Share this E-Book - Amazon S3 · Share this E-Book: MakeMillionsInBusiness.com | 310.777.0255! @ GRANTCARDONE / GRANTCARDONEFAN / GRANTCARDONE Grant Cardone’s Story “I grew up

Share this E-Book: MakeMillionsInBusiness.com | 310.777.0255!

@ GRANTCARDONE / GRANTCARDONEFAN / GRANTCARDONE

About Grant Cardone•  Grant Cardone is a New York Times bestselling author of five books since the 2008 economic collapse.

He is an international speaker, business innovator and leading social media personality in the world today. He also provides business articles for Entrepreneur Mag, Wells Fargo, Business Insider, AMEX Open, Business Insider, Huffington Post and more.

•  Grant Cardone grew up in a middle class family in Louisiana. He was broke at 25 and by the age of 30 he had banked his first million dollars with Cardone Enterprises. Today, Cardone is the CEO of four privately held companies in technology, consulting, real estate and digital ecommerce that produce almost $100m in sales. His first partnership was in 1989 and is still thriving today. Cardone Acquisition, a Real Estate company, started in 1993 has conducted business in 8 different states and has an accumulated $500m in transactions. Grant Cardone TV is his newest venture and operates from Miami Beach.

•  Grant Cardone is married to Elena Cardone and has two children, Sabrina and Scarlett.

•  Favorite quotes – “One day I’m going to make it ‘til then I am going to hustle.”

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Grant Cardone’s Story“I grew up middle class. My dad was the first educated in his family and it was his dream to create a middle class lifestyle for his five kids and wife. The middle class was a dream my dad made a reality. My dad started as a paymaster (accountant) for the US Army, sold automobiles for a short stint, owned a neighborhood grocery store, life insurance sales and was a stock broker. My dad started having heart problems at the age of 42 the same year my twin brother and I were born. At the age of 50, my dad bought his dream house and less than two years later he was dead.

My mother was left with a house she couldn’t take care of, no way to create new income and a little bit of life insurance money. Everyday she was reminded we were at financial risk. Money going out and no money coming in. I could see and hear the fear my mother was experiencing and at the age of 10 I couldn’t do much about it. My mom would always tell us how well my dad had done to take care of us and how grateful we should be to have a middle class life. At the age of 16 I had enough and told my mom, “this middle class thing is a joke–when I grow up I am going to be rich and if I get there I am going to help a lot of people.” My mom thought I was an unappreciative, disrespectful teenager–which was probably true–but looking back now, one of the primary missions and purposes of my life was being formed.

By the time I was 31, I had saved my first million dollars. Over the last 25 years I have built four companies that have allowed me to create an unbelievable lifestyle for myself, my family and employees. Today, the four companies which range from service business to technology to real estate will do almost $100 million in combined sales and employ almost 200 people in eight states.

While most people know me as a sales and marketing guy, author, speaker and social media expert, the thing I am most proud of is that I am fulfilling the promise to my mom I made at 16, “if I ever make it I am going to help a lot of people.” So thank you for being willing to receive help because without you I couldn’t fulfill my mission on this planet.” - GC




FIRST HALF

Business Truth 1

You don’t start a business, You ARE a business.





GoalHelp you create a Successful Million Dollar Businessthat improves conditions for you and others.

“Every person is a business the idea that you don’t know is your issue.” GC!





Business Defined•  The practice of making one’s living by engaging in

commerce.

“If you aren’t busy you have no chance of doing business.” GC!

(Etymology – busyness – state of being busy.)





Commerce Defined•  The activity of buying and selling especially on a large scale.•  Social dealings between people.

“By definition to conduct business you need to be social.” GC!

(Comes from the word trade, trading, from come together and mercium - merchandise.)




WHYa Million Dollar Business?




“The worst kind of violence!is poverty.” - Gandhi!





Today’s Middle Class is Yesterday’s Poverty

“Getting rich won’t make you happy and neither will just getting by.” GC!





“Debt is not the issue, income is.” GC!





Income Savings by CountryUSA #1 in incomeBut #10 in savings





Motivation to Make Millions

“Staying poor is not survival.” GC!





