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SIHL THE COATING COMPANY – LATEST NEWS COVER STORY PAGE 06 BEYOND THE BORDER PRODUCTS PAGE 09 MASTERCLASS: “SMALL PICTURES MADE BIG” NEWS FROM THE COATING COMPANY PAGE 10 AN AWARD-WINNING SYMBIOSIS: BISTROTEA AND SIHL ENDURO ICE SPRINT I September 2016 No. 35 © Yoko Ishii

Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

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Page 1: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

SIHL THE COATING COMPANY – LATEST NEWS

COVER STORY PAGE 06

BEYOND THE BORDER

PRODUCTS PAGE 09

MASTERCLASS: “SMALL PICTURES

MADE BIG”

NEWS FROM THE COATING COMPANY PAGE 10

AN AWARD-WINNING SYMBIOSIS:

BISTROTEA AND SIHL ENDURO ICE

SPRINT I September 2016 No. 35

© Y

oko

Ishi

i

Page 2: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

02

HELLOAGAIN,Together with Bistrotea, SIHL revolutionise the world of

tea drinkers: close cooperation led to the creation of

TPOD (Tea Portion of Design), the combination of en-

joying a cup of tea with the ease of a practical disposal

spoon. This revolutionary product comes packed in a

transparent SIHL ENDURO Ice sleeve. Drink a cup of

tea and read more on pages 10 - 11.

Impressive images from Japan, take a look for your-

self! Our cover story shows wild deer, not in forests or

in meadows, but roaming around in an ancient Jape-

nese midtown and be found on pages 6 - 7. For her

exhibition “Beyond the border“, photographer Yoko

Ishii used 4844 SIHL MASTERCLASS Lustre Photo Paper 300 to print her pictures, perfectly fitting for

the animal motives thanks to its subtle sheen.

SIHL EASY2WALL brings creative design ideas

quickly, easily and cleanly to walls. Our experts back

mood management thanks to individual interior de-

sign possibilities. Let the various possibilities on pages

4 - 5 inspire you!

SIHL expands their wallpaper collection with new em-

bossed variations for solvent and latex printing. Infor-

mation on page 8.

Opportunity for face to face talks made possible at

photokina from 20th to 25th September. Pop along and

visit us in Hall 3.1, Stand D41/49.

We look forward to seeing you there, until then enjoy

reading!

ALL THE WORLDS OF IMAGING @ PHOTOKINAThe leading international trade fair for the sector brings all

the worlds of photography and video together in one place:

worlds to touch, in which you can participate, to test, to ex-

perience and in which you can immerse yourself. Worlds in

which “fascinating Imaging” can be seen.

At photokina SIHL demonstrates the current SIHL MAS-

TERCLASS media under the motto “Show your world“,

to touch and see. Individual photo products round up Si-

hl’s presentation, such as wallpapers, puzzles, and textiles;

printed using media from the SIHL DESGN2WALL and

SIHL SUBLICOLOR collections.

Visit SIHL, we look forward to seeing you Hall 3.1, Stand D41/49!

photokina – imaging unlimitedwww.photokina.com

OPENING TIMES

20. – 25.09.2016

daily from 10:00 to 18:00

EVENT ORGANISERS

Koelnmesse GmbH

Messeplatz 1

50679 Köln

www.koelnmesse.com

© K

oel

nmes

se G

mb

H

© K

oel

nmes

se G

mb

H

Page 3: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

MAKE POSTERS EXPERIENCEConquer new business fields with innovative SIHL me-

dia for high speed inkjet printing!

The new 3290 PW Paper blueback 125 matt guar-

antees high quality, high speed performance for page-

wide printing, making it ideal for digital, commercial

printing applications. Thanks to the outstanding opaci-

ty created by the blueback, this media is exceptional for

application as outdoor billboard.

Reliable drying time and processing properties make

problem-free production possible.

03 PRODUCTS

Further information to these products can be found

on our website www.sihl.com

A free sample roll is waiting for you. Contact your

regional SIHL contact today!

