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Presentación de Siemens en la jornada CMN de Investigación en el Mediterráneo, celebrada en la UPCT el 26 de noviembre de 2012.
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Page 1 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation@Siemens 2012
Page 2 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Page 3 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Our vision and our values
Energy efficiency
Industrial productivity
Affordable and personalized healthcare
Intelligent infra-structure solutions
Siemens – the pioneer in Our values Responsible
Committed to ethical and responsible actions
Innovative
Excellent
Achieving high performance and excellent results
Being innovative to create sustainable value
Page 4 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation is our lifeblood
Ranking, recent highlights Key R&D figures
Our patent position in fiscal 2011: Germany: No. 3 Europe: No. 1 USA: No. 9
Most recent innovations: Blood test to assess liver fibrosis:
Assessment of the severity of fibrosis – reliable and minimally invasive
Gearless 6-megawatt wind turbine: supplies up to 6,000 households with clean energy and weighs no more than a 2.3-megawatt turbine with gears
TIA Portal software platform enables design of all automation processes from a single computer screen
R&D spending in percent of revenue
2009
5.1%
2010
5.2%
2011
5.3%
€ R&D spending: € 3.925 billion in fiscal 2011, or 5.3% of revenue
27,800 R&D employees worldwide Roughly 17,000 software engineers 160 R&D locations in roughly
30 countries around the world 8,600 inventions in fiscal 2011 53,300 patents granted
Page 5 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation-driven growth markets Dynamic growth of 'green' revenue
Siemens Environmental Portfolio Revenue from Environmental Portfolio
CO2 abatement at customers
The Siemens Environmental Portfolio comprises products and solutions that contribute directly to environmental protection and climate change mitigation
At €29.9 billion, revenue from our Environmental Portfolio represents over 40% of total revenue
Our revenue target for the Environmental Portfolio is €40 billion by fiscal 2014
In fiscal 2011, the products and solutions of our Environmental Portfolio helped customers save 317 million tons1) of CO2…
… that's roughly equal to 1% of global energy-related CO2 emissions in 2010 – or almost 40% of Germany’s.
1) Including OSRAM; 2) Figure for FY 2010 excludes OSRAM but includes newly qualified portfolio
2014 (Ziel)
40.0
2011
29.9
2010 2)
27.4
267 317
2011 2010
…roughly equal to 1% of global CO2 emissions in 2010
(in € billions)
(in millions of tons)
Page 6 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation-driven growth markets Technologies in our Environmental Portfolio
Renewables
Environmental technology
Energy efficiency Technologies for renewable energies such as Wind power Grid access for wind power Steam turbines for solar
thermal power plants
Environmental technologies such as Water technologies Air pollution control
Products and solutions with exceptional energy efficiency such as
Combined-cycle power plants
Industrial drive systems
Traffic management solutions
High Voltage Direct Current (HVDC) power transmission
Energy performance contracting
Efficient lighting
Page 7 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation-driven growth markets Siemens drives technologies of the future
Desertec Industrial Initiative
Electromobility
Smart Grid
SMART products
Solar power for Africa and Europe Siemens as technology driver Goal: meet 17% of Europe's
demand for electricity with solar and wind by 2050
Shaping the future of transportation Siemens offers comprehensive
solutions from (charging infrastructure to drives)
Integration of electric cars in power grid: batteries used to store power
The smart grids of the future Flexible grids that enable
decentralized feed-in and better capacity utilization
Smart grids have potential to abate more than 1 billion tons of CO2 by 2020
Understanding requirements in emerging countries Customized portfolio for
medium price segment Cost-effective, high-quality
products for the growth markets of the future
Page 8 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
One Siemens Our framework for sustainable value creation
1) EBITDA
One Siemens The integrated technology company
Financial target system
Continuous improvement relative to market / competitors
Siemens
Sectors
Capital efficiency Capital Structure Revenue growth
Top margins of respective markets throughout business cycles 1)
Grow faster than main competitors
M&A hurdle rates
Return on Capital Employed (ROCE)
Dividend payout ratio
Page 9 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Our innovations spark interest
Page 10 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Vom ersten direkten Transatlantikkabel – zu freischwimmenden Windanlagen
From the Electric Victoria – to the Greenster
Vom ersten direkten Transatlantikkabel – zu freischwimmenden Windanlagen
From the first views inside the body – to 3D body scans in less than one second
From the first direct transatlantic telegraph cable – to the floating wind turbine
A pioneer of our time – yesterday, today and tomorrow
Page 11 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Four megatrends are shaping our future
Urbanization 2009: more people were living in
cities than in the countryside Today: 320 million people live in
megacities with over 10 million 2050: 70% of the global popula-
tion will be living in cities Major conurbations: account for
a disproportionately high share of economic performance
Climate change Average temperature of the
earth’s surface has risen 0.76°C since the 19th century
2001-2010: the warmest decade on record
Today: highest concentration of CO2 in the atmosphere during the past 350,000 years
Demographic change
Globalization
Life expectancy increased from 48 (1950) to 69 (2012)
World population grown from 7 billion (2011) to 9.3 billion (2050)
Population of the least devel-oped countries will double by 2050, to 1.7 billion.
