"Showroom Rock" -- New American Luxury

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  • 7/31/2019 "Showroom Rock" -- New American Luxury

    1/3nEw AmErICAn LUxUry / july + aug + sept 2012

    176 / POrtFOLIO

    s h o w r o o m

    R o c k Cd b Cleo Deig, Ciq d soi nw vi elvIs howoom h CiCn

    arIa ro & Cino i n hom o od-choo v mo

    BACk In tImE

    Cirque du Soleils Viva ELVIS

    theater transports you back

    in time to when the luxury

    and opulence of a traditional

    Vegas showroom was magi-

    cally romanticized with eve-

    ning gowns, a matre d, and

    champagne. Red-velvet seating

    for more than 2,500 and the

    appearance of a mile-high

    stage proscenium amplify the

    evenings excitement.

  • 7/31/2019 "Showroom Rock" -- New American Luxury

    2/3nEwAmErICAnLUxUry.COm/july + aug + sept 2012

    177 / POrtFOLIO

    wOrDs

    Lisa Ryan

    PhOtOGrAPhy

    Ryan Reason of Studio West

    studiowestphotography.com

    DEsIGn FIrm

    Cleo Design

    5935 Edmond St., Suite 115

    Las Vegas, NV 89118

    702 873 7070

    cleo-design.com

    When it came to designing the Las Vegas

    CityCenters new Elvis showroom, Cleo Des

    opted for a little less kitsch, a little more lu

    The space was set to house the newest Cirq

    Soleil showan exquisite tribute to the Kin

    Rock n Roll himselfand needed to pay h

    age to Elvis Presleys amboyant air, whilremaining subtle and sophisticated.

    It had to have an old Vegas showroom

    says Ken Kulas, co-owner of Cleo Design.

    trick was to gure out how we could do th

    without using any of the very clich thing

    would expect in a showroom. We needed

    thing more on the esoteric side, but it stil

    to have the warmth, excitement, and ene

    what the old Elvis showroom looked l ike w

    he was performing at The International.

    To realize this vision, Kulas and Ann Fl

    ing, the other co-owner of Cleo Design, w

    very closely with the MGM Group, who ow

    the Aria Resort and Casino at CityCenter,

    well as Cirque du Soleils executive staff i

    Montreal. The MGM Group had a lot of se

    thoughts in what we would do with how t

    operation of the building would work. On

    other hand, Cirque du Soleil had much m

    unique demands as it related to the aesth

    Kulas explains.

    Kulas grew up in Las Vegas, and has rs

    hand experience of Elvis performing at T h

    Internationals theater during its heyday.

    had a very different impression of what E

    was supposed to be as opposed to what th

    Canadians thought Elvis represented, he

    It was great to hear their interpretation;

    came up with an interesting combination

    themes together.

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