Sharing Information Through New Media

What is it?

• For my case study I will look at how information is easier to share over new media.

• How traditional media is adapting to this.• Examples of new media that allow this.

Research• I looked at which different websites allow better sharing

through new media• Twitter

– Mentions– Hash-tags

• Facebook– Spotify– News

• Google+– Circles– +1 Button

Traditional Media

• Traditional Media is becoming involved in this by using these websites to share their information

Theory

• Theory that applies well to my case study:– Pluralistic Model – People actively share content

and get involved in the media, rather than being passive.

– Viral Marketing – Institutions use new media to share and spread content easily to audiences, without the need for advertising

– Real-time – We share information in the present and can gain access to the news in the ‘now’ more than before