Sharing A Rich Video Heritage

Sally Fisher, UNC-TV

Project Leader

Digital Asset Management

Modes of distribution will no longer be limited to analog and digital broadcasting.

Now we have: Internet and Broadband Cable and Satellite DVD and VHS VOD Portable and hand-held devices

An “On-Demand” World

Maximize the use of the assets we have available to help North Carolinians easily access knowledge.

Demonstrate that UNC-TV can be an effective asset in helping to achieve North Carolina’s educational goals in the digital age.

UNC-TV Mission

UNC-TV has valuable content!

Our program library has volumes of programming on videotape Tape shelf life is expiring Some figures:

3300 programs 2000 hours 2500 tapes

Not all content is in the library

Series

SomeTopics

Woodwright’s Shop The First American Woodworkers, Panel

Cedar Chest, One-piece Woodworking, Woodturning Wisdom, Restoring Jefferson’s and Madison’s Home, Traditional Toys

North Carolina People John Edwards, Clyde Edgerton, Doris Betts,

Astronaut Charles Brady, Coach Roy Williams, Coach Mike Krzyzewski, Coach Anson Dorrance, Doc Watson

SomeTopics

Biographical Conversations Jesse Helms, John Hope Franklin, Terry

Sanford North Carolina Weekend

History of mining in NC, Mayberry Days, Battleship North Carolina, US Army Golden Nights, Skiing at Sugar Mountain

Lessons learned from the NC Flood of ’99 based on interviews of Hurricane Floyd victims

The beauty and heritage of North Carolina shown through paintings and personal impressions of notable North Carolinians

Program Specials

A series of documentaries examining history of tobacco in NC and effect of its decline on North Carolinians

DIGITAL ASSET MANAGEMENT Share and preserve UNC-TV’s rich

heritage of program content And much more……

The Vision

Software and hardware solution Not just video Retrieve and repurpose original

content View archive of programs Content and metadata

What is DAM?

Some Components of DAM

Metadata Title, Creator, Subject, Genre Description, Closed Captions, Speech to text PB Core / Dublin Core

Ingest Encode – Streaming proxy Attach metadata

Search and Retrieval Distribution

Storage and bandwidth Rights management Digital format choices Workflow and personnel $$$$$

The Challenges Ahead

UNC-TV is moving forward in phases No major media company is moving into the

future without implementing some sort of a digital asset management system. Public Broadcasting – WGBH, Georgia PTV CNN Discovery Communications National Geographic Major League Baseball, NBA

Digital media will be a large component of the reference library of the future.

In Conclusion……

And most of all……

High Capacity, High Quality broadband networking, such as Gigabit Ethernet, will make it possible for consumers to use

rich content and remove barriers to access!