Silverpop Engage and Salesforce.com

Silverpop for Salesforce.com provides marketers seamlessly integrated, point-and-click tools that synchronize CRM data and email marketing activity to improve the relevance of email marketing programs and provide Salesforce.com users with a clear view into marketing activity.

Silverpop for Salesforce.com Seamless connection to the world’s

#1 on-demand CRM service

• Synchronize Salesforce.com lead and contact data with Silverpop Engage

• Sync up to 400 Salesforce.com fields

• Intuitive point-and-click mapping tool to manage all aspects of the synchronization

• Manage all aspects of the synchronization with an intuitive, bi-directional visual field mapping tool

• No IT resources necessary!

• Select Template to send from within Salesforce

• Messages is sent to individual and/or campaign groups via Silverpop Engage

Contact Insight See message history (did they open, etc) and actions taken on web site

See Website Footpath

Insight Into Program Participation Programs are automated series of messages that can be setup in Silverpop. Users can see what Programs contacts are engaged.

Easily Add Contact to Programs

Drill Down on all Actions taken

Lead Alert Behaviors

Submit a Web Form

Reached Lead Rank

Reached Lead Score

850

Clicked Link to Download a File

In a Program

Salesforce Chatter Integration

• View lead alerts

• Create tasks

• Sync lead alert behaviors to Chatter