Press Kit

SIHH2010

Welcome to SIHH

After childhood and adolescence comes maturity as theSalon International de la Haute Horlogerie (SIHH), heldfrom January 18th to 22nd 2010, celebrates its twentieth

year. So much has been achieved over the course of these twodecades. The SIHH arose from a strategic decision, in 1991, toshowcase technical and precious watch brands. In these earlydays, the SIHH was host to five brands exhibiting in 4,500 sq m.Over the years, and as major groups have formed in the watchsector, the event has continued to grow both in size and numberof exhibitors.

From 2005, the SIHH made its home in its very own City of FineWatchmaking, a prestigious 24,000 square-meter setting. The number ofexhibitors, including several independent watchmakers, culminates at 19 in2010. Further highlights have been the themed exhibitions which the SIHHhas staged since its earliest editions, including Fine Watchmaking CelebratesSport, Fine Watchmaking: A Tribute to Women and Fine Watches for Land, Airand Sea, alongside presentations by guest speakers such as Helmut Schmidtand Javier Pérez de Cuéllar.

The Salon International de la Haute Horlogerie presents, for its 20th anniver-sary, Masterpieces from the Sandoz Collection, restored by Parmigiani Fleurier

As the organiser of the SIHH, the Fondation de la Haute Horlogerie takesparticular pleasure in welcoming you for this anniversary edition. Despitelacklustre export markets of recent months and the multiplication of eventsin and outside Switzerland, the SIHH continues to play its fundamental roleas a fair for professionals in the Fine Watch sector. In doing so it confirms,were it ever necessary, Geneva’s foremost status in this world of technologyand expertise.

Fabienne Lupo, Spokesperson for the SIHH Exhibitor Committe

SIHH2010

Masterpieces from the Sandoz Collection

The Salon International de la Haute Horlogerie presents, for its 20thanniversary, Masterpieces from the Sandoz Collection, restored byParmigiani Fleurier.This exhibition presents some of the most out-

standing pieces, both technically and aesthetically, from the master watch-makers, enamellers and jewellers of the past, including the Rochat brothers,the Jaquet-Droz and Karl Fabergé. This bygone heritage is shown in the lightof the expertise of today's craftsmen and creators who, at ManufactureParmigiani in Fleurier, take inspiration from their predecessors whose mas-terpieces they have restored. Mind and hand find continued expression in aconstant quest for excellence.

The watches and automata shown here are taken from the collection ofMaurice-Yves Sandoz, chemist, author, composer and patron of the arts.

SIHH2010

Finally Automatic as well – the LANGE 1 DAYMATIC

With a totally new self-winding movement developed from the ground up,the LANGE 1 DAYMATIC adds a further chapter to the success story ofA. Lange & Söhne’s most famous timepiece family. Its discreet distinguish-ing feature is a mirrored dial layout. A retrograde day-of-week indicationforms the perfect counterpoint to the outsize date display.

SIHH2010

The Royal Oak Offshore Grand Prix Chronograph limited edition embod-ies the symbiotic relationship between watchmaking and motor racing: thesame passion for design, and the same incessant quest for mechanical per-formance. It represents a concentrated blend of high-tech materials andextreme concern for details. The dial counters resemble dashboard instru-ments, the crown is shaped like a gear and the bezel evokes a ventilated discbrake. Equipped with a proprietary selfwinding movement, this dynamicmodel is a real treat for speed-lovers!

SIHH2010

Classima Executives XL Chronographand Complete Calendar (8870)

Highlighted this year by Baume & Mercier, the Classima Executives collec-tion welcomes a new chronograph featuring refined traditional finishes.While maintaining the understated elegance of the classic round watch, rein-terpreted with a contemporary twist by the Baume &Mercier Design Studio,the new Classima Executives XL is set against a dynamic urban background.This timepiece is equipped with a mechanical self-winding movement drivingindications of a complete calendar (date with central pointer in 18-carat redgold, day and month through a window at 12 o’clock, moon phase at 6o’clock) and 24h indicator at 9 o’clock. The silver-colored dial with a “graind’orge” guilloché décor is graced with circular snailed and sun satin-finishedcounters. The case-back reveals an oscillating weight adorned with “Côtes deGenève”, as well as circular-grained bridges and blued steel screws.

Movement: Self-winding (ETA 7751). Case: Round in polished steel; size: XL -42 mm; thickness: 13.1 mm. Dial: black hour-markers; central date pointer in18-carat red gold; sapphire crystal. Strap: black alligator leather; adjustable triplefolding clasp.Water resistance: 30 meters.

