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Siemens Mobile PhonesA65 PresentationJuly 2004
© Siemens ICM MP; July 2004; Confidential Page 2
Simply ColourfulTarget Group
Entry levelProduct Segment
• Female = Male (50:50)• For all age groups• Low income• Focus on mainstream functionalities
Socio-demographics
• The most important things in my life are my family & a few close friends.
• My mobile must be easy & intuitive to handle.• I mostly use my phone for calls & messaging.• I cannot afford an expensive phone.
What makesthem tick
A65
© Siemens ICM MP; July 2004; Confidential Page 3
Key FeaturesKey Featuers
• 4k colour display
• Clear structured keypad
• Polyphonic ringtones
• High-value finishing
• Java
• MMS
• Voice recording
• QuickPic Camera with integrated flash
A65
© Siemens ICM MP; July 2004; Confidential Page 4
Highlights
• Exciting on-board games:• Magic Pictures• Stack Attack Junior
• Download of new Java applications
• Attachable QuickPic camera with integrated flash
• Headset Purestyle
Applications Accessory Devices
• Up-to-date candy bar design• High-quality finish• Clear structured keypad• Good feedback on key pressure
Design Technology
• Display: 101 x 80 pixel,4k colours
• Tri-band• White display back-lighting• Polyphonics (16 chord)• Java, MMS
A65
© Siemens ICM MP; July 2004; Confidential Page 5
Consumer oriented & sophisticatedDesign
OverallClear and straight forward design with large and precise keys
Form Factor Extremely compact yet refined proportions and athletic surfaces
Material & Finishing Two-tone metallic paint for a richer colour scheme, chrome detailing for a boost in value
A65
© Siemens ICM MP; July 2004; Confidential Page 6
Weight/Volume/Dimensions• 74.8 g• 71.8 cm3: 100 x 44 x 19 mm
Standby / Talktime• Up to 250 h / 300 min
(standard battery)
Camera• Attachable QuickPic camera
with flash accessory
Display• 101 x 80 pixel, 4k colours, 5
lines
Battery• Li-Ion 700 mAh
Hardware Software
Messaging• MMS• Picture messaging (EMS)• Extra-long SMS• SMS to group• AMR recording• MMS to E-mail
Data Transfer• GPRS multislot class 8
Internet Access• WAP 1.2.1• WAP 2.0 content provisioning
TechnologyTechnology A65
© Siemens ICM MP; July 2004; Confidential Page 7
Original Accessories – portfolio EMEA
Li-Ion BatteryEBA-510
Headset BasicHHS-500
Belt CaseFCL-600
Travel ChargerETC-500/510
HeadsetHHS-510
Car Kit PortableHKP-500
Car Charger PlusECC-600
Desk Top ChargerEDC-510
Products compatible with 65 series*
For bulk only
Tour CaseFCT-650
Headset PurestyleHHS-610
Desk Top Stand
QuickPic CameraIQP-500
Data CableDCA-500
Car Charger
* Backwards compatible
Data Cable USBDCA-510
Products compatible with 55 series*
Accessory Devices A65
Fashion& Carry
EnergyHandsfree
PortableCar
SolutionsOffice
Multi-tainment
Fashion& Carry
Energy OfficeCarSolutions
HandsfreePortable
Multi-tainment
© Siemens ICM MP; July 2004; Confidential Page 8
IQP-500 QuickPic camera
Capture situations and emotions by taking a snapshot. Share pictures instantly by sending them from mobile to mobile via MMS, vendor-independently
• Integrated flash
• Picture check on mobile display
• MMS resolution mobile to mobile with160 x 120 pixel, colour
• VGA resolution mobile to PC over the airwith 640 x 480 pixel, colour
• QuickPic camera clips on to the mobile
• Pictures stored and managed in the phone
• Small and light to carry (approx. 35 g)
Colour preliminary and subject to change
Accessory Devices A65
© Siemens ICM MP; July 2004; Confidential Page 9
Original Accessories – News
Headset Purestyle• Headset with a high-value design for mobile handsfree usage• It offers optimised wearing comfort with holder and earpiece hinge
Car Charger Plus• Take it easy – fixed small housing to connect phone and headset• It allows charging and phoning at the same time!
Accessory Devices A65
© Siemens ICM MP; July 2004; Confidential Page 10
Personalisation
The logos and animations available make the A65 a stylish and trendy companion reflecting the user's personality
Polyphonic ringtones
A wide range of polyphonic ringtones provides a new dimension in sound and offers many ways to express emotions
Fun & entertainment
The phone becomes a very personal device with new applications:Magic Picture puzzle and Stack Attack Junior Edition
Application profile
.
.
.
Applications A65
© Siemens ICM MP; July 2004; Confidential Page 11
Consumer Benefits
Best Price / Performance Ratio
• 4k CSTN colour display
• Full EMS
• MMS incl. AMR recording
• Java
• 1.6 MB user memory for pictures, animations & ringtones
• WAP
• Supports attachable QuickPic Camera with flash
Simplicity
• Well-structured keypad layout
• Good feedback on key pressure
• Large navy-key
• Intuitive MMI
Consumer Benefits A65
© Siemens ICM MP; July 2004; Confidential Page 12
Customer benefits
Feature set• MMS with voice recording• EMS, SMS, Java• WAP• GPRS class 8• Tri-band• Attchable QuickPic Camera with flash as accessory
Customisation• Operator logo• Surf&fun icon• Profiles• Operator-specific hotkey settings
User experience• OTA-download of ringtones, bitmaps and animations• One-touch access to operator portal and services via hotkeys• Four-way navigation key• Well-known coloured Siemens MMI
Customer Benefits A65
© Siemens ICM MP; July 2004; Confidential Page 13
Support of Operator Services
Experience the world of data services
• Mobile Internet access via WAP
• Data download over the air (OTA) via SMS or WAP
• Fast data transfer thanks to GPRS class 8
Provide content for the phone's Java platform
• Take advantage of the phone's Java platform to run vivid applications
• Download content from the operator portal via WAP
… and more supporting features
• 4k colour display with 101 x 80 pixels
• Attachable QuickPic Camera with integrated flash accessory
Customer Benefits A65