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Shoe Skins. Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Macro Market Size. Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes Market size in Volume Sales: Growing at CAGR of 5.1% during year 2001-06 - PowerPoint PPT Presentation
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Shoe SkinsGroup 18
Macro-Market AssessmentBristol, Cuozzo, Holz, Lyman,
Patibandla, Sexton
Macro Market Size
Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes
Market size in Volume Sales:• Growing at CAGR of 5.1% during year 2001-06• Expected to grow at 6.4% during year 2006-11• Children’s market represents 22% of overall US footwear market• Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market
Macro Market SizeMarket size in Value Sales:• Growing at 3.2% during year 2005-06• Expected to grow at 1.9% during year 2006-11• Children’s market represents 13% of overall US footwear market • Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market
Political Trends
Regulatory Environment U.S. Consumer Product Safety Commission imposes strict regulations on children’s
products around materials, potential for choking hazards, etc…
Cons • Requires increased vigilance
around product design and manufacturing standards.
Pros• None obvious
Economic Trends
Economic Down Turn US economy is expected to be contracted by 3% in 2009 with a slow recovery of
1.5% in 2010.
Cons • Less spending on fashion goods
Pros• Potential for increased spending
on affordable fashion goods• Reusable nature of shoe skins
reduces TCO for shoe system
Social Trends
Going Green Continuous focus on saving the planet by “Green Initiatives” in the US as well as
around the world.
Cons • Less spending on disposable
goods
Pros• Redirecting the spending towards
environmentally friendly products i.e., reusable shoes skins
Social Trends
Rising Obesity in the USA Increasing focus on ways to combat childhood obesity.
Cons • None obvious
Pros• Opportunity for sport related tie-
ins• Potential growth for exercise
related equipment• Demand for more athletic shoes
Technological Trends
Increased online shopping Many retailers continue to respond to the increased online shopping trend by
providing both online and retail stores.
Cons • Competition from a wide range of
vendors• Questionable usage of online
shopping by target customers
Pros• Access to wide customer base • Feasibility to effectively use online
marketing • Expand offerings through online
presence
Technological Trends
Online Social Networking Growing online social networking services continue focus on building effective
virtual communities with friends, families and businesses.
Cons • None identified
Pros• Access to virtual communities
through friends and families• Effective marketing• Instant connection between
buyers and sellers of similar interests
Macro Market Summary
Overall Assessment: Favorable
• Easy access to large customer base• Opportunity for effective/focused marketing • Favorable social trends to re-usable and
fitness related products
Appendix
Shoe SkinsShoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want.
The Shoe Skin System Web site mock-up
The System• The Shoe Skins system comprises a base model casual shoe
(or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones.
• The skin will affix to a special surface on the shoe.• Shoe Skins will be sold separately in many different colors and
patterns and contain robust potential for licensing opportunities.