Number of seniors (65 and over) will triple by 2050, to1.5 billion
1990-2009: worldwide volume of trade doubled
Eightfold increase in number of multinational companies over the past four decades
2030: 2/3 of global economic output from threshold countries
Raw materials: 20% price increase per year (2000-2010)
Page 12 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Competition with the IT industry
Competitors from the threshold countries
As a pioneer in innovation-driven growth markets, we‘re mastering these challenges
Market and customer environment
Global megatrends
Demographic change Urbanization Climate change Globalization
Macroeconomic situation
Focus on innovation-driven growth markets I
Get closer to our customers II
Use the power of Siemens III
Strategic directions Siemens – a pioneer in…
…energy efficiency
…intelligent infrastructure solutions
…affordable and personalized
healthcare systems
…industrial productivity
Page 13 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens has the answers
1700
300
in Mrd. Euro
Cities are centers of growth
Siemens-relevant market: about €300 billion
2010 2050
6,9 9,3
50% 70%
Cities account for 80% of greenhouse gas emissions
By 2050, about 70% of the world population will live in cities
World population in billions
Cities
* Calculations based on OECD data in „Infrastructure 2030“
€1,700 billion 300
Infrastructure spending amounts to €2 trillion* worldwide / year
Megatrend challenges – Siemens' answers for an urbanizing world
Energy: leading HVDC technology transmits power from remote energy sources to cities at low loss
Building technology: "Performance Contracting" – energy savings of up to 40% finance investments in energy-efficient building technology
Security: complete solutions Mobility: full spectrum of mobility systems
(Complete Mobility) Water: largest provider of products for
every stage of water treatment Healthcare: world leader in medical
imaging, efficient processes in hospitals lower costs
Page 14 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovations keep us strong – Milestones across the centuries
Page 15 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Sectors and Divisions as of October 1, 2011
1) In fiscal 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG over the long term
Energy
Divisions Fossil Power
Generation Wind Power Solar & Hydro Oil & Gas Energy Service Power
Transmission
Healthcare
Divisions Imaging &
Therapy Systems Clinical Products Diagnostics Customer
Solutions
Industry
Divisions Industry
Automation Drive
Technologies Customer
Services
Infrastructure & Cities
Divisions Rail Systems Mobility and
Logistics Low and Medium
Voltage Smart Grid Building
Technologies
OSRAM 1)
Page 16 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Committed to profit and growth
Revenue by Sector
Revenue and employees
Revenue by Region
Key figures
100,000
80,000
60,000
40,000
20,000
500
400
300
200
100
2000
Employees in thousands
1986 1990 1995 FY 2011
Revenue in millions of euros
Healthcare €12.5 billion
Energy €27.6 billion
45%
33%
16% Industry €32.9 billion
Sonstige
Total revenue of Sectors and Cross-Sector Businesses
17%
43% 37% 26%
21%
Based on cluster location
15%
40%
18%
America
Germany
Europe, CIS, Africa, Middle East (excl. Germany)
Asia, Australia
20% 15%
33% 33%
Continuing operations (in millions of euros)
FY2010 FY2011
Revenue 74,055 85,582 New orders 68,978 73,515 Income 5,974 9,242 Free cash flow 7,043 5,885 Employees 336,000 360,000
As of September 30, 2011
Page 17 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Page 18 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Research and innovation complement each other
Consequences:
Research is a necessary though not sufficient precondition for innovation (Innovation is the invention plus market success)
Economic value is only created by successful innovations
Business strategy drives R&D strategy Innovation is transforming
knowledge into money
Research is transforming money into knowledge
Page 19 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Fast follower
Pace-setting technologies: Determine tomorrow’s
competitiveness
Key technologies: Determine today’s
competitiveness
Basic technologies: Basic competence
for today’s business
New technologies: Discontinuity New rules of the game
Maturity
Time
The strategy for innovation: Set trends and define markets
“The early bird catches the worm, but the
second mouse gets the cheese”
First mover “The early bird catches
the worm”
Pioneer “If you're ahead of the bird, but behind the first mouse,
you get both – the worms and
the cheese”
Page 20 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovation Strategy
Consistent with respect to:
Consistent strategy: Our innovation strategy is to be a pioneer in all our businesses
Technology strategy
Patent strategy
R&D resource strategy
Standards strategy Processes
People / Skills / Culture
Be a pioneer in all our businesses to secure the most competitive edge
Focus on trendsetting technology portfolios per business and achieve leading position
Increase patents in trendsetting technologies
Effective R&D spending
Full leverage of our capabilities and assets to tap further potential
