Shopping Mall Unit Facades Lets begin with facades. What is it?
A faade is the front of or the face of a store space. There are two
types of facades: an open faade and a closed faade. Slide 2 Traits
of open facades: -sign that names the business above space -sign
usually fills the whole upper area -tables, racks of goods, in
front of store -bright lights so store area seems large -sometimes
air is scented to attract customers -usually sales people near
front to greet -cash register near front Slide 3 Traits of closed
faade: -sign with name above store -sign usually fits upper area
-attractive display in windows to attract customers -glass is
sparkling, gives image of pride in store -usually only one doorway
-sales people to help you, ask if you need help -cash register may
be near middle or front Slide 4 Signs: -Signs can be made of
plastic, metal, chrome, Brass or neon -many signs reflect the theme
such as rustic, playful, elegant, old, funky, new, ect -some signs
are made up of wood, chrome, metal, plastic or neon -some signs
move or letters swing -some signs use different lettering or
calligraphy to create a theme Slide 5 Facades since the beginning
of time! What type of business is this? Slide 6 Disney Faade,
playful,..why did they use orange and pumpkins? Here are some
examples of facades: Slide 7 Graffiti faade: Why did they use
graffiti to welcome their customers? Slide 8 Zipper store: Why did
they use chose white for their faade? Slide 9 Palm Tree faade: What
theme are they presenting? Slide 10 Renaissance faade? France
perhaps? Slide 11 Rustic facade Slide 12 Okaidi Faade: What type of
store is this? Slide 13 Nike: Relying on its logo! Slide 14 Boot?
Is this part of a faade and why? Slide 15 A neon sign! Why? Slide
16 Window displays since 1903! Slide 17 Slide 18 Window displays
Lets take a look see! Slide 19 Aladdin or genie keeping with the
playfulness! Slide 20 Pick Pink! Slide 21 Use a tree? Slide 22 Use
shapes and colours! Slide 23 Use the classics; Cinderella. Slide 24
Dramatic, neon, bright colours! Slide 25 Alice in wonderland is
always a favourite! Slide 26 Yummy! Mini Cakes! Slide 27 Facades
and Window displays Keep in mind your target consumer Who do you
want to attract? How do you want to do this? Smell, colour, images,
themes, shapes, lights Do not overwhelm! Sometimes less is more!
Take a look around the mall see what attracts you and your
friends!
