American Institute for Cancer Research • 1759 R Street NW • Washington, DC 20009 • 202-328-7744• www.aicr.org

Stewardship Report

Prepared by:

Shred Cancer Leesburg Event

October 2014

1759 R Street NW • Washington, DC 20009 202-328-7744 • www.aicr.org

Stewardship Report

Thank you Proshred and LA Fitness!

American Institute for Cancer Research • 1759 R Street NW • Washington, DC 20009 • 202-328-7744• www.aicr.org American Institute for Cancer Research • 1759 R Street NW • Washington, DC 20009 • 202-328-7744• www.aicr.org

Spreading the word through the media

Two Facebook posts shared with a following of over

30,000.

Shred Cancer flyer placed

throughout the Village at Leesburg,

including the central plaza and

all 60 shops.

Event featured on the Village at

Leesburg homepage and events page

during September. 12,000 visits to

website.

Event featured in Loudon County

Chamber of Commerce. Email

sent to 2,500 subscribers in the

Loudon County area.

Press Release sent to 162

media outlets.