PW Paper blueback 125

matt 3290

PW Paper –

Make posters experience

Billboard Paper

Billboard paper especially

designed for water based inks.

As a positive consequence of

the blueback, it is suitable for

outdoor advertising and billboard

applications (3x4).

High opacity due to blueback

Ageing resistant

Less than 3 % expansion

when soaked

FSC® certifi ed paper

Advantages

Prin

ted

on E

nDU

RO P

rem

ium

150

T

Sihl s.a.s.

27 bd d‘Anvaux

BP 227

36004 Châteauroux Cedex

France

Phone +33 (0)2 54 60 37 20

Fax +33 (0)2 54 60 37 45

www.sihl.com

Printers

Ink

Canon iPF-series

Lucia Pigment / Lucia EX

Canon W-series

Pigmented ink

Epson Stylus Pro-seriesUltraChrome® (K3 / K3 VM / HDR)

HP DJ Z-series

Vivera Pigment

HP DJ L-series

HP Latex ink

HP Latex-series

HP Latex ink

Mutoh Valuejet

Inkjet with Pigment

For further details please refer to our website www.sihl.com

Total weight

125 gsm

ISO 536

Thickness

165 μm

ISO 534

Opacity

> 98 %

ISO 2471

Whiteness (CIE / D65)120 %

ISO 11475

Chromaticity (D65 / 10°)L* 92 a* 2 b* -8.5

DIN 6174

This data is for orientation only.

Physical Properties

List of printers

Inkjet Imaging Papers.

Animate your advertising.

S i h l b r i n g s i m a g e s t o l i f e .

S i h l b r i n g s i m a g e s t o l i f e .

A SUMMER FULL OF GLAMOURThe optimal stiffness of the elegant SIHL Glamour S Photo Board 270 satin 3145 along with its luxurious

look allow the new photo board to stand out. In combi-

nation with metallic inks very interesting creations can

be achieved.

The robust and quick drying coating is optimal for ap-

plications which do not need laminating: allowing

self-standing customer exhibits, customised packaging

and similar ideas to be implemented.

With modern Eco-solvent inks the photo images ra-

diate in colour brilliance and depth, as well as giving

a homogenous gloss in both printed and unprinted

areas. The prints not only have a high longevity but

they are also water-resistant and scratchproof.

Glamour S Photo Board 270

satin 3145

Glamour S Photo Board –

Tough elegance

Photo Solvent

This bright white photo board

offers optimal stiffness and

haptic with a robust surface for

long-lasting interior use – even

without extra lamination. Ideal

for customised packaging, free-

standing advertising aids and

wobblers.

Newly developed coating

offers ideal drying

Homogeneous gloss in printed

and unprinted areas

High colour brilliance

Top quality, rigid base material

Waterfast prints with

resistant surface

Dimensional stability optimal

for use with metallic ink

Advantages

Prin

ted

on

En

DU

RO

Pre

miu

m 1

50 T

Printers

Ink

Epson SureColor SC-series Inkjet with Eco Solvent

Epson Stylus Pro GS-seriesInkjet with Eco Solvent

HP DJ L-series

HP Latex ink

HP Latex-series

HP Latex ink

Mimaki JV400 SUV

Inkjet with Solvent-UV

Océ CS-series

Inkjet with Eco Solvent

Roland SC-series

Inkjet with Solvent ink

Roland VersaCAMM-seriesInkjet with Eco Solvent

Roland CJV-series

Inkjet with Eco Solvent

For further details please refer to our website www.sihl.com

Total weight

280 gsm

ISO 536

Thickness

320 μm

ISO 534

Chromaticity (D50 / 2°)L* 94 a* 2.3 b* -8

ISO 13655, M0

Gloss (60°)

17.5

ISO 2813

This data is for orientation only.

Physical Properties

List of printers

Sihl GmbH

Kreuzauer Straße 33

D-52355 Düren

Tel. +49 2421 597 0

Fax +49 2421 597 308

www.sihl.com

Inkjet Photo Media.Leave a lasting impression.

