Sharing benefits of value added services in Cloud

© Copyright 2011 Avanade Inc. All Rights Reserved.The Avanade name and logo are registered trademarks in the US and other countries.

Sharing benefits ofvalue added services in Cloud

Raffaele Sgherri

Group Manager, Cloud & Azure

20 October, 2011SMAU Milan

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© Copyright 2011 Avanade Inc. All Rights Reserved. 2

Avanade's services for Cloud Applications

Take select requirements of the application and develop a PoC to test key functionality or technical feasibility.

Develop cloud guidance, build the roadmap and identify cases where cloud is a viable method to meet business objectives.

Evaluate applications and workloads to determine suitability for the cloud and alignment with business objectives.

Gather and assess functional and non-functional requirements to build or migrate an application to the cloud.

Manage or outsource applications across on-premise and cloud environments.

BuildDevelop new application that leverages cloud-specific benefits.

MigrateMove applications from “legacy” environments to the cloud to leverage low-cost, low-touch cloud environments.

• Cloud Computing Assessment Tool• Azure Migration Accelerator

• ACA.NET• Auto-scale• Identity Management with ADFS

• Real Time Monitoring

Assets


Outsourcing and Services context

• Outsourcing and Value added services both benefits from a Cloud approach– Operational vs Capital costs– Fast and Dynamic resources allocation– Global availability– Extended infrastructure services– Easier multitenancy

• Platform as a Service (PaaS) offerings are better positioned to attract such business– Startups and new businesses have no prior investments


Origin Digital – A real case

• Origin Digital is the leading global IP broadcasting company. For over 10 years, Origin Digital has made it easy for the world's largest companies to manage the delivery of their video content to any device, in any format.

• It uses a proprietary, scalable, web-based service to manage the aggregation, trans formation, management, and distribution of digital media assets as a Software as a Service (SaaS).

“Our Software-as-a-Service business model allows customers to enjoy the benefits of the highest quality IP video without making significant capital investments”

Curt Kendall, Vice President at Origin Digital


Origin Digital’s Services

• A web-based audio and video platform with the power to deploy and accelerate any online video strategy. At the platform's core lies Origin Digital backend console with the powerful toolset to ingest one or 1,000 audio and video assets transforming them into optimized experiences for any IP-connected device.

© Copyright 2011 Avanade Inc. All Rights Reserved.

Platform logical view


Project details

• Solution– Origin Digital’s custom transcoding application was isolated

and designed as a cloud service– Development team explored the architecture and the cost

structure of both Amazon Web Services and the Windows Azure

• Results– In about two months, the cloud service integrates into the

Origin Digital central management platform while offloading much of the processing to the cloud.

– The number of transcoder instances automatically scales to handle increased or decreased volume.


Benefits and Technologies

• Real-time scalability – add/reduce computing power in minutes• Worry-free database – optimal performance with no DBA effort• Quicker time-to-market – add new geographies in minutes• Reduced costs – Up to 50% saving and no system admin

“We’re seeing significant reductions, in some cases half, in computing resource cost for comparable workflows by using Windows Azure. The resources appear and disappear as needed, which will save us money while removing practical constraints around capacity.”

Mark Richards, Vice President at Origin Digital


Appendix

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• #1 in certifications per employee

• #1 in .NET developer certifications

• #1 in Dynamics CRM certifications

• #1 in Dynamics AX certifications

• #1 in SharePoint certifications

• 14 elite Microsoft Certified Architects

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Certifications

Avanade: Specialized expertisein the Microsoft platform

• A member of the Microsoft Partner Network with 22 Gold competencies, more than other partner.

Competencies

Recognition

• Microsoft Global Enterprise Partner of the Year (Joint with Accenture) 2010, 2009, 2008, 2006, 2004, 2001

• Microsoft Dynamics President’s Circle and Inner Circle 2010, 2009, 2007, 2006, 2005

• Customer BTD Manufacturing awarded Microsoft Dynamics Customer Excellence Award 2008, customer Plante & Moran in 2010.

• Consulting Magazine Best Places to Work For 2010, 2009, 2008, 2007

• Training Magazine Top 125 global training organizations 2010, 2011

• Computerworld 100 Best Places to Work in IT, 2009

• 24 Microsoft Most Valued Professionals

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• More than 60 locations in 20 countries worldwide

• US$953 million revenue in FY10• More than 20% average yearly

growth since our inception in 2000• Currently serve more than 600

customers as trusted advisor• Realize 97% satisfied customers• Services that realize results for

customers in all industries• Backed by Accenture and Microsoft

Avanade Fast Facts

• More than 60 delivery locations worldwide

• 13 dedicated Global Delivery Centers offer multi-site engagement options

• Centers of Excellence provide deep, specialized expertise on Microsoft technologies

Global Delivery


Sample: Avanade Media

• We uses internet storage and distribution, in addition to encoding

• In July 2011 we had 680 videos posted and 4,000 videos viewed


End user interaction

1. Send message from Upload web to DropFile Queue2. Send message from DropFile queue to OD Drop File Handler3. Send message from OD Drop File Handle to Task Queue4. Database inserts/updates from OD DropFile Handler to database5. Send message from Task queue to OD Encoder6. Send message from OD Encoder to Completed Task Queue7. Database updates from OD Encoder to Database8. Send message from CompletedTask queue to OD Completed Task Handler9. Database inserts/updates from OD Completed Task Handler to database10. Database updates from OD Completed Task Handler to Database


Azure case studies

Source: Microsoft Website

Documents

Sharing benefits of value added services in Cloud