Page 21 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Construction of a reliable pointer telegraph by electrically synchronizing the transmitter and receiver
Vastly superior to previous equipment because it no longer works like a clock mechanism
Transmission of messages by pressing a rotating needle on the transmitter to stop it on the letter to be transmitted
Range of about 50 kilometers
Use of electric batteries for the power supply
Apparatus made of cigar boxes, tin plate, pieces of iron and insulated copper wire
Pioneer 1847: Pointer telegraph
Source: Siemens Corporate Archive
The pointer telegraph revolutionizes modern communications by providing reliable message transmission over long distances
Facts & benefits
Page 22 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Pioneer 2015: Smart grid
Source: Siemens Corporate Strategies
Smart grid is an integrated bidirectional transmission system for the delivery of electricity using digital technologies
The system optimizes efficiency, while balancing electricity prices and fluctuations caused by an increased feed-in of renewable energy sources
Siemens’ strength lies in the combination of its world leading position in the fields of energy automation, equipment manufacturing, offshore generation, HVDC transmission etc.
Potential risks:
- Market volume relatively small today
- Competition intensifies as new competitors move into the market
Facts & Benefits
Involving the entire electricity production and distribution chain, Siemens is the only company having a comprehensive portfolio to master the smart grid challenge
Page 23 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens considers the characteristics of all types of innovations
Technological change
Bus
ines
s M
odel
Substantial change in technology, business model unchanged
High level of technical risk
New or substantially changed business model
Business to be conducted differently
Implying huge organizational challenges
Low High
New
Un- changed
Radical Disruptive Disruptive
Radical Incremental (current R&D)
Future Business
Current Business
The business model describes how an organization works in terms of value creation, delivery
and capture
Page 24 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens answers the toughest innovation challenges
Technological change
Bus
ines
s M
odel
Low High
New
Un- changed
Radical Disruptive Disruptive
Radical Incremental
(current R&D)
1 3
2
Innovation examples
Increased digitalization of factory planning: Siemens buys UGS to enable integrated management of whole product lifecycle (digital factory)
New materials (e.g. Ceramics with enhanced properties): New heat shield for turbines create competitive advantages
Energy savings Performance contracting: Siemens sells reduction of energy consumption and is paid in % of realized reductions
1
2
3
Page 25 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens Corporate Innovation Process (CIP) promotes growth through innovation
Key objectives of the CIP are - to ensure a timely identification of
disruptive commercialization challenges,
- to realize their strong potential business impact,
- to have a stringent and holistic capital allocation decision,
- to set-up clear operational ownership and a continuous process
- to ensure top management attention
CIP will push organic growth in support of One Siemens growth targets
Goals Corporate Innovation Process and Pipeline
Discussion on Corp.
Innovation Opportunities
with CEO/CFO/CTO
Elaboration of
Corporate Innovation
Opportunities
Identification of
Corporate Innovation Fields
Implemen-tation
Follow-up
Capital allocation decision by Managing Board Prioritization Preselection
Corporate Innovation Pipeline
Business Plan Follow up with go/no go decision
Defined strategy, owner and budget
Innovation Fields
Page 26 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Healthcare Industry Energy Leveraging the technological synergies at all levels
We will tap further upside potential on all levels of technology synergies …
Best-practice sharing between Divisions, Corporate Departments and Regional Companies as with Software Initiative (SWI), Project Management
3
Multiple impact of Corporate Technology, Lighthouse projects, technologies, technology consulting, innovation management & process consulting, patents, standardization
Corporate Technology
Best-practice sharing
Use of common technologies, shared R&D-projects, platform projects, common use of IPRs, innovation value chains
Common technology and platform 1
2
Infrastructure & Cities
Page 27 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Networks are the breeding grounds for innovation (“Open innovation”)
Start-up / VCs
''Think Tanks''
Competitors
Key Customers
Research Institutes
Universities
Other Industries
Governmental partners
Page 28 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Innovating with partners – Closed’ and ‘open’ processes complement one another
… and be capable of integrating innovation partners. We must be a leader in key technologies …
“The lab is our world.“
“The world is our lab.“
…while also managing the risks – which enables us to be open for knowledge transfer.
