Creators of brands,packaging andretail marketingsince 1987.

Re-established since 1997.In 1997 we shared a few design thoughts with Aspall for the first time. It was a good meeting, a really good meeting. It sparked us all on an exciting journey to rediscover and re-establish the Aspall identity.

We’ve worked closely with Aspall on every aspect, reinvigorating their image and developing a modern, premium brand that brings the unique heritage of Aspall to market with a contemporary appeal.

This short case study offers an insight into our latest design handiwork across the Aspall product range and also highlights the impact that effective design can have on your business…

…It should prove time very well spent.

Aspall Suffolk Cyder……voted (by consumers and experts) as one of Britain’s Top 500 CoolBrands® for the past 2 years.

We gave the Aspall logo a little extra strength allowing their name to boldly lead the label design. Earthy colour tones reflect on the authentic cydermaking process.

We’re all really happy with the results!

Aspall Juice……sales exceed all expectations. Initial trial in only 100 stores quickly became listings across the country in Waitrose, Tesco and Morrisons.

Nothing but 100% English apples, expertly blended into a seriously tasty drink - so that’s exactly how we branded it - no razzmatazz, a 100% honest juice by it’s very nature.

Aspall Vinegar.With Aspall spearheading a revival in speciality vinegar, clear and distinct packaging across the range is vital. Our solution uses strong colour, distinguishing each vinegar by taste characteristic to provide easy on-shelf navigation.

40% growth in sales volumes of all Aspall products during the last year. (2010/11)

On-trade sales currently growing in excess of 70% year-on-year. (2011)

Aspall Suffolk Cyder voted, by consumers and experts, as one of Britain’s Top 500 CoolBrands® for both2010/11 and 2011/12.

coolbrands.uk.com

“Aspall has experienced phenomenal growth over the past few years.”Barry Chevallier GuildAspall Chairman

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