SIHH2010

Irrefutable avant-garde style combinedwith watchmaking tradition

Cartier is making its mark the 2010 watchmaking event with an interpreta-tion of the Rotonde de Cartier skeleton flying tourbillon watch in the finewatchmaking category, the inauguration of a proprietary self-windingManufacture movement in the watchmaking section, and the presentation ofthe spellbinding Captive de Cartier watch in the jewellery category. Rotondede Cartier skeleton flying tourbillon watch, 9455 MC calibre, Geneva Seal– Case: 18 carat white gold – Diameter: 45 mm – Crown: circular-grained, in18 carat white gold set with a sapphire cabochon – Crystal: sapphire – Case-back: transparent sapphire crystal – Water resistance: 30 metres – Strap: blackalligator skin – Folding clasp: double adjusting, in 18 carat white gold –Numbered edition limited to: 100 timepieces – 9455 MC calibre, skeletonflying tourbillon: mechanical Manufacture movement with manual winding.Geneva Seal.

SIHH2010

dunhill’s new collection of timepieces represents a return to the classical valuesof the brand as the true expression of a uniquely British point of view onmodern luxury. The dunhill Classic watch is, as the name would suggest, anenduring piece of luxury timekeeping. Elegantly simple but resolutely mas-culine, the casing for the Classic will be available in stainless steel – with thechoice of matt black alligator or a full stainless steel bracelet strap – or pinkgold – with the choice of matt black alligator or a full pink gold braceletstrap. With an 38 mm case and silver coloured guilloche dial, the dunhillClassic watch boasts a Jaeger-LeCoultre 896-dato calibre movement.

SIHH2010

GIRARD-PERREGAUX 1966 CHRONOGRAPH

Girard-Perregaux’s latest creation offers a stylish take on traditional watch-making, integrating a column-wheel chronograph in an elegant case from itsGirard-Perregaux 1966 collection.

Combining technical virtuosity and authentic design in the same vision ofperfection, this beautifully co-ordinated model is a consummate example ofthe Manufacture’s wide-ranging expertise. In order to perfect the timelessdesign of this watch, Girard-Perregaux opted for a traditional chronographwith a 30-minute counter and central second hand. Developed and pro-duced within the Manufacture, its column-wheel chronograph movementcomprises 304 components.

SIHH2010

Greubel Forsey makes its first appearanceat the SIHH in 2010

For almost two decades, the inventor-watchmakers Robert Greubel andStephen Forsey, who are specialised in mechanical-watchmaking complica-tions and most recently, the tourbillon, have a common vision of how todevelop fine watchmaking. Their association swiftly gave rise to a series offundamental inventions, which from 2004 onwards have been successivelyhoused within exceptional timepieces distinguished as much by their techni-cal qualities as by the concern for fine workmanship inherent in theirapproach. Newly installed in the original and innovative manufacture inLa Chaux-de-Fonds, the team of 63 highly qualified collaborators patientlywork together to contribute to the highly exquisite timepieces stemmingfrom the fundamental inventions: the Double Tourbillon 30°, the Tourbillon24 secondes, and the Quadruple Tourbillon.

This year, Greubel Forsey is launching the Double Tourbillon Technique in5N red gold, offering a full immersion into a three-dimensional sophisticatedand strikingly original horological mechanism.

SIHH2010

PORTUGUESE YACHT CLUB CHRONOGRAPH

One of watchmaking’s genuine legends of the last century from IWCSchaffhausen is now back in a new guise: the Portuguese Yacht ClubChronograph introduces a sportingly elegant note into the Portuguese familyfor the first time, with technical features that are quite impressive. This preci-sion instrument with the well-established IWC-manufactured 89360-calibremovement is water-resistant to 6 bar and is equipped with a screw-in crownand a crown protection. Its chronograph permits the recording of aggregatetimes of up to twelve hours on the counter for the minutes and hours and thesecan be read like a normal time display. In spite of its sporting characteristics,the new Portuguese Yacht Club Chronograph remains a Portuguese that is trueto type with its consummately neat dial and Arabic numerals.

SIHH2010

In 2010, as a further extension to the capacious premises now surroundingAntoine LeCoultre’s original atelier, Jaeger-LeCoultre will be inaugurating anew building providing 9,000 m2 of additional workshop space.