Why Millions?•  Sick and tired of just making it•  Sick and tired of not making it•  Cause you can•  Want to be a millionaire•  Want to help your community•  Want to make a difference for the better

“When you are sick and tired of being sick and tired you will make a change.” GC!





My Million Dollar Why

“You better have a great WHY or you WON’T.” GC!

I never wanted to get rich for things,I wanted to get rich because I didn’t want to just get by.




“Find your WHY or you’ll never find your HOW.”!




Million Dollar Math





Million Dollar MathSelling a product

“I always do the math when I think something is impossible.” GC!

$$$$$$$

110

1001,000

10,000100,000

1,000,000

XXXXXXX

1,000,000 sales100,000 sales

10,000 sales1,000 sales

100 sales10 sales

1 sales





Million Dollar / Year$ 83,332 per month$ 19,203 per week$ 2,778 per day$ 278 per hour

“My first business was selling time and it was a big mistake.” GC!




LET’S START A MILLION DOLLAR BUSINESS





Discover Your Business1.  What can you do?

•  Everyone has some special thing•  If you don’t, find something you hate and get special at it.

“Every person is a business the idea that you don’t know that is your issue.” GC!





Discover Your Business2.  What is the problem you solve?

•  The things you hate are problems you can solve. Uber – Velcro – Google Search – Apps – TV OnDemand

“Every person is a business. The idea that you don’t know, that is your issue.” GC!





Discover Your Business3.  Who is your audience?

•  B2B•  B2C•  Hybrid•  Retail•  Direct sales•  Inside Sales•  E-Commerce

“Call it what you want you have to talk to someone.” GC!





Discover Your Business4.  Do the math to determine the product price.

$1,000,000/Product Price = # of Sales$1,000,000/400 = 2,500

2500/12 = 210 per sales/month

“Price is a myth people will pay whatever you are convinced is a great exchange.” GC!





Discover Your Business5.  Build your offer.

•  20 Second Commercial that clearly states what your value proposition is.






Discover Your Business6.  Go sell it.

•  Know your customer•  Know why people buy•  Build a pipeline•  Justify Value






Steps to Discovering Your Business1.  What can I do?2.  What is the problem I solve?3.  Who is my audience?4.  Do the math to determine the product & price5.  Build the offer.6.  Sell it.

“Business is simple if you just keep it simple – sell something.” GC!




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SECOND HALF

Business Truth 2

Small BusinessesNever Survive.





Facts About Businesses•  91% of small businesses make less than $250k.

“Small business and households fail because there is no positive cash flow.” GC!





Facts About Businesses•  76% of all small businesses break even or lose money.

“Breaking even isn’t a business it’s insanity.” GC!





Facts About BusinessesBloomberg Business Statistic

•  80% of entrepreneurs are failing within the first 18 months.

“You don’t die in a day, you die every day.” GC!





$250,000 Small BusinessIncome 250,000Expenses (60%) 150,000Adjusted Gross 100,000Taxes (40%) 40,000 Profit 60,000Salary 60,000Cash Flow NONE“There is no math that makes ‘small’ work.” GC!





No Cash Flow Means…1.  Can’t hire2.  Can’t keep3.  Can’t promote4.  Can’t invest5.  Can’t sleep

“Staying small makes staying impossible.” GC!





Business Failures Made SimpleUnable to sell products and services in quantities great enough at prices high enough to provide a cash flow significant enough to continue to grow.

“Staying small makes staying impossible.” GC!





WTF Small Business Fact54% of all small businessesmake less than $25,000

“Most small businesses aren’t businesses they’re nonsense.” GC!





The Myth of Small1.  More manageable2.  Better Quality 3.  Work for myself4.  Less risk 5.  Scavenge the big guys

“Small isn’t better it’s dumber.” GC!




“Millionaire is the new!Middle Class.”!





Median IncomeMiddle Class average American works

•  1,750 hours per year •  Earns $52,000 •  Which is $29.70/hour

“Median wage is a bigger problem than minimum wage.” GC!





