SHAWDIRECT SATELLITE TV

24/7/365SERVICEMULTIPLE AWARD-WINNING

Programming Guide – Eastern Canada

With Shaw Direct 100% digital satellite TV you can choose from over 490 channels, plus you get an awesome HD experience.

MORE HDIf you’re looking for all your favourite HD channels, you’ve come to the right place. We’ve got 65 and counting. And we’ve added 12 new HD channels in the last year alone.

Put it all together and that’s over 45,000 hours of HD content every month.

FREE HDWe’ve included over 40 of our customers’ favourite HD channels free with an equivalent Standard Definition subscription.That’s a ton of free HD!

FLExIBLE HDWhatever your tastes, and whatever your budget, we’ve got an HD package for you. We offer HD Combo, HD Extra, HD Extra Lite, not to mention HD Sports – the best HD sports bundle.

MORE SATELLITES … AND MORE HDIn 2012 we’re adding a third satellite that will provide space for over 100 new HD channels. Plus, we’ll beadding dozens of new channels to ourlineup before our new satellitelaunches which meansyou’ll have access to thatmuch more great entertainment.

§ Based on an independent survey of customers who recently joined Shaw Direct.

At Shaw Direct, we’re proud to be Canadian and are committed to providing award-winning customer service through our three Canadian call centres and local installation teams.■ We employ over 1,400 Canadians.■ We save over 410,000 trees every year with our Paper-Free

Billing program.■ We provide extensive local content, no matter where you live

in Canada.

Our great customer service isn’t a secret. 90% OF OUR CUSTOMERS SAID THEY WOULD RECOMMEND US TO THEIR FRIENDS AND FAMILY.§

And we say thank you by paying your bill for a month whenyou refer a friend to Shaw Direct. Ask us how!

We’ve got more HD than you can shake a remote at.

We’ve got more HD than you can shake a remote at.

In 2012 we’re adding a third satellite that will provide space for over 100 new HD channels. Plus, we’ll beadding dozens of new channels to ourlineup before our new satellite

much more great entertainment.

CALGARY

MISSISSAUGA

MONTRÉAL

STEP 1: CHOOSE A RECEIVER.

HIGH DEFINITION RECEIVER■ Watch High Definition (HD) or Standard Definition (SD)

programming on your HDTV.■ Crystal-clear 100% digital picture.■ Dolby Digital 5.1™ Surround Sound capacity.■ -Ready.

HDDSR 505

STANDARD DEFINITION RECEIVER■ Our most affordable digital satellite receiver.■ 100% digital picture and sound.■ Small size (6.9” x 2.25” x 8.0”).■ Perfect for additional TVs in your home.

DSR 209

HDPVR RECEIVER■ You can pause, rewind and record live TV so you never miss a thing.■ Smart PVR Technology allows you to do things like record two shows

while watching a third recording. ■ Record up to 175 hours of programming.■ New Interactive On-Screen Guide. ■ See what’s on up to 14 days in advance. ■ Hide unsubscribed channels. ■ Improved search features. ■ Access more information on your programs,

including star ratings and cast.■ 100% digital picture and sound.■ -Ready.■ Compatible with up and coming technologies.■ HDMI cable included. ■ MPEG-4 capable.

HDPVR 630

MORE CONTROLWhatever you want, we’ve got you covered.■ Timeshift through six time zones.■ Enjoy extensive free HD with a

subscription to the equivalent SD channel.■ Watch live sports, blockbuster

movies and more with our extensivePay Per View selection.

■ Get interactive content, like Shaw DirectWeather which allows you to receiveup-to-date weather information for over1,500 locations worldwide.

CANADA’S MOST ADVANCED HDPVRWe offer Canada’s most advanced HDPVR with Smart PVR Technology, new Interactive On-Screen Guide, capability and so much more.

■ SMART PVR TECHNOLOGYRecord up to 175 hours of exactlywhat you want.

■ INTERACTIVE ON-SCREEN GUIDE Get 14 day look ahead.

TV that listensto whatyou want

FREE PREVIEW

TV that listens to what you want.

With Shaw Direct, you have the control to create the viewing experience you want. Choose a pre-selected package or personalize your own – either way, we have more than 490 channels to choose from!

DIGITAL FAVOURITESOur Digital Favourites Package is a collection of our customers’ favourite channels, all in one easy-to-access package. Get the best entertainment at a great price.

MAKE IT YOUR FAVOURITEMake our Digital Favourites package your favourite package by adding even more HD and fabulous extras!

MORE CHOICEWe’ve got something for everyone. Shaw Direct offersprogramming starting from just $25 per month.See all of our packages at SHAWDIRECT.CA.

Choosing from 490 channels may take awhile.Choosing from 490 channels may take awhile.

PERSONALIZED PACKAGESGet just the Essentials, or build your own package by adding the bundles you want.

