One giant leap for marketing kind

Shortlist

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Category 1

BEST MULTICHANNEL CAMPAIGN

Category 2

BEST USE OF DIRECT MAIL

Category 3

BEST USE OF LIVE-EVENT MARKETING

Category 4

BEST USE OF PUBLIC RELATIONS

Category 5

BEST USE OF CREATIVE

Category 6

BEST USE OF DIGITAL

TECHNIQUES OR TECHNOLOGIES

‘Ambition: Peter Jones campaign’ for Sage

by Gravity Global

‘Call and conquer’ for Powwownow by Hometown

& MediaCom and Powwownow

‘Change it up – Zeroth launch’ for Glen Dimplex

Heating & Ventilation by Really B2B

‘Changing futures’ for KPMG by twogether

‘E2 profit hunter “Tiger”’ for Embraer

by Gravity Global

‘Lenovo ThinkPad. It’s the business.’ for Lenovo

by April Six

‘Comfort zone’ for Vaillant Group UK by Saatchi

& Saatchi pro (Saatchi & Saatchi Group Ltd)

‘Elephants in apartments’ by Bryan Cave Leighton Paisner

‘Pick a card’ for Avios by Purple Agency

‘Innovating easy’ for NIIT Technologies by Really B2B

‘Innovating the data centre’ for Dell EMC by Silver Agency

‘Siniat weather defence second generation’ for Siniat

UK by Mr B & Friends

‘We can’t tell fortunes, but we can protect them’

by Bryan Cave Leighton Paisner

‘Arla Pro launch at dinerama’ for Arla Pro by Torch

‘Cisco live 2018’ for Cisco by George P. Johnson

‘E2 profit hunter: “Tiger”’ for Embraer

by Gravity Global

‘K in the park’ by Kenshoo

‘The big TV festival’ by Sky, ITV and Channel 4

‘Thales cyber security escape room’ for Thales

eSecurity by Make it Clear

‘The RYOT studio tour’ by RYOT Studio

‘Lifting the lid on washrooms campaign’ for Formica

Group by The Think Tank

‘Tech in a transforming Britain’ for Fujitsu by Harvard

‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK

‘Good businesses go further with good funding’ for

Ultimate Finance by Speed

‘Taking on Google: How Pricesearcher levelled the search engine playing field’ for Pricesearcher by Fieldworks

‘The goose that laid the golden quarter’ by Clarity PR

‘Bringing energy resilience to life’ for Centrica by Earnest

‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global

‘Elephants in apartments’ by Bryan Cave Leighton Paisner

‘Inside out banking’ for Barclays Corporate Banking

by bigdog

‘Lenovo ThinkPad. It’s the business’ for Lenovo

by April Six

‘SAS. The unknown.’ for SAS by April Six

‘Comfort zone’ for Vaillant Group UK by Saatchi & Saatchi

pro (Saatchi & Saatchi Group Ltd)

‘What we do hasn’t changed, just the way we do it.’ for Yell by True

‘Built for teamwork’ for Microsoft by DirectionGroup

‘Dedication to education’ for Promethean by Don’t be Shy

‘Dropbox marketing dynamix’ for Dropbox by Pulse

‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global

‘Fugro: Augmented reality’ for Fugro by Bray Leino

‘Oracle modern business experience 2018’ for Oracle

by MOI

‘Squeezing more out of key summits with virtual events’ for Thomson Reuters by ON24

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‘Bosch Professional’ for Bosch Professional

by Clear B2B

‘E2 profit hunter: “Tiger”’ for Embraer

by Gravity Global

‘The not so stock answer’ for Getty Images

by Stein IAS

‘Thomson Reuters insights programme’ for Thomson

Reuters by OST Marketing and Onalytica

‘E2 Profit Hunter: “Tiger”’ for Embraer

by Gravity Global

‘Elephants in apartments’ by Bryan Cave Leighton Paisner

‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK

‘Leica geosystems 3D mobile mapping’ for Leica

Geosystems by The Think Tank

‘LSEG: AIM for vibrant growth’ for London Stock

Exchange Group by The Crocodile

‘Oracle business freedom’ for Oracle by MOI

‘The great British postcard campaign’ for Saxoprint by

Freestyle

‘You are how you eat’ for Ingredion by Stein IAS

‘LSEG: AIM for vibrant growth’ for London Stock

Exchange Group by The Crocodile

‘Oracle accelerator’ for Oracle by MOI

‘Taking your shock away with a personal touch’ by Vodafone UK

‘Turning the user to a loyal customer: The unified customer journey’ by Thomson Reuters

