the biggest part of the show, this section showcases the spare parts manufacturers, suppliers and distributors of the products from powertrain, chassis, bodywork, standard parts and interior to remanufacturing parts and charging accessories. Parts and components made of higher heat resistant, stronger but lighter materials, with advanced technologies and designs are on display.

Electronics & Systems

Digital trends are high on the agendaIn addition to showcasing engine electronics, vehicle illumination, on-board power supply systems, intelligent traffic systems (ITS) / vehicle safety and comfort electronics, a specialised Connectivity Zone is on display to emphasise digital trends of car connectivity and smart technology. This theme depicts a window into the future on advanced areas such as autonomous driving, security management and in-car well-being.

Accessories & Customising

The fastest growing segment is on the moveSpaces displaying car tuning, visual and audio equipment, and car care will be further expanded. Experience sharing, interactive activities and open forums for car customisation will be on offer extensively during the show, providing excellent opportunities to broaden skills and knowledge of participants. Other exhibits include accessories for motor vehicles, technical customising, visual customising, infotainment, special equipment and trailers.

Repair & Maintenance

Growing in specialty for the trends of higher complexityThe inflow of smart technology and connectivity in the automotive industry also transformed diagnostic and repair processes, by which data can be sent directly from the car to the workshop. Therefore, more sophisticated testing equipment and data-driven services are required. In addition to seeing a host of new workshop technologies, visitors can also find general workshop equipment and tools, bodywork repair, painting and corrosion protection, infrastructure for car washing, vehicle care, reconditioning and charging.

REIFEN Zoneto strengthen tyre products and offer exciting new sales opportunities

REIFEN, the world’s leading trade fair for the tyre sector will join Automechanika Shanghai 2017 as a co-located zone for the first time. The new zone creates synergy effects between tyre and aftermarket service segments, which are growing ever closer together.

The high-quality tyre products include tyres, wheels and wheel rims, tyre repair, used tyres, tyre management and systems, sales equipment and storage of tyres.

Exhibitors will be able to reach a wider audience of the consolidated industry, including international decision makers from the manufacturing industry, workshops and the automotive trade. Meanwhile, tyre dealers can offer more automotive services and car dealers can expand the range of tyres offered through attending the show.

Automechanika Shanghai is a place where key market players gather from around the world; it is a place to strengthen your market position.

ACDelco

AISIN

Alight

AMSOIL

APG

BAIC

Balance

Bantam

BASF

Baturu

Beissbarth

Bilstein

BorgWarner

Bosch

Botny

BPI

Brembo

Bright

Bullsone

Candid

Carlas

CARORI

Chery

Chief

China Changan

China North Industries

Continental Automotive

ContiTech

CORTECO

Cummins

Dana

DAYCO

Dcenti

DENSO

Dometic

DuPont

EAE Automotive

FAW

FAWER

F-Diesel

Federal Mogul

FIX AUTO

Fly-Eagle

Foshan Lighting

Gates Unitta

Gold Phoenix

GSP

Hella

Hengst

Hitachi

Huf

Interstate Batteries

ITW

Jingzhongjing

Jonnesway

KYB

Launch Tech

Lawrence

Liqui Moly

MA-FRA

Magneti Marelli

MAHLE

MANN+HUMMEL

Mercedes-Benz

Motul

MS Motorservice

NAVECO

NGK

NTN-SNR

OLYMPUS

OSRAM

Panasonic

Potevio

RAV

Rowe

SAIC Motor

Sankyo

SATA

Schaeffler

SDS

SK

Snap-on

Sofima

SONAX

STP

STRONA

SUMEC

Tech International

Technovector

Telwin

Tenneco

TOJUST

Totron

U-DRIVE

Valvoline

VIE

Walker

Wanda

Weichai

Xianghong

ZF

Key player list of past editions.

NEW

4.2 Hall

7.1 Hall 7.2 Hall

4.1 Hall

3Hall

8.1Hall8.2

Hall

2Hall

5.2Hall 5.1

Hall

1Hall

6.1Hall

6.2Hall

North Hall

South Square

East HallWest Hall

Overse

as Pav

ilionsParts & Component

Electronics & Systems

Chassis / Body

Powertrain /

Air Conditioning / Chassis

Customising

Overse

as Pav

ilions

/

Powert

rain

Acces

sorie

s / Car

Care

Work

shop

& Car

Was

h

Equipment /

Tools

Paintin

g & C

orro

sion P

rotec

tion /

Wor

ksho

p & D

iagno

sis Eq

uipmen

t

Powertrain / Air

Conditioning / Chassis

Chassis / Body

Connectivity

E-mobility & Infrastructure

Remanufacturing

Motorsport & High Performance

Auto Manufacturing

NEW!

REIFEN Zone / Wheels & Rims

Subject to change, as of May 2017

Prism to the futureNew focused areas that shed light on auto developments

New sources of power are making inroadsConcerns over pollution and greenhouse gases and the stricter regulations on car emissions resulted in an industry-wide change in the way cars are powered. According to a Goldman Sachs report1, by 2025, 25% of cars sold will have electric engines, up from 5% today. The development of alternative power sources such as hybrids, electric vehicles and fuel-cell vehicles are at a quantum pace. Visitors can learn about the latest advances in innovative mobility concepts, as well as practical and affordable new energy solutions at Automechanika Shanghai.

Innovations for tomorrow’s mobility Robotics, automation, artificial intelligence, wireless communications and cloud computing are the buzzwords which set to reshape the next generation of transportation

References:

1 “CARS 2025”. Goldman Sachs. http://www.goldmansachs.com/our-thinking/technology-driving-innovation/cars-2025. Retrieved 13 Feb 2017.

