© Ipsos | GCO Sharing Call

18 June 2020

AN IPSOS WEBINAR

SIGNALSUnderstanding the coronavirus crisis

© Ipsos

AGENDAUnderstanding the coronavirus crisis

INTRODUCTION

Jennifer Hubber, Head of Ipsos Global Client Organization

ATTITUDES & BEHAVIOURS: What Next?

Simon Atkinson, Chief Knowledge Officer

Chris Murphy, President, Brand & Market Strategy

Diego Pagura, Chief Client Officer, Ipsos in Brazil

HEALTHIER LIVES? The rise of self-care

Reena Sangar, Head of Digital & Connected Health

SUSTAINABLE FUTURES: Citizens & consumers

Natalie Lacey, Chief Operating Officer, Global Affairs

2 ‒

https://youtu.be/8CFz9gJW2Ss

ACCESS RECORDINGS OF

THIS WEBINAR HERE

PREVIOUS SIGNALS

WEBINARS HERE

26 March

8 April

23 April

7 May

20 May

4 June

© Ipsos

ATTITUDES AND BEHAVIOURSWhat Next?

3 ‒

Simon Atkinson

Chief Knowledge Officer Follow this link to access and

download resources from Ipsos’

COVID-19 Home Page

Latest updates on Twitter: @Ipsos

© 2020 Ipsos

THE NEXT PHASE: RESOURCES TO SUPPORT YOU

#3 Tracking consumer

attitudes & behaviors

#1 Signals

research digest

#2 Latest

analysis

IPSOS ESSENTIALS:5 THINGS TO KNOW

6 ‒

Syndicated attitudinal & behavior tracker• Weekly syndicated tracking of consumer behavior, attitudes

and sentiments

• Qualitative deep dives through longitudinal ethnography

using videos

ESSENTIALS: What is it?

We continue to evolve our

global tracking to anticipate

client questions about

attitudinal and behavioural

change amidst a prolonged

health and financial crisis.

Each week, we connect with 1,000 consumers per country

in Australia, Brazil, Canada, China, France, Germany, India,

Italy, Japan, Mexico, Russia, South Africa, South Korea,

Spain, United Kingdom, and the USA

7 ‒

In 4 weeks, those advancing to “re-start” has more than doubled

I am reacting

day-by-day

to the

restrictions

and

establishing

new routines.

May 7 - 10

“There are often several phases or stages that people go through when times are hard.

Which one of the following phases do you feel best describes your current situation?”

PRE PANDEMIC

The pandemic

has not

reached my

area and/or

there have

been no

restrictions.

3%

PREPARATION

I am getting

ready for

possible new

restrictions,

preparing, and

stockpiling

supplies where

possible.

8%

ACCLIMATION

I have adapted

to the

restrictions

and settled

into new

routines.

41%

OPENING UP

It seems

restrictions

will soon be

lifted in my

area.

13%

RE-START

I am starting to

do some

things again

that used to be

restricted.

7%21%

ADJUSTMENT

I am reacting

day-by-day to

the

restrictions

and

establishing

new routines.

I am doing

most of the

things I used

to do pre-

COVID.

NEW NORMAL

5%

I feel the

pandemic is

behind me,

and I am

moving on

with life.

POST PANDEMIC

3%

June 11-14

1ST THING TO KNOW

5% 7% 33% 10% 17%17% 8% 4%

© Ipsos | Essentials Report June 11th to 14th

8

35%33%

28%

40%

18%

37%

48%

37%

23%

33%

54%

25% 26%

43%40%

34%

52%

Total AU BR CA CN DE ES FR IN IT JP MX RU SK UK US ZA

Change since May 10th

6 5 7 4 9 4 8 3 6 -2 12 12 6 18 2 5 16

% 1-2 years + 2 years or more

How long do you think it will take before things feel like they are getting back to normal?

1ST THING TO KNOW

..and yet the view to ‘normal’ continues to retreat into the horizon

© Ipsos | Essentials Report June 11th to 14th

9

2ND THING TO KNOW

Awkward…the rules of social engagement lack clarity, so people are making them up for themselves

Pinny and family go out to visit her dad in the countryside for a ‘socially distanced meeting’ - which created stress amongst the family as they all had different perceptions of the rules.

“Is this technically illegal? We had

different ideas about what was safe.”