Plus with extensive add-ons, you can customize your programming with:■ Extensive HD Packages■ Movie Packages■ Sports Packages■ Bundles to suit every taste■ Multicultural Channels■ Music Packages■ Adult Packages■ Pay Per View■ And of course, the option to add channels one by one

FRENCH AND BILINGUAL PROGRAMMINGWe offer lots of great French and Bilingual programming. Visit SHAWDIRECT.CA/FR to learn more.

STEP 2: CHOOSE BETWEEN OUR DIGITAL FAVOURITES OR PERSONALIZE YOUR PACKAGE.

■Our customers’ tried, tested and true favourites. ■ More than 290 channels with lots of HD included. ■For additional bundles, go to STEP 3.

PERSONALIZED PACKAGESStart with the Essentials and build your package from there.

BRONZE CHOICEESSENTIALSOver 190 channels, including more than 19 in HDand 11 radio channels.

$4199MRW ExTRA‡

DIGITAL FAVOURITESSPECIALTY CHANNELS AND THE COMPLETEENGLISH ESSENTIALS PACKAGE

$5699MRW ExTRA‡

GOLD CHOICEESSENTIALS + 7 BUNDLESGo to STEP 3 to choose your Bundles.

$6599MRW ExTRA‡

TITANIUM CHOICEESSENTIALS + 11 BUNDLESGo to STEP 3 to choose your Bundles.

$7899MRW ExTRA‡

ULTIMATE CHOICEESSENTIALS + ALL BUNDLESWhen selecting your bundles, choose between MORE MOVIESor MORE MOVIES II.

$8799MRW INCLUDED‡

OUR CUSTOMERS’ FAVOURITE SPECIALTY CHANNELS

THE ESSENTIALS CHANNELS THE ESSENTIALS CHANNELS

FREE IN HDEAST/WEST

EAST/WEST EAST/WEST EAST/WESTEAST/WESTFREE IN HD EAST/WESTEAST/WEST

46 CHANNELS

VANCOUVERCALGARY

EDMONTONTORONTO

VANCOUVER ISLANDTORONTOOTTAWALONDON

ATLANTIC

FREE IN HDVANCOUVER

CALGARYEDMONTONSASKATOONWINNIPEGTORONTO

THUNDER BAY

FREE IN HDVANCOUVER

CALGARYEDMONTON

LLOYDMINSTERREGINA

WINNIPEGTORONTOOTTAWAKENORA

MONTREALATLANTIC

FREE IN HD VANCOUVER

DAWSON CREEKTERRACE KITIMAT

YELLOWKNIFECALGARY

EDMONTONLLOYDMINSTER

REGINAWINNIPEGTORONTOOTTAWA

THUNDER BAYMONTREAL

HALIFAX

VANCOUVERCALGARY

EDMONTONTORONTO

VANCOUVER ISLANDTORONTOOTTAWALONDON

ATLANTIC

FREE IN HDVANCOUVER

CALGARYEDMONTONSASKATOONWINNIPEGTORONTO

THUNDER BAY

FREE IN HDVANCOUVER

CALGARYEDMONTON

LLOYDMINSTERREGINA

WINNIPEGTORONTOOTTAWAKENORA

MONTREALATLANTIC

FREE IN HD VANCOUVER

DAWSON CREEKTERRACE KITIMAT

YELLOWKNIFECALGARY

EDMONTONLLOYDMINSTER

REGINAWINNIPEGTORONTOOTTAWA

THUNDER BAYMONTREAL

HALIFAX

FREE IN HD FREE IN HD

FREE PREVIEW EAST/WESTFREE IN HD FREE PREVIEW EAST/WESTFREE IN HD

FREE IN HD FREE IN HD FREE IN HD FREE IN HD

FREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDFREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDFREE IN HDEAST/WEST

FREE IN HDEAST/WEST

‡Multi-Receiver Warranty‡Multi-Receiver Warranty

STEP 4: WATCH FREE HD AND ADD SOME MORE.

66 OF YOUR FAVOURITE HD CHANNELS AND COUNTING.Get over 40 free HD channels when you subscribe to the equivalent Standard Definition channel. And load up on even more great HD entertainment by subscribing to one of our awesome HD packages.

FREE FRENCH HD WITH SD EQUIVALENT

FREE ENGLISH HD WITH SD EQUIVALENT

EAST/WEST EAST/WESTEAST/WEST EAST/WESTEAST/WEST

ADD MORE AWESOME HD PACKAGES.HD SPORTS HD ExTRA HD ExTRA LITE

Get HD COMBO (HD Sports and HD Extra)from $9.99 PER MONTH

$499 $599 $399

LIFESTYLE REAL LIFE YOUR LIFE COOL STUFF

SMART STUFF INTENSE TV FYI FUN STUFF

PRIME TIME THE NETS SPORTS MORE SPORTS

MORE MOVIES MORE MOVIES II MUSIC

STEP 3: CHOOSE YOUR BUNDLES.