Nowadays, over 1000 people mastering over 40 watchmaking professionsand over 20 cutting-edge technologies continue to pay tribute to the pioneer-ing spirit of the House founders by creating new masterpieces in harmonywith the grand watchmaking tradition.

Jaeger-LeCoultre has an impressive range of world firsts, superlatives andlegendary models to its credit, including the Reverso, the Atmos, the MasterControl, the Memovox, the Gyrotourbillon or the Extreme Lab. Each year,la Grande Maison presents new creations illustrating the expertise and thespirit of innovation characteristic of the Manufacture in the Vallée de Joux.

This year, Jaeger-LeCoultre celebrates a world of exploration and inventionwith its new rugged chronograph in the Extreme Lab series. The Manufactureis launching the new Master Compressor Extreme LAB 2, a mechanicalChronograph with GMT-function, especially developed for use in the mostextreme conditions. The new model unites sporting spirit with technicalprowess for a resolutely extreme design.

SIHH2010

2TIMEZONES ZIRCONIUM

Featuring a dual time zone with a window at 12 o’clock displaying the sec-ond time zone, this limited edition of 249 pieces is an invitation to journeyfar and wide. The exclusively-styled 2TimeZones Zirconium combines anin-house self-winding movement with an innovative zirconium case.

This model demonstrates JEANRICHARD’s commitment to developing itsown mechanisms as well as its on-going research into unusual materials:almost unique in watchmaking, zirconium is a high-performance metal. It isassociated with a vulcanised rubber-coated steel bezel and titanium pushersand crown-shields. The dynamic design is enhanced by a powdered effectstamped dial and a black rubber-coated alligator strap.

SIHH2010

Tradition Meets FutureSilicon Technology for the Montblanc

Nicolas Rieussec Chronograph Silicon Escapement

In 2008, Montblanc introduced the Montblanc Nicolas RieussecChronograph, with the first watch movements produced entirely in-house atthe Montblanc Manufacture in Le Locle.

Two years later, the brand’s developers again outdo themselves by presentinga new limited edition model, a symbiosis of the rebirth of the traditionalchronograph principle, the Montblanc Nicolas Rieussec Chronograph encasinga movement in which the lever and escape-wheel are made of silicon, a mate-rial that embodies state-of-the-art horological artistry.

With this innovation the Montblanc Manufacture unmistakably underscoresits intention of setting new accents in the technical inner lives of timepiecesand is proud to present a new wristwatch with innovative components craftedfrom silicon at the heart of Montblanc’s manufacture Calibre MB R120.

TheMontblanc Nicolas Rieussec Chronograph Silicon Escapement will remaina rarity appreciated by Montblanc collectors.

SIHH2010

RADIOMIR ORO ROSA - 42 MM

A new in-house calibre for a model that has already become part of OfficinePanerai’s history: the Radiomir oro rosa - 42 mm combines the unmistakabledesign of an icon in high-end, sport watches with a new mechanical move-ment, the P.999, designed and produced at the Neuchâtel manufacture. Thenew hand-wound calibre, with a thickness of 3.4 mm, features a 60-hourpower reserve. Each single movement is millesimied and it wears the so-called“swan’s neck” device, allowing for micrometrical adjustment of the activelength of the spring. The case in pink gold is 42 mm in diameter. The warmfeel of the satin-finished gold emphasizes the dark brown colour of the dial,which has the “sandwich” structure typical of Panerai watches.

SIHH2010

THE BUGATTI ATALANTE flyback chronograph

Continuing the Bugatti saga which began in 2001 with the creation of thenow legendary Type 370 wristwatch, Parmigiani is today introducing a newBugatti collection named Atalante, the first model in which is a women’sflyback chronograph.

Inspired by the world of automobile design, the profile of its case evokes theair intakes found on the side wings of sports vehicles. The chronographpush-pieces are positioned on the left of the case to make them easy to usemid-race. The dial itself is directly inspired by the aesthetics of a car’s grille.The Calibre PF 335, made entirely in-house, represents the next evolution-ary step for the first house chronograph movement – adding a flyback func-tion for the chronograph. The women’s Bugatti Atalante model in platinumis set with 68 brilliant cut diamonds on the case (1.1 ct) and 146 diamondson the dial (0.65 ct).