There is a new kind of respect

around personal space.

Olga has become less compliant with wearing a

mask, but the distance between people is always

at the back of her mind

© Ipsos | Source: Ipsos Longitudinal Ethnography

49%

68%

54%

47%43% 42%

40%43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Norestrictions

Newrestrictions

Day-by-day Adapted Restrictionslifted

Restart Same aspre-COVID

Pandemicbehind

Financial impact/threat

45%

63%

51%47%

34% 36%

25% 27%

Diagnosed/Health threat

10

‒

3RD THING TO KNOW

As restrictions lift and re-entry begins, health events abate - but for many, financial distress remains

© Ipsos | Essentials Report June 4th to 7th

50%44%

36%33%

54%50%

37%

49%

69%

55%

69%

45%

65% 65%

33%

44%

52%

62% 60%

41%46%

70%

62%56%

60%

81%

71%

79%

55%

74% 72%

44%

55%

64%

WW AU BR CA CN DE ES FR IN IT JP MX RU SK UK US ZA

11

“We should restart the economy and allow businesses to open or operate as they choose.” Over the past month, the

proportion of those who

agree the economy should

reopen moved from one in

two to 62% globally.

3RD THING TO KNOW

% Strongly Agree + Somewhat Agree

…and we see increased international agreement that we should allow the economy to reopen

© Ipsos | Essentials Report June 4th to 7th

12

Thinking long-term, which of these statements will best apply to you?

Those in India, Mexico,

South Africa, and Brazil

are among those most

likely to be willing to

change their

lifestyle/habits as a result

of the pandemic.

Germans and Russians are

at the other end of the

spectrum, with only one in

five saying the same thing.

4th THING TO KNOW

43%

32%

55%

41%

34%

28%

22%

68%

36%

53%

65%

18%

59%

46%

41%

43%

43%

Total

Australia

Brazil

Canada

China

France

Germany

India

Italy

Japan

México

Russia

South Africa

South Korea

Spain

United Kingdom

United States

% Making Major Changes or Completely Change Life

How willing are people to change? Depends on where you ask

© Ipsos | Essentials Report June 4th to 7th

13

5TH THING TO KNOW

• Timing to return to normal

• Restarting the economy

• Re-engaging in previous activities

• Going through the same disruptions

• Feeling the same emotions and concerns

• Longing for the same activities

POINTS OF CONVERGENCE POINTS OF DIVERGENCE

Spotlight USA Democrats & Republicans display a mix of convergence and divergence

14

5TH THING TO KNOW

Reduced salary/wages 17% 19%

Government assistance 15% 15%

7% 6%Permanent job loss

Financial Impact of Pandemic

Calm 59% 62%

Disconnected 38% 37%

34% 35%Overwhelmed

How You Feel

Eating out at restaurant 80% 81%

Theater/movies 59% 60%

Going out to a bar 38% 35%

Activities Miss the Most

Democrats Republicans

ConvergenceDemocrats & Republicans share experiences, emotions, and missed activities

© Ipsos | Essentials Report May 28th to May 31st

15

5TH THING TO KNOW

Within 1 year 47% 71%

1-2 years or longer 41% 21%

How Long It Will Take before Things

Feel Like They are Back to Normal?

Economy will recover

quickly after lockdown31% 62%

Should re-start economy,

allow businesses to open34% 74%

41% 62%Most lost jobs will return

after lockdown lifted

Attitudes toward the Economy

(Agree Strongly/Somewhat)

Go to place of work 20% 43%

Leave home no mask 11% 27%

Go to sport event/concert 7% 18%

Comfort Level Doing Activities in the

Coming Weeks (% Very Comfortable)

Democrats Republicans

DivergenceDemocrats are more cautious than Republicans about the future

© Ipsos | Essentials Report May 28th to May 31st

16 ‒

1 While many advance to re-entry, visions of normality retreat into the distance

2 We are entering an age of unprecedented social awkwardness

Willingness to change behavior varies between and within countries 4

Spotlight USA: We can experience things so similarly but see things so differently5