We protect our competitive advantage, for example, through key patents…
…and make use of all internal and external ideas. We generate the best ideas in key technologies and competences...
…combined with external R&D resources, create tremendous value.
World-class R&D teams in key technology fields…
…allowing them to exchange ideas with the most talented people at the company and beyond.
Our employees are on equal terms with the most innovative suppliers, customers, partners…
Page 29 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
SMART Low-End-Portfolio
High-end products
Current & future focus of Siemens
Additional potential for
Siemens
High-End High-End
Mid-Range, Low-End
Leverage global network of innovation
Low-cost portfolio and localization
Mid-Range, Low-End
Siemens strategy: Strengthen competitive position in mid-range and low-end markets (top+Smart)
Emerging countries e.g. CHN, IND
Developed countries e.g. GER, USA, JPN
Page 30 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
The product requirements of emerging markets are different to those of the developed world
SMART value product development in the Region Product requirements
SMART value products are driven by innovation, quality and costs
Siemens solution:
S imple M aintenance-friendly A ffordable R eliable & robust T imely to market
Products must be robust, to work in a tough environment e.g. temperature, dust, humidity, voltage / frequency fluctuations, low-skilled operators
With just the basic features Price in line with buying power of consumers Must be of high quality & comparable with
global standards Must also be repairable And suitable for rural distribution conditions
Page 31 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
SMART Off-grid lighting & energy solution by
Off-grid via photo-voltaic systems OSRAM-luminaire with external battery
('‘O-Lamp Basic'‘) or OSRAM-luminaire with integrated battery (O-Lamp ''2 in 1'': CFLi plus LED plus battery)
Services: Charging of batteries, direct mobile phone charging and loading of electronic devices, water purification
The 1st holistic lighting and energy concept from a company for developing and emerging countries
The idea of ''Energy Hubs'':
The vision: To set up a sustainable and financeable energy and lighting supply system for households in regions without power grids
Off-grid project in Kenya ''Umeme Kwa Wote – Energy For All''
1.6 billion people worldwide without electricity
Water purification unit: Up to 3,000 l per day
Water filtering with OSRAM Puritec UVC-lamps
Page 32 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Multix Select DR: Cost-effective x-ray system
Multix Select DR offers a cost-effective entry point into digital radiography:
Suitable for virtually all clinical radiography applications
Easy to use Attractive price-performance ratio Priced at around one third below Siemens'
comparable predecessor products
Equally attractive to small and medium-sized hospitals in emerging countries as well as to small hospitals and physicians' clinics in industrialized countries.
Page 33 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Strategic visioning process – Pictures of the Future
Today‘s business
Long-term Medium-term
Society
Politics
Economy
Environment
Customers
Technology
Competitors
Influence factors and trends
Short-term Today
'Picture of the Future’
Suppliers
Extrapolation (Roadmaps)
Retropolation (Scenarios)
Page 34 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Benchmarking: Innovation radar highlights strengths and weaknesses
Evaluation of own strength Importance for innovation
Budget
Corporate culture
Innovation core processes
Strategy
Technology
Patents and standards
Qualification and ability
5 4 3
1 2 The innovation radar
determines, compared with competitors, how well developed the skills of the company are for successfully implementing the innovation strategy. The radar is the basis for defining measures for improvement.
Page 35 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Any innovation process begins and ends with the customer
Anforderungen des Kunden
Invention Implementation in the company
Implementation in the market
Generating ideas Customer benefits Creativity
workshops Selecting ideas Value creation Competition Competence
IP generation
Business plan (draft) Product specification Business strategy Business data Top management support Financing Project management Production/logistics Integration (testing)
Controlling
Marketing Market segmentation Timing Alliances/cooperation Key customers
Sales After-sales service
Lösungen für den Kunden
Page 36 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Culture of Innovation: The right climate for innovators and inventors
Siemens Corporate Innovation Process (CIP)
top+ innovation award
“Inventor of the year” award
Top innovators
3i suggestion program and award
Innovation benchmarking
Community of Practice Innovation Management (CoP InnoM)
Best-practice sharing
Working Group Innovation (WG-I)
Page 37 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Building a pool of young R&D employees is the key to our innovative strength
Engineers and scientists are in short supply – worldwide.