2 “The Global Automotive Aftermarket Trends, Drivers & Projections”, Feb 2017. Global Industry Analysts, Inc. http://www.strategyr.com/MarketResearch/Automotive_Aftermarket_Market_Trends.asp. Retrieved 30 Mar 2017.

to become safer, more convenient and more energy efficient. Numerous IT-based applications and infrastructure supporting connected cars, fleet management, diagnostic technology and more will be highlighted at Automechanika Shanghai.

Service sector - a new growth trajectory The growing consumer awareness over the importance of preventive maintenance and the increase in longevity of cars make aftermarket service more important than ever. The global automotive aftermarket is projected to reach US$ 1 trillion by 20222. The future services provided will be significantly higher in complexity, increasing in service orientation and new product innovations. Automechanika Shanghai is an ideal place for the service sector to make new contacts, expand their target groups and extend the range of services provided.

Biggest scale ever330,000 sqm

Parts & Components Electronics & Systems Accessories & Customising

REIFEN Zone Repair & Maintenance, Service Station & Car Wash

Strength in worldwide marketing networkentices expansive and diverse target buyers

We ensure your successful trade fair experience with our multifaceted and finely orchestrated promotion efforts in China and worldwide

Automechanika Shanghai’s marketing campaign exploits a comprehensive range of communication options to reach target audience and maximise exhibitors’ presence before, during and after the show.

• Trade media and outdoor advertisement campaigns

• Press activities worldwide

• Targeted direct marketing activities

• Personalised invitations

• Promotional campaigns at global auto-related trade fairs

• Website and social media networks with high level of visitor engagement

• Mobile applications

• Free information materials you can use to invite your customers

A way to attract more attention at the show

We offer various sponsorship and advertising opportunities for you to attract more attention during the show. Wide-ranging options from on-site and website advertising and publications to event sponsorship are on offer. Exclusively for the exhibitors, these opportunities will help enhance your profile and the effectiveness of your participation at the fair.

Free marketing tools

Exhaustive visitor invitation campaignsreaching far-flung corners of the world

Automechanika Shanghai continues to make skilful use of the reputation and vast industry network of its organisation, as well as its partners to optimise the results of visitor invitations. It also leverages the resources of the extensive support from media partners, trade associations, industry parties and worldwide sales offices, to reach the potential buyers even in the far-flung reaches of the world. Over 130 officially-organised visitor groups from around the globe are in attendance each year.

In addition, the Premium Buyers Club specially invites high-calibre buyers with full purchasing authority and high purchasing power from leading companies worldwide.

Personalised invitations

Online exhibitor search

Postcard Web banners

42%

5%

10%

2%

1%

29%

3%

8%

D

CA

GF

B

E

G H

D

C A

F

B

E

High satisfaction and return rate, the figures speak for themselves• 96% visitors are satisfied or very satisfied with the show*

• 88% visitors intend to visit again in the next edition*

• 87% visitors with authority in purchasing decisions

Chinese visitors by geographical origin

A 51% Eastern China B 16% Southern China C 15% Northern China D 7% Central China E 5% Northeast China F 4% Southwest China G 2% Northwest China

Overseas visitors by geographical origin (by continents)

A 42% Asia B 28% Europe C 9% Middle East D 8% North America E 5% South America F 4% Africa G 3% Oceania H 1% Central America

Business nature

Agent/ dealer/ distributor/wholesaler

Service provider

Retailer

Manufacturer

Car manufacturer

Trade association/ government agency

Private & official fleets

Research institution/ university/ polytechnic

0 10 20 30 40

*Source: Visitor Survey 2016

2016 facts and figures

Automechanika Shanghai 2016 continued to shatter records. Exhibitors, visitors and fringe programme events participants came out in full force for the annual exhibition. The record-breaking figures for Automechanika Shanghai 2016 are as follows:

• 5,756 exhibitors from 42 countries and regions participated (7% increase), with 18 overseas pavilions

• 312,000 sqm of exhibition space covered 13 halls (12% increase)

• 120,671 visitors from 140 countries and regions (10% increase), 25% of which were from overseas

• 130 delegations (20% increase), of which 22% were from overseas

• 56 fringe programme events covered different sectors of the entire industry chain (6% increase), facilitating direct interaction between exhibitors and visitors

Subj

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017Fair facts

Automechanika Shanghai 2017

Date 29.11 – 2.12.2017

Opening hours 29.11 – 1.12.2017 09:00 – 17:00 2.12.2017 09:00 – 15:00

Venue National Exhibition and Convention Center (Shanghai), China

Admission Free of charge. For trade visitors only.

Stand rental prices Zone A

Standard package (min 12 sqm) RMB 2,550 / sqm Raw space (min 36 sqm) RMB 2,250 / sqm

Zone B

Standard package (min 12 sqm) RMB 2,000 / sqm Raw space (min 36 sqm) RMB 1,700 / sqm

Accessories & Customising Hall

Standard package (min 12 sqm) RMB 1,200 / sqm Raw space (min 36 sqm) RMB 900 / sqm

REIFEN Zone

Standard package (min 12 sqm) RMB 1,200 / sqm Raw space (min 36 sqm) RMB 900 / sqm

*Media package fee of RMB 1,500 is compulsory for all exhibitors.

Contact Sales +852 2238 9171 / 2238 9914 auto@hongkong.messefrankfurt.com

Programme of events +86 21 6160 8474 mathilda.song@china.messefrankfurt.com

Sponsorship +86 755 8299 4989 ext 537 / 535 sponsorship@hongkong.messefrankfurt.com

Messe Frankfurt (HK) Ltd35/F, China Resources Building 26 Harbour Road, Wanchai, Hong Kong Tel : +852 2802 7728auto@hongkong.messefrankfurt.com www.automechanika-shanghai.com

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