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Shaping the Phenomenon
Today 10,000Americans will turn
65 years old.
Areas of Focus
1) Aging in Place 2) Technology Engagement 3) Design for All Ages 4) Cultural Imaging
Aging in Place
“ 90% of people want to grow old in their home and community”
Grass-roots “villages” have evolved across the country to help seniors stay at home in urban and suburban cities
Run by volunteers and paid staff through Village to Village Network
Largely “funded by grants and membership fees to provide services”
“Beacon Hill Village in Boston was the first in the movement, created by residents in 2001.”
The Villages Movement
AARP and Village to Village Network
Aging in Place
Highest Ranked States: 1) Florida 2) West Virginia 3) Maine 4) Pennsylvania 5) Iowa
Lowest Ranked States: 46) Colorado 47) Georgia 48) Texas 49) Utah 50) Alaska
Senior Population by State
U.S. Census Bureau (2010)
The Villages, FL
Aging in Place
Highest Ranked States: 1) Minnesota 2) Vermont 3) New Hampshire 4) Massachusetts 5) Iowa
Lowest Ranked States: 46) Arkansas 47) West Virginia 48) Louisiana 49) Oklahoma 50) Mississippi
United Health Foundation
Health of American Seniors by State
USA Today
Technology Engagement
“As of April 2012, 53 percent of American adults
age 65 and older use the Internet or email,
marking the first time data has shown
more than half of U.S. seniors are going online.”
“As of 2012, [there are] 19 million American seniors on the Internet, for a growth rate of
16% per year throughout this decade.”
Pew Internet & American Life Project and Nielsen Norman Group
Apple.com
Technology Engagement
“As of February 2012, 34 percent of internet users age 65 and older use social networking sites.”
“As of August 2011, 86 percent of internet users age 65 and older use email.”
“Some 69 percent of adults ages 65 and older report that they have a mobile phone.”
Pew Internet & American Life Project
Technology Engagement
“Users age 65 and older are 43% slower at using websites than users age 21–55.”
“Our new user research shows that current websites still discriminate against seniors. By embracing web design that’s more suited for older users, sites can vastly expand the amount of business they generate from this population.”
–Jakob Nielsen
Nielsen Norman Group
Internet Usability Issues
Design For All Ages
As seniors age, everyday places, products and services do not best serve their needs
Quality designs can “promote graceful aging, softens the impact of the aging process…and enhances quality of life for all”
Designing for all ages “increases usability, safety and health of environments, products and systems in response to the diversity of people and abilities”
Transgenerational.org and UniversalDesign.com
Overview
Design For All Ages: Partner
IDeA Center—Center for Inclusive Design and Environmental Access at Buffalo University is “dedicated to making environments and products more usable, safer and healthier in response to the needs of an increasingly diverse population,” based in philosophy of Universal Design
Edward Steinfeld—founder of the Center, co-author of principles of Universal Design, architect and Professor of Architecture at the University at Buffalo, wrote two books
Amazon.comIDeA Center and UniversalDesign.com
Key Insights
Universal Design—“process of embedding choice for all people in the things we design” by creating “environments, products, and services that will be easier for all people to use, regardless of their abilities, age or current state of health” Ronald L. Mace—founder and former program director of The Center for
Universal Design at North Carolina State University, died in 1998
7 design principles: Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort, Size and Space for Approach and Use
IDeA Center and UniversalDesign.com
Key Insights
UniversalDesign.com—partners with Universal Design Summit, IDeA Center, Institute for Human Centered Design and AARP, product of the IDeA Center staff, “serves as a platform for collaborative activities and timely dissemination of information”
Universal Designers & Consultants, Inc.—“an architectural accessibility consulting firm and world-class expert in Universal Design and accessibility compliance”
—“provide consulting services to [businesses] wanting to improve customer access and make their establishments compliant with the Americans with Disabilities Act”
IDeA Center and UniversalDesign.com
Design For All Ages: Partner
Transgenerational.org—concept and website recognized by AARP, the Industrial Design Society of America (IDSA) and several manufacturers including Black and Decker and Cuisinart
James Pirkl—Syracuse University industrial design emeritus professor, coined the term and concept of “transgenerational design in 1986, wrote three books
Transgenerational.orgAmazon.com
Key Insights
Transgenerational Design—“the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.”
7 design principles: Safety, Comfort, Convenience, Ease of Use, Ergonomic Fit, Suitability, User Value
Transgenerational.org
Key Insights
Transgenerational Design Matters—“a private educational, research, and advocacy organization”
—“a design consultancy for the 50+ market, and has been described as a ‘key figure in universal design’ by the Smithsonian's Cooper-Hewitt Design Museum.”
“More than just functional design accommodation…[transgenerational design] also considers the users' individuality, aesthetic sensitivity, social stature, and self respect.”
Transgenerational.org and Syracuse University Library
Design For All Ages
Senior Spaces—creates spaces in public libraries across the country for seniors to interact and connect, founded by Allan Kleiman with the American Library Association
Partners for Livable Communities—“a national nonprofit organization working to restore and renew the communities we work and live in” through trainings, conferences and research publications
Partners for Livable Communities and AARP
Other Partners
Cultural Imaging
Seniors “routinely perceive themselves seven to ten years younger than they are”
“The elderly increasingly exhibit a trend toward ‘gray pride’—a positive identification with their age and away from the negative stereotype.”
“Senior consumers no longer see themselves as 'old', but instead see age as a badge of honor.”
PepsiCo’s Center for Human Understanding, Association for Consumer Research and Reuters
Overview
Cultural Imaging: Partner
Stanford Center on Longevity—their mission is “to redesign long life. The Center studies the nature and development of the human life span, looking for innovative ways to use science and technology to solve the problems of people over 50 and improve the well-being of people of all ages.”
Laura Carstensen—founding director of the Center and professor of psychology at Stanford University, wrote A Long Bright Future
Stanford Center on LongevityAmazon.com
Key Insights
“Older people are the only natural resource in the world that is actually growing.”
—Laura Carstensen, PhD
The Work Being Done: “the Center works with academic experts, business leaders and policy makers to target important challenges and opportunities for aging societies. By fostering dialogue and collaboration among these typically disconnected worlds, the Center aims to develop workable solutions to urgent issues confronting the world as the population ages.”
Stanford Center on Longevity
Key Insights
Redesigning Long Life
Cultural Imaging
“Losing a bit of your independence by getting help from others doesn’t have to equate with becoming a devalued and marginalized member of society.”
—Michelle Barnhart
“Everybody ages, you can’t stop that. But what we can do is respond to someone’s limitations in a way that preserves dignity and value.”
—Michelle Barnhart
Changing Culture
The Examiner