Silent drowning – a prevention film

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Preventing water accidents in and

near water.

Main target group: children

between 5 and 7 years.

Sensitisation of parents to the

dangers near water.

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Nursery visits

A lifeguard visits nurseries as a

water ambassador.

Convey the core messages.

Water droplet as role models.

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Parent info in 11 languages

Convey the core messages

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Visual depiction of the following core statements:

Small children drown silently within a short period of time.

Dangerous places are all open surfaces of water such as pools,

lakes, wetland biotopes, but also paddling pools and bath tubs, etc.

These core statements bring about:

the message to parents and other supervisors to never leave small

children unattended near water.

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The film “Silent Drowning” was

released on 26 April 2012

The film was awarded the Gold

Dolphin at the 2012 Cannes

Corporate Media & TV Awards

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http://www.youtube.com/watch?v=pG8Y6HJ-x78

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Did the film make you emotional?

Many thanks

Marcel Zbinden

Swiss Life-Saving Association

m.zbinden@slrg.ch