Simon Pratt, Freelance CopywriterLittle Court, Churchstow, Kingsbridge, Devon, TQ7 3QW

www.3littlepiggies.co.ukTelephone: 07974822064

PROFILE

Heavyweight copywriter with 15 years experience of working with top agencies, household brands and a wide range of public sector bodies.

Worked on both agency and client side, pitching, writing and editing awarding-winning copy for some of the biggest brands out there. Huge portfolio of on and offline collateral, including an extensive range of financial services material and internal communications projects.

Experience built on foundation of senior marketing roles in financial services, setting up and running a children’s play-tent company and building a successful copywriting business.

KEY SKILLS

Strategic planning and creativity Brand development Campaign management Integrated marketing communications

Internal communications Social media and web content Great communicator at all levels Knowledge of financial services

CAREER TO DATE

Three Little Piggies Copywriting Services 1999 to presentand owner of Kidcampz Clients:

Farraday The Team Studio 6 Bakehouse Communication WPP 3M ebay Inc. Royal Mail

BT Cadbury Canon Lloyds TSB F&C Legal & General Royal Life AXA

Barclays Prudential Royal London First Choice Home Office Forensic Science Service Department for Education DTI

Awards

WHICH magazine Award for “Best Car Insurance website” (AXA SunLife). Moneywise Best Customer Information Award for a guide on coping with bereavement.

Key projects

ebay inc. ‘Great Place to Work’ submission for 3 years, culminating in top 15 rank 2014. Internal communication projects for Royal Mail, DHL, WPP, Canon and Cadbury. BT Broadband B2C promotional material. In-branch and direct mail collateral for Barclays, Prudential, Churchill, HSBC and Lloyds.

On and offline copy for virtually every B2B division of 3M - from Post It Note video scripts and F1 car livery to oil and gas press adverts and health and Safety promotional literature.

ebay inc. recruitment website in Germany. Campaign material for Tony Blair’s “Respect” campaign and Department for Education’s

“Eat Better Do Better” campaign. Employee communication for eBay Classified Group European Vision. Copy and tone of voice elements in brand guidelines for Department of Trade and

Industry, Department of Education, Metropolitan Police and the Quality Improvement Agency.

In 2013 designed and built ‘Kidcampz’ – an online business selling a unique flexible play tent aimed at children aged 4+. Since launch, the business has picked up numerous awards and been featured in national press. www.kidcampz.co.uk.

PREVIOUS EXPERIENCE

Bristol & West / Bank of Ireland 1996 – 1999Group Marketing Manager – Investments

Managed the Group’s investment fee income stream and £1million per annum marketing budget.

Led the development of the Group’s investment start-up strategy across its multi-channel distribution.

Group’s Relationship Manager with its tied partner for investments - Eagle Star.

Abbey National PLC 1995 – 1996Senior Product Manager – Life, Pensions and Corporate Business

Increased personal pension sales by 40% in 1995/6 through the co-ordination of a £1.8m UK integrated marketing campaign.

Pearl Assurance 1991 – 1995Product Manager – Mortgages and Protection

TSB Graduate Management Trainee 1989 – 1991

EDUCATION/ PROFESSIONAL QUALIFICATIONS

Member of Chartered Institute of Marketing Exam (lapsed) Member of Institute of Direct and Digital Marketing CNAA Post Graduate Diploma in Marketing – Bristol Business School BA (Hons) Geography – Leicester University

PERSONAL

Date of Birth: 3rd June 1966Status: Married, two dependent children