Shining a Brighter Light on Longleaf: Updating the Communications Plan

Lark Hayes for the Communications TeamLongleaf Partnership Council Meeting

Mobile, ALApril 26, 2013

Communications Team Membership

▹Robert Abernethy, LLA▹Mike Black, NBCI▹Vernon Compton, LLA▹Carol Denhof, LLA▹Tom Darden, Consultant▹Glen Gaines, FS

*Dedicated Support Staff

▹ Lark Hayes*, Consultant▹Stephanie Hertz*, TAMU▹Stacy Shelton, FWS▹Suzanne Sessine, NFWF▹Clay Ware, FWS

Plan Basics

▹ LPC Ownership and Involvement▹Covers External and Internal Communications▹Significant Revision Underway with Comments Requested

Updated External Messages

▹ Implementation Phase with On-the-Ground Activity▹Measurable Progress with Longleaf Decline Arrested▹Private Sector Support▹Economic Benefits▹Needs for Additional Support

Internal Communication and Coordination: Early Ideas

▹ Listservs Managed Via the Website▹Password Protected Area for LPC▹What Else?

Near-Term Priority Activities

▹Enhanced Website▹Bank of High Quality PPT Slides▹ Innovative Partner Links and Shared Products▹Updated Brochure▹Evaluate Display

How YOU Can Help

▹Review and Comment on Draft Communications Plan▹Provide Ideas for Website Articles▹Help Build Listserv, RSS Feed or Other Notification Tool▹Shared Funding for Communications Products?▹ Interact with Communications Team!