Should I stay or should I go? ThatisMYquestion.

What  we  do  feel  when  we  get  into  a  store!  

Observation  LAB  

5 natural SENSES

+

Customer’s “customized”

Senses ears   touch  

taste  smell  

eyes  

Previous  experiences  Knowledge  of  products  

Kind  of  need  (basic,  whim)  Word  of  mouth  

=  customer’s REAL

experience

ears   touch  

taste  smell  

eyes  

Provide  gloves  to  your  customers  can  choose  their  own  tomatoes  

Use  a  few  no,  of  tomatoes  to  let  your  customers  taste  “the  tomatoe  of  the  day”  

A  good  display,  a  good  sale!  

Does  your  tomatoe  smell  well?  Boost  the  smell!  

Play  good  music:.  A  reminder  of  countryside,  fresh  air,  nature,  field….  

DOESN’T EXIST!!!

HOWEVER… SOME ARE CLOSE TO PERFECTION

The perfect STORE

The perfect STORE A  letter  sign  that  gives  an  idea  of  what  the  store  is  about:  its  personality  

•   SIMPLE  •   CLEAR  

•   PROPERLY  SIZED  

•   A  Low-­‐mid  range  brand  •   Stylish,  simple,  fast  fashion  Co.  

•   An  environment  in  the  store  adapted  to  its  needs  in  terms  of  product,  spaces,  lights,  music,  

smell,  etc  

What  do  I  look  like?  

Who  am  I?  

The  perfect  DOOR.  100%  targeted.    

The perfect STORE

Children = users = happy = SALE!

MUM & DAD = buyers

NO A pharmacy where you can listen hardcore music?

A young fast fashion brand listening to Mozart?

A supermarket playing fas t music?

The perfect STORE

Some tips to approach a customer entering a store …

SMILE,   SMILE,   SMILE.   Look   at   his   eyes.   Ask  only  once   if  he  needs  any  help.   If  he  doesn’t:  leave  him  alone!  Be  helpful   but  be  CAREFUL.  The   customer   doesn’t   care   about   your  personal  issues!  Give  him  what  he  wants.  And  if  you  don’t  have  it,  accept  it!  

The perfect STORE

The perfect STORE

!