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I i i h l l ffi i l d
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Interviews with local officials andobservers reveal a basket of
explanations.• Tourism strategy.• Branding and slogans .
• Political issues.
• Funding issues.• Data issues.• The Cervantino
Festival.
• Low-qualityrestaurants, hotels,shopping.
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Tourism strategy has beeninconsistent.
• Strategy tends tochange every threeyears with thechange in municipal
administration.• As we have seen in
the case of themining
communities,different strategiescan be in placesimultaneously. – Goals of the
strategies can
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Inconsistent strategy breedsinconsistent branding.
• “City of Lights”• “Cervantino
Capital of Mexico”
• “City of Romance.”
• “City of Legends”• “Your Experience
BecomesHistory”
• “Cradle of
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Other issues may be atplay.
• 2% hotel andrestaurant taximplemented in2000 may have
led to under-reporting of arrivals.
• Cervantino festival
had become a“cantina” by2000. – Drop in foreign
visitors may
be largelyattributable to
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Guanajuato’s failure in retainingforeign tourist flows may contribute to
its preservation.
• Public and privateinvestmenthave improved
the city’sappearance.
•
• Decline in visitorsmay havehelped tominimize
changes in the’
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