1,000,000 in Gross IncomeExpenses 600,000 (60%)Adjusted Gross 400,000Taxes 160,000 (Federal 40% - no state)Profit 240,000 Profit Salary 100,000Cash Flow 140,000 (14%)





NUMBERS DON’T LIE





THE ‘SAVE YOUR WAY THERE’ MYTH





Types of Businesses•  Sole proprietorship•  Partnership•  Limited Partnership•  Corporation•  Limited Liability Corporation•  Non-Profit





Simplify your Business 1.  Solves a problem2.  Improves conditions3.  Provides positive cash flow4.  Easy to purchase5.  Scalable





Business Warning1.  Any idea can be a business doesn’t mean

any idea is a business.





Business Warning2.  Just because you love it doesn’t mean it’s a business.





Business Warning3.  Fast is the NEW big.

•  Be the tortoise, the hare and the millionaire.





Business Warning4.  Small is guaranteed failure.

•  Go big or go home!



My Biggest Mistakes in Business1.  Small Think2.  Underestimated the market 3.  Didn’t reinvest money fast enough4.  Rested on my laurels5.  Trusted without Proof6.  Didn’t Change Operating Basis

“You ain’t doing this without mistakes and you won’t keep doing this if you repeat them.” GC!




GRANT CARDONE’S12 COMMANDMENTS





Grant Cardone’s 12 Commandments1.  Went to market directly.

Because I had no money I made phone calls directly into businesses and then when I failed on the phone I got on a plane and went to visit every prospect that said no to me.

This was my competitive advantage because no one else had the courage or persistence to do this.





Grant Cardone’s 12 Commandments2.  Promoted like a maniac.

No one is going to market you louder that you are. Over commit and over promise. Promise the world make big claims and then over deliver on everything you promise.

Scream as loud as you can, make noise constantly and disregard who you bother. Your goal is to spend nothing on advertising until the world knows you by first name.





Grant Cardone’s 12 Commandments3.  Made sales my Divine Inspiration.

The first and last thing I measured then and now was my revenue. I made sales my divine inspiration and still today only pay rewards/bonuses on the ability to assist in a sale or make a sale.

Sales is the lifeblood and oxygen of all business. Spend 95% of your time on revenue and 5% on expenses.





Grant Cardone’s 12 Commandments4.  I did it before I delegated it.I refused to turn over a task before I did it myself. I wanted to know every task, every challenge before I started bringing on others to do that task.

This way I could set the bar and know what was reasonable to expect.

No one knows the task better than me and everywhere I neglected this we have problems.





Grant Cardone’s 12 Commandments5.  Branded before I advertised.I refused to spend money on advertising until my name had been branded. This could have been a mistake but I think not. It is my belief that people spend money to advertise before they spend money to brand.

Spend your money branding your name, your claim and your fame into the publics brain before you spend a penny on advertising.

Never has it been so easy and so difficult to brand your name into the publics mind.





Grant Cardone’s 12 Commandments6.  Cash Flow is the Holy Grail.There is no more important business monitor than cash flow. It is free cash flow that allows your business to continue to expand and invest. This is the most overlooked and misunderstood of business indicators.

I protected cash flow like the most important thing in my business second only to revenue. Companies that measure only profit without measuring cash flow will soon find they have no profits and no cash flow.





Grant Cardone’s 12 Commandments7.  Created Multiple Parallel Flows.

My second business was a parallel company whereby the first company could send business and opportunities to the new company.

Look for secondary product flows that could turn into stand alone companies that can be supported by the primary business.





Grant Cardone’s 12 Commandments8.  Stay Broke.Burn this into your consciousness, “money doesn’t sleep but it does get bored.” Money left hanging around will find emergencies. To get a million dollars in a bank I would throw all free cash into a sacred account every time I got it so that it would appear that the company and myself were broke.

This inspired me to go out and continue to move away from poverty and get new customers to fund new activities. Stay broke, stay hungry and if you are going to have money laying around invest it as fast as you can.





Grant Cardone’s 12 Commandments9.  Keep Hustling.The moment you quit hustling you will get out hustled. The moment you are busy moving around in the market you will be forgotten.

You must wake up everyday to out work, out hustle, out maneuver your every competitor. Even long after you have hit it big stay hustling, branding yourself as someone that will not go away.