3 As concerns about a health crisis subside, the wake of its financial aftermath remains

5 things to know

17 ‒

We expect brands to be more humane, empathetic,

inclusive, and actively involved 1

This an opportunity for brands to play a leadership role in

changing society for the better2

Brands need to find their place in a world where the rules of

social interaction are being re-written 4

In the USA, marketers must learn to address the concerns

of Democrats and the optimism of Republicans5

Brands should not abandon their commercial interests 3

5 implications for brands

© Ipsos

THE LATEST FROM BRAZIL

18 ‒

with

Diego Pagura

Chief Client Officer

Ipsos in Brazil

https://www.ipsos.com/pt-br

© Ipsos

HEALTHIER LIVES

19 ‒

Reena Sangar

Head of Digital and Connected Health

Follow this link for more

perspectives on digital

and connected health

© Ipsos MORI | Ipsos Lates | October 2019

Healthier Livesas individuals take better care of themselves outside the health system grows, we explore the rise of self-care and the enabling role technology can play

The rise of digital and connected health

21

Telehealth/virtual

care visits at scale

Self- testing and

Personalized care

Triage chatbots and

wearables

1. 2. 3.Global population

health

4.

Future of primary care

Doctors see connected health as a means to empower the patient

23

Compliance Early

intervention

Reduce

practice

visits

Drivers and barriers to use

BarriersDrivers

Patient

mis-

interpretation

Incorrect

self diagnosis

Data

security

24

The rise of telemedicine…

25

Data from the Ipsos COVID surveillance results April 2020. Research conducted in the US amongst 311 HCPs from March 26 to April 2, 2020.

Prior to COVID-19,

only 10% of HCPs

had seen patients via

telemedicine. Now it

is –

80%

And this shift has

happened quickly –

57% of consultations are

now via telemedicine

© Ipsos : COVID-19 Report May 1st to 3rd FIELDWORK; CONFIDENTIAL AND PROPRIETARY FOR EXCLUSIVE USE OF SUBSCRIBERS

See methodology notes for data collection specifications26

One in five (20%) indicate they have used telemedicine or had a virtual visit – and one in two say it was their first time using this service (51%)Had a doctors appointment through video or telephone (a virtual visit or telemedicine)

Which if any of

the following

have you done

in the last

week?

Of these

activities that

you have done,

which if any did

you do for the

first time ever?

WW

AU

CA

FR

DE

IT

JP

RU

UK

US

CH

IN

BR

MXES

0%

10%

20%

30%

40%

50%

60%

70%

80%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

DID

FO

R T

HE

FIR

ST

TIM

E

INCIDENCE OF USE

Preferences

Physical Limitation

Severity

Complexity

Orientation

Expectations

Learning Modalities

Resources

Always connected

Hyper-mobile

Frictionless

Fully supported

Engage early and often through a hybrid of tools and practices

UNIVERSAL DESIGN – UNIVERSAL ACCESS

27

Consumer Choice Education Experience

© Ipsos MORI | Ipsos Lates | October 2019

Healthier Livesas individuals take better care of themselves outside the health system grows, we explore the rise of self-care and the enabling role technology can play

© Ipsos

SUSTAINABLE FUTURES: THE CONVERGENCE OF CITIZEN AND CONSUMER

29 ‒

Natalie Lacey

Chief Operating Officer,

Global Affairs

Follow this link for

more perspectives on

sustainability

© Ipsos30 ‒

SUSTAINABILITY: WHAT WE KNOW & HOW YOU CAN ACT

DRIVER FOR GOOD & DRIVER FOR BUSINESS PERFORMANCE

© Ipsos | Sustainability: What we know & How you can act

CONVERGENCE OF THE CITIZEN AND THE CONSUMER IN PURCHASE DECISIONS AND REPUTATION.

31 ‒

CITIZEN CONSUMER

Purchase decisions

Brand perceptions

Political & Social activism

Personal actions

https://www.thinkwithgoogle.com/consumer-

insights/omnichannel-shopping-journey/

(Ipsos + Google)CITI UMERZS

© Ipsos | Sustainability: What we know & How you can act© Ipsos | Doc Name

32

71% believe in the long term –

climate change is as serious

a crisis as Covid-19

© Ipsos | Innovation Forum| April 2020| Public

© Ipsos | Sustainability: What we know & How you can act

Q. To what extent do you agree or disagree

with the following:

In the long term, climate change is as serious

a crisis as Covid-19 is

Base: 28,029 online adults aged 16-74: Fieldwork dates: Thursday 16 to Sunday 19 April.