Not only university graduates but also experienced professionals are scarce.
Contact to Siemens early on helps ensure a steady supply of young engineers.
Systematic cooperation with the world’s leading universities
Interesting programs to foster student trainees and interns
YOLANTE – A special program to nurture women engineers
Work-study programs, also in engineering professions
The majority of jobs at Siemens are geared to engineers and scientists.
Number of job openings in Germany for employees with a university degree, by area of
specialization (as of 10/2011)
Electrical engineering/ Mechanical engineer-
ing 30%
IT 10%
Natural sciences, indus-trial engineering 3%
Electrical engineering/ IT 4%
Other 2%
Mechanical engineering 15%
Other fields of engineering 18%
Economic sciences 6% Business adminis-tration 9%
Ca. 2900
Page 38 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Page 39 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
The Top 10 companies of electrical and electronics industry 2010 1)
1) Fiscal year: Oct. 1, 2010 – Sept. 30, 2011 2) 70.8 bn EUR revenue if you exclude GE Capital Services and National Broadcasting Company 3) Estimated Source: Siemens AG, CD ST SP PP
Sales by big companies of the electrical industry 2011, in bn. EUR 1)
50.8
55.1
60.9
73.5
73.9
76.1
83.3
91.0
102.6
107.7 GE 2)
Samsung3)
HP
Hitachi
IBM
Panasonic
Siemens Sony
Toshiba
Microsoft
1 2 3 4
10
9
6
8 7
5
70.82)
Page 40 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens conducts R&D at some 160 locations worldwide
Berkeley
Moscow
Beijing Tokyo
Bangalore
Minnetonka
Newark
Buffalo Grove
Guadalajara
South Windsor
Macquarie Park Singapore
Shanghai
Nanjing Kolkata
Thane Gurgaon
São Paulo
Jundiaí
Issaquah
Houston Arlington
Tarrytown Flanders
Hoffmann Estates
Malvern
Princeton
Knoxville
St. Petersburg
Vienna
Budapest
Erlangen Nuremberg Forchheim
Amberg
Munich Los Angeles
Mountain View
Berlin
Linz
Norwood
Some of the major R&D locations
Shenzhen Suzhou
Chennai
Pune
Finspång
Nordborg
Beit Shemesh Brasov
Zilina
Zug
Grenoble
Bratislava
Brunswick
Karlsruhe
Mülheim
Lincoln 27,800 R&D Employees (FY 2011)*
Germany 42%
Americas 25%
Asia/Australia 12%
Europe, Near and Middle East, C.I.S.
21%
*Total number: Source: Siemens Annual Report 2011 Distribution: Status September 30, 2011
Page 41 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Partnerships with leading research facilities
Siemens‘ strategic partner program with top universities worldwide, the Center of Knowledge Interchange (CKI):
USA MIT, Cambridge, Massachusetts UC Berkeley, California Europe RWTH Aachen University Technical University Berlin Technical University Munich Technical university of Denmark,
Copenhagen China Tongji University, Shanghai Tsinghua University, Beijing
Locations of corporate facilities
Berkeley
Princeton Moscow
Tokyo Shanghai
A selection of other major cooperation partners:
FAU Erlangen Fraunhofer Gesellschaft Technical University Darmstadt Technical University Dresden Karlsruhe Institute of Technology Eidgenössische Technische Hochschule Zurich Johannes Kepler University Linz Johns Hopkins University University of Oxford Moscow State University Georgia Institute of Technology University of Tokyo
Bangalore
Beijing
Singapore
Cooperation network
Roughly 1,000 new research partnerships are started every year. The majority are conducted by Corporate Technology, with all others initiated directly by various Siemens business areas.
Page 42 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
“The world is our lab” – Global partnerships with leading universities, customers and suppliers
Worldwide cooperation network Example: Gas turbine development
Competences Aerodynamics
Dynamic integrity Materials /
coatings Combustion Thermal conduction
Probabilistic design
Diagnostics and sensors
Over 1,000 partner universities in 50 countries Strategic partnerships with top universities in the
U.S., Europe and China Exchanges of experts: some 200 teaching
appointments, fellowships and honorary professorships
In 2010, Siemens hired more than 11,000 engineering graduates.
