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46% 44% 48% 55% 57% 25% 26% 24% 19% 17% 25% 25% 23% 21% 20% 4% 4% 4% 5% 5% 2003 2004 2005 2006 2007 forecast New M edia Radio Prrss OOH TV Источник: Ukrainian Advertising Coalition, PGM estimate Significant TV share increased at the expense of OOH and Print shares

Significant TV share increased at the expense of OOH and Print shares

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Page 1: Significant TV share increased at the expense of OOH and Print shares

46% 44%48%

55% 57%

25% 26%24%

19% 17%

25% 25% 23% 21% 20%

4% 4% 4% 5% 5%

2003 2004 2005 2006 2007 forecast

New Media

Radio

Prrss

OOH

TV

Источник: Ukrainian Advertising Coalition, PGM estimate

Significant TV share increased at the expense of OOH and Print shares