71%

87%

84%

81%

76%

73%

72%

72%

71%

69%

67%

66%

64%

59%

59%

21%

11%

12%

13%

17%

20%

18%

20%

20%

24%

22%

26%

29%

33%

32%

World

China

Mexico

India

France

Spain

Japan

Italy

Brazil

Germany

Russia

Great Britain

Canada

Australia

United States

Strongly agree/tend to agree Tend to disagree/strongly disagree

SERIOUSNESS OF CLIMATE CHANGE IN COMPARISON TO COVID-19

33 ‒

April 2020

© Ipsos | Sustainability: What we know & How you can act

Which features best describe a sustainable product?

34 ‒

RECYCLABLE AND MANUFACTURING SEEN AS MORE CLOSELY ASSOCIATED WITH SUSTAINABILITY OTHER ISSUES

70% 70%

62%

44%

8%

Recyclable in all its parts Manufactured usingmaterials with zero harm to

the environment

Made with clean energy Suppliers and workers arepaid fair wages and proper

working conditions

None of the above

October 2019

© Ipsos | Sustainability: What we know & How you can act35 ‒

WHEN YOU THINK OF SUSTAINABILITY, WHAT COMES TO MIND?

© Ipsos | Sustainability: What we know & How you can act36 ‒

A PUBLIC DIVIDED ON SUSTAINABILITY

12%

10%

41%

26%

30%

31%

11%

29%

In theory, I want to live more sustainably but it is simplynot practical

It is not my responsibility to change the way I live. It isup to companies to provide products that are

sustainable

Agree strongly Agree somewhat Disagree somewhat Disagree strongly

October 2019

© Ipsos | Sustainability: What we know & How you can act37

WHILE PRICE IS PARAMOUNT, PRODUCTS MADE IN COUNTRY AND HYGIENIC PACKAGING BEAT OUT ECO-FRIENDLY PACKAGING.

47%

42%

29%

24%

12%

Products are offered ata lower price enabling

me to save money

Products are made in[COUNTRY]

That products that arepackaged using

hygienic packaging

Products come in eco-friendly packaging

None of these

When comparing household products of similar quality and features, which two of the following are most important to you when making a final purchase decision?May 2020

© Ipsos | Sustainability: What we know & How you can act

5649 45 44 43

33

2125

24 27 24

25

23 26 31 30 3442

Excess waste andpackaging

Social tolerance andequality

Air pollution How workers aretreated

Climate change Poverty around theworld

Perception of Impact of “People like you”

High Mid Low

Source: Global Advisor – all countries (fob 2020)

38 ‒

SENSE OF EMPOWERMENT AROUND WASTE.LESS SO ON GLOBAL ISSUES OF POVERTY

Thinking about day to day behaviors, on a scale from ‘1’ to ‘10’, where ‘1’ means not at all and ‘10’ means a great

deal, how much do you feel that the combined actions of people like you can impact each of the following ?

February 2020

© Ipsos | Sustainability: What we know & How you can act

Buying organic foods for the good of the

environment25%

Buying organic foods for the good of your

health46%

Neither / doesn't apply29%

39 ‒

HEALTH OVER THE ENVIRONMENT

Which is more important to you?

June 2020

© Ipsos | Sustainability: What we know & How you can act

21%29%

18%24%

34%27%

32%27%

11%

33%

11%

34%26%

16%22%

34%

53%

30%

71%

29% 46%43%

47%

30%

51%

77%

46%

27%40%

62%

45%

17%

52%

4%

38%27% 26% 26%

59%

17% 13%20%

47% 44%

16%

Australia Brazil Canada China Germany Spain France Italy Japan Mexico Russia South Korea UnitedKingdom

US South Africa

Environment Health Neither

40 ‒

HEALTH OVER THE ENVIRONMENT

Which is more important to you?• Buying organic foods for the good of the environment• Buying organic foods for the good of your health• Neither / doesn't apply

June 2020

© Ipsos | Sustainability: What we know & How you can act41 ‒

HEALTH OVER THE ENVIRONMENT

Which is more important to you?

