Upload
roger-jackson
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
SILO WALLSILO WALL
NIKE5
11 MODULESCOMPE
TETRAIN EXPRE
SS
SILO WALLSILO WALL
LOCKERS
EQUIPMENT UNIT
SS TOPS
SHORTS
NIKE PRO
N 98 WALL
TEETABLE
AMPLIFY TABLE
NIKE 5 INITIATIVEZONESTRATEGIC
PRIORITY:
MARKETPLACE
TRANSFORMATIO
N
SILO WALLSILO WALL
NIKE5
11 MODULESCOMPE
TETRAIN EXPRE
SS
SILO WALLSILO WALL
LOCKERS
EQUIPMENT UNIT
SS TOPS
SHORTS
NIKE PRO
N 98 WALL
TEETABLE
AMPLIFY TABLE
NIKE 5 INITIATIVEZONE
FOCUS O
N:
- MERCHANDISIN
G
PRINCIPLE
S
- 11 M
ODULES
BEFORE
AFTE
R
FA11
GTM
PROCES
S
SRO
REPS
EXPLANATION
11
MODULES
LIVE
EXCERCISE
NOS Américas -
Football S
hop
NOS Américas - FS (Best-Large assortment)
Soccer area = 87 mts2FTW= 72 skuAPP = 96EQ = 32
SILO
W
ALL
LOC
KER
S
EQUIPMENT FIX
N98 WALL
TEE TABLE
AMPLIFY TABLE
INITIATIVE ZONETRAINING TOPS & BOTS
NIKE PRO
NIKE 5
OTHERS
OTHERS
SILO WALL
LOCKERS
EQUIPMENT FIX
N98 WALL
TEE TABLE
AMPLIFY TABLE
INITIATIVE ZONE
TRAINING TOPS & SHORTS
NIKE PRO
NIKE 5
SILO WALL
LOCKERS
EQUIPMENT FIX
N98 WALL
TEE TABLE
AMPLIFY TABLE
INITIATIVE ZONE
TRAINING SHORTS
NIKE PRO
NIKE 5
TRAINING TOPS
SO ,WE
GOT TIME
TO:
EXPLA
IN
LISTE
N
UNDE
RSTA
ND
DISCU
SS
ASSOR
T
MERCHANDISE
…
…& STAY
ALL
ALLIG
NED!!
MERCURIAL T90 CTR360
TIEMPO
FA’11 FB DIRECTED ASSORTMENT: COMPETE (Club kits avail per Club H&A Launch) = KEY MARKETING STYLES
HOME JERSEYREPLICA / $110
**AA = CBF & FFF Repl. only
AWAY JERSEYREPLICA / $110
HOME SHORT / $50**AA = CBF & FFF only
AWAY SHORT / $50
HOME SOCK / $20**AA = CBF & FFF only
AWAY SOCK / $20
NIKE SEITIROLEAGUE$130 / EPL, LFP, SERIE A
NIKE STRIKE$20
NIKE LUMA$30
NIKE SEITIRO$130
MERC BLADE$100
MERC LTSPEED$50
MERC LITE III$20
T90 PROTEGGA$22
NIKE GK VG3$120
NIKE GK GRIP3$40
ELITE DUFFEL$200
LIBERO DUFFEL$50
BOOTROOM/DTC/.COM
Must adopt all 4 silos including each Elite and Statement model
Must adopt Minimum 8 teams Home & Away Replica Jsys
Must adopt minimum 8 teams Home & Away
Must adopt minimum 6 teams
Must adopt inline Nike Seitiro + 2 League Seitiros
Must adopt minimum 8 teams H & A
[Top 6 clubs + CBF, FFF]
Must adopt Mercurial LiteMust adopt T90 Protegga Shield+ Must adopt Merc Blade
Must adopt Strike + Luma
Must adopt Nike GK VG3 Must adopt Nike GK Grip3+ 1 add’l Statement level glove
Must adopt Elite DuffelMust adopt Libero Duffel + Offense Backpack
FOOTBALL SHOP
Must adopt all 4 silos including 2 Elite models and all 4 Statement models
Must adopt minimum 6 teams Home & Away Replica Jsys
Must adopt minimum 6 teams Home & Away
Must adopt minimum 4 teams
Must adopt inline Nike Seitiro + 1 League Seitiro
Must adopt Nike GK VG3 Must adopt Nike GK Grip3
Must adopt minimum 6 teams H & A
[MUFC, FCB , 2 local + CBF, FFF]
Must adopt Mercurial LiteMust adopt T90 Protegga Shield+ Must adopt Merc Lightspeed
Must adopt Strike + Luma
Must adopt Libero Duffel + Offense Backpack
FOOTBALL CORNER
Must adopt all 4 silos – assortment based upon the Footwear Criteria Grid
Must adopt minimum 3 teams
Must adopt Strike + Luma
Must adopt Mercurial LiteMust adopt T90 Protegga Shield
Must adopt Nike GK Grip3
Must adopt minimum 3 teams Home Replica Jsys
Must adopt minimum 3 teams Home
Must adopt minimum 3 teams Home
[MUFC, FCB + CBF]
Must adopt Libero Duffel
SMALL[MUFC, FCB + CBF]
Must adopt all 4 silos – assortment based upon the Footwear Criteria Grid
Not Directed.
Must adopt Strike + Luma
Must adopt Mercurial LiteMust adopt T90 Protegga Shield
Must adopt Nike GK Grip3
Must adopt minimum 3 teams Home Replica Jsys
Not Directed.
Not Directed.
Must adopt Libero Duffel
OFFENSE BACKPACK$50
(No FFF or CBF) (No FFF or CBF)
**AA = ALWAYS AVAILABLE
**AA
**AA**AA
**AA = Tiempo Mystic FG ONLY
LEAD COLOR 7/1
ALL EQP AVAIL 7/1
PRE-MATCH TOP / $65
NO LONGER DIRECTED…CHANGED TO CLUB TRAINING TOP 1SEE “TRAIN” PAGE
**Lead color change
SRO REP PB́s
-11 Modules
-Directe
d
Assmnts
FA11 GTM
ACCOUNTS
EXPLANATION
GTM SHOWROOM
SET UP BASED ON
11 MODULES &
DIR.
ASSORTMENTS
SILO WALL
LOCKERS
EQUIPMENT FIX
N98 WALL
TEE TABLE
AMPLIFY TABLE
INITIATIVE ZONE
TRAINING TOPS & SHORTS
NIKE PRO
NIKE 5
CHALLENGES:-Stores Capacity / Space Negotiations.
- Fixtures Availability (lockers, fixtures, mannequins, props, etc).
- Sustainability (season after season).
- Profitability.
- Hand Off Process:
Global Geo Terr Account Sales Floor Consumer
NEXT STEPS:- SP11 start with 11 Modules Executions on Football Shops and Corners.
- Merchandising + Retail + MKT + Sales involved on the first executions.
- Weekly measurement.
- Continue on SU11
- FA11 Big Bang.
OPPORTUNITIES:-Build Merchandising Center on each key territory to leverage the GTM process.
- Elevate the key territories merchandising standards by providing the access to higher retail experience during CL Final (London 2011).
GRACIAS!