Only by closely integrating the R&D network was it possible to set a new world record for power plant efficiency.
Some 50 leading universities worldwide are contributing their core competences (e.g., Tsinghua University in Beijing).
Preferred and licensed suppliers for specific strategic components
Over 60%
Vision
Overall plant efficiency
Past 2010 Future
Page 43 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
800 million euros of venture capital: Strengthening the power to innovate
Driving innovative ideas/technologies for new markets to strengthen the company’s power to innovate with an adequate return
Generating new business by turning innovative ideas to practical account: Spin-ins and spin-outs:
embedded in existing Siemens structures or in the form of a start-up foundation (STA and TTB) Direct participation in external start-up companies and VC funds (SVC)
Support and growth through financing and coaching Coupling technology orientation with business orientation Establishing a new culture of innovation and entrepreneurship
M&A
Tasks and objectives
1) Siemens Venture Capital has up to now invested in over 150 technology companies and 40 venture capital funds.
Seed phase (ideas, patents)
Start-up phase
Market entry/ expansion
Exit (floating/selling)
Siemens Venture Capital (SVC)
Siemens Technology Accelerator (STA) Siemens Technology-to-Business Center (TTB)
Siemens Technology Accelerator (STA)
Munich
Technology-to-Business Center (TTB)
Berkeley, Shanghai
Siemens Venture Capital 1) Munich, USA, Israel, China,
India
Page 44 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Contents
Siemens at a glance: Key figures and strategy 2 – 16
Innovation strategy and tools 17 – 37
Input: R&D expenditure 38 – 43
Output: R&D results, patents 44 – 48
Examples of innovation: Sectors 49 – 93
Page 45 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Patent ranking: Siemens is in 3rd (GER), 1st (EP) and 10th place (US)
German Patent and Trademark Office
0 500 1000 1500 2000 2500 3000
Daimler
10
3 2
4 5 6 7 8 9
13 GE
… …
1 Bosch
GM
BSH
Daimler
10
3 2
4 5 6 7 8 9
GE
… …
1 Bosch
GM BSH
Schäffler
VW
Audi
US Patent & Trademark Office
2 3 4 5 6 7 8 9
1
10
13 12 11
Toshiba
European Patent Office
0 1000 2000 3000 4000
Bosch 4 5 6 7 8 9
1
LG
10
3
13
11
2 BASF
4 5 6
9
1
3 2
0 1000 2000 3000 4000
ZF Friedrichshafen
12
BMW
Siemens Siemens
Siemens
IBM Samsung Canon Hitachi Panasonic
Microsoft Sony
GE
Fujitsu
LG Electronics
LG
Siemens
Qualcomm
BASF Samsung
GE Bosch Ericsson Mitsubishi Sony Panasonic Bayer
Philips
Seiko
(Source: DPMA, Patent applications, Status: 2011)
(Source: EPA,, Patent applications, Status: 2011)
(Source: IPO, Patents Granted, Stand: 2011)
Page 46 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens Patent key figures, by Sectors – FY 2011*)
Invention disclosures First patent filings Patents granted
8.6001)
24%
23%
23%
3% Cross Sector
& Others
16%
Industry Healthcare
Energy
CT
4.3002) 24%
22%
21%
1% Cross Sector
& Others
15%
I&C
Industry Healthcare
Energy
CT
53.300 28%
23%
12% 16% Cross Sector
& Others
Industry Healthcare
Energy
2%CT
19%
16% I&C
17%
18%
I&C
1) 39 Inventions per day (assuming 220 working days) 2) 20 applications per day (assuming 220 working days)
*) Status: September 30, 2011
Page 47 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
10,000 11,000
1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Patent management has a long Tradition at Siemens
Development of invention disclosures and patent registrations
without Infineon
without SV without Com
Invention disclosures (GER) Invention disclosures First filings (GER) First filings
“I believe that one of the main reasons why our factories are flourishing is the fact that our products are largely based on our own inventions.” Werner von Siemens
Page 48 August 2012 Corporate Communications
Copyright © Siemens AG 2012. All rights reserved.
Siemens in comparison
Siemens IP+ Initiative: Strategic focus for patent management
First patent publications of selected competitors (conglomerates)
0
1000
2000
3000
4000
5000
6000
7000
8000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
IBM zum Vergleich
Siemens
Toshiba
GE
Hitachi
Philips
Mitsubishi Electric
Honeywell
Start of IP+ Initiative Start of patent
initiatives at GE and Philips
(Status: September 30, 2011 )