‘Emerson STEM campaign’ for Emerson by Digitas,

FleishmanHillard and DDB

‘Genesys opportunity based marketing’ for Genesys by MOI

‘One solution. Infinite opportunities’ for Miura by True

‘Pimp their boiler’ for ADEY Professional Heating

Solutions by Really B2B

‘Using insight, not instinct to deliver award winning

ABM’ for BT Business by Agent3

‘Comfort Zone’ for Vaillant Group UK by Saatchi

& Saatchi pro (Saatchi & Saatchi Group Ltd)

‘You are how you eat’ for Ingredion by Stein IAS

‘CE failings’ by Born + Raised

‘Central to compliance: How Lewis launched SAS as the voice of GDPR’ for SAS by Lewis

‘Climate change Dashboard’ by Schroders

‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK

‘Leading the energy resilience conversation’ for Centrica by Earnest

‘Reaping the dividends of success’ for Janus Henderson

Investors by Teamspirit

‘Tomorrow: Augmented’ for AXA IM by AML Group

‘Trading titans: From G7 to E7’ for Standard Chartered

by Man Bites Dog

‘Come back to Fujitsu’ for Fujitsu by purechannels

‘Hi, I’m Rachel Ryan’ by Modern

‘Neandertool to millennitool’ for Bosch Professional

by Clear B2B

‘Protect & grow campaign’ for Imagen by Modern

‘Race to Abu Dhabi’ by Right on the Line

‘Sponge UK GDPR sorted!’ by Sponge UK

‘The smarter working initiative’ for Powwownow

by The PHA Group

‘We can’t tell fortunes, but we can protect them’

by Bryan Cave Leighton Paisner

Category 7

BEST USE OF SOCIAL MEDIA

Category 8

BEST USE OF CONTENT MARKETING

Category 9

BEST CUSTOMER EXPERIENCE

(CX) INITIATIVE

Category 10

BEST USE OF CUSTOMER INSIGHT

Category 11

BEST USE OF THOUGHT LEADERSHIP

Category 12

BEST LIMITED-BUDGET CAMPAIGN

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‘Callebaut: Lasting impressions’ for Callebaut by The Hub

‘Celebrity rewards’ for Celebrity Cruises by Motivforce

‘Dedication to education’ for Promethean by Don’t be Shy

‘Lenovo ThinkPad. It’s the business.’ for Lenovo

by April Six

‘Microsoft Surface: Partner demand acceleration’ for Microsoft by The Marketing Practice

‘ThinkPad anniversary’ for Lenovo by twogether

‘Ambition: Peter Jones campaign’ for Sage

by Gravity Global

‘Chime, Harvard & Cisco: The place to bee’ for Cisco

by Chime

‘Fill the gaps!’ for K&H Bank by OMD Hungary

‘LSEG: AIM for vibrant growth’ for London Stock

Exchange Group by The Crocodile

‘Pimp their boiler’ for ADEY Professional Heating

Solutions by Really B2B

‘Sage pay: Changing the conversation on payment gateways’ for Sage by The Marketing Practice

‘Taking the lead on thought leadership’ for Three

Business by ALIAS Partners

‘Comfort zone’ for Vaillant Group UK by Saatchi

& Saatchi pro (Saatchi & Saatchi Group LTD)

‘Client stories campaign – Guide dogs’ for Barclays

Corporate Banking by bigdog and The Edge

‘DigitalParade’ for Mad Hatter #iMmad by DigitalParade

‘Genesys opportunity based marketing’ for Genesys

by MOI

‘Innovating easy’ for NIIT Technologies by Really B2B

‘Pick a card’ for Avios by Purple Agency

‘Portal boosts sales by 1000%’ for MAN Diesel & Turbo

by Klausen + Partners

‘Anti-hyping crypto-currency: The route to $10 million’ for Lendingblock by Digital Radish

‘Innovating easy’ for NIIT Technologies by Really B2B

‘Love disruption’ for NIIT Technologies by twogether

‘MVF video box campaign’ by MVF

‘Portal boosts sales by 1000%’ for MAN Diesel & Turbo

by Klausen + Partners

‘Comfort zone’ for Vaillant Group UK by Saatchi

& Saatchi pro (Saatchi & Saatch Group LTD)

‘Device lifecycle management’ for Vodafone Global

Enterprise by Ogilvy UK

‘AR lead assessment’ for Struers

by Klausen + Partners

‘Genesys opportunity based marketing’ for Genesys by MOI

‘Sales and marketing integration success through blended ABM’ for BT Business by Agent3

‘The “deal accelerator strategy”’ by Gartner

‘Twinings 216’ for Twinings by Torch

‘Unifying the energy resilience message’ for Centrica by Earnest

‘You are how you eat’ for Ingredion by Stein IAS

Category 15

BEST CHANNEL MARKETING INITIATIVE

Category 16

BEST SME-TARGETED CAMPAIGN

Category 17

BEST CORPORATE DECISION-MAKER

TARGETED CAMPAIGN

Category 13

MOST COMMERCIALLY

SUCCESSFUL CAMPAIGN

Category 14

BEST INTEGRATION OF

SALES AND MARKETING

Category 18

BEST EMPLOYEE

ENGAGEMENT PROGRAMME

‘CA Technologies with Tribal Impact’ for CA Technologies

by Tribal Impact

‘EuroCup 2018’ for DHL Express by Brand Brewery

‘Minds made for financial services’ for EY by True

‘#QRtoyou: How uniting employees under one brand, with one voice, transformed their business forever’ for Quick