EAST/WEST

EAST/WESTEAST/WEST

FREE IN HD

FREE IN HDFREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HDEAST/WEST

FREE IN HD

EAST/WESTEAST/WEST

EAST/WESTEAST/WEST

$499

46 CHANNELS

FREE IN HD EAST/WEST

ADD ANY ADDITIONAL

BUNDLES FROM ONLY

STEP 5: CHOOSE FROM OUR FABULOUS ExTRAS.

ADD A MOVIES PACKAGEWatch hundreds of movies, includingthree channels in HD. FROM

$1400

ADD À LA CARTE CHANNELS

MULTICULTURAL CHANNELS

$1495FROM

ADD ExTRASChoose one or more of these à la carte channels.

12 CHANNELS

46 CHANNELS $099FROM

TAKE 1 FOR

$249TAKE 2 FOR

$299FREE IN HD

ADD ADULT COUPLES SUPERPACKS

FROM

$2999$2499FROM

Add À LA CARTE ADULT CHANNELS starting from$15.99 PER MONTH or BUNDLE AND SAVE.

‡‡‡‡

ADD SPORTS COMBO

FROM

$399FREE IN HD

COMBINED PRICE$2999

FREE IN HDFREE IN HD

COMPLIMENTARY MOVE PROGRAMNo hassles when you move. It’s easy and free once a year.

TAKE A VACATION FROM YOUR BILLWhen you go on holidays, so can your bill with our seasonal disconnect program.

NO LONG-TERM CONTRACTS You don’t have to worry about a big commitment.

UNIQUE ELLIPTICAL DISHYou get the power of two satellites in one with our unique elliptical dish design, which means great reception rain or shine.

ExTENSIVE FREE PREVIEWSWe offer over 30,000 hours of free previews per year, so you can sample programming before you buy.

MULTI-RECEIVER WARRANTY (MRW)Your receivers are covered with this limited lifetime manufacturer’s warranty.

SIMPLE SATELLITE™ WARRANTYReceive a lifetime warranty on external equipment and free service calls.

We took greatvalue, andadded somemore value.

We took great value, andadded somemore value.

Visit us at SHAWDIRECT.CA/SCOOP to sign up for free email news– you’ll never miss a free preview or exclusive customer offer!

ADD NFL REDZONE HD$2450

version stacked 4.0 [d]

$1499ADD SETANTA SPORTS

‡‡

FROM

ADD MOVIES EAST

ORADD SUPER CHANNEL

EAST/WESTWESTEAST

ADD MOVIES ExTRAEAST

FROM

$499 ADD LEAFS TV $499

PLUS RECEIVE awesome extras when you order any Movies Package.

FREE IN HD

Get MOVIES EAST and add SUPER CHANNELfor an additional $15.99 PER MONTH.

†

1. Sign up online, in store, or call 1.888.554.7827.

2. Set up an appointment for installation.

3. Sit back and enjoy the best satellite television experience.

PROFESSIONAL BASIC INSTALLATION INCLUDED AT NO ExTRA COST.*

Ordering is as easy as 1, 2, 3.Ordering is as easy as 1, 2, 3.

Visit SHAWDIRECT.CA to learn more.

TSx 60 / NYSE

SEPTEMBER 2010

*30 day minimum subscription may be required. A Multi-Receiver Warranty (MRW) of $5.99 is added for customers with two or more receivers. The MRW is waived for customers who subscribe to Platinum Choice Plus, Titanium Choice Plus, Ultimate Choice, Ultimate Choice Plus, and All-in packages. Customers must be subscribed to Standard Definition channels to receive the High Definition channel equivalent. HD Sports requires subscription to Standard Definition channels, except for Big Ten Network. HD Extra requires subscription to Standard Definition channels, except for History HD. Movies Extra East is only available at $4.99 when in combination with Movies East. Plus packages include the Movies East package. Fun Stuff or Movies East must be purchased to order Playboy TV. Leafs TV available in certain areas of Ontario only. ‡‡Customers subscribing to the NFL Sunday Ticket package must subscribe for the balance of the regular NFL season. Customers subscribing to the NHL® Centre Ice™ package must subscribe for the balance of the regular NHL season. Blackout restrictions may apply. No refunds or cancellations permitted. NFL RedZone is available for $24.50 with a subscription to NFL Sunday Ticket™. Canada’s Most Advanced HDPVR is based on a combination of features located at SHAWDIRECT.CA/HDPVR. Professional basic installation at no extra cost is available to new Shaw Direct customers in certain areas only. Premium channels, Take 1, Take 2, and Specialty Bundles are not available to Digital Lite customers. Prices, packages and programming subject to change without prior notice. Programming packages are only available for single family dwellings located in Canada. Shaw Direct services are subject to our Terms of Service as occasionally amended. OTHER CONDITIONS APPLY. Please visit SHAWDIRECT.CA.