S i h l b r i n g s i m a g e s t o l i f e .

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04

TARGETED MOOD MANAGEMENT THROUGH INDIVIDUAL WALL DESIGNCustomisation of objects and solutions is a big trend: individual design and unique presentation focusing entirely on personal preferences and requirements. This trend has now hit the interior designs of today and tomorrow. The decisive criterion is the flexible interchangeability of the design, allowing a quick and simple change of room ambience, seasonal themes or new concepts – popular in gastronomy, hotels, shops, museums or in other public buildings. With SIHL EASY2WALL, Sihl Direct CH provide a strong solution.

Whoever designs rooms, works specifically to reflect the peo-

ple who move around within that particular space. Individu-

al wishes of customers are just as important as the special fea-

tures or functions of the room – i.e. a boutique, a restaurant

or a showroom. “Mood Management” is the term used to de-

scribe the control of the mood, creating an atmosphere – a

good mood. And our fast-paced world is constantly calling out

for new room concepts, that allow the adaption of themes as

quickly and simply as possible. With the focus being on attract-

ing new guests by varying the ambience; creating an accent of

surprise for customers with new room atmospheres: whereby

the interior transforms into an exterior and vice-versa.

Evaluation of project planning

Consideration of building regulations

Perfect adaption of wall-paper design to surroun-dings

Evaluation of technical image and wallpapers qualities

Production of unique wallpaper application

Coordination of craftsmen and processes

Transparent project lea-dership and continuous quality assurance

Advice Application / Design

Materialisation of wallpaperSIHL DESIGN2WALL

Digital print Application

simple ... fl exible ... and forever new!

one-stop-shopGet everything from one source:simple ... fl exible ... and forever new!

Page 5: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

05 PRODUCTS

The One-Stop-Shop for flexible wall designSihl Direct CH offers a complete service for interior design-

ers, who are then left 100% freedom to concentrate their

energies in the creative design while the Sihl Direct’s team

of specialists, SIHL EASY2WALL, absorb all the challeng-

es that may occur – from the planning through to a prob-

lem-free application. “You bring the idea – and we’ll make

it reality” promises SIHL EASY2WALL. As a One-Stop

solution provider the specialists transform the ideas into

plans and put them where and how the customers want

them. From application consultation, and design to selec-

tion of the material to be used through to the digital print-

ing and application, everything is covered in a single, easy

and clean-cut solution!

The Swiss scenographer Ralph Eichenberger, who makes

dreams come true for companies, museums and institutes

with various productions, showrooms and guided tours, hits

the nail on the head “The possibilities created are unlimited. I

am personally interested in the flexible application, quick and

easy way to remodel a room over and over again”.

Creative ideas – technical, perfectly implementedThe printed wallpapers can be applied to the wall with-

in a few hours and thanks to a special process can be re-

moved much quicker without leaving a residue. The vari-

ous SIHL DESIGN2WALL products, which can be printed

with any design and leave convincing results through high

colour brilliance, high contrast and sharp line definition,

come into question for all solutions found by SIHL EASY-2WALL. With their quality properties the products are ide-

al for diverse room conditions, inside and outside. To this

Ralph Eichenberger says “the creative freedom I get is im-

portant. Almost everything is possible, and I don’t have to

worry about the technical application as the SIHL EASY-2WALL specialists take care of everything.”

Design solutions with functionality

Impressive room experiences begin with the creations of

the designer. To meet high demands of customers, not

only does the design have to be perfect but the applica-

tion too. Beat Fellmann, project manager of SIHL EASY-2WALL understands this all too well ”We implement, we

ensure a clean project plan, consider construction require-

ments like wiring, light switches and the correct prepara-

tion of the surfaces to be decorated. Measurements, clean

production, coordination of all the craftsmen and process-

es needed until the project is finished - our customers do

not have to worry about any of the technical challenges

that we may stumble upon!”