25%32%

26% 24% 21% 24% 25% 25%

47%

48%52%

50%

40% 38%45%

54%

29%21% 22% 26%

39% 38%29%

21%

Total Under 25 25 to 34 35 to 49 50 and Older Low Income Mid Income High Income

Environment Health Neither

Which is more important to you?• Buying organic foods for the good of the environment• Buying organic foods for the good of your health• Neither / doesn't apply

June 2020

© Ipsos | Sustainability: What we know & How you can act

77% 76%82%

72%

92%

77%

63%

80%

61%

90%

78% 78%

70%76%

33% 32%

40%

30%

52%

20%17% 18%

28%

50%

24% 26% 27%33%

WW Australia Brazil Canada China France Germany Italy Japan Mexico Russia Spain UK US

I will eat healthier foods, such as those that are lower in fat and have more natural ingredients.

Have eaten healthier

42

WHILE THREE IN FOUR (77%) INDICATE THEY WILL EAT HEALTHIER FOODS, ONLY ONE IN THREE (33%) SAY THEY HAVE DONE SO.

To what extent

do you agree or

disagree with

each of the

following

regarding the

long-term impact

of the virus?

Are you doing

any of the

following

specifically to

protect yourself

from the

Coronavirus or

COVID-19?

May 2020

© Ipsos | Sustainability: What we know & How you can act43 ‒

IN SOCIAL CONVERSATION RELATED TO COVID-19, POLLUTION AND RECYCLING COME UP LINKED TO DEALING WITH THE VIRUS

A i r P o l l u t i o n

Air pollution is a discussed concern,

given higher death risk to Coronavirus

patients. There is conversation about

improvement of air quality in various

parts of the world, including in some

of America’s biggest cities. Improving

environmental health is seen as the

bittersweet upside to COVID-19.

“Wow... Earth is recovering - Air pollution is slowing down

- Water pollution is clearing up - Natural wildlife returning

home Coronavirus is Earth’s vaccine We’re the virus”

R e c y c l i n g

Recycling and reusable items are being discussed

in the context of safety. People are sharing ways to

make reusable face masks, safely store food

bought from the store, and how to clean reusable

bags. Medical professionals have been forced to

recycle protective gear as a result of supply

shortages which comes up as well.

“Nature is taking a breath when the rest of us are holding

ours.” @marinakoren reports on the strange ways the

natural world is already feeling the effects of the pandemic.”

“The only thing needed to make this face mask is fabric! It

has a unique pocket that you can choose to add, and

because it is made from fabric, it is washable and reusable.”

“Are reusable bags risky? Many people use reusable bags

as a responsible choice. We do this in my family as well. It's

a best practice (even before the times of pandemic) to wash

your reusable bags on a regular basis.”

In conversation related to COVID-19 this past month, we see more mentions of Air Pollution and Recycling than about Food Delivery and Takeout.

44

IMPLICATIONS

© Ipsos | Sustainability: What we know & How you can act44 ‒

© Ipsos | Sustainability: What we know & How you can act

45 ‒

5 implications

Brands need to differentiate on sustainability; there are very few companies that

stand out.

Simplify the language: sustainability is not well understood and, while broad in

definition, limiting in perception.

Need to take citiz/sumer beyond waste and packaging and demonstrate the broader

dimensions of sustainability.

Speak to the consumer benefit: it is not sufficient for consumers to feel good about

their purchase decisions.

1

2

4

5

3

While there is a say-do gap, this is not a reason to not proceed. Citiz/sumers can be

motivated with the proper messaging.

© Ipsos | Sustainability: What we know & How you can act46 ‒

SUSTAINABILITY: WHAT WE KNOW & HOW YOU CAN ACT

© Ipsos

THANK YOUUnderstanding the coronavirus crisis

INTRODUCTION

Jennifer Hubber, Head of Ipsos Global Client Organization

ATTITUDES & BEHAVIOURS: What Next?

Simon Atkinson, Chief Knowledge Officer

Chris Murphy, President, Brand & Market Strategy

Diego Pagura, Chief Client Officer, Ipsos in Brazil

HEALTHIER LIVES? The rise of self-care

Reena Sangar, Head of Digital & Connected Health

SUSTAINABLE FUTURES: Citizens & consumers

Natalie Lacey, Chief Operating Officer, Global Affairs

47 ‒

https://youtu.be/8CFz9gJW2Ss

ACCESS RECORDINGS OF

THIS WEBINAR HERE

PREVIOUS SIGNALS

WEBINARS HERE

26 March

8 April

23 April

7 May

20 May

4 June

NEXT WEBINAR:

Please join us on 8th July