The first reason I hustled was because I was scared, the second reason was to set the example for my competitors, the third reason was to convince myself I was committed and the last reason was for customers.

Make a list of when your competition will not work it out and what they will not do and go there. There is not business without busyness – make noise and stay in the market.





Grant Cardone’s 12 Commandments10. Beat Up New Technology and Throw It Away.Jack Welch of GE said, “if you can’t dominate don’t spend your time there.” I love this saying and live by this today.

A few years ago I overheard someone say that one of my competitors hated social media. The next day we were banging on social media for my life. We exploited every social media I could find because I knew this guy hated new technology and was fixed in the past. Unfortunately or fortunately this seems to happen to most people.

Like that old man or woman – I don’t have time for that. I don’t want to be that guy that gets old and unwilling to look at technology developments. I embrace everything that can allow me to scale out and brand and dominate the competition. Let the companies provide the technology and I will show you how to beat it up and then discard it when its over.

I trust that my brand, my name and my company will be around longer than 99% of all new developments but that doesn’t mean I can’t use them while they are around. In all my companies we make lists of all new technologies available to the company that we can USE not be used by.





Grant Cardone’s 12 Commandments11.  Expand While Others Bitch OutThe biggest move I ever made was when the rest of the market was in retreat. 2009 the market was in collapse and I turned it on. I couldn’t spend money at the time because everything was frozen but I invested energy and creativity like I was a billionaire. Warren Buffet says, “be greedy when others are fearful.”

Remember when you don’t have money you still have commitment, creativity, energy and ideas. Use those like they are money and expand while others defend.

When others are retreating and playing defense take the field and play offense. When they won’t spend you must. When everyone is going all out, it might be the time to say, “what?” And be a little cautious – but when they are terrified and capitulating that is the time when you want to go all in with your expansion moves.





Grant Cardone’s 12 Commandments12.  Fire to Grow.When you are unable to grow, fire someone. Seriously. The whole “I don’t want to lose people” is a guarantee your company will fail. Measure your people on production. If they don’t produce get rid of them. You can’t build a winning team with losing teammates.

Hire and fire like the NFL. You either produce or you don’t, we either win with you or we don’t. Any time I am pushing as the commander in chief of my company and things are not going the way I KNOW they should, I look for who is in my way. That one person that is creating dissention, doubt, and a bad example. There is always someone doing this.

Be willing to fire to grow. I don’t keep people because they have been with me. I keep people that make the company better, faster and more profitable.





Business Successes1.  Million Dollar Decision2.  Promote First and Promote Big3.  Make Sales Your divine inspiration4.  Deliver More than promised.5.  Immerse your client in products.6.  Replace every client with new leads7.  Reinvest Cash Flow

“You ain’t doing this without mistakes and you won’t keep doing this if you repeat them.” GC!




“If you refuse to create time you will never create money.”!




10X BEASTMODE24 HOUR CLOCK

168 HOURS / WEEK5840 HOURS / WAKE8760   HOURS / TOTAL




10X BEASTMODE 24 HOUR CLOCK





Average Employee•  1,750 hours per year•  $52,000•  $29.70 per hour





Triple Your Income•  5,250 hours per year•  $156,000•  $29.70 per hour





Time is Money Then Buy TimeME 4,500 EMPLOYEES 73,500PRODUCTIVITY 78,000




Tips to Succeedin Business





Tips to Succeed in Business Your Decisions Determine Everything.





Tips to Succeed in Business Promote before you Advertise.





Tips to Succeed in Business Sales Cure All.





Tips to Succeed in Business Deliver more than you promised and promise a lot.





Tips to Succeed in Business Measure everything and make Adjustments Fast.





Tips to Succeed in Business Reinforce your Successes and Repeat.





Tips to Succeed in Business Reinvest.





9,600,000 HOUSEHOLDS








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Share this E-Book - Amazon S3 · Share this E-Book: MakeMillionsInBusiness.com | 310.777.0255! @ GRANTCARDONE / GRANTCARDONEFAN / GRANTCARDONE Grant Cardone’s Story “I grew up