Release by Digital Radish

‘VOXI launch’ for VOXI by We are Vista

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‘E2 profit hunter: “Tiger”’ for Embraer

by Gravity Global

‘Elixirr – the challenger consultancy’ by Elixirr

‘For the inspired’ by RS Components

‘Funding Circle global rebrand’ for Funding Circle

by Rooster Punk

‘Hello to the Tinmasters’ for Tinmasters by Valiant

‘IBM #WhatMakesGreat’ for IBM by Ogilvy UK

‘The RYOT Studio Tour’ by RYOT Studio

‘What we do hasn’t changed, just the way we do it’ for Yell by True

‘Wylex: Why choose anything less’ for Wylex by Bray Leino

‘Big box campaign: SEGRO logistics park East Midlands gateway’ by SEGRO

‘E2 profit hunter: “Tiger”’ for Embraer

by Gravity Global

‘Join the robotech revolution’ for AXAIM

by AML Group

‘One solution. Infinite opportunities’ for Miura by True

‘Staycrisp – Ignite their senses’ for McCain Foodservice

by Torch

‘We can’t tell fortunes, but we can protect them’

by Bryan Cave Leighton Paisner

‘Ambition: Peter Jones campaign’ for Sage

by Gravity Global

‘AR lead assessment’ for Struers by Klausen + Partners

‘Change it up: Zeroth launch’ for Glen Dimplex Heating

& Ventilation by Really B2B

‘Client stories campaign: Guide dogs’ for Barclays

Corporate Banking by bigdog and The Edge

‘Dropbox marketing dynamix’ for Dropbox by Pulse

‘Microsoft surface: Partner demand acceleration’ for Microsoft by The Marketing Practice

‘Vodafone global enterprise – Device lifecycle management’ for Vodafone Global Enterprise by Ogilvy UK

‘Want to unlock productivity? Unified communications lead generation Q3, 2017’ for Vodafone by gyro UK

‘Ambition: Peter Jones campaign’ for Sage

by Gravity Global

‘Bricks or banter’ for Jewson by Tangerine Communications

‘Dropbox marketing dynamix’ for Dropbox by Pulse

‘Fill the gaps!’ for K&H Bank by OMD Hungary

‘IBM #WhatMakesGreat’ for IBM by Ogilvy UK

‘Remarkable humans’ for Kronos by DirectionGroup

‘Bringing energy resilience to life’ for Centrica by Earnest

‘E2 profit hunter: “Tiger”’ for Embraer

by Gravity Global

‘In the future: From India to New York’ for Tech Mahindra

by WSJ Custom Studios

‘Know Your IBM’ for IBM by Motivforce

‘Sage global business experts programme’ for Sage by OST

Marketing and Onalytica

‘Symantec website security – Confidence redefined’ for Symantec by Enigma Marketing

Category 20

BEST BRAND INITIATIVE

Category 21

BEST PRODUCT

LAUNCH CAMPAIGN

Category 22

BEST LEAD GENERATION

OR NURTURING CAMPAIGN

Category 23

BEST CUSTOMER

ENGAGEMENT INITIATIVE

Category 19

BEST INTERNATIONAL CAMPAIGN

Category 24

B2B MARKETING TEAM OF THE YEAR

CloserStill Media – Veterinary PortfolioDigiPlex marketing teamF5 Networks Marketing Team

Genpact global marketing team

SIS marketing teamTeam WorkfrontThomson Reuters (Legal UK&I)

#B2BAwards b2bmarketing.net/glory

Category 25

B2B MARKETER OF THE YEAR

Category 26

B2B PR AGENCY OF THE YEAR

Category 27

B2B MARKETING COMMUNICATIONS

AGENCY OF THE YEAR Chris Harrop, group marketing and sustainability

director, Marshalls

David Malkinson, CMO, The Adecco Group UK and Ireland

Jacob Ben Meir, marketing director, Yalber

Manjit Kaur, marketing manager, CloserStill Media

Michael Anderson, head of marketing, Brother UK

Shallu Behar-Sheehan, regional VP EMEA marketing

global campaigns, F5 Networks

AxiCom

Chameleon

Cryptoland PRGingerMayHarvardSpeed

Earnest

Ogilvy UKPulse

MOITeamspiritThe Marketing Practice

Awards table bookings are now open Join the artists of change on 22 November at the Roundhouse in London.

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