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February 15, 2010 B A R R O N ' S 21

Show a Little Respect, PleaseIn our sixth annual survey, money managers indicated the degree to which they respect—or don’t—theworld’s 100 largest companies (by total market value as of Dec. 31, 2009). The most-respectedcompanies tend to retain that distinction, though some of the least-respected names might surprise you.

1. 4. Apple 4.22 67% 26% 4% 1%

2. 1. Johnson & Johnson 4.07 59% 34% 6% 0%

3. 3. Procter & Gamble 3.82 46% 47% 3% 1%

4. 14. IBM 3.70 49% 37% 11% 1%

5. 2. Berkshire Hathaway 3.69 54% 30% 11% 4%

6. 8. Toyota Motor (Japan) 3.67 47% 33% 13% 1%

7. 7. McDonald’s 3.67 41% 43% 10% 0%

8. 23. Google 3.66 50% 34% 14% 1%

9. 10. Cisco Systems 3.65 43% 39% 10% 1%

10. NR Amazon.com 3.55 40% 43% 9% 3%

11. NR Honda Motor (Japan) 3.52 36% 39% 13% 0%

12. 5. Wal-Mart Stores 3.49 41% 41% 17% 0%

13. 9. Coca-Cola 3.48 31% 54% 9% 0%

14. 16. Intel 3.48 31% 56% 9% 0%

15. 13. 3M 3.48 33% 54% 7% 1%

16. 19. Nestlé (Switzerland) 3.44 29% 53% 9% 0%

17. 12. PepsiCo 3.43 31% 50% 11% 0%

18. 6. Exxon Mobil 3.43 37% 50% 10% 3%

19. 11. United Parcel Service 3.39 31% 50% 13% 0%

20. 20. Walt Disney 3.29 29% 56% 11% 1%

21. 26. JPMorgan Chase 3.26 39% 36% 20% 3%

22. 22. Microsoft 3.26 36% 44% 14% 4%

23. 24. United Technologies 3.25 29% 46% 17% 0%

24. 15. Abbott Laboratories 3.25 27% 50% 16% 0%

25. 17. Hewlett-Packard 3.18 29% 46% 17% 1%

26. 27. Schlumberger 3.09 29% 43% 21% 1%

27. 30. Novartis (Switzerland) 2.90 20% 46% 19% 3%

28. 53. Qualcomm 2.81 17% 46% 26% 0%

29. 25. Amgen 2.78 20% 44% 24% 3%

30. NR Goldman Sachs 2.76 39% 24% 19% 16%

31. 45. Bayer (Germany) 2.69 14% 44% 24% 1%

32. 42. Visa 2.69 19% 44% 27% 3%

33. 32. Merck 2.64 16% 50% 27% 3%

34. NR Royal Bank of Canada 2.58 14% 43% 30% 1%

35. 31. Chevron 2.55 14% 49% 27% 4%

36. 38. GlaxoSmithKline (U.K.) 2.53 6% 56% 23% 1%

37. NR Anheuser-Busch InBev (Belgium) 2.48 17% 29% 36% 1%

38. 41. Roche Holding (Switzerland) 2.47 11% 43% 29% 3%

39. 39. Oracle 2.39 11% 49% 29% 6%

40. 51. BHP Billiton (Australia) 2.39 10% 37% 31% 1%

41. 64. Siemens (Germany) 2.38 6% 50% 23% 4%

42. NR BASF (Germany) 2.36 6% 49% 27% 3%

43. 54. SAP (Germany) 2.34 13% 34% 31% 4%

44. 48. Samsung Electronics (S. Korea) 2.33 9% 44% 29% 4%

45. 35. Unilever (Netherlands) 2.33 10% 37% 31% 3%

46. 28. ConocoPhillips 2.32 10% 40% 37% 1%

47. 62. BP (U.K.) 2.28 7% 46% 37% 1%

48. NR Daimler (Germany) 2.28 16% 26% 37% 4%NR=Not Ranked.

Rank Mean Highly Somewhat Don’t ’10 ’09 Company Score Respect Respect Respect Respect

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49. 21. Wells Fargo 2.24 11% 43% 37% 6%

