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Simple tips
for marketing
success
DATE
Presenter
Introduction
• Improve your content to sell your product effectively
• Images, Copy and Layout
• Tools from DNSW
• DNSW Image library
• Marketing Handbook
3
Fundamentals of
Effective Marketing
4
Have a clear purpose
o Who is it for?
o What should it achieve?
o What is it promoting?
o What’s the shelf life?
o How will you distribute?
o How will you track success?
Marketing material
Writing and design
Keep it simple, attractive and user-friendly
o Voice, tone and style
o Clear, easy to read text
o Concise copy
o Well-spaced layout
o Size and shape
o The right images
Poor printed collateral
Printed collateral
Printed collateral
9
o Maximise ROI on your distribution
o Present your product in the best light
o Get a second opinion
o Read every word and check:
• Essential information
• Product and pricing
• Spelling and grammar
• Formatting
Marketing Material
10
One hero image
Up to 2
support images
One hero image
Up to 2
support images
Copy 150 words
Use paragraph spacing
Include where, what, call
to action
Copy 150 words
Use paragraph spacing
Include where, what, call
to action
Sample Brochure Layout
One hero
image
One hero
image
Copy 50
words
Include
where,
what, call to
action
Copy 50
words
Include
where,
what, call to
action
A4 DL A4 DL
11
Exercise
o 9 words of copy on your product
o Include what and where
o What’s unique
o Consider your audience
12
Poor imagery
13
Good destination imagery
14
Good product imagery
15
Poor quality imagery
Placement of Text
16
Good placement Poor placement
17
DNSW Logo Usage
Re-formatted to fit logo
and relevant image
Original DNSW Involvement
Digital banner
18
DNSW Involvement
Original
19
Regional NSW
Campaigns
20
Destination print and outdoor
Destination outdoor
Destination outdoor
Partner Retail print
Partner Retail print
Partner Retail digital
Partner Destination print
Its ON! - Print
Working with Destination NSW
• Get Connected
• Regional Product Development team role
• RTO membership – cooperative campaigns
• Regional Funding Program
• Improve your content to sell your product effectively
• Images, Copy and Layout
• Tools from DNSW
• DNSW Image library
www.destinationnsw.com.au/news-and-media/image-library
• Marketing Handbook – Tips on copy, images and design
Key points
30