SIHH2010

Piaget Altiplano 43 mm

To celebrate the 50th anniversary of the introduction of its legendary Calibre12P, the world’s thinnest mechanical self-winding movement at that time,the Manufacture de Haute Horlogerie Piaget is presenting the PiagetAltiplano 43 mm equipped with the 1208P calibre. Because it stems fromthe expertise in ultra-thin movements that has become a hallmark of thePiaget style, this 13 ¼-lignes mechanism once again sets new limits bybecoming the thinnest self-winding movement currently on the market, at2.35 mm. Loyal to its tradition of fine craftsmanship, the Manufacture deHaute Horlogerie Piaget has made a point of honour of treating its newultra-thin calibre to exceptional finishing: in addition to the bevelled bridgesadorned with Côtes de Genève and blued screws, the 1208P also features cir-cular satin-brushed wheels as well as a dedicated index-assembly bearing theP for Piaget like a secret signature. The latest Altiplano model features a new43 mm-diameter case size and is just 5.25 mm thick, making it the thinnestwatch in its category.

SIHH2010

RALPH LAUREN SLIM CLASSIQUE 42 mm –TWO ROWS OF DIAMONDS

The Ralph Lauren Slim Classique Collection’s superbly slender silhouettereflects a sleek modernity, while the detailing and workmanship recall abygone era of style. With timepieces that represent some of traditionalwatchmaking’s signature elements, the Ralph Lauren Slim ClassiqueCollection offers unmatched sophistication with delicate, hand-guided guil-loché and an extremely thin case.

For 2010, Ralph Lauren introduces the Ralph Lauren Slim Classique modelfeaturing a stunning diamond-set bezel. This jeweled creation in white gold,42 mm in diameter, showcases a bezel adorned with two rows of 96 round,brilliant-cut diamonds, for a total of 192 gems. Each precious stone is grainset, and placed in staggered inner and outer rows to form a virtually continuoussurface of diamonds, providing maximum scintillation and fire.

SIHH2010

RM 028

Following the trend set out by the first RichardMille diver’s watch, the RM 025,the RM 028 utilises a number of key elements inspired by the success of itsforebear. Cased in a slightly smaller diameter of 47 mm, this new pieceincorporates the brand’s DNA.

Its exceptional tripartite circular case, with unidirectional bezel, water resist-ant to 300 meters follows ISO norm 6425, the RM 028 creates a perfectenvironment housing the skeletonised movement with automatic windingmovement and variable rotor geometry, a Richard Mille exclusivity.

This exceptional timepiece is available in titanium with screwed titaniumlugs and a rubber strap.

SIHH2010

Excalibur pays tribute to the Minute Repeater

Housed in its 45 mm rose gold case, the Excalibur collection celebrates themost delicate of its complications: the minute repeater.

While the identifying characteristics of this icon have been redesigned – witheven more dynamic fluting on the bezel and the harmonious marriage of thecrown-shield with the case middle – the model has lost none of its appealingfeatures. Much of the impeccable ‘Poinçon de Genève’ finishing on the com-plex movement can be admired through the openworked dial. The tourbil-lon, positioned at 5 o’clock, is decorated with a rose gold ring encircled withfine grey lines, while two flanges, one in black punctuated with a whiteminute circle and a second in anthracite with twelve rose gold appliques, givethe dial greater depth.

The hand-sewn alligator strap is enhanced with a rose gold folding clasp.This exclusive model is offered in a limited series of 28 pieces.

SIHH2010

Montre Historique Ultra-fine 1955

Vacheron Constantin presents the Historique Ultra-fine 1955, currently theworld’s thinnest mechanical hand-wound watch. It is equipped with the leg-endary 1003 movement measuring just 1.64 thick and rebuilt in 18-caratgold for its 55th anniversary in 2010. The 36 mm-diameter, 4.10 mm thickcase in 4N 18-carat gold is tested to 3-bar pressure equivalent to 30 metres.Hour and minute indications, over 30-hour power reserve. Strap in hand-sewn black square-scale leather fitted with a 4N pink gold folding clasp anda polished Maltese half-cross.

SIHH2010

PONT DES AMOUREUX

“The story begins under an autumn sky in the most beautiful city in the world.Surrounded by centuries of history, two lovers set off to meet each other.

On a dial of contre-jour enamelling, the Pont des Amoureux timepiece setsthe scene for two lovers who mark the time as their romantic stroll bringsthem closer and closer, until they finally meet. Moving to a retrogrademovement, each character advances towards the other until midnight: theycome together at last, celebrating their eternal love.”