50. 67. Sanofi-Aventis (France) 2.13 4% 44% 33% 4%

51. 47. Verizon Communications 2.10 10% 43% 33% 10%

52. NR LVMH Moet Hennessy LV (France) 2.05 3% 41% 33% 4%

53. 61. Royal Dutch Shell (U.K.) 2.00 6% 34% 43% 3%

54. 55. Pfizer 1.99 9% 40% 37% 10%

55. 75. L’Oréal (France) 1.98 7% 33% 39% 6%

56. 77. Banco Santander (Spain) 1.97 9% 33% 40% 7%

57. NR Suncor Energy (Canada) 1.97 9% 26% 46% 3%

58. 66. Statoil (Norway) 1.95 3% 36% 36% 4%

59. 57. Petroleo Brasileiro (Brazil) 1.93 6% 34% 40% 6%

60. NR Commonwealth Bank of Aus. (Australia) 1.93 1% 39% 36% 4%

61. 52. AstraZeneca (U.K.) 1.90 3% 37% 37% 6%

62. 60. Occidental Petroleum 1.89 9% 29% 43% 7%

63. 59. Telefonica (Spain) 1.85 3% 31% 49% 1%

64. NR Westpac Banking (Australia) 1.82 3% 31% 41% 4%

65. 70. Vodafone Group (U.K.) 1.80 1% 36% 44% 4%

66. NR Credit Suisse (Switzerland) 1.77 7% 27% 47% 7%

67. 63. HSBC Holdings (U.K.) 1.75 9% 24% 51% 7%

68. 65. Total (France) 1.73 4% 30% 44% 7%

69. 56. Philip Morris Intl. 1.72 11% 26% 33% 17%

70. NR Rio Tinto (U.K.) 1.71 3% 30% 46% 6%

71. 78. Deutsche Telekom (Germany) 1.70 3% 30% 41% 7%

72. NR Vale S.A. (Brazil) 1.68 3% 24% 50% 3%

73. 83. Allianz (Germany) 1.67 3% 27% 46% 6%

74. 43. General Electric 1.64 11% 29% 39% 20%

75. 68. China Mobile (China) 1.58 4% 27% 41% 11%

76. 73. E.ON (Germany) 1.56 1% 23% 49% 4%

77. 80. NTT DoCoMo (Japan) 1.55 1% 24% 47% 6%

78. NR BG Group (U.K.)* 1.54 3% 20% 46% 6%

79. NR BNP Paribas (France) 1.52 3% 24% 40% 10%

80. NR Anglo American (U.K.) 1.48 0% 21% 53% 3%

81. 91. Electricite de France (France) 1.43 0% 20% 57% 3%

82. 87. ENI (Italy) 1.41 0% 21% 50% 6%

83. 82. Mitsubishi UFJ Financial (Japan) 1.39 0% 24% 49% 9%

84. 58. AT&T 1.38 4% 26% 51% 16%

85. 88. Banco Bilbao Vizcaya (Spain) 1.36 1% 19% 51% 7%

86. 94. GDF Suez (France) 1.33 1% 21% 43% 11%

87. 92. Reliance Inds. (India) 1.29 0% 20% 51% 9%

88. NR ArcelorMittal (France) 1.21 0% 20% 49% 11%

89. 90. France Telecom (France) 1.18 1% 14% 56% 10%

90. 96. Indust. & Commer. Bank of China (China) 1.11 0% 21% 37% 17%

91. NR UniCredit (Italy) 1.11 0% 11% 59% 7%

92. 89. British Amer. Tobacco (U.K.) 1.11 3% 17% 41% 19%

93. 98. Bank of America 1.06 6% 19% 44% 27%

94. 93. CNOOC (China) 1.04 3% 14% 44% 19%

95. 97. China Construction Bank (China) 1.00 0% 19% 44% 19%

96. 99. UBS (Switzerland) 0.93 4% 16% 39% 27%

97. NR Sberbank Rossia (Russia) 0.40 0% 6% 41% 29%

98. NR Rosneft (Russia) 0.32 0% 7% 36% 33%

99. 100. Gazprom (Russia) 0.07 0% 4% 36% 43%

100. NR Citigroup -0.21 0% 4% 30% 63%

*Response Rate Below 75%. NR=Not Ranked.

Rank Mean Highly Somewhat Don’t ’10 ’09 Company Score Respect Respect Respect Respect

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