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6
Shopper communication roadmap ( Brand manufacturer )
1. Proposition & concepting !
2. M & C Objectives
3.Formula & strategy
4.To store & in store Media mix
5. Medium & tactics
6. Medium & final design
7. Medium & excecution
8. Results & evaluation
presentatie Kulma Breda25-1-2012
7
Shopper communicatie roadmap ( Retailer )
1. Brand, formula and strategy!
2. M & C objectives
3.Proposition and concepting
4.To store & in store Media mix
5. Medium & tactics
6. Medium & final design
7. Medium & excecution
8. Results & evaluation
presentatie Kulma Breda25-1-2012