simple pretty

BYDee Inthamat

S I M P L EP R E T T Y

2 in 1 mascara and liquid eyeliner NEW

FSI AD DESK

Tuesday, December 13, 2011

Product ProfileProduct Name: Simple Pretty

Product Description:Two innovative double ended eyes make up with a mascara at one end and liquid eyeliner at the other. This is a perfect for adding dramatic to your eye look. The product is waterproof and lasts longer than 12hrs.Consumer Benefit (USP): “Beauty convenience”Support rational: - 2 in 1 mascara and liquid eyeliner-convertible-cost savingsTarget Audience: - Women - Brand Loyal consumer- Age 16-40 - Price-buyer -Race: Any - None-users-Women who love fashion Product Category:CosmeticCompetitive Products:- UNT Rococo - Susan Posnic - Stila convertible lash + line


Coupon

Promotion Objectives: To generate product trial

Promotion Technique: Coupons

Reasons : It’s attractive and get people to use coupon to try new product

Target Audience:Women age 16- 40

Opportunity/Need/Problem:Opportunity

SAVE $2

SAVE $2on a new S I M P L E P R E T T Y

2 in 1 mascara and liquid eyeliner


Beauty Convenience


Explore more beauty at simplepretty.com

REDEEMABLE AT DRUG,FOOD AND MASS MERCHANDISE STORES

CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE

CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF

SOLD, EXCHANGED OR TRANSFERRED RETAILER

Join us!facebook.com/simplepretty


Sweepstakes/and coupon overlay


CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE CONSTITUTES FRAUD.

LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF SOLD, EXCHANGED OR TRANSFERRED RETAILER




ENTER NOW for a chance to win a ticket to New York Mercedes-Benz Fashion week 2012

Text PRETTY to 12345 or scan this code for your chance to WIN. To download a QR code reader to scan this code, text 2DCODE to 12345.

Donʼt have a mobile device? Go to simplepretty.com/fashionweek to enter or for details.


WIN! a ticket to NY Mercedes Benz Fashion week 2012

“Beauty Convenience”

NEW

Sale promotion Objective: - create brand awareness interest excitement (sweepstakes)- provide an immediate purchase incentive (coupon)

ReasonsSweepstakes: It’s exciting and fun. No Required purchase to winCoupons: Drive brand sales



Promotion Technique: Sweepstakes and coupon overlay


$1.00from the sale of each

S I M P L E P R E T T Y 2 in 1 mascara and liquid

eyeliner will be donate to

BORN THIS WAY FOUNDATION


CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE CONSTITUTES FRAUD.

LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF SOLD, EXCHANGED OR TRANSFERRED

RETAILER




www.bornthiswayfoundation.org

There’s more than one way to be pretty.

Cause-related programPromotion Objectives: - Creating interest-Generate trial- to support or reinforce a brand’s image- repeat purchase

Reasons:-People like to help an organization can buy the product and help other people at the same time.-Giving away money by just purchase the product it’s easy and simple



Promotion Technique: -Cause-related program-Coupons


S I M P L EP R E T T Y.com

ONLINE EXCLUSIVE FREE SHIPPINGand FREE GIFT

GET YOURS

2 in 1 mascara and liquid eyeliner NEW!!

Enter your email to win a trip to Milan

GO!

Online, Interactive sale and promotion technique

Sale promotion Objective:- To encourage a repeat product purchase- To reinforce brand loyalty- To Counter competitive activity

Sale promotion Techniques:- Free shipping- Free Premium-Sweepstakes

Reasons:People can go online and enter their email and RECEIVE free gift. It’s attractive and will drive people to go online.


Opportunity/Need/ProblemOpportunity


Trade promotionPromotion Objective: to generate an immediate short-term sale increase

Trade Deal: 20% discount of all sales during month of december 2011 only.

Trade Promotion Technique: Off-invoice allowance

20% off all Simple

Pretty products

December2011 ONLY



Documents

simple pretty