Shared Inspiration November

8/13/2019 Shared Inspiration November

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The GateShared inspiration - November 2013


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content

Inspiration

Creative ideas and references that you have found interesting

News & trends

Relevant articles, trends, new technologies and discoveries


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INSPIRATION


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Harvey Nichols Christmas 2013 -Sorry, I Spent It On Myself

http://www.harveynichols.com/sorry

Harvey Nichols has released an online campaign encouraging customers to abandon thoughtful givi

much as possible on themselves this Christmas.
http://www.harveynichols.com/sorry


5/23

Menicon Film in 720

http://miru.menicon.com/tosee//

Interactive video using a bespoke 720 camera rig. The beautiful film was created for the European la

new Miru contact lenses
http://miru.menicon.com/tosee//


6/23

Real life instagram

http://reallifeinstagram.com/

Brazilian artist launched a project called Real Life Instagram. He installed physical filters near some p

landmarks. The project has had a lot of repercussion.
http://reallifeinstagram.com/


7/23

British Airways Digital Billboards

http://www.youtube.com/watch?v=GtJx_pZjvzc

British Airways launched digital billboards that change when planes fly overhead. A child on the billb

aircrafts as they pass, while the screen displays information about the flight
http://www.youtube.com/watch?v=GtJx_pZjvzc


8/23

Virgin mobile- Game of phones

http://www.youtube.com/watch?v=f5bGRQyeEgw

Virgin Mobile Australia launched The Game Of Phones promotion a virtual treasure hunt in whic

get within 50 metres of a prize and then defend it from other players.
http://www.youtube.com/watch?v=f5bGRQyeEgw


9/23

SNCF "Europe. It's Just Next Door"

http://www.youtube.com/watch?v=GGW6Rm437tE

For it latest campaign, Europe, Its just Next Door, SNCF Railways allowed people to connected from

to another in real time.
http://www.youtube.com/watch?v=23clSiVsr70http://www.youtube.com/watch?v=GGW6Rm437tE


10/23

Virgin America Safety Video

http://www.youtube.com/watch?v=DtyfiPIHsIg

Virgin created a very different in-flight safety video. Virgin America released it on its social channels

of weeks it reached more than 6 million views on You Tube.
http://www.youtube.com/watch?v=DtyfiPIHsIg


11/23

BMW Electric Car:360-Degree Interactive Film

http://youtu.be/2xK68TMus20

BMW's first electric car, the BMW i3 has been promoted through an interactive 360 degree film deve

and tablets, aiming to offer a virtual test drive of the vehicle.
http://vimeo.com/76903321


12/23

Absolut Vodka Open Film Project

http://www.openfilmproject.com.br/

A collaborative short-film all made using a combination of social networks. Facebook for making th

shooting movie clips and Instagram for hosting posters.
http://www.openfilmproject.com.br/


13/23

Killing Kennedy Parallax Site

http://www.kennedyandoswald.com/#!/premiere-screen

What forces drive one man to be president and another to become his assassin? Thats the question

tried to answer with an online companion site for their new movie, Killing Kennedy.
http://www.kennedyandoswald.com/#!/premiere-screen


14/23

Kate Spade Creates The World's First Shoppable Video Banner

http://designtaxi.com/news/362318/Fashion-Brand-Kate-Spade-Creates-The-World-s-First-Shoppable-Video-Banner/

Banner that allows users to buy each product directly from the video.
http://designtaxi.com/news/362318/Fashion-Brand-Kate-Spade-Creates-The-World-s-First-Shoppable-Video-Banner/


15/23

Wes Andersons short film for Prada

http://www.youtube.com/watch?v=b87B7zyucgI

Wes Anderson directed a short film for Prada called Castello Cavalcanti. The short, which debuted a

Festival, follows on from last year's Prada collaboration with Roman Polanski, A Therapy, which featu

Carter and Ben Kingsley.
http://www.youtube.com/watch?v=b87B7zyucgI


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news & trends


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Pay in your fitting room, while still trying your clothes on

http://www.businessweek.com/articles/2013-11-13/h-and-ms-megastore-brings-cashiers-inside-the-dressing-rooms#r=rss

To save people the pain of waiting in lines, H&Ms flagship store on Times Square launched a new tr

letting customers pay for items from inside the dressing room.
http://www.businessweek.com/articles/2013-11-13/h-and-ms-megastore-brings-cashiers-inside-the-dressing-rooms#r=rss


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Coin - One coin for all your card

https://onlycoin.com/

Startup Coin announced its first product a credit card-sized device that digitally stores up to eight

membership cards, and lets you switch between them by pressing a circular button on its surface. N

yet.
https://onlycoin.com/


19/23

Estimote

http://estimote.com/

Estimote creates small, wireless sensors that use Bluetooth low energy to detect the location of near

communicate with them.


20/23

Where advertising will go next

http://www.esquire.com/features/future-advertising-1213?src=soc_twtr

David Droga, founder of famous advertising agency Dorga5, shared hit thoughts about where advert

Interesting points about the importance of stories and small agencies becoming major players
http://www.esquire.com/features/future-advertising-1213?src=soc_twtr


21/23

Wired Magazines 52 Need-to-Know Trends

http://digitalinnovationtoday.com/speed-summary-the-wired-world-in-2014-wired-magazines-52-need-to-know-trends/

Speed summary of Wired magazines latest need-to-know tech trends for 2014


22/23

The Economist:'Brands do not need to become publishers'

http://www.marketingweek.co.uk/news/the-economist-brands-do-not-need-to-become-publishers/4008710.article

According to Nick Blunden, The Economists senior vice president and global head of digital and con

not need to become publishers, but instead they need to get better at creating strategic content plan

on content strategy and storytelling. Its about marketers getting better at creating content with a c

context that creates a conversation around brand stories. They dont need to be a publisher, they jushow content does that strategic.
http://www.marketingweek.co.uk/news/the-economist-brands-do-not-need-to-become-publishers/4008710.article


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Shared Inspiration November