Further information can be found at

www.easy2wall.ch

Contact directly:

Sihl Direct CH

Rita Krasniqi

Graphics & Design

[email protected]

+41 (0)79 549 66 28

Page 6: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

BEYOND THE BORDERWith impressive images the Japanese photographer Yoko Ishii documents the unusual life of the inhabi-tants of Nara: the wild roaming deer. Around 1200 of the animals live in the park of the midtown Nara, an ancient town situated south of the Japanese island Honshu, not far from Kyoto and Osaka.

Japanese know these unbelievably tame animals and love

them. Nearly every child has participated in a school trip

and fed the deer or even stroked them. It still surprises the

inhabitants of Nara to see a group of deer trot across the

street. This fascinating experience is the reason Yoko Ishii

began documenting the life of the free-roaming deer back

in 2011.

The Deer is seen as a gift of the Shinte gods in Japan and

is a holy, national protected animal: however, this status

has also led to overpopulation of the deer in a few are-

as of the country. Through their eating habits the animals

have endangered the land and forest economy. This led to

organised official hunts to keep the population of these

species under control: with over 300,000 deer falling vic-

tim to this population management. It is the same kind of

deer throughout the country, but they are all treated dif-

ferently depending on where they live.

Yoko Ishii’s images show, how little the animals keep to

the borders or laws of the people. However, the town is

the safest place for the animals.

Yoko Ishii lives around 350 km from Nara. Once a month

she visits the town and its unusual inhabitants “This way

I savour the view of a tourist and experience the unusu-

al sights of the deer trotting across the street or sticking

their heads in shop windows, over and over again”.

06

© Y

oko

Ishi

i

© Y

oko

Ishi

i

Page 7: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

07 SUCESS STORY

The title of her exhibition and documentation “Beyond

the border”, came to the photographer as she dreamt

that the animals one day would conquer an abandoned

town not having to share the streets with humans. As al-

ways, she worked closely with the print studio Endo, test-

ing various papers and finally settled for the 4844 SIHL MASTERCLASS Lustre Photo Paper 300, perfectly fit-

ting for the animal images thanks to its subtle sheen.

The universal media from the SIHL MASTERCLASS series

offers an elegant, light structured and uniform surface

with decent satin sheen, is anti-reflective and the perfect

choice when a multi-functional but elegant photo paper

is required.

KATJA FREY TAKES OVER AS THE NEW HEAD OF MARKETING & COMMUNICATIONSihl GmbH strengthens their Marketing & Communication

department, with the creation of the position Head of Mar-

keting & Communication to be occupied with immediate

effect by Katja Frey. In her new function she will be respon-

sible for the central direction and navigation of all Sihl lo-

cations, with a main focus on a strategic development of

bringing the various brands and assortment under the sin-

gle umbrella of the corporate brand. She will report direct-

ly to SIHL CEO Peter Studer.

Katja Frey graduated her business degree with a Major in

Marketing and trained as a PR Manager (PZOK). She draws

on 15 years experience in Marketing & Communication, as

well as valuable knowledge of the paper and printing in-

dustry. Starting as a product manager for fine papers and

specialities in the paper merchant industry, she moved her

way up the careers ladder to become head of Marketing &

Communications. Her former position was Head of Mar-

keting and Sales Management in the colour printing in-

dustry.

© Y

oko

Ishi

iRead more about the life of the deer and about the

photographer on her website www.yokoishii.com or

her facebook www.facebook.com/yokoishiideer

Product information about SIHL MASTERCLASS can

be found at www.sihl-masterclass.de

© Y

oko

Ishi

i

Page 8: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

NEW EMBOSSED NON-WOVEN WALLPAPERS FOR SOLVENT AND LATEX INKS Individually printable wallpapers with a special surface

structure allow an obvious accent to the design of interiors.

Sihl expands its assortment with the embossed wallpapers

Sihl Non-woven design2wall Sol 195 Leather/Facets/

Weave (2535 + 2536 + 2537), attracting attention with

their unique embossing. The new wallpapers with their in-

dividual haptics are perfect for printing using solvent and

latex inks.

Shortly after the introduction of the waterbased Sihl wall-

papers Sihl launched the new embossed varieties for print-

ing with solvent and the environmentally-friendlier la-

tex inks: Sihl Non-woven design2wall Sol 195 Leather (2535), Sihl Non-woven design2wall Sol 195 Facets (2536) and Sihl Non-woven design2wall Sol 195 Weave

(2537). The three new, high quality non-woven wallpa-

pers each of which with an elegant satin finish are win-

ners in their look and feel: “Leather” with its traditional

leather imitation structure, “Facets” with its original facets

structure and the “Weave” with an extra-ordinary weaved

pattern. The print images stand out thanks to their out-

standing depth, high colour brilliance and high scratch re-

sistance. Without extra surface protection, they offer dura-

ble, individual room design with extra class. Processing is

easy, especially as the printed non-woven can be hung us-

ing standard non-woven wallpaper paste. Therefore they

offer a very interesting expansion of the existing collec-

tion of SIHL DESIGN2WALL wallpapers – while keeping

the same excellent print quality and properties of the non-

embossed variation 2511.

The new varieties have a very high quality coating which

offers a wide colour gamut and an excellent colour render-

ing for outstandingly brilliant printed images.

Always a winner with this opticIn addition to the above advantages, the unique emboss-

ing patterns lend every printed image a very unique, incom-

parable appearance. Neither during printing or with further

processing are any additional precatuions needed, thanks

to the flexibility of the special Sihl coating. No damage oc-

curs during printing nor do problems arise during hang-

ing. Thanks to the special converting techniques of Sihl the

embossed variations can also be pasted using the stand-

ard non-woven wallpaper paste, simple, and are easy to re-

move again.

The quick dry prints are water-resistant and an extra liquid

lamination is not necessary. They maintain physical proper-

ties and their good wet strength after embossing, with only

the thickness of the wallpaper changes. After embossing, al-

though thanks to the high surface weight of the material and

the thickness, it most certainly reaches an excellent level of

opacity: Thus, enabling it to cover irregularities of wall surfac-

es perfectly. Due to the high dimensional stability of the PVC-

free, FSC® certified material, the hanging of these wallpapers

is very easy: Making it easy to put exclusive interior designs

on your walls.

Further information can be found at www.sihl.com

08

© D

ebbi

e M

cKee

gan

for

Dig

etex

Page 9: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

SIHL MASTERCLASS: “SMALL PICTURES MADE BIG”Under the title “print your own visions” Media Manage-

ment students from the RheinMain University, togeth-

er with Sihl developed an image film. Five students led

by Prof. Michael Erkelenz created a film with emotional

scenes reproducing the effect that images printed on the

SIHL MASTERCLASS had on them. Protagonists explain

and show how large format printing enriched their lives.

Despite the age of tablet, smartphone and Co, why do

printed images still delight? Why big pictures? How impor-

tant are the haptics aspects and emotions triggered by large

prints? Under the leadership of Prof. Michael Erkelenz, the

students of the Design, Informatics & Media Faculty pursue

these questions in reference to printing. “The challenge of

the project team was to produce a film capturing the val-

ue of photos with an adequate storyline for the target au-

dience”, explains Prof. Erkelenz about the aims of the pro-

ject. So the students designed and produced a very special

film under professional conditions with the full support of

Sihl. With emotional, evocative and countless dramaturgy

they show why a picture impregnates the memory much

quicker and remains longer than words. As well as why

pictures are an integral part of personal life in compari-

son with non-volatile data. In the format of documentary

scenes, this film recreates touching responses and impuls-

es. At the end they show the striking ways the large print-

ed images effect people.

A bit of Hollywood in WiesbadenDuring their visit to the plant in Düren, the students could

learn the basics about professional coatings of the SIHL

group, as well as experience the philosophy and quality

of the SIHL MASTERCLASS papers. A joint concept was

devised with which the students could then expand and

develop with fresh ideas, transpose using storyboard and

meticulously produce their plot: a reporter interviewed a

hobby photographer, a young artist, an elder woman, and

a freshly-wed pair – asking them for their favourite image.

A loft-style factory environment was picked for filming. The

students selected professional and amateur actors, wrote

scripts and within three days filmed each of the sets on the

university premises, using professional camera equipment

under the guidance of Prof. Michael Erkelenz and camera

supervisor Carlos Alvarez-Vela. The entire post-production

also took place at the university. Prof. Erkelenz concludes:

“The result is a comprehensible story that is narrated with

emotion and understanding”.

09 PRODUCTS

Link to Media

Management course:

Link to film:

© H

och

schu

le R

hein

Mai

n

Page 10: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

AN AWARD-WINNING SYMBIOSIS: BISTROTEA AND SIHL ENDURO ICEFrom Munich, Bistrotea revolutionized the tea drin-ker world. With the slogan “the spirit of the age” the company developed an innovative counter part to the common Teabag: The TPOD (Tea Portion of Design), which is both delightful bag and the dispo-sal, practical spoon in one. The stylish product comes wrapped in a transparent SIHL ENDURO Ice case.

The baselinePlunge, stir, done – is what the original concept of Bistrotea

looked like. Developed from the design principle of the Bis-

tro sugar-packaging, Bistrotea offers a completely new tea

experience.

The TPOD consists of a freshly harvested tea, shrink-

wrapped in a perforated designer foil, in accordance with

the new food industry standards. Thus, the TPOD can be

directly poured with boiling water. The intensity of the

flavour is individually controlled by the duration it stays

submerged in the hot water and the TPOD simultaneously

acts as a spoon for stirring. The high-quality types of tea

leafs range from Ginger through to Earl Grey and are of

course free of all additives.

Minimal packaging for maximum pleasure was Bistrotea’s

goal. But it needed a packaging that on one hand protects

the high-quality tea but on the other hand compliments the

design of the product.

The implementationDuring the search for the perfect packaging, the first thing

they did was to experiment with different types of paper.

None of them satisfied the high demands of the packaging.

SIHL ENDURO Ice convinced us at first glance, not once

but twice: The classic, elegant look of the composite mate-

rial promised a perfect symbiosis with the stylish TPOD. The

special material properties also matched the requested de-

mands perfectly. The SIHL ENDURO Ice paper-film-com-

pound is tear-proof, water resistant and maintains the

aroma of the tea. In addition to this, this matertial also sus-

tains its properties throughout humidity or light changes.

10

© B

istr

otea

Gm

bH

Page 11: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

11 NEWS FROM THE COATING COMPANY

And is heat-sealable for long term indulgence. The unique

structure of the material, “Made in Germany” convinced

the Bistrotea-maker. Meanwhile the combination of the

TPOD and the packaging already won several awards, in-

cluding the FPA Gold Award Winner in Packaging Excel-

lence USA (2008), Swiss Star (2008) and EAFA Alufoil tro-

phy Winner Europe (2009).

The prospectsThe Bistrotea product lines are going to keep increasing, so

that there is a continuous need for the SIHL ENDURO Ice packaging for the new varieties. Furthermore, big repack-

aging and marketing items, will in future, also be produced

with the support from the versatile SIHL ENDURO Ice.

The productSIHL ENDURO Ice is a composite material with a film core

sandwiched between paper, allowing SIHL ENDURO Ice

to combine both the advantages of paper and film: making

it tear resistant at the same time as being impermeable to

water – perfect for printing and further processing. Prod-

ucts from SIHL ENDURO Ice are long-lasting and maintain

their exellent appearance long after intensive use.

© B

istr

otea

Gm

bH

© B

istr

otea

Gm

bH

SIHL: WORLD OF ENDURO PRODUCTS ON A MICROSITEA few weeks ago saw the launch of a brand-new micro-

site for all ENDURO products and their diverse applica-

tion options, customers and Sihl employees can find a clear

overview of the entrance into the world of ENDURO, with

short introduction of the most important product proper-

ties and various recommendations: Along with several con-

crete application examples. All important certificates, dec-

laration of clearance and OEM authorisation can be found,

read and/or downloaded. The information sources are nice-

ly rounded off with „best practice“ case studies and future

trade show appearances.

The microsite has been created on WordPress basis and

thanks to its design automatically adjusts to fit all gadgets

- smart phone, tablet, PC, etc. Potential interest can be

registered via the contact form, whereby one can or-

der samples or send product enquiries direct to the Sihl

team. The micro site has been designed to expand flexibly

with no major problems and is integrated in the main Sihl

website. Thanks to its separate web address everything

specific to ENDURO, sales and all communication can

be found directly. Check it out for yourself: currently the

ENDURO landing page is in German but in the top right

hand corner the language can be changed to English,

www.sihl-enduro.de.

All questions regarding SIHL ENDURO can be

communicated directly to Elisabeth Buchbinder;

Tel.: + 49 (0)82421 597-397

Mail: [email protected]

For further information about Bistrotea:

www.bistrotea.com

Page 12: Sihl Sprint 35 Englisch 042WALL specialists take care of everything.” Design solutions with functionality Impressive room experiences begin with the creations of the designer. To

12 COMMUNICATION

IMPRESSUMPRODUCER: SIHL - THE COATING COMPANY

EDITED BY: Melanie Lubetz • [email protected] GmbH • Kreuzauer Str. 33 • D-52355 Düren • www.sihl.com

LAYOUT: that worx GmbH, Jüchen • PRINT: Pecks-Druck Düren

IMAGE SOURCE: Bistrotea GmbH • Debbie McKeegan for

Digetex • Hochschule RheinMain • Koelnmesse GmbH • Yoko Ishii

QUICKER AND EASIER WAY TO DESIRED PRODUCTSihl Direct GmbH present their redesigned Online Shop with a new look, simpler navigation and res-ponsive design.

Formerly not in sync, the website and the online shop have

been graphically and functionally united onto one site.

Visitors can expect a new, modern design with image

worlds that are emotionally appealing. Sihl Direct Online

Shop has been designed responsively hence is automatical-

ly optimised for display on various devices – whether desk-

top, laptop, tablet or Smartphone.

With minimum clicks the user finds the desired product.

The media is broken down into application specific selec-

tion. By choosing an application on the landing page you

will be led directly to the selection of products suitable for

that application. Filters then match the media according

to ink type, product properties or printer. The intelligent

search engine is also a practical feature when a single term

or word is placed in search achieving excellent results from

the shop, products, categories and content areas.

Once logged in customers can view current and past or-

ders, find the link for DPD tracking and download their in-

voices in PDF format.

In the first step payment is required on receipt of goods,

more payment options are to follow shortly, for example

PayPal or Credit card payment.

Detailed product information can be found at

www.sihl-direct.de, www.sihl-direct.ch, www.sihl.nl

SIHL DESIGN2WALL IN FUTURE SYSTEM HOUSEKAUT-BULLINGER, a long time customer of Sihl Direct, of-

fers a lot more than just office articles: for example the

complete new organisation of your office; or support by

the installation and maintenance of your large format

printer. At KAUT-BULLINGER you can get everything need-

ed for professional presentation and the software to sup-

port your IT graphical requirements. They are Service Team

Partners to all the leading manufacturers.

With this the supplier is able to offer the perfect presenta-

tion of SIHL DESIGN2WALL wallpapers. Surrounded by

high quality professional office furniture, the walls of the

sales and presentation area have been decorated using

SIHL Glass Textile design2wall Latex 290 matt 2523.

Allowing the sales representatives to awaken the interest

of customers in individually printable wallpapers. In coop-

eration with the LFP department of KAUT-BULLINGER and

their print providers, customers can get everything from

one place.

Further information to SIHL DESIGN2WALL